Anything Goes Marketing

5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1.

Survey Shows B2B Marketers Will Prioritize Email Marketing, SEO, Social Media in 2013

Anything Goes Marketing

This is a guest post from CRM Analyst Ashley Verrill. This is the first ever guest post on this blog in its seven year existence so you know the content is going to be good. Much of this verifies what I've been saying for years but it's always good to see this data for yourself for a sanity check. For example, before you go upload that list of emails that you just bought, read the data below

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B2B Webinar Best Practices from VMware

Anything Goes Marketing

As you’re gearing up for a great new year, I wanted to highlight some webinar/event best practices from the marketing team over at VMware. VMware has found that this marketing channel is one of their most successful when it comes to ROI so taking a few pointers and optimizing your own efforts could pay off big time this year. They achieved an ROI of 1324% in 2010 - not too bad! They were kind. marketing metrics webinars / webcasts

Wake up and Send More Email

Anything Goes Marketing

In today’s B2B purchase process, the marketer is no longer in charge. Tags: email marketing B2B marketing automation social media data management

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How B2B Marketing is Changing in 2018

1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and. First, B2B marketers are.

5 Corporate B2B Blogs That You Should Copy

Anything Goes Marketing

The importance of blogs in your B2B marketing mix can't be overlooked. Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. A recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't. However, anyone that can open a.

Top 10 Triggered B2B Email Marketing Campaigns

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After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. in B2B Marketing ”.

The Rules of Lead Generation Defined – Book Review

Anything Goes Marketing

For years I’ve been helping B2B marketers execute on their marketing strategies and at times I felt like I was working from scraps of information here and there that I have learned over the years. The issue was that there really wasn’t a guide for B2B marketers. We now have one: The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI by David T. Scott. David was kind enough.

The Slow Death of Email and What You Can Do About it

Anything Goes Marketing

Since moving to another part of B2B marketing and executing different types of email campaigns I now have a completely different perspective. Being in the world of marketing automation for as long as I was, I was a bit jaded and defended email as a marketing tool like it was the be all and end all of marketing. Email is in fact losing its touch. In this fantastic Slideshare by Gary Vanderchuck ". Advocate Marketing content marketing email marketing integrated marketing social media

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5 Marketing Automation Email Tips

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In a recent case study on B2B Online , NIIT , a global learning solutions company, created an automated email program that engaged subscribers based on their “ Digital Body Language ”. Response rates for this campaign were greater that 20% which is very good for B2B campaigns.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. companies within B2B industries offer discounts, but are they discounting for the right reasons? within B2B sales have become so common. business-to-business (B2B) industry. in the B2B Industry?

The Modern Marketer's Field Guide: Have You Read it? You Should

Anything Goes Marketing

When it comes to B2B marketing, there are not a lot of great books out there. Matt Heinz has brought us probably the most practical book out there for the more advanced B2B marketer - the modern marketer. Advocate Marketing B2B blogging content marketing lead generation lead management lead nurturing lead scoring marketing automation marketing metrics social media For the most part, the books that do exist focus on the novice marketer or focus on high level approaches.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

The goal of this post is not to criticize the great work by the MarketingSherpa folks but rather to provide feedback and start a discussion on the types of benchmarks that should be included in future reports – especially when we’re talking about b2b marketing.

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When Lead Scoring Will Fail

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Having worked with B2B marketers for many years, it's typically a no-brainer when someone asks me "should we implement lead scoring?". Lead scoring, which is the process of automating the qualification of leads that you generate, is a key stepping stone to get marketers to the next level. Having said that, your company may not be fully ready for it and there are some steps to start moving in. data management lead management lead qualification

Social Media Success Stories

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Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”. I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. How am I doing this?

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

That topic is Twitter and how best to use this tool for your B2B marketing efforts. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. Here is an example : [link] post on Anything Goes Marketing: "10 Tips for Using Twitter And Email Marketing for B2B" [link] This makes the process of spreading the word about your email article extremely easy.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

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The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. Social Media And B2B Marketing Social media played such a major factor at this event.

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Email Autoresponders 2.0 in B2B Marketing

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Although this post is mostly from a B2B perspective, the items described here can also be applied in the B2C world. Reflecting back on a long week I had the pleasure of meeting a number of new clients and seeing what they have accomplished as part of their online marketing initiatives.

Sharing Space: Marketing and Sales

Anything Goes Marketing

Related Posts: Resources on Aligning Marketing and Sales for B2B Companies Digital Body Language: Golf, Putting, Sales Reps, and Growing Revenue Technorati Tags: marketing and sales alignment , linkedin , down economy , recession , SiriusDecisions.

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The Sales Enablement Handbook

the B2B world, the sales cycle can be a long drawn out process - making b2b sales. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

Viral Marketing in B2B - It Works!

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When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. This is all great and has proven to be effective but is there another way to bring the same excitement that B2C marketers use to B2B?

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Customer Service at its Best: Wind Mobile

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Wind Mobile provides some great examples on how you can take your customer service up a notch – regardless if you’re a B2B or B2C company.

How To Build a Lead Nurturing Culture Part I

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There is no question that lead nurturing has been a proven tactic for B2B marketers. Tags: lead nurturing B2B lead generation lead management lead qualification Are any of you out there new fathers? How about new parents?

Lead Management and Football

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PPS: Some other posts on this topic: Landing Page Strategies and Lead Qualification Resources on Aligning Marketing and Sales for B2B Companies.

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.

Resources on Aligning Marketing and Sales for B2B Companies

Anything Goes Marketing

Five Resources on Aligning Marketing and Sales B2B Marketing and Sales Tip #65 - Defining a Lead: This post deals with the issue of how to get sales and marketing on the same wave length in terms of defining what a lead is.

The Recession is Here - Time to Become an Eco-Marketer

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Reduce: Not only should B2B companies reduce the amount of lead leakage where leads are being lost is the sales/marketing funnel by tightening up processes, the following also needs the be considered: Reduce the amount of communication that you're sending to leads.

Email Marketing Gone Wrong - It's not the 1990s Anymore

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Email clients like Hotmail or Outlook (B2B and B2C recipients) will automatically block images. I would have gladly updated my profile to get the coupon or to have downloaded some relevant information (if we're looking for a B2B example). Tags: email marketing B2B B2C

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Tips on Using Twitter to Boost Your Marketing Efforts

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Tags: landing pages B2B marketing metrics B2C social media facebook Twitter social networks

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering.

How to Prevent List Attrition yet Drive Event Attendance

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Tags: email marketing B2B lead generation enewsletter

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Is your Company Being Blogged About?

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B2B B2C social media blogging Web 2.0.Last week I mentioned how you can track your company's brand on twitter. Incidentally I did predict Obama winning the election and also the Dolphins beating the Seahawks today so I'm on a roll!

Landing Page Optimization: Mini Case Study

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PS: This case study on B2B online backs up my recommendations above. Tags: landing pages B2B online marketing search It's Canadian Thanksgiving up here today and I'm all about giving back.

HP Gets it Right With Their "Change Artists" Lead Generation Campaign

Anything Goes Marketing

Have you seen any other great B2B lead generation campaigns that really stood out for you? Tags: business blog B2B lead generation Marketing Sherpa Arguably the whole concept of comments on a blog make blogs authentic and entertaining.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision.

Lead Nurturing - How to track ROI?

Anything Goes Marketing

Tags: lead nurturing B2B marketing automation

Newsletter Content that Engages Your Marketing Database

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This B2B company is clearly in tune with its target audience MEC Email Newsletter (by Mountain Equipment Co-op). Tags: lead nurturing email marketing B2B enewsletter B2C

The Right Way to Generate More Leads on Your Site

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B2C companies may only need email to begin the conversation but B2B companies typically collect company name and first and last name. Tags: landing pages B2B lead conversion B2C online marketing Marketing Sherpa It's been a very busy month with lots of travel thrown in.

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Improved Email Click-Through Tracking Using Query Strings

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Jay Kulkarni over at B2B wrote an article on this subject called:" How can you ensure that you’re effectively tracking unique click rates on the same URLs within your e-mail creative? "

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Best Practices for Selling to Government Agencies

explained how B2B purchasing decisions have. Best Practices for Selling to. Government Agencies WWW.MARKETJOY.COM Contact: +1 484-302-0110. The US government spends over $235 billion on. goods and services each year.