Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

AUGUST 27, 2010

B2B Marketing Content falls under 2 broad category - 1. We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Ardath Albee is a B2B Marketing Strategist. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

SEPTEMBER 17, 2009

One of the many goals of B2B marketing is to continuously forge better customer relationship. We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Recommended Resources from B2B Marketing Experts.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

FEBRUARY 17, 2016

What will successful B2B marketers to be doing more of or differently in 2016? That question was recently posed to me and other thought leaders who contribute to B2B Marketing Zone, and 25 responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics.

Personalization 100

Personalization B2B Marketing Education B2B 100

Ambal's Amusings

NOVEMBER 12, 2010

We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Ardath Albee is a B2B Marketing Strategist. B2B buying cycles are lengthening. " Ardath Albee. Ardath Albee's Tip.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

DECEMBER 31, 2010

To answer these pressing questions, we had dusted off our trusty crystal ball and passed it along to 39 of the world's top B2B marketers, e-mail marketers and social media gurus, and asked them one straightforward question, “ What are key marketing trends and predictions for 2010? ” Does viral really work for B2B marketing?

Viral Marketing 100

Viral Marketing Best Practices Paper Blogger 100

Ambal's Amusings

FEBRUARY 10, 2010

Incorporate web video in your B2B Marketing. " Doug Kessler is the Creative Director and co-founder of Velocity , the London-based B2B marketing agency specializing in technology markets. He started his career at Ogilvy & Mather New York on consumer accounts but quickly migrated to B2B, where his heart lies.

Content Marketing 100

Content Marketing Marketing Analytics Tools Verticals Advertising Agencies 100

Ambal's Amusings

MAY 12, 2010

Why should B2B organizations commit a growing percentage of their budget to content creation? " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Blog Savvy B2B Marketing Twitter StephanieTilton. Savvy B2B Marketing.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Ambal's Amusings

JANUARY 21, 2010

We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? Ardath Albee is a B2B Marketing Strategist. Recommended Resources from B2B Marketing Experts. Brian Carroll's blog B2B Lead Generation Blog. Ardath Albee.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

FEBRUARY 18, 2010

However, "Being Findable" doesn't mean "Being everywhere" We asked B2B Marketing experts: What does "Being Findable" mean in today's digital age? Ardath Albee is a B2B Marketing Strategist. Recommended Resources from B2B Marketing Experts. Brian Carroll's blog B2B Lead Generation Blog.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

MAY 10, 2010

Blog Modern B2B Marketing Twitter InboundMarketer. In 2010, we will see hundreds of medium and large sized B2B companies stop focusing on the number of lead created, instead improving the quality of leads passed to sales. Modern B2B Marketing Blog. B2B Lead Generation Blog. Maria Pergolino. Recommended Resources.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Ambal's Amusings

APRIL 26, 2010

B2B organizations that fail to embrace Social Marketing will fall dangerously behind. This should increase as B2B marketers look to gain productivity while keeping their campaign costs to a minimum. While success has driven adoption in the B2C world, social media is still an unquantified promise that is in its infancy in B2B.

Emarketing 100

Emarketing Top of Funnel Marketing Management Marketo 100

Ambal's Amusings

FEBRUARY 17, 2010

Michele predicts that content will continue to be a driving force in B2B marketing in 2010, especially as companies try to take advantage of social media. " Michele Linn is a B2B marketing consultant and writer who specializes in producing buyer focused content and providing insights on how to market it. Michele Linn. Over to you.

Content 100

Content Buyer Personas Marketo Consulting 100

Ambal's Amusings

OCTOBER 6, 2009

B2B Marketing Experts. Follow ClickInsights B2B Marketing Experts on twitter with one-click. Maria Pergolino Modern B2B Marketing Twitter InboundMarketer. TOP POST 1: ClickInsights: Tips on how B2B marketers should leverage social media. • B2B Marketing. Michele Linn Linn Communications Twitter MicheleLinn.

Case Study 100

Case Study Case Studies Paper Twitter 100

Ambal's Amusings

MAY 5, 2010

Blog Modern B2B Marketing Twitter jonmiller2. Modern B2B Marketing Blog. Sample Social Media Plan for B2B companies. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. What actions should marketers take in 2010?" Jon Miller.

Allocation 100

Allocation Brand Identity Branding B2B Thought Leadership 100

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Tom Pick's blog Webbiquity.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

JANUARY 31, 2011

Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. Blog Savvy B2B Marketing Twitter StephanieTilton. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Stephanie Tilton.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Ambal's Amusings

FEBRUARY 3, 2010

" Gordon Graham is That White Paper Guy , an award-winning writer who helps B2B technology firms tell their stories with crisp, compelling white papers. It’s safe to say that in 2010, many B2B marketers will imitate each another. It’s safe to say that in 2010, many B2B marketers will imitate each another.

Paper 100

Paper Content Marketo Consulting 100

Ambal's Amusings

MAY 6, 2010

"B2B marketers must leverage their content via social media sites.” Decision makers are simply tired of dealing with the unwanted and ever expanding piles of B2B spam that is associated with this process. Blog Savvy B2B Marketing Twitter MicheleLinn. B2B Lead Generation Blog (Brain Carroll). Michele Linn's Tip.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

JUNE 9, 2010

B2B marketers will increasingly realize that one of their key challenges is to guide decision teams through challenging decisions using compelling thought leadership and other forms of decision-driving content. Blog Illuminating the Future Twitter brittonmanasco. " 's Marketing Prediction for 2010. s Marketing Action for 2010.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Ambal's Amusings

JUNE 9, 2010

B2B marketers will increasingly realize that one of their key challenges is to guide decision teams through challenging decisions using compelling thought leadership and other forms of decision-driving content. Blog Illuminating the Future Twitter brittonmanasco. " 's Marketing Prediction for 2010. s Marketing Action for 2010.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Ardath Albee is a B2B Marketing Strategist. Marketo's Modern B2B Marketing.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

FEBRUARY 18, 2010

B2B marketers will increasingly realize that one of their key challenges is to guide decision teams through challenging decisions using compelling thought leadership and other forms of decision-driving content. Blog Illuminating the Future Twitter brittonmanasco. " Britton Manasco's Marketing Prediction for 2010. Dirty Little Secrets.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

Ambal's Amusings

OCTOBER 29, 2009

Ardath Albee: Marketing Interactions helps B2B companies with complex sales increase and quantify marketing-to-sales effectiveness by developing and executing interactive e-marketing strategies driven by compelling content. Ambal Balakrishnan: Give us the background of how you gained an interest in B2B Marketing?

Emarketing 100

Emarketing Top of Funnel Marketing & Strategy B2B Sales 100

Ambal's Amusings

MAY 17, 2010

Ardath Albee, B2B Marketing Strategist at Marketing Interactions , says that engaging prospects consistently drives more viable sales opportunities. In 2010, more B2B marketers will implement true nurturing programs to improve upon the limited results possible with short-term campaigns. What actions should marketers take in 2010?

Emarketing 100

Emarketing Buying Cycle B2B Sales Marketo 100

Ambal's Amusings

APRIL 14, 2010

2010 will be an interesting year for B2B marketers, as a number of trends coalesce to fundamentally change the way we interact with buyers and engage them in a buying process. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Related Blog Posts.

Buy 100

Buy Process B2B Thought Leadership Eloqua 100

Ambal's Amusings

APRIL 12, 2010

Jonathan Kranz urges B2B brands to make great strides with relevant content and forming communities. Previously unknown B2B brands are making great strides with relevant content, forming communities that welcome their ideas with interest, respect – and money! Marketers should focus resources by creating a good content strategy.

Marketing & Strategy 100

Marketing & Strategy Advertising Agencies Content Fulfillment 100

Ambal's Amusings

APRIL 30, 2011

Session 2 May 18th : Crafting a B2B White Paper Strategy – Jonathan will walk you through each step i nvolved in a B2B white paper strategy included scheduling, order, and tips for your online white paper library.

Paper 100

Paper Sales Qualified Leads Lead Scoring Lead Ranking 100

Ambal's Amusings

OCTOBER 9, 2009

It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. Improve your Lead Gen: 8 Takeaways from the B2B Marketing Summit. Brian Carroll highlights many takeaways from the 6th annual B2B marketing summit.

Lead Gen 100

Lead Gen Paper Template Sales Qualified Leads 100

Ambal's Amusings

AUGUST 11, 2010

Continued micro-fragmentation in online media consumption will reveal deep flaws throughout the B2B demand generation value chain. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. " Worry less about being heard and more about helping buyers talk.

Demand Generation Agencies 100

Demand Generation Agencies Marketo Demand Generation B2B Sales 100

Ambal's Amusings

SEPTEMBER 22, 2009

Since then, he has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries. Case studies have long been a part of any B2B marketer’s playbook.

Case Studies 100

Case Studies Case Study Studies B2B Thought Leadership 100

Ambal's Amusings

NOVEMBER 12, 2009

Blog Savvy B2B Marketing Twitter MicheleLinn. Michele Linn is a B2B marketing consultant specializing creating and promoting buyer-focused content, such as white papers, research reports, feature articles and case studies. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

SEPTEMBER 10, 2009

Michele Linn's blog Savvy B2B Marketing. Stephanie Tilton's blog Savvy B2B Marketing. Since then, he has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

AUGUST 25, 2010

This approach will migrate into the consumer and B2B marketing space. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Finally, Content Strategy will drive Social Media and Social Networking strategy. Russell Sparkman's Marketing Action for 2010.

Content Marketing 100

Content Marketing Storytelling Content Marketing & Strategy 100

Ambal's Amusings

SEPTEMBER 9, 2010

Blog Savvy B2B Marketing. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. Savvy B2B Marketing blog posts about white papers. Savvy B2B Marketing blog posts about white papers. Twitter StephanieTilton. White Paper FAQs.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Ambal's Amusings

JANUARY 7, 2010

Savvy B2B Marketing blog posts about white papers. Blog Savvy B2B Marketing. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. B2B Lead Generation Blog. Blog Savvy B2B Marketing Twitter MicheleLinn. White Paper FAQs.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100