How do younger B2B buyers act differently to older B2B buyers?


Older buyers are world-weary, politically incorrect and dismissive of social media. Younger buyers are excitable, naive and generally puppy-like. Maybe. But the Buyersphere 2015 Report gives us the facts

How B2B made sense of Content Marketing for me


A blog by Richard Gordon on how B2B makes sense for him with content marketing

Google Hummingbird - Is your B2B website ready to hum?


Is your B2B website ready for t Hummingbird is a complete change to Google’s algorithm which is the formula it uses to work out what users are searching for. The new engine knows the ‘keywords’ and apparently understands the intent behind the search terms.

Why talk of emotional marketing in B2B makes me angry


There has been a lot of talk recently about emotion in marketing – largely instigated (in the UK at least) by the nice people at B2B Marketing magazine – but I have to say that the much of the coverage raises in me aren’t very positive ones

How B2B Marketing is Changing in 2018

1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and. First, B2B marketers are.

Social Media: Are B2B Buyers Really Using It?


Look beyond the hype – are B2B buyers really using social media? We’d rather hear it directly from the B2B buyers themselves. Get free insight now by downloading our free mini-report, Social Media: Are B2B Buyers Really Using It ?

Star influencers: whose opinions matter most to B2B buyers?


In space, they say, no one can hear you scream. It can feel a bit like that for content marketers too – projecting content into the vastness of the web can be like shouting into the void

What happened in B2B in 2013


So what happened in B2B this year, what changed, what was new, what insight did we gather and what will the year ahead bring We thought we''d end the year with a little review of 2013, Base One style.

Review 215

How B2B Marketers Can Crack The Content Code


Content marketing has become so popular that 'content saturation' was an inevitable consequence. But equally inevitable was that there would be people who worked out a solution. Mark Schaefer is one of those people, and his answer is The Content Code.

What have we learned from the B2B Social Media Debate?


The publication of the 2013 Buyersphere Report has rekindled the debate over the value of social media in B2B - read an overview of opinion posted online

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. companies within B2B industries offer discounts, but are they discounting for the right reasons? within B2B sales have become so common. business-to-business (B2B) industry. in the B2B Industry?

Thoughts on B2B Marketing Content Marketing Report 2015: 1 – Why strategy is cheap


There are lots of positives to take out of B2B Marketing’s recent Content Marketing Report. For a start almost three-quarters (71 per cent) of B2B marketers say it’s a very important component of their marketing activity.

Report 179

How do buyers at SMEs differ from enterprise buyers?


As B2B marketers, we''re pretty good at segmenting by company size. The bigger the company, the bigger the budget, the bigger the requirement. It''s pretty much about scale, right

The Winning Habits of Successful B2B Brands


What do successful B2B brands do that you don't? Check out the 4th and final part of our Buyersphere B2B research series. In B2B, the buying process is a long one, and insight into how brands can be the “last man standing” is invaluable.

Brand 194

Emotions and B2B Campaigns


Why is it that consumer goods seem to gain traction with such ease on social media? What makes us perceive these campaigns as more successful and creative

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Apples, oranges and other confusing content formats


The Content Marketing Report 2015 published by B2B Marketing is an excellent resource. But while it is informative, beautifully produced and useful, it is also confusing. Let me explain why, and clear up the confusion

B2B and Customer Experience


Customer experience (CX) has always played a major role in B2C marketing; so why is it that in a B2B scenario, CX is only now taking centre stage, and what are the implications for businesses

What inspiration do we get from Pinterest as a B2B marketing agency?


Creative Art Director and all round Pinterest fanatic, Lissy Smith, talks aout how as a B2B Marketing agency we use Pinterest as a tool for boosting creativity and pushing our ideas to the next level

Agency 151

Buyersphere 2015 has arrived!


The Buyersphere Report has become established as one of the most eagerly awaited annual research projects in the B2B space. The reason is simple. It doesn’t tell you what marketers think: it tells you what buyers do. And the latest Report is out now

Report 176

The Sales Enablement Handbook

the B2B world, the sales cycle can be a long drawn out process - making b2b sales. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

Dark patterns in B2B. Where do you stand?


A dark pattern aims to maximize conversion through some degree of user deception. Depending on where you stand on the matter, it uses valid or unacceptable design techniques

Have we reached the tipping point for B2B social media?


And there is now evidence to believe that B2B social media has reached a tipping point. Every year we ask the question. But now more than ever, we need to exercise caution

What do you need to create a good B2B marketing campaign?


There are also some important differences and basic principles that as marketeers we need to recognise and understand if we are to ensure that our B2B customers are getting true value for their advertising pound

Not all brands are created equal.


B2B and B2C brands have their own distinct functions, are created through different methodologies and follow different trains of thought In order to create an effective brand one must first understand what said brand needs to achieve.

B2C 109

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.

The 2013 Buyersphere Report: the industry’s favourite exposé of B2B buyer behaviour


Now in its 4th year, the Buyersphere Report has become established as one of the most eagerly awaited and enlightening annual research projects in the B2B space. So we’re delighted to give you a chance to download the full 2013 Buyersphere Report now

Report 164

LinkedIn LinkedOut: new B2B ad network launched


This isn’t just another ad network – it’s something that could, and most likely will, eventually have a massive impact on B2B online advertising LinkedIn announced yesterday that it’s launching a new display advertising network.

B2B Content Marketing Report: 3. Personalisation


One statistic that leapt out to me from the Content Marketing Report 2015 was that only 16% of B2B marketers were “personalizing” their content. This is not a failing. I think most of that remaining 84% are absolutely right not to do so

Report 116

Social Media: Are B2B Buyers Really Using It?


Look beyond the hype – are B2B buyers really using social media? The answers are here

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering.

Not all Brands are Created Equal


By their intrinsic nature, some brands must be different; specifically, B2B brands must be different from B2C brands. B2B and B2C brands have their own distinct functions, are created through different methodologies and follow different trains of thought. B2B brands speak about corporations - entities that are complex business systems offering large scale, often bespoke, solutions to other businesses. B2B customers are driven by need.

B2C 100

Filling The Knowledge Gap: How B2B Buyers Seek Information To Make A Purchase.


What information do B2B buyers want from you? B2B buyers do not make hasty decisions. It was therefore one of the key aims of the new Buyersphere research into B2B buyer behaviour to look at how they acquire that information, and what they expect of the brands on their radar. We asked 500 B2B buyers about recent purchases (of at least £20,000) in order to find out: What kind of information they sought. A Buyersphere mini-report by Base One and B2B Marketing.

WEBINAR: The Guilty Secrets of B2B Buyers


The Buyersphere 2015 Report gave us some interesting insights into B2B buyer behaviour. Here''s a chance to hear John Bottom, our Head of Demand Generation, explain what it means to marketers like us

The Winning Habits of Successful B2B Brands


What do successful B2B brands do that you don''t? We asked the buyers themselves

Brand 130

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision.

Why do B2B buyers decide to buy? The Buyersphere Report reveals thinking behind the buying process


Why do B2B buyers decide to buy? If there is a golden moment for B2B marketers, it is the very outset of the buying process. So we thought that part of Base One’s annual Buyersphere Research into the attitudes of B2B buyers should cover this fascinating stage in proceedings. We asked 500 B2B buyers to tell us the reasons behind a recent purchase (of at least £20,000), and the results were remarkable. A Buyersphere mini-report by Base One and B2B Marketing.

Buy 138

About Reaching Out to New Clients….


However, one thing I did take from our conversation is that personal approaches always work, especially in the B2B work we do at Base One. Returning to a previous point, generic e-mail blasters will not land you a single client in the B2B circuit. Perhaps they can be effective in B2C where the client has already signed up to receive communications from you, but in the B2B branding and marketing I doubt anyone will pay these emails any attention.

Agency 100

One simple reason why B2B video marketing is dying


Look around you in the B2B marketing space and you get a pretty clear picture what is happening. Everybody seems to think these days that video is the ultimate tool for content marketers. I have new for you. It's not – and this is why. It’s all about time. And the lack of it.

Video 141

Who are you really selling to?


Some people don''t refer to it as B2B, but B2B2B2B2B2C. At the end of the chain, there is a user. However, there is a long line of people in the approval process who fall into the ‘B’ category

Best Practices for Selling to Government Agencies

explained how B2B purchasing decisions have. Best Practices for Selling to. Government Agencies WWW.MARKETJOY.COM Contact: +1 484-302-0110. The US government spends over $235 billion on. goods and services each year.