Moving Marketing from Cost Center to Revenue Center (Survey Data)


Now in its 4th year, the report is based on survey responses from over 400 B2B marketers and provides a wealth of insights. We asked B2B marketers how effective they are at measuring marketing performance.

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2017 State of Pipeline Marketing Report: New Data On How B2B Marketers Drive Growth


In the third annual State of Pipeline Marketing Report, we surveyed about 350 B2B and B2C marketers with sales teams to learn how they drive growth at their organizations. Down-funnel metrics are more important than ever before.

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The Future of B2B Marketing in an AI Driven World


Honestly, it got me thinking about my own job in B2B marketing. Understand the math aspects of B2B marketing, especially marketing attribution. B2B MarketingI’m the type of person who actively manages their career. Both on a micro and macro level.

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The Budgeting and Planning Maturity Model For B2B Marketers Explained


At large organizations there are numerous responsibilities, ownership areas, and processes in place that make it difficult to identify opportunities to improve operations. It’s also difficult to prioritize which areas to improve or optimize first.

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How B2B Marketing is Changing in 2018

1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and. First, B2B marketers are.

Introducing the 2018 State of Pipeline Marketing Report


Pipeline Marketing, the methodology that focuses on impacting the entire funnel rather than just the top, is being embraced by more B2B marketers and B2C marketers with sales teams than ever.

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Six Steps to Transform Curiosity into B2B Marketing Results


If you’re a member of the leadership team at a B2B SaaS organization, you should be asking yourself: Can our employees satisfy their curiosities in the time it takes to finish a cup of coffee? The KPIs of B2B SaaS are fairly standard now. It’s 8:00 AM on Monday morning.

25 B2B Engagement Tactics For All Marketing Funnel Stages


With the myriad of available B2B marketing engagement opportunities, which strategies should marketers use, and at what point in the buying journey? It’s usually later in the purchase process that higher-ups are consulted for their buy-in on a purchase decision, especially in the B2B world.

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The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage


Here is a list of 23 types of B2B marketing campaigns, as well as descriptions of when they are typically appropriate to use. For example, an ebook full of best practices for account-based marketers would be of interest to B2B marketers looking to start or improve their ABM strategy.

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The 9 Circles of B2B Marketing Hell


B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. Below, read about the 9 circles of B2B marketing hell and what you can do to avoid them. In B2B marketing, quality should always be a goal.

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. companies within B2B industries offer discounts, but are they discounting for the right reasons? within B2B sales have become so common. business-to-business (B2B) industry. in the B2B Industry?

What Bizible + Marketo Means


In those seven years, we pioneered the B2B multi-touch attribution space and built what is now the market-leading solution. Both Steve and I understand that Bizible must remain the leader in B2B marketing measurement for more than just Marketo customers.

Introducing The B2B Marketing Attribution Maturity Framework


Because we’re the #1 B2B marketing attribution provider, we’ve been able look across our customer base and a number of reports from SiriusDecisions. The average B2B deal has more than 100 touchpoints and in this stage you’re assigning 100% of the credit to just one touch.

How to Do ABM at Scale with Account-Based Demand


As B2B marketers, we look for frameworks and models to help improve how we run marketing. Unfortunately, frameworks often fall short of our needs. Frameworks usually come in two flavors, they are either based purely on inbound strategies, or they are based purely on outbound strategies.

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How To Analyze Web Session Data In B2B Marketing


In this blog post we’ll discuss how B2B marketers can make the most out of web session data. Marketers have access to endless numbers of web metrics such as time on page, pageview counts, and bounce rates. But choosing metrics that should be reported on a regular basis can be difficult.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]


The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to today’s B2B marketing community. Which metrics are B2B marketers using? The top seven most-used B2B marketing channels are an interesting mix of online and offline channels.

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How To Measure The ROI Of Print Marketing


Account Based Marketing (ABM) is a strategy quickly gaining traction among B2B marketers. However, while it can be still successful with specific target groups who prefer not to order online, in the modern B2B world it just makes your business look old and slow.

Demand-gen or ABM: How to Use Metrics to Determine Where Your Prospects Go


Two marketing approaches that are battling for B2B marketers’ precious marketing dollars. After all, 87% of B2B marketers have agreed ABM delivers a higher ROI than other marketing activities. The Double Funnel for B2B Marketers.

The Best B2B Marketers Invest In Attribution For These 3 Reasons


Consumer purchasing stories in the B2B market have become complex and unpredictable. The marketing landscape has morphed into a rugged wilderness of jagged, undefined terrain, and B2B marketers are all looking for the most creative way to make the trek.

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The Sales Enablement Handbook

the B2B world, the sales cycle can be a long drawn out process - making b2b sales. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

Content On Steroids - Maximize the Value of Your B2B Content (Without Actually Writing More Content)


With around 27 million pieces of content being published online each day, there is no doubt that pushing your content to your target audience has become an uphill task. One has to devise creative ways of making their content stand out so it can give them positive ROI.

[Interview] How B2B CMOs Manage and Develop Marketing Plans 


We recently published our first issue of Fast CMO magazine and in doing so learned a great deal about how today’s B2B CMOs approach marketing planning. Fast CMO magazine is a compilation of interview stories featuring marketing executives from B2B companies.

What Do High Performing B2B Marketers Do Differently? [State of Pipeline Marketing Data]


The State of Pipeline Marketing Report 2016 is filled with dozens of stats and insights about how B2B marketers drive growth. What’s the difference between highly effective marketers and those who are struggling to increase their impact?

8 Ways to Make Sure Your Content Converts


Many B2B marketers tend to fall into a “publish and pray” strategy — publish content and pray that it actually does something. B2B customers buy into a product or solution for one reason: it solves a problem. The same is true of any B2B content. How-to posts (“How to Create a B2B Marketing Plan in 3 Easy Steps”) are good for answering “How” questions (“How to create a marketing plan?”), for example. Nearly 20% of B2B marketers found it to be four times more effective.

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.

Job Board: Connecting Revenue-Focused Marketers to Revenue-Focused Companies


Marketing Operations Manager Our ideal candidate is a marketing automation pro with a passion for technology, analytics and reporting, and the curiosity and drive to create new solutions around next generation B2B marketing programs.

The 5 Types Of Direct Mail Campaigns In B2B Marketing


B2B direct mail seems to be the hottest marketing channel this year. Why is B2B Direct Mail so Effective? Direct mail has been effective at Bizible and I suspect it will continue to be effective for a long time coming.

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How To Be a B2B Marketer At Dreamforce 2016


If a B2B marketer is headed to Dreamforce 2016, how would they get the most out of their week in San Francisco? As a B2B marketer at Dreamforce, here’s where you could go and what you should do. The B2B Marketing Champions Lounge. Breakout Sessions for B2B Marketers.

B2B Marketers Guide To End Of Year Planning


All jokes aside, the most important elements of a B2B marketing strategy is knowing where to find potential customers, how to reach those potential customers to fill the funnel, and how to compete to close those customers. reporting B2B Marketing

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering.

The Revenue Focused SEO Keyword Strategy For B2B Marketers


But that doesn’t mean B2B marketers have to blindly trust instinct when creating findable content for search engines. The first chart showing the search volume for keywords related to “B2B marketing” and the second chart shows the same for the keyword “marketing operations.”.

How To Align Your Marketing Budget With Your Reporting Dashboard


B2B Marketing Budget Process. Marketing budgets and dashboards are typically managed and operated separately. Budget exercises happen annually and dashboards are put together or updated as needed, such as before a board meeting.

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13 Diverse Ways B2B Marketers Do Marketing Measurement [DATA]


According to Bizible’s survey of over 300 B2B marketers There were roughly 12 different metrics submitted by survey takers when asked, “What’ do you use as the primary metric to judge success?”. This means that B2B marketers choose a variety primary success metrics based on some other reason.

The Golden Age of B2B Marketing Is Here [UPDATE: One Year Later…]


A little over a year ago, Dave Rigotti, Head of Marketing at Bizible, wrote an article about why he thought it was the golden age of B2B marketing and why he was proud to be a B2B marketer. “We’re Just look at our SaaS marketing technology stack : so much of it is specific to B2B.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision.

5 B2B Marketing Campaign Mistakes That Hurt Performance


For B2B marketers, you spend time carefully planning, executing, and optimizing campaigns all with the intention of making them successful. One of the biggest things B2B marketers do wrong is use the wrong metrics. Everyone wants to be good at their job.

How To Create A Revenue Generating B2B Marketing Strategy


Once in awhile it’s necessary to take a step back consider your strategy for every important aspect of B2B marketing. this post we go over every major element of a B2B marketing strategy: How To Define Your Target Businesses And Personas. Strategy.

A Scorecard for B2B Marketing Operations [Download Evaluation]


This exercise is geared toward improvement -- and it could reveal a series of next steps toward a greater level of B2B marketing sophistication. What are the true measures of success in a marketing operations role?

9 Ways B2B Analytics Can Optimize Marketing Strategies


Attempting B2B marketing optimizations without accurate analytics is like flying blind. But which B2B analytics platforms are best equipped for certain types of measurement? We’ll discuss nine methods that B2B analytics can be used to optimize marketing strategies.

Best Practices for Selling to Government Agencies

explained how B2B purchasing decisions have. Best Practices for Selling to. Government Agencies WWW.MARKETJOY.COM Contact: +1 484-302-0110. The US government spends over $235 billion on. goods and services each year.