Crimson Marketing

4 Ways The B2B Buying Process Has Changed in 2015

Crimson Marketing

Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. Let’s explore the four key ways B2B buying is changing: 1. B2B marketing technology is developing rapidly. B2B verticals.

5 Ways to Boost Your B2B Marketing into Overdrive

Crimson Marketing

B2B companies have recently had to confront an awkward truth. B2B buyers do not make purchasing decisions lightly; they weigh choices carefully. However, in today’s B2B climate, buyers choose when and where to engage. Step 2 – Target Your B2B Audience.

Infographic: What’s Trending In Marketing for 2015?

Crimson Marketing

Popular content research sources for B2B buyers are: whitepapers – 78%. 40% of #B2B buyers most frequently share blog posts Click To Tweet. It’s old news now that your buyers are educated on your products and services before ever speaking to a sales rep.

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Jacob Shama, Mintigo CEO and Co-Founder: Look Ma, No Hands—Get your B2B Marketing to “Drive Itself”

Crimson Marketing

Save 80% of your budget: “80 percent of the (house list) prospects don’t really match the customer DNA,” says Jacob, who explains how choosing marketing software can take all of the intuitive guesswork (and financial waste) out of b2b marketing.

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Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

How To Make a B2B Company “Sexy” with Social Media [Infographic]

Crimson Marketing

If you work for a B2B company, you’ve most likely noticed that it’s not as fast or easy to grow your social media presence as it is for a B2C company. Here’s how to improve social media growth in the B2B community! Why should B2B companies invest in social media?

Jim Herbold, Infer’s CRO: How Predictive Lead Scoring Technology Works in B2B Marketing

Crimson Marketing

Highlights include: Predictive Pedagogy: Jim reveals how Infer’s B2B marketing technology combines static demographic and firmographic signals with behavioral data from a range of sources and lays that over historical data from lead through conversion to create its predictive analytics model.

Kevin Akeroyd, GM of Oracle Marketing Cloud: 2 Über Trends in Corporate Marketing Every CMO Must Know [Podcast]

Crimson Marketing

Kevin Akeroyd is the General Manager of the Oracle Marketing Cloud , which offers a unified, modern marketing platform with integrated cross-channel marketing; content marketing; social marketing and data management for enterprise, B2B and B2C.

How Big Data and Marketing Analytics Help Sales

Crimson Marketing

The data analytics industry is growing between 9 and 12% a year, with some sources predicting that the B2B marketing technology industry will exceed 50 billion dollars in the USA within the next 2 years.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

B2B Marketing Rock Stars: Data Is Driving Modern Buyer Personas

Crimson Marketing

Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. “As a result, a vast majority (83%) of B2B marketers say that their buyer personas are only ‘somewhat’ effective, according to a study from the ITSMA.

The New Marketing Rivals: Content Marketing vs. Traditional Advertising [Infographic]

Crimson Marketing

51% of #B2B marketers plan to increase #contentmarketing spend over next 12 months Click To Tweet. B2B marketers allocate approx. As more companies look to expanding their digital reach, budgets for content marketing are growing and new promotion strategies are being explored.

Keith Eadie, TubeMogul CMO: Everything Marketers Want to Know about AdTech But are Afraid to Ask

Crimson Marketing

Keith Eadie, CMO of video advertising optimization platform TubeMogul, joins Moneyball for Marketing to discuss this and other remarkable B2B marketing technology developments changing the way brands influence buyers.

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Peter Isaacson, CMO of Demandbase: Why You Have a Bad Relationship with Sales—and What to Do About It [Podcast]

Crimson Marketing

That is the question that Peter Isaacson, CMO of B2B marketing technology company Demandbase, posed to some of the 400 digital marketers at a recent GE marketing summit. Peter applies some facts and figures to these overwhelming problems facing B2B Marketers.

Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Crimson Marketing

Building blocks: Atri offers the example of Lego Education, the famous toymaker’s educational B2B division, and shares a glimpse at Lego’s sophisticated, holistic multi-channel demand generation strategy.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

Susan Ganeshan, Clarabridge CMO: 3 Ways Customer Experience and Real-Time Insights Creates Winning Brands

Crimson Marketing

Understanding the real customer experience is, fortunately, easier than ever for corporations who use B2B marketing technology designed to listen.

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Why Only One MarTech Tool Is Needed for B2B Content Management

Crimson Marketing

How efficient is your B2B content marketing strategy? ” What’s interesting is that many marketers are not using a content management platform, even though its made to help B2B marketers overcome their content issues.

Think Before Ignoring These 15 Digital Marketing Trends

Crimson Marketing

57% of #B2B marketers rank blogs as the most important content type they create #blogging Click To Tweet. Marketers hardly have the time to sort hype from reality when thinking about digital marketing solutions. .

Content Mapping: Why It’s Important to Your B2B Buyer Personas

Crimson Marketing

Did you know that 42% of B2B marketers publish new content multiple times per week? Only 35% of #B2B marketers have a documented #contentstrategy Click To Tweet. The post Content Mapping: Why It’s Important to Your B2B Buyer Personas appeared first on.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

You Can’t Buy Thought Leadership: How Smart Content Marketing Works

Crimson Marketing

Originally published on Social Media B2B. Let’s face it; buyers are unlikely to take you seriously unless you’re a big-name brand or they have heard about you from an independent source. Unless you are Google, Apple or you happen to know the buyer’s cousin, you might as well not exist, right?

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Infographic: What Does Social Selling Look Like in 2015?

Crimson Marketing

2015 will be the culmination of all this: using B2B marketing technology platforms, focusing on education and creating dream sales teams is what everyone is working on. 45% of #B2B marketers prefer mktg on #LinkedIn, while 20% choose #Twitter Click To Tweet.

How Marketing Technology Can Help Tell Brand Stories

Crimson Marketing

” Using B2B marketing technology to further brand conversation, not the technology conversation, is your aim. Make sure the experience provided through your B2B marketing technology is easy to understand and allows for instant buyer interactions and connections.

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Why Marketers Need to Prove ROI More Than Ever

Crimson Marketing

Integrated B2B marketing technology is the missing link between marketing and ROI that will help regain trust.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

7 Reasons CEOs Say Yes To Marketing Automation

Crimson Marketing

Only a mere decade ago, most companies were not implementing B2B marketing technology whatsoever. Marketing automation software can replace your B2B marketing technology stack into one high performing platform. The marketing automation industry grew by 50% in revenue to reach $1.2

The Who, What, Why & How of Sharing Information [Infographic]

Crimson Marketing

B2B Infographics ). Infographic Text: 6 Types of Sharers. Hipster: Less likely than other sharers to use email for sharing content. These sharers are creative, young and popular. Careerist: These sharers are savvy business networkers and are more likely to share content on LinkedIn.

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Mick Hollison, CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]

Crimson Marketing

Not only have buyers in B2B markets often been led up to 70% through the sales funnel by marketing before they ever speak to a sales person, but now sales people are also engaging in social media and marketing analytics technologies that are normally the domain of marketing.

Wayne Morris, CVP of Marketing, Microsoft Business Solutions: Best Practices on How to Optimize the Full Life Cycle of Global B2B Marketing

Crimson Marketing

B2B doesn’t work that way.” In this episode of Moneyball for Marketing, Wayne discusses the complex challenges of B2B marketing in a world where sales cycles are long, buyer journeys are nuanced, content is varied, contact is multi-touch and attribution is elusive.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Infographic: What is the Most Valued Content for B2B Technology Buyers?

Crimson Marketing

Eccolo Media recently conducted a survey of B2B technology influencers (33%) and decision makers (67%) on what content forms help them make purchase decisions. . The post Infographic: What is the Most Valued Content for B2B Technology Buyers?

Jeff Spicer, VP of Digital Marketing at VMware: How to Crack the Code for B2B Product Marketing in a Digital World [Podcast]

Crimson Marketing

For B2B product marketing, though, quite often is it a buying unit made of many individuals, and therefore more complex. That said, more and more B2B buying behavior takes place “before the buyer ever gets in touch with the vendor.”.

Infographic: What Content Types Do Technology Buyers Consume on Social?

Crimson Marketing

The following list does not depict what content types perform best overall; it showcases the responses from B2B marketing technology buyers on which socially-shared content had the most impact to their purhcase decision.

Brian Kardon, Lattice Engines CMO: Stop Guessing What Your Buyers Want— Use Predictive Marketing Technology! [Podcast]

Crimson Marketing

Better B2B: How Staples is using predictive marketing technology and a constellation of data to make big revenue from its small business-to-business sales unit.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

4 Ways To Make Your B2B Content Marketing Strategy Stand Out

Crimson Marketing

60-70% of #B2B marketing content goes unused #contentmarketing Click To Tweet. Only 44% of #B2B marketers have a documented #contentstrategy Click To Tweet. 87% of #B2B buyers say content has an impact on vendor selection #contentmarketing Click To Tweet.

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What is the Best Content to Use for Each Stage of the B2B Sales Cycle? [Infographic]

Crimson Marketing

Key takeaways include: Blogs and newsletters are most valued by B2B buyers early in the sales cycle, when they are starting to learn about a topic and evaluate products/vendors. The post What is the Best Content to Use for Each Stage of the B2B Sales Cycle?

The Four Pillars of Content Strategy

Crimson Marketing

Originally published on Social Media B2B. Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. When thinking about content strategy, you should consider four main pillars: Space – What space do you want to own?

Why Digital Marketing Is The Link To B2B Buyers

Crimson Marketing

B2B buyers in the U.S are spending more of their time and corporate budgets online than ever:” 68% of B2B buyers purchase goods online, compared to 57% last year. “The Internet has intervened in the traditional B2B purchase process.

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers.