B2B Marketing Traction

Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

And, yes, this does work for B2B marketing! For some example of B2b Pinterest success, take a look at this board of major B2B brand pinners created by CaptureHits Marketing. b2b marketing social media

Just When You Think You Know B2B Marketing, The Millennials Are Here

B2B Marketing Traction

You know where your B2B target audience gets information and how they buy, right? Just when you think you know your B2B buying audience; it’s changed. In 2012 millennials made up 27% of B2B purchasers. Marketing Strategy b2b customer marketing strategy

Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

You can read the dramatic (my blood pressure definitely went up) story here, B2B Marketers: Has Your Online Content Been Copied? So, ethics in marketing is on my radar, and we B2B Marketers need to prevent our clients and other marketers from plagiarizing others’ original work.

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The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Marketing Planning b2b marketing plansThis is the time when many organizations and businesses are thinking about planning and budgeting for the next year.

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Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

I got to thinking about fun campaigns using new promo products and wanted to share some ideas for B2B marketers. ( Marketing Implementation b2b customer marketingAre you wondering if promotional products or giveaways make a difference?

Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

You’re safe testing the B2B social media waters on LinkedIn. LinkedIn b2b marketing social media Still haven’t dipped your toe into business-to-business social media marketing waters? Here is the easiest and most foolproof way to get started.

3 Questions to Answer before You Click Send on Your B2B Marketing Email

B2B Marketing Traction

Need help getting results from your B2B email marketing campaigns? Marketing Implementation b2b email marketing marketing results Email marketing is easy, right?

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What Marketing Content Works Best for B2B eNewletters?

B2B Marketing Traction

Deciding what kind of content to include in your B2B eNewsletter isn’t easy. Here are three things to consider when planning your B2B eNewsletter content: 1. Marketing Implementation b2b content email marketing

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2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Some business to business (B2B) marketers are still hesitant about investing in social media. B2B companies are getting traction on social media. There is a very practical way to set up social media for B2B marketing. Facebook for B2B Marketing?

B2B Marketers Must Be Transparent to Build Trust

B2B Marketing Traction

Marketing Soapbox b2b marketing trust Doing business today requires transparency, which builds trust with your customers and partners. It leads to increased business, since people buy from people they know, like and trust.

2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. The survey results showed that B2B marketers still use tactics that are not that effective. What does this mean for B2B marketers?

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30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

But what about video for your business-to-business (B2B) products or services? Here are 30 creative ideas for your B2B video marketing. With these thirty B2B video ideas, now you have no excuses for not joining the video marketing revolution!

B2B Marketing: I’ll Take Results Over Superlatives, Any Day

B2B Marketing Traction

Part of my view is my training in my early career in sales and marketing in the software industry and in my ongoing B2B marketing consulting. Marketing Soapbox b2b ethics marketing resultsMarketing guru. Social media expert. Digital genius. Dynamic speaker. Prolific writer.

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How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

3 Key Factors to Choosing the Right B2B Marketing Consultant

B2B Marketing Traction

The list of superlatives used by B2B marketing consultants goes on and on ( and on ) today. How do you choose a B2B marketing consultant that can get you the results you want and more ? Marketing Soapbox b2b consultant marketing resultsExpert marketer. Marketing guru.

Don’t Put B2B Marketing Tactics before Strategic Analysis

B2B Marketing Traction

Marketing Research and Analysis analysis b2b marketing research Too many business people jump right into tactics when it comes to marketing. They think that all they need to do is get the word out about a product or service and people will buy. Build it and they will come!

6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

Here are some of the ways a competitive analysis can help your B2B marketing. Marketing Planning analysis b2b marketing plans research In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits.

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.”

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. The results showed that content marketing is often not owned by B2B marketers. I wrote about a systematic approach for B2B marketing in a previous post here.

B2B Marketers Going Beyond Buyer Personas, Working with Sales

B2B Marketing Traction

The behavior of today’s B2B buyer means that marketing needs to go far beyond what it did in the past. In B2B marketing there no longer can be a hand-off of leads from marketing to sales. Marketing Soapbox b2b marketing persona sales

11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Read my previous post on this, B2B Marketers: Are You Going to Accept B2B Boring Content? ).

One Big Reason Your Email Marketing Fails: It’s Not Responsive

B2B Marketing Traction

Other posts about email marketing that you may find interesting: 3 Questions to Answer before You Click Send on Your B2B Marketing Email. What Marketing Content Works Best for B2B eNewletters? 7 Ways to Get Better Results from Your B2B eNewsletter.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

How to Market to Chief Information Officers (CIOs)

B2B Marketing Traction

Crossing The Chasm Marketing Miscellany Technology Marketing b2b marketing technology Everyone wants to sell their technology services and products to CIOs, but many CIOs are expert at avoiding solicitations. Here’s what you need to know to market successfully to CIOs.

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Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. Now, there is more information about this approach.

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Why B2B Marketers Need to Market Like a Bunch of Babies

B2B Marketing Traction

B2B marketers (any marketers, for that matter) need to market like a bunch of babies. Marketing Soapbox b2b consultant marketing SEO I was just reading an article about SEO, and it hit me. We need to market like babies, because after a few years, we can begin to think we know it all.

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Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

Yes they may have experienced a conservative buying experience in their B2B career. B2B marketers need to deliver a great product and/or service, but also emotional, compelling stories that mean something in their marketing. Marketing Planning b2b marketing results

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

B2B Marketers: If You Fail to Plan, You Are Planning to Fail

B2B Marketing Traction

We are your outsource B2B marketing resource! Marketing Planning b2b marketing plans strategic planning So I’m going to say it again. If you want your marketing to work, you have to first plan it, and then you have to execute the plan. Simple, right?

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B2B Marketers to Spend More on Content Marketing in 2013

B2B Marketing Traction

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America.

The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. I have seen fantastic results for B2B businesses who establish a presence on Twitter and engage their community.

Is Your B2B Marketing Provider Showing Jazz Hands or Results?

B2B Marketing Traction

We’ve been reporting marketing results for over twenty years, in all types of B2B industries. Marketing Soapbox analytics b2b marketing results If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

5 Skills Your Marketing Consultant Must Have

B2B Marketing Traction

I wrote about this in a previous post, Getting Ripped Off on B2B Website Development and SEO? ). I wrote about this, too, in previous posts, In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics , and Why Lack of Strategy will Kill your B2B Blog.

B2B Marketer: What’s In Your Toolbox?

B2B Marketing Traction

” In business to business (B2B) marketing now more than ever, there’s a lot of hammering going on – and a lot of noise out there – because marketing tactics keep changing. So when a B2B company comes to me saying, “We need SEO!”

5 Creative Ways B2B Marketers Can Use Twitter’s Vine

B2B Marketing Traction

From what little I’ve seen, I think there are some opportunities for B2B marketers: 1. What other uses of Vine might there be for B2B Marketers? b2b marketingI don’t know much about Vine, and I like it already.

4 Surprising Ways B2B Marketing Campaigns Benefit Business

B2B Marketing Traction

When a business invests (or re-invests) in great B2B marketing campaigns, it gets invigorated. In talking to several businesses recently, I realized an important benefit of investing in effective, creative B2B marketing campaigns. Marketing Soapbox b2b customer marketing results

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results