The Future of B2B Marketing in an AI Driven World


Honestly, it got me thinking about my own job in B2B marketing. Understand the math aspects of B2B marketing, especially marketing attribution. B2B MarketingI’m the type of person who actively manages their career. Both on a micro and macro level.

The Budgeting and Planning Maturity Model For B2B Marketers Explained


At large organizations there are numerous responsibilities, ownership areas, and processes in place that make it difficult to identify opportunities to improve operations. It’s also difficult to prioritize which areas to improve or optimize first.

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2017 State of Pipeline Marketing Report: New Data On How B2B Marketers Drive Growth


In the third annual State of Pipeline Marketing Report, we surveyed about 350 B2B and B2C marketers with sales teams to learn how they drive growth at their organizations. Down-funnel metrics are more important than ever before.

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What Bizible + Marketo Means


In those seven years, we pioneered the B2B multi-touch attribution space and built what is now the market-leading solution. Both Steve and I understand that Bizible must remain the leader in B2B marketing measurement for more than just Marketo customers.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Introducing The B2B Marketing Attribution Maturity Framework


Because we’re the #1 B2B marketing attribution provider, we’ve been able look across our customer base and a number of reports from SiriusDecisions. The average B2B deal has more than 100 touchpoints and in this stage you’re assigning 100% of the credit to just one touch.

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage


Here is a list of 23 types of B2B marketing campaigns, as well as descriptions of when they are typically appropriate to use. For example, an ebook full of best practices for account-based marketers would be of interest to B2B marketers looking to start or improve their ABM strategy.

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The 9 Circles of B2B Marketing Hell


B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. Below, read about the 9 circles of B2B marketing hell and what you can do to avoid them. In B2B marketing, quality should always be a goal.

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How To Analyze Web Session Data In B2B Marketing


In this blog post we’ll discuss how B2B marketers can make the most out of web session data. Marketers have access to endless numbers of web metrics such as time on page, pageview counts, and bounce rates. But choosing metrics that should be reported on a regular basis can be difficult.

The Sales Enablement Handbook

the B2B world, the sales cycle can be a long drawn out process - making b2b sales. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

How To Measure The ROI Of Print Marketing


Account Based Marketing (ABM) is a strategy quickly gaining traction among B2B marketers. However, while it can be still successful with specific target groups who prefer not to order online, in the modern B2B world it just makes your business look old and slow.

How to Do ABM at Scale with Account-Based Demand


As B2B marketers, we look for frameworks and models to help improve how we run marketing. Unfortunately, frameworks often fall short of our needs. Frameworks usually come in two flavors, they are either based purely on inbound strategies, or they are based purely on outbound strategies.

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Why Marketing Should Know Sales Pipeline Coverage (And How To Measure It)


When it comes to great signals that help B2B marketers decide on tactics and strategies, pipeline coverage is a great one. B2B Marketing

8 Ways to Make Sure Your Content Converts


Many B2B marketers tend to fall into a “publish and pray” strategy — publish content and pray that it actually does something. B2B customers buy into a product or solution for one reason: it solves a problem. The same is true of any B2B content. How-to posts (“How to Create a B2B Marketing Plan in 3 Easy Steps”) are good for answering “How” questions (“How to create a marketing plan?”), for example. Nearly 20% of B2B marketers found it to be four times more effective.

How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]


The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to today’s B2B marketing community. Which metrics are B2B marketers using? The top seven most-used B2B marketing channels are an interesting mix of online and offline channels.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering.

[Interview] How B2B CMOs Manage and Develop Marketing Plans 


We recently published our first issue of Fast CMO magazine and in doing so learned a great deal about how today’s B2B CMOs approach marketing planning. Fast CMO magazine is a compilation of interview stories featuring marketing executives from B2B companies.

Demand-gen or ABM: How to Use Metrics to Determine Where Your Prospects Go


Two marketing approaches that are battling for B2B marketers’ precious marketing dollars. After all, 87% of B2B marketers have agreed ABM delivers a higher ROI than other marketing activities. The Double Funnel for B2B Marketers.

The Best B2B Marketers Invest In Attribution For These 3 Reasons


Consumer purchasing stories in the B2B market have become complex and unpredictable. The marketing landscape has morphed into a rugged wilderness of jagged, undefined terrain, and B2B marketers are all looking for the most creative way to make the trek.

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The 5 Types Of Direct Mail Campaigns In B2B Marketing


B2B direct mail seems to be the hottest marketing channel this year. Why is B2B Direct Mail so Effective? Direct mail has been effective at Bizible and I suspect it will continue to be effective for a long time coming.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision.

Content On Steroids - Maximize the Value of Your B2B Content (Without Actually Writing More Content)


With around 27 million pieces of content being published online each day, there is no doubt that pushing your content to your target audience has become an uphill task. One has to devise creative ways of making their content stand out so it can give them positive ROI.

From B2B Paid Media Manager To VP of Marketing, Keys To Success


It was the first digital media channel that made sense for B2B because of its scale and somewhat-OK targeting capabilities (for B2B at least). Call me controversial, but I think B2B SEM is not about lead generation. The best metric for B2B SEM is revenue and ROI.

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What Do High Performing B2B Marketers Do Differently? [State of Pipeline Marketing Data]


The State of Pipeline Marketing Report 2016 is filled with dozens of stats and insights about how B2B marketers drive growth. What’s the difference between highly effective marketers and those who are struggling to increase their impact?

How To Be a B2B Marketer At Dreamforce 2016


If a B2B marketer is headed to Dreamforce 2016, how would they get the most out of their week in San Francisco? As a B2B marketer at Dreamforce, here’s where you could go and what you should do. The B2B Marketing Champions Lounge. Breakout Sessions for B2B Marketers.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

B2B Marketers Guide To End Of Year Planning


All jokes aside, the most important elements of a B2B marketing strategy is knowing where to find potential customers, how to reach those potential customers to fill the funnel, and how to compete to close those customers. reporting B2B Marketing

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How To Align Your Marketing Budget With Your Reporting Dashboard


B2B Marketing Budget Process. Marketing budgets and dashboards are typically managed and operated separately. Budget exercises happen annually and dashboards are put together or updated as needed, such as before a board meeting.

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5 Steps for Better Marketing Planning: A CMO Blueprint


The B2B industry is beginning to see a new seat at the C-suite table-- Chief Revenue Officer. Thanks to the rise of account-based marketing, many B2B orgs have already headed down the path of aligning Sales and Marketing and have seen the benefits of doing so.

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13 Diverse Ways B2B Marketers Do Marketing Measurement [DATA]


According to Bizible’s survey of over 300 B2B marketers There were roughly 12 different metrics submitted by survey takers when asked, “What’ do you use as the primary metric to judge success?”. This means that B2B marketers choose a variety primary success metrics based on some other reason.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing

The Revenue Focused SEO Keyword Strategy For B2B Marketers


But that doesn’t mean B2B marketers have to blindly trust instinct when creating findable content for search engines. The first chart showing the search volume for keywords related to “B2B marketing” and the second chart shows the same for the keyword “marketing operations.”.

The Golden Age of B2B Marketing Is Here [UPDATE: One Year Later…]


A little over a year ago, Dave Rigotti, Head of Marketing at Bizible, wrote an article about why he thought it was the golden age of B2B marketing and why he was proud to be a B2B marketer. “We’re Just look at our SaaS marketing technology stack : so much of it is specific to B2B.

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5 B2B Marketing Campaign Mistakes That Hurt Performance


For B2B marketers, you spend time carefully planning, executing, and optimizing campaigns all with the intention of making them successful. One of the biggest things B2B marketers do wrong is use the wrong metrics. Everyone wants to be good at their job.

How To Create A Revenue Generating B2B Marketing Strategy


Once in awhile it’s necessary to take a step back consider your strategy for every important aspect of B2B marketing. this post we go over every major element of a B2B marketing strategy: How To Define Your Target Businesses And Personas. Strategy.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

A Scorecard for B2B Marketing Operations [Download Evaluation]


This exercise is geared toward improvement -- and it could reveal a series of next steps toward a greater level of B2B marketing sophistication. What are the true measures of success in a marketing operations role?

9 Ways B2B Analytics Can Optimize Marketing Strategies


Attempting B2B marketing optimizations without accurate analytics is like flying blind. But which B2B analytics platforms are best equipped for certain types of measurement? We’ll discuss nine methods that B2B analytics can be used to optimize marketing strategies.

What Is Adaptive Analytics? And Why Does It Matter For B2B Marketers?


Adaptive analytics is a new term for most B2B marketers. I interviewed Dave Rigotti, VP of Marketing at Bizible, to get some insight into the newest technology in the B2B marketing analytics space. What are some applications of adaptive analytics for B2B marketers?

Measure ROI on "Hardest to Track" B2B Marketing Channels [Using Attribution]


The martech industry has advanced to the point that B2B marketers no longer need to be limited by these types of tracking conundrums.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth