BaseOne

How do younger B2B buyers act differently to older B2B buyers?

BaseOne

Older buyers are world-weary, politically incorrect and dismissive of social media. Younger buyers are excitable, naive and generally puppy-like. Maybe. But the Buyersphere 2015 Report gives us the facts

How B2B made sense of Content Marketing for me

BaseOne

A blog by Richard Gordon on how B2B makes sense for him with content marketing

Why talk of emotional marketing in B2B makes me angry

BaseOne

There has been a lot of talk recently about emotion in marketing – largely instigated (in the UK at least) by the nice people at B2B Marketing magazine – but I have to say that the much of the coverage raises in me aren’t very positive ones

Google Hummingbird - Is your B2B website ready to hum?

BaseOne

Is your B2B website ready for t Hummingbird is a complete change to Google’s algorithm which is the formula it uses to work out what users are searching for. The new engine knows the ‘keywords’ and apparently understands the intent behind the search terms.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

The 2013 Buyersphere Report: the industry’s favourite exposé of B2B buyer behaviour

BaseOne

Now in its 4th year, the Buyersphere Report has become established as one of the most eagerly awaited and enlightening annual research projects in the B2B space.

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What happened in B2B in 2013

BaseOne

So what happened in B2B this year, what changed, what was new, what insight did we gather and what will the year ahead bring We thought we''d end the year with a little review of 2013, Base One style.

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What have we learned from the B2B Social Media Debate?

BaseOne

The publication of the 2013 Buyersphere Report has rekindled the debate over the value of social media in B2B - read an overview of opinion posted online

Not all brands are created equal.

BaseOne

B2B and B2C brands have their own distinct functions, are created through different methodologies and follow different trains of thought In order to create an effective brand one must first understand what said brand needs to achieve.

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The Sales Enablement Handbook

the B2B world, the sales cycle can be a long drawn out process - making b2b sales. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

What do you need to create a good B2B marketing campaign?

BaseOne

There are also some important differences and basic principles that as marketeers we need to recognise and understand if we are to ensure that our B2B customers are getting true value for their advertising pound

Have we reached the tipping point for B2B social media?

BaseOne

And there is now evidence to believe that B2B social media has reached a tipping point. Every year we ask the question. But now more than ever, we need to exercise caution

Thoughts on B2B Marketing Content Marketing Report 2015: 1 – Why strategy is cheap

BaseOne

There are lots of positives to take out of B2B Marketing’s recent Content Marketing Report. For a start almost three-quarters (71 per cent) of B2B marketers say it’s a very important component of their marketing activity.

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What inspiration do we get from Pinterest as a B2B marketing agency?

BaseOne

Creative Art Director and all round Pinterest fanatic, Lissy Smith, talks aout how as a B2B Marketing agency we use Pinterest as a tool for boosting creativity and pushing our ideas to the next level

Agency 130

How B2B Marketers Can Crack The Content Code

BaseOne

Content marketing has become so popular that 'content saturation' was an inevitable consequence. But equally inevitable was that there would be people who worked out a solution. Mark Schaefer is one of those people, and his answer is The Content Code.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering.

The Winning Habits of Successful B2B Brands

BaseOne

What do successful B2B brands do that you don't? Check out the 4th and final part of our Buyersphere B2B research series. In B2B, the buying process is a long one, and insight into how brands can be the “last man standing” is invaluable.

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Not all Brands are Created Equal

BaseOne

By their intrinsic nature, some brands must be different; specifically, B2B brands must be different from B2C brands. B2B and B2C brands have their own distinct functions, are created through different methodologies and follow different trains of thought. B2B brands speak about corporations - entities that are complex business systems offering large scale, often bespoke, solutions to other businesses. B2B customers are driven by need.

B2C 100

How do buyers at SMEs differ from enterprise buyers?

BaseOne

As B2B marketers, we''re pretty good at segmenting by company size. The bigger the company, the bigger the budget, the bigger the requirement. It''s pretty much about scale, right

Star influencers: whose opinions matter most to B2B buyers?

BaseOne

In space, they say, no one can hear you scream. It can feel a bit like that for content marketers too – projecting content into the vastness of the web can be like shouting into the void

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision.

Apples, oranges and other confusing content formats

BaseOne

The Content Marketing Report 2015 published by B2B Marketing is an excellent resource. But while it is informative, beautifully produced and useful, it is also confusing. Let me explain why, and clear up the confusion

Social Media: Are B2B Buyers Really Using It?

BaseOne

Look beyond the hype – are B2B buyers really using social media? The answers are here

Buyersphere 2015 has arrived!

BaseOne

The Buyersphere Report has become established as one of the most eagerly awaited annual research projects in the B2B space. The reason is simple. It doesn’t tell you what marketers think: it tells you what buyers do. And the latest Report is out now

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LinkedIn LinkedOut: new B2B ad network launched

BaseOne

This isn’t just another ad network – it’s something that could, and most likely will, eventually have a massive impact on B2B online advertising LinkedIn announced yesterday that it’s launching a new display advertising network.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

B2B Content Marketing Report: 3. Personalisation

BaseOne

One statistic that leapt out to me from the Content Marketing Report 2015 was that only 16% of B2B marketers were “personalizing” their content. This is not a failing. I think most of that remaining 84% are absolutely right not to do so

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The Winning Habits of Successful B2B Brands

BaseOne

What do successful B2B brands do that you don''t? We asked the buyers themselves

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About Reaching Out to New Clients….

BaseOne

However, one thing I did take from our conversation is that personal approaches always work, especially in the B2B work we do at Base One. Returning to a previous point, generic e-mail blasters will not land you a single client in the B2B circuit. Perhaps they can be effective in B2C where the client has already signed up to receive communications from you, but in the B2B branding and marketing I doubt anyone will pay these emails any attention.

Agency 100

Dark patterns in B2B. Where do you stand?

BaseOne

A dark pattern aims to maximize conversion through some degree of user deception. Depending on where you stand on the matter, it uses valid or unacceptable design techniques

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing

WEBINAR: The Guilty Secrets of B2B Buyers

BaseOne

The Buyersphere 2015 Report gave us some interesting insights into B2B buyer behaviour. Here''s a chance to hear John Bottom, our Head of Demand Generation, explain what it means to marketers like us

B2B Marketing in 2017

BaseOne

What will the world be like in 5 years’ time? What will we be doing? These are the questions we tried to answer in our most recent webcast. A fairly brief but intriguing exposé of future possibilities, we look at ideas such as: big data (what is a yottabyte, and why does it matter?).

One simple reason why B2B video marketing is dying

BaseOne

Look around you in the B2B marketing space and you get a pretty clear picture what is happening. Everybody seems to think these days that video is the ultimate tool for content marketers. I have new for you. It's not – and this is why. It’s all about time. And the lack of it.

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The 2013 Buyersphere Report: the industry’s favourite exposé of B2B buyer behaviour

BaseOne

Now in its 4th year, the Buyersphere Report has become established as one of the most eagerly awaited and enlightening annual research projects in the B2B space. So we’re delighted to give you a chance to download the full 2013 Buyersphere Report now

Report 122

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

Filling The Knowledge Gap: How B2B Buyers Seek Information To Make A Purchase.

BaseOne

What information do B2B buyers want from you? B2B buyers do not make hasty decisions. It was therefore one of the key aims of the new Buyersphere research into B2B buyer behaviour to look at how they acquire that information, and what they expect of the brands on their radar. We asked 500 B2B buyers about recent purchases (of at least £20,000) in order to find out: What kind of information they sought. A Buyersphere mini-report by Base One and B2B Marketing.

Who are you really selling to?

BaseOne

Some people don''t refer to it as B2B, but B2B2B2B2B2C. At the end of the chain, there is a user. However, there is a long line of people in the approval process who fall into the ‘B’ category

Why do B2B buyers decide to buy? The Buyersphere Report reveals thinking behind the buying process

BaseOne

A Buyersphere mini-report by Base One and B2B Marketing. Produced in association with McCallum Layton and Research Now

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Filling The Knowledge Gap: How B2B Buyers Seek Information To Make A Purchase

BaseOne

A Buyersphere mini-report by Base One and B2B Marketing. Produced in association with McCallum Layton and Research Now Check out the 2nd report of the series

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth