Cintell

The 4 Best Moments from MarketingProfs B2B Forum 2015 #MPB2B

Cintell

The World’s First B2B Marketing Marching Band. Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer , by Carlos Hidalgo.

Best 201

Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Erika has over 15 years of B2B marketing, public relations and demand generation expertise.

17 Things High-Performing Companies Do to Optimize Their Buyer Personas

Cintell

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or

Live Blogging from the SiriusDecisions Forum on Operationalizing Personas

Cintell

Reporting live from sunny, chilly Waltham, MA where 50+ B2B marketers sit rapt as SiriusDecisions Research Directors Pat McAnally and Christina McKeon walk through the challenges, goals, and best practices of operationalizing buyer personas.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

38 Handy Stats to Prove the Value of Personas

Cintell

Understanding B2B Buyers Benchmark Study, Cintell ). 8% of companies who exceed lead and revenue goals report segmenting their database by persona ( Understanding B2B Buyers Benchmark Study, Cintell ). Understanding B2B Buyers Benchmark Study, Cintell ).

Stats 148

Video: From PDFs to Action, Reinvent Your B2B Personas

Cintell

My first trip to Phoenixville, PA taught me it’s a beautiful place, filled with surprisingly delightful cafes and a vibrant community of B2B marketers.

Habits of Customer-Centric Marketers: Q&A with Donna Danis

Cintell

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Donna is a senior demand generation strategist and practitioner with more than 20 years of experience in B2B marketing.

Humanize Your Buyer Personas With The Most Common Names Per Profession

Cintell

Even in our B2B world, selling to a business buyer incorporates emotional factors. What’s in a name? that which we call a rose. By any other name would smell as sweet; One habit I find fascinating in the world of buyer personas is the model and naming convention that has become a standard part of the practice. The alliteration of “Sam the Safety Engineer,” “Molly the Marketer” or “Dave the Decision Maker” gets the English nerd in me all riled up. Why do we name personas?

The Sales Enablement Handbook

the B2B world, the sales cycle can be a long drawn out process - making b2b sales. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

How Marketers Use Data to Develop Personas

Cintell

The report is an analysis of a massive annual study that surveyed 695 million records in B2B companies’ databases and spoke with more than 500 marketers to assess the state of data driven marketing and data quality.

A Framework for Optimizing Personas

Cintell

71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them Source: Understanding B2B Buyers 2016 Benchmark Study. Guest post from Samantha Stone, Founder of the Marketing Advisory Network.

Why Personas Fail

Cintell

This rings true as the majority of B2B marketers predict their #1 responsibility in 2016 will be understanding buyers. B2B buying decisions are made by committee – multiple individuals working together to reach consensus. IDC found that an average of 7 buyers are involved in a B2B technology purchase decision. Now, B2B personas that contain these details may have been done so in an attempt to humanize the persona, the spirit of which should be celebrated!

7 Ways to Use Personas to Drive More Sales (Yes Really!)

Cintell

In fact, in a recent B2B industry benchmark study we conducted, the majority of high-performing organizations leveraged personas as part of the sales process and within sales training. Using Buyer Personas to Accelerate the Sales Process. So your marketing team created buyer personas.

29 Ways to Use Your Personas

Cintell

In a recent B2B marketing benchmark study we conducted, the majority of high-performing organizations used personas to guide messaging and tone of voice. You Built Personas, Now What? Creating buyer personas is only half the battle.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering.

Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

Cintell

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. When it comes to B2B marketing, his expertise is understanding how people consume information online.

5 Things Your Business Must Consider About Outsourcing Customer Research

Cintell

In 2016 B2B marketers predict that understanding buyers will be their #1 job responsibility – and for good reason. Ardath made the difference clear, saying “when you consider the information included in some B2B personas, you ask yourself, why does it matter that they drive a red corvette, are married with two kids, and live in an apartment in the city?”.

27 Amazing Facts about B2B Content Marketing

Act-On

Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

The Dismal State of B2B Email Creative

The Point

I review B2B email campaigns regularly in this space, and though I’m not one to be sparing in my opinions, I do try to be conscious of the type and size of company responsible for the campaign, with the thought, I suppose, that some marketers just may not know better.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision.

How to Use the Power of Storytelling in B2B Ads

Act-On

Create greater impact in your B2B advertising with powerful storytelling strategies. B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling content

B2B Marketing Trends for 2018

Act-On

Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors. Account-Based Marketing Adaptive Marketing B2B Marketing Demand & Lead Generation Marketing Strategy Personalization Social Media Marketing Video

Trends 242

B2B public relations overview

Sales Lead Insights

How to use PR in a B2B marketing-for-leads program. B2B marketing Public relations B2B PR press releases

6 B2B Facebook Profile Hacks

Marketing Insider Group

Because of this, it’s a perfect channel for business, even B2B businesses. […]. The post 6 B2B Facebook Profile Hacks appeared first on Marketing Insider Group. The whole world knows what Facebook is.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

9 Easy Ways to Get More Leads from Your B2B Blog

Act-On

Here are 9 easy ways to get more leads from your B2B blog. B2B Marketing Content Marketing Lead Generation B2B b2b blog lead generation leadsSubscribers and shares are great, but let's dig into how you can grab more leads from your blog right now.

Lead 255

8 Key Takeaways from New Survey on B2B Content Preferences

The Point

The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why.

Survey 196

The B2B Innovation Imperative

Fusion Marketing Partners

B2B B2B Innovation Disruptive Innovation b2b disruptive innovationIn his excellent article titled, An Open Letter to CEOs, Alex Osterwalder, co-founder of @Strategyzer, reported, “A recent McKinsey study […].

How to Best Leverage B2B Intent Data

The Point

In a world where demand generation , and marketing in general, is more data-driven than ever, one of the hottest topics in B2B circles is intent data. How should the average B2B marketer be looking to leverage intent data in their demand generation mix?

Intent 179

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing

2018 State of B2B Content Consumption and Demand [Report]: Action-based Insights for B2B Marketers

Marketing Insider Group

Rendering a vision of what’s really taking place throughout the content universe, the 2018 State of B2B Content Consumption […]. The post 2018 State of B2B Content Consumption and Demand [Report]: Action-based Insights for B2B Marketers appeared first on Marketing Insider Group.

Report 201

16 B2B print advertising tips

Sales Lead Insights

Proven techniques for better B2B sales lead generation with print advertising. B2B advertising B2B marketing print advertising

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). ” — 2018 Trends: B2B Marketing , Edelman.

Trends 368

Know Your B2B Marketing Metrics: Measure Your Way to Success

Act-On

Learn some key tips for using B2B marketing metrics to reveal how your campaigns perform, where you’re spending has the greatest impact, and how your campaigns impact the sales pipeline. B2B Marketing Reports & Analytics B2B marketing b2b marketing metrics b2b metrics marketing metrics

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

The B2B marketing ironies of our time

Biznology

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. The post The B2B marketing ironies of our time appeared first on Biznology.

Reboot Buyer Insights To Drive B2B Growth

Tony Zambito

B2B companies are faced with the most transformative era in business history. The scale of disruption will mean the B2B buyer and seller dynamic will continue to be rocked. What are signs B2B senior executives will know they are in need of a reboot of their buyer insights?

6 Ways Marketers Fall Short When Targeting B2B buyers

Act-On

With so much on the line, marketers still underestimate 6 things when targeting B2B buyers. B2B Marketing Demand & Lead Generation Lead Generation Lead Management Lead Nurturing Lead ScoringThis article outlines what those are and how to correct.

Target 225

B2B Marketing Campaign Fitness Drill

Tomorrow People

b2b promotional campaignsReady for duty or missing in action? Test your marketing mettle before you embark on the next campaign!

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth