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How do younger B2B buyers act differently to older B2B buyers?

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Older buyers are world-weary, politically incorrect and dismissive of social media. Younger buyers are excitable, naive and generally puppy-like. Maybe. But the Buyersphere 2015 Report gives us the facts

How B2B made sense of Content Marketing for me

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A blog by Richard Gordon on how B2B makes sense for him with content marketing

Trending Sources

Buyersphere 2015 has arrived!

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The Buyersphere Report has become established as one of the most eagerly awaited annual research projects in the B2B space. The reason is simple. It doesn’t tell you what marketers think: it tells you what buyers do. And the latest Report is out now

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The 2013 Buyersphere Report: the industry’s favourite exposé of B2B buyer behaviour

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Now in its 4th year, the Buyersphere Report has become established as one of the most eagerly awaited and enlightening annual research projects in the B2B space.

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#HowIBuy - An In-depth look at the buying process from 12 different perspectives

Key themes discerned about the modern buyer include: • B2B buyers are behaving like consumers – Buyers today have easy access to information and. 1 N U D G E. A I // T I T L E An In-depth look at. the buying process. from 12 different. perspectives 2 N U D G E. A I // T I T L E 3 N U D G E.

Why do B2B buyers decide to buy? The Buyersphere Report reveals thinking behind the buying process

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Why do B2B buyers decide to buy? If there is a golden moment for B2B marketers, it is the very outset of the buying process. So we thought that part of Base One’s annual Buyersphere Research into the attitudes of B2B buyers should cover this fascinating stage in proceedings. We asked 500 B2B buyers to tell us the reasons behind a recent purchase (of at least £20,000), and the results were remarkable. A Buyersphere mini-report by Base One and B2B Marketing.

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B2B and Customer Experience

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Customer experience (CX) has always played a major role in B2C marketing; so why is it that in a B2B scenario, CX is only now taking centre stage, and what are the implications for businesses

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Have we reached the tipping point for B2B social media?

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And there is now evidence to believe that B2B social media has reached a tipping point. Every year we ask the question. But now more than ever, we need to exercise caution

What have we learned from the B2B Social Media Debate?

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The publication of the 2013 Buyersphere Report has rekindled the debate over the value of social media in B2B - read an overview of opinion posted online

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Why talk of emotional marketing in B2B makes me angry

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There has been a lot of talk recently about emotion in marketing – largely instigated (in the UK at least) by the nice people at B2B Marketing magazine – but I have to say that the much of the coverage raises in me aren’t very positive ones

The Winning Habits of Successful B2B Brands

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What do successful B2B brands do that you don't? Check out the 4th and final part of our Buyersphere B2B research series. In B2B, the buying process is a long one, and insight into how brands can be the “last man standing” is invaluable.

Star influencers: whose opinions matter most to B2B buyers?

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In space, they say, no one can hear you scream. It can feel a bit like that for content marketers too – projecting content into the vastness of the web can be like shouting into the void

Emotions and B2B Campaigns

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Why is it that consumer goods seem to gain traction with such ease on social media? What makes us perceive these campaigns as more successful and creative

What do you need to create a good B2B marketing campaign?

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There are also some important differences and basic principles that as marketeers we need to recognise and understand if we are to ensure that our B2B customers are getting true value for their advertising pound

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

What happened in B2B in 2013

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So what happened in B2B this year, what changed, what was new, what insight did we gather and what will the year ahead bring We thought we''d end the year with a little review of 2013, Base One style.

Filling The Knowledge Gap: How B2B Buyers Seek Information To Make A Purchase.

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What information do B2B buyers want from you? B2B buyers do not make hasty decisions. It was therefore one of the key aims of the new Buyersphere research into B2B buyer behaviour to look at how they acquire that information, and what they expect of the brands on their radar. We asked 500 B2B buyers about recent purchases (of at least £20,000) in order to find out: What kind of information they sought. A Buyersphere mini-report by Base One and B2B Marketing.

Who are you really selling to?

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Some people don''t refer to it as B2B, but B2B2B2B2B2C. At the end of the chain, there is a user. However, there is a long line of people in the approval process who fall into the ‘B’ category

The Winning Habits of Successful B2B Brands

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What do successful B2B brands do that you don''t? We asked the buyers themselves

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

Dark patterns in B2B. Where do you stand?

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A dark pattern aims to maximize conversion through some degree of user deception. Depending on where you stand on the matter, it uses valid or unacceptable design techniques

LinkedIn LinkedOut: new B2B ad network launched

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This isn’t just another ad network – it’s something that could, and most likely will, eventually have a massive impact on B2B online advertising LinkedIn announced yesterday that it’s launching a new display advertising network.

Why do B2B buyers decide to buy? The Buyersphere Report reveals thinking behind the buying process

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A Buyersphere mini-report by Base One and B2B Marketing. Produced in association with McCallum Layton and Research Now

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Thoughts on B2B Marketing Content Marketing Report 2015: 1 – Why strategy is cheap

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There are lots of positives to take out of B2B Marketing’s recent Content Marketing Report. For a start almost three-quarters (71 per cent) of B2B marketers say it’s a very important component of their marketing activity.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

What inspiration do we get from Pinterest as a B2B marketing agency?

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Creative Art Director and all round Pinterest fanatic, Lissy Smith, talks aout how as a B2B Marketing agency we use Pinterest as a tool for boosting creativity and pushing our ideas to the next level

How B2B Marketers Can Crack The Content Code

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Content marketing has become so popular that 'content saturation' was an inevitable consequence. But equally inevitable was that there would be people who worked out a solution. Mark Schaefer is one of those people, and his answer is The Content Code.

Filling The Knowledge Gap: How B2B Buyers Seek Information To Make A Purchase

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A Buyersphere mini-report by Base One and B2B Marketing. Produced in association with McCallum Layton and Research Now Check out the 2nd report of the series

Social Media: Are B2B Buyers Really Using It?

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Look beyond the hype – are B2B buyers really using social media? We’d rather hear it directly from the B2B buyers themselves. Get free insight now by downloading our free mini-report, Social Media: Are B2B Buyers Really Using It ?

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Apples, oranges and other confusing content formats

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The Content Marketing Report 2015 published by B2B Marketing is an excellent resource. But while it is informative, beautifully produced and useful, it is also confusing. Let me explain why, and clear up the confusion

How do buyers at SMEs differ from enterprise buyers?

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As B2B marketers, we''re pretty good at segmenting by company size. The bigger the company, the bigger the budget, the bigger the requirement. It''s pretty much about scale, right

B2B Content Marketing Report: 3. Personalisation

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One statistic that leapt out to me from the Content Marketing Report 2015 was that only 16% of B2B marketers were “personalizing” their content. This is not a failing. I think most of that remaining 84% are absolutely right not to do so

WEBINAR: The Guilty Secrets of B2B Buyers

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The Buyersphere 2015 Report gave us some interesting insights into B2B buyer behaviour. Here''s a chance to hear John Bottom, our Head of Demand Generation, explain what it means to marketers like us

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Not all Brands are Created Equal

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By their intrinsic nature, some brands must be different; specifically, B2B brands must be different from B2C brands. B2B and B2C brands have their own distinct functions, are created through different methodologies and follow different trains of thought. B2B brands speak about corporations - entities that are complex business systems offering large scale, often bespoke, solutions to other businesses. B2B customers are driven by need.

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About Reaching Out to New Clients….

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However, one thing I did take from our conversation is that personal approaches always work, especially in the B2B work we do at Base One. Returning to a previous point, generic e-mail blasters will not land you a single client in the B2B circuit. Perhaps they can be effective in B2C where the client has already signed up to receive communications from you, but in the B2B branding and marketing I doubt anyone will pay these emails any attention.

Social Media: Are B2B Buyers Really Using It?

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Look beyond the hype – are B2B buyers really using social media? The answers are here

B2B Marketing in 2017

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What will the world be like in 5 years’ time? What will we be doing? These are the questions we tried to answer in our most recent webcast. A fairly brief but intriguing exposé of future possibilities, we look at ideas such as: big data (what is a yottabyte, and why does it matter?).

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation