B2B Lead Generation Blog

B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation Blog

Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. The Most Successful B2B Companies Are Using Video. If you want to see what the future of B2B marketing is, look at software companies.

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What can B2B Marketers Adopt from Growth Hacking?

B2B Lead Generation Blog

What can you learn from growth hacking and how can it help you develop a mindset to better your B2B marketing? The post What can B2B Marketers Adopt from Growth Hacking? appeared first on B2B Lead Blog.

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Trending Sources

How customer-hero stories help you connect better

B2B Lead Generation Blog

And he’s had a profound influence on how we sell and market, especially those who are in B2B. A study by Sales Benchmark Index of 1,100 of B2B sales forces came back in 2008 and they found in their case study base that 13% of the salespeople brought in 87% of that revenue.

New B2B Persona Research From Salesforce and LinkedIn Study

B2B Lead Generation Blog

When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right people continues to be a challenge in B2B marketing. Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. I wanted to talk with Mat and bring this vital information to B2B marketers.

#HowIBuy - An In-depth look at the buying process from 12 different perspectives

Key themes discerned about the modern buyer include: • B2B buyers are behaving like consumers – Buyers today have easy access to information and. 1 N U D G E. A I // T I T L E An In-depth look at. the buying process. from 12 different. perspectives 2 N U D G E. A I // T I T L E 3 N U D G E.

7 Tips to Boost Your Email Nurturing Results Immediately

B2B Lead Generation Blog

For example, based on my experience, a decision maker is heavily involved at the very start and the very end of the B2B buying process but leaves the middle of the process up to the influencers. What Can B2B Marketers Gain from Growth Hacking? The post 7 Tips to Boost Your Email Nurturing Results Immediately appeared first on B2B Lead Blog. Email Marketing a/b testing B2B email marketing content marketing Email marketing Lead Nurturing

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Empathetic Marketing: How To Connect With Your Customers

B2B Lead Generation Blog

3 Good Questions to Align B2B Marketing, Sales, and Strategy. The post Empathetic Marketing: How To Connect With Your Customers appeared first on B2B Lead Blog. Have you made empathetic marketing part of your strategy in 2017? If not, you should.

How Empathy Will Grow Your Sales and Marketing Pipeline

B2B Lead Generation Blog

This fact is particularly the case for companies that have a complex sale where B2B buyers face daunting decisions that involve huge risks. It’s become very noisy in the B2B marketing. Writers note – This as a primer for my session at Dreamforce 2016 next week.

Stuck on words: how can marketing connect with customers better?

B2B Lead Generation Blog

You see, I’ve worked in the world of complex sales, B2B marketing, and lead generation for two decades. appeared first on the B2B Lead Blog. Marketing Strategy b2b strategy empathetic marketing empathy sales and marketing trustHow can marketers better connect with people we hope will become our customers? Over the past year, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap.

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Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

5 Useful Lead Nurturing Tactics to Get More Opportunities

B2B Lead Generation Blog

Read 3 Good Questions to Align B2B Marketing, Sales, and Strategy. The post 5 Useful Lead Nurturing Tactics to Get More Opportunities appeared first on B2B Lead Blog. Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Here’s the thing: Our customer’s don’t see our funnels.

New Chapter for the B2B Lead Blog

B2B Lead Generation Blog

You may have noticed the B2B Lead Blog has a new look. I look forward to keeping up with the accelerating evolution B2B lead generation, demand generation, and marketing for the complex sale, and helping you do the same. You may have noticed the B2B Lead Blog has a new look.

The Most Important B2B Marketing Metrics for CEOs

B2B Lead Generation Blog

I’d love to get your input on what you believe are the most important B2B marketing metrics for CEOs. B2B Marketing: How accounts payable company’s new process increased Marketing’s contribution to revenue 1,300% [MarketingSherpa B2B Marketing case study].

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. The Biggest Contributor to B2B Revenue. Read The Biggest Contributor to B2B Revenue.

How to do lead management that improves conversion

B2B Lead Generation Blog

Here’s why: First, B2B lead conversion to actual revenue conversion is low. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. I find the top issues B2B companies have with lead management include: Sending marketing qualified leads (MQLs) to salespeople without using criteria agreed upon by sales. 3 Good Questions to Align B2B Marketing, Sales, and Strategy. The Biggest Contributor to B2B Revenue.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

How to Improve Lead Routing for More Sales

B2B Lead Generation Blog

LeadData’s new report, The State of Lead Management , based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads get assigned to the wrong account owner. 3 Good Questions to Align B2B Marketing, Sales, and Strategy. The post How to Improve Lead Routing for More Sales appeared first on B2B Lead Blog. Have you recently looked at your lead routing and assignment process? If not, you could be leaking revenue and marketing ROI.

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Who should own lead generation for a complex sale?

B2B Lead Generation Blog

So, who should own B2B lead generation: sales, marketing or both? B2B marketing is going through a modernization to align better with how people buy. For more on this read, The Biggest Contributor to B2B Revenue. To get a broader perspective, I asked the 19,734 members of my B2B Lead Roundtable LinkedIn Group about this topic , and I got some great input from other marketing and sales leaders. 3 Good Questions to Align B2B Marketing, Sales, and Strategy.

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3 Good Questions to Align Strategy, B2B Marketing, and Sales

B2B Lead Generation Blog

Have you intentionally linked your sales, b2b marketing, and strategy? . That’s a lot of managerial time and effort as well as money, and the reality is that sales forces are, by far, the biggest and most important part of strategy execution for most firms, especially in B2B markets.

Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing

B2B Lead Generation Blog

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. The Most Important B2B Marketing Metrics for CEOs [More from the blogs].

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

5 Ways to Transform Your Content From Adequate to Awesome

B2B Lead Generation Blog

The post 5 Ways to Transform Your Content From Adequate to Awesome appeared first on B2B Lead Blog. Content Marketing account based marketing B2B marketing content marketing SalesWe’re overloaded with the message that “Content Is King,” but teams are still struggling with where to even start. Some latch onto sales trends that only guide a short-term strategy, while others rely on new technologies to do the work for them.

Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience

B2B Lead Generation Blog

B2B companies have the very unique challenge of asserting themselves and becoming a voice of authority in their respective industries, and inbound marketing can be a powerful way to do that — the nuances of which are not just reserved for those speaking directly to consumers.

How giving useful ideas and secrets builds trust

B2B Lead Generation Blog

The post How giving useful ideas and secrets builds trust appeared first on B2B Lead Blog. I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. I talked about freely sharing ideas and helping people.

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6 Ideas to Create More Relevant Lead Nurturing Emails

B2B Lead Generation Blog

For example, based on my experience, a decision maker is heavily involved at the very start and the very end of the B2B buying process but leaves the middle of the process up to the influencers. Lead Nurturing B2B business-to-business email Email marketing event personas

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Where’s the Passion in B2B Marketing?

B2B Lead Generation Blog

In this age of automation, depersonalization, scoring and measurement, I’m not seeing the human touch and connection in B2B marketing. Tweet I’m writing this post at Dreamforce 2014.

Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation Blog

By then I had my own marketing company and at first, I spent a lot of time explaining to my clients – who were all B2B companies – why they didn’t need to run out and get a Facebook page. Lead Generation B2B marketing lead generation LinkedIn social media social selling

B2B Content Marketing: Find the bigger story

B2B Lead Generation Blog

” Joe Pulizzi, Founder, Content Marketing Institute, has heard this issue from a lot from B2B marketers. Watch this video replay from his keynote for a case study on how B2B shipping container and energy company Maersk Group used content marketing to garner 1.5

Fast Growth Marketing: From 0 to 500,000 Users

B2B Lead Generation Blog

What do you see is the future of B2B sales marketing? What would you say to B2B marketers out there who want to help their sales team sell more effectively today? The post Fast Growth Marketing: From 0 to 500,000 Users appeared first on B2B Lead Blog.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Lead Nurturing: What it is, and what it is not

B2B Lead Generation Blog

Lead Nurturing: How intent data lifted a B2B email campaign’s CTR 248% and forwarding rate more than 400% [MarketingSherpa case study]. Lead Nurturing B2B business-to-business complex sale content marketing Email marketing relevance

16 Proven Ways to Get Better Opportunities Now (Part 2)

B2B Lead Generation Blog

Especially with B2B, selling happens at a corporate level and a business unit degree in addition to an individual level. Read more on Where’s the Passion in B2B Marketing? The post 16 Proven Ways to Get Better Opportunities Now (Part 2) appeared first on B2B Lead Blog.

Why purpose matters to marketing: growth, revenue, and profit

B2B Lead Generation Blog

So why should those in B2B marketing care about this? The post Why purpose matters to marketing: growth, revenue, and profit appeared first on B2B Lead Blog. Marketing Strategy B2B marketing empathetic marketing growth Leadership marketing strategy purposeDoes your purpose currently impact your marketing, revenue growth, and profit? If not, it should.

16 Proven Ways to Get Better Opportunities Now (Part 1)

B2B Lead Generation Blog

When I’ve talked with marketers about their b2b lead generation results, I’ve heard statements like, “We’re generating a ton of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.”.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Lead Generation That Converts Leads into Sales Opportunities

B2B Lead Generation Blog

However, according to MarketingSherpa’s data , generating “high-quality leads” is the B2B marketer’s No. So, what’s the best way for B2B marketers to efficiently verify the accuracy of their lead data captured online before turning said inquiries over to the sales force?

Getting sales enablement right to increase results

B2B Lead Generation Blog

For example, Corporate Visions recently surveyed 500 B2B marketers and sales professionals that 20% of organization content creators “just do what they think is best” with no overarching structure at all. The Biggest Contributor to B2B Revenue. The post Getting sales enablement right to increase results appeared first on the B2B Lead Blog. Sales enablement is intended to help raise performance, but a lot of efforts have backfired due to departmental silos.

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4 Steps to Lead Nurturing: Walking the buying path with your customers

B2B Lead Generation Blog

Sign up for the B2B Marketing Newsletter to learn more B2B trends and strategies. Lead Nurturing B2B customer path Tweet Lead generation can take you on a long hike. The one thing I can guarantee you about the journey is that more is not better if you don’t know how to nurture.

31 Tips for Improving Sales and Marketing Lead Generation Alignment

B2B Lead Generation Blog

Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop [More from the blogs]. B2B Marketing: The first step a systems integrator took to achieve Sales-Marketing alignment [More from the blogs].

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation