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  • MARKETING INSIDER GROUP  |  THURSDAY, OCTOBER 11, 2012
    [B2B] Join The 1% And Become A Content Creator
    The Content Challenge in B2B. Especially in B2B, where many of our employees are stuck on the notion that our products are so complex and our sales cycles are so long that we have to spend a majority of our time and resources explaining why we are better. Most B2B Marketing folks continue to spend their time and money defining all the details of our solutions and imploring our prospects to chose us. The Message For B2B Marketers.
  • MARKETING INSIDER GROUP  |  TUESDAY, NOVEMBER 5, 2013
    [B2B] How Much Does A Lead Cost? [Infographic]
    Please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Infographic] appeared first on B2B Marketing Insider. The folks at Madison Logic just released an infographic that breaks down the cost of a lead across various industries. To get to us in marketing, brands will have to pay only $35. While Healthcare leads cost almost twice that at $65.
  • OVERGROUND  |  TUESDAY, MAY 17, 2016
    [B2B] Top 3 B2B Lead Nurturing Characteristics for Success
    At the onset of every campaign to reach and engage quality B2B leads, there are several key considerations all B2B marketers should have top-of-mind
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 4, 2012
    [B2B] MindMatrix Adds Sales Support to Marketing Automation
    One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions. For example, the data model of B2B systems is largely fixed, so industry-specific data models (a major component of vertical systems) are largely irrelevant.
  • EMAGINE B2B BLOG  |  TUESDAY, NOVEMBER 8, 2011
    [B2B] Google’s “Panda” down-ranks sites for poor design/usability
    B2B Web Strategy Engaging Visitors Search Engine MarketingMost of the various learned analyses of Google’s Panda search-algorithm update of last spring (and ongoing via numerous micro-updates) focused on its effect on so-called “content farms” …and on those legitimate sites that had the misfortune to be confused with such farms by the new algorithm, and thus were unceremoniously dropped many pages in Google’s [.].
  • WEBMARKETCENTRAL  |  MONDAY, JUNE 1, 2009
    [B2B] The 9 Must-Have Qualities of a User-Focused B2B Website Design
    Note: This is the final article in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications. If you need help evaluating your proposed site changes, try going down the free checklist we have posted called The B2B Website ROI Checklist. When approaching a re-skin or redesign of your company’s website, it’s helpful to keep in mind both branding goals and user goals.
  • MODERN MARKETING  |  FRIDAY, OCTOBER 28, 2011
    [B2B] 17 Marketing Action Items in 140 Characters or Less
    Marketing Efficiency #EE11SF b2b marketing Eloqua Eloqua Experience lead management Lead Scoring marketing automation marketing operations sales and marketing alignment Social Media Twitterby Jesse Noyes | Tweet this Today’s guest post comes courtesy of Marilyn Cox , Manager of Marketing Operations and Information Engineering at Cincom Systems. Marilyn is an Eloqua client and attended the 2011 Eloqua Experience conference last week.
  • MODERN MARKETING  |  WEDNESDAY, MARCH 23, 2011
    [B2B] The Limits of Crowdsourcing
    Social Media b2b marketing crowdfunding crowdsourcing Diggit Evly Facebook Focus group think iPod Kickstarter Lady Gaga lead management marketing marketing strategy Mechanical Turk Peter Fader Q&A Quora startups University of Pennsylvania Wharton School Whinotby Jesse Noyes | Tweet this. The wisdom of crowds or groupthink? This is roughly how the argument for and against crowdsourcing falls.
  • MARKETING INSIDER GROUP  |  MONDAY, JUNE 20, 2016
    [B2B] 7 reasons you’re not getting the most out of customer facing content
    B2B lead generation and conversion rates are universally below expectations. Missing or under-performing customer facing content has a significant impact on strategic business objectives: new customer acquisition and organic revenue growth, sales and marketing productivity and efficiency for lower selling costs, data acquisition and customer experience. Late stage content in sales cycles hasn’t evolved to […].
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 1, 2012
    [B2B] New Marketing Automation Report: Venture Funding is Key to Success
    I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. The enterprise vendors don’t release meaningful installation counts – some refuse to provide any data and others don’t distinguish B2B from B2C clients. The VEST provides by far the most detailed, objective information available on industry vendors.
  • RADIUS  |  TUESDAY, SEPTEMBER 20, 2016
    [B2B] How To Improve Campaign ROI With Predictive Lead Scoring
    Say you’re a paid acquisition manager at a B2B telecom company, and you have a $50,000 budget for a campaign to create demand for a new subscription package. A-Featured B2B Marketing building campaigns predictive acquisition predictive lead scoring predictive marketing predictive scoring use caseHalf the money I spend on advertising is wasted; the trouble is I don’t know which half.
  • FLOODLIGHT NEW MARKETING  |  SUNDAY, MAY 15, 2016
    [B2B] B2B Sales And Marketing Networking Part 2: Helping Others & Building Trust
    The post B2B Sales And Marketing Networking Part 2: Helping Others & Building Trust appeared first on Floodlight New Marketing. Help Others – Give Before You Receive Always prioritise helping and giving to others ahead of taking and receiving for yourself. You must give in order to receive. Be helpful to others and you will be helped in return.
  • OPENTOPIC  |  FRIDAY, JULY 15, 2016
    [B2B] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline
    The post Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline appeared first on Opentopic. Opentopic blog >> employmentpipeline.com Fuel your intellectual curiosity and professional growth. Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business.
  • THE ROI GUY  |  TUESDAY, OCTOBER 5, 2010
    [B2B] B2B Companies are Really Content Companies, But is Content Publishing Enough?
    With the Internet, B2B buyers have access to more information than ever. As a result, Internet fueled buying cycles have required B2B marketers to deliver more content and tools over more and more channels to actively engage ever more empowered, skeptical and frugal buyers. Publish or perish" is the defining tag-line driving many new B2B marketing strategies. How important is content marketing becoming to B2B marketers?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 21, 2010
    [B2B] Salesforce Buys Jigsaw – What it Means for B2B Marketing and Sales
    I have long thought that delivering “data services in the cloud” has the potential to deliver major benefits to B2B marketing and sales professionals, and this acquisition should accelerate this vision. How will this acquisition affect your B2B marketing and sales efforts? Salesforce Buys Jigsaw – What it Means for B2B Marketing and Sales was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link
  • B2B MARKETING DIRECTIONS  |  SUNDAY, APRIL 12, 2015
    [B2B] How to Use Framing to Make Marketing Content More Persuasive
    These principles apply to all aspects of B2B marketing, but they are particularly important when you are developing content for early-stage buyers, where your primary objective is to loosen the grip of the status quo. B2B Marketing Content Marketing Marketing Content Marketing EffectivenessImagine that your community is preparing for the outbreak of a serious new disease that is expected to kill 600 people if no action is taken.
  • LEADERSHIP  |  WEDNESDAY, NOVEMBER 6, 2013
    [B2B] Interesting Infographic: 5 Steps For Creating Brand New Content
    As you know, it’s necessary to create compelling content for your B2B marketing campaigns. The CopyPress Community has created an infographic that maps out a process for understanding new clients – a process that you and other B2B leaders must adhere to when building campaigns from the ground up. Infographics b2b content B2B marketing challenges content home infographic
  • EMEDIA  |  WEDNESDAY, FEBRUARY 17, 2016
    [B2B] What Happens When You Need B2B Content but Have No Budget?
    Have you been tasked to create fresh content to generate leads but have no budget? Get some ideas on how you can think outside the box and get new content. While high-quality content is worth every penny, you may not be working with a budget that can develop what you would like. Learn some helpful tips to improve your content strategy here. Ebook Content Creation Lead Generation White Papers Inbound Leads Blog Blog Post Infographics Homepage Resources
  • THE ROI GUY  |  THURSDAY, OCTOBER 9, 2014
    [B2B] Mind the Value Gap: Driving B2B Sales with Value Messaging, Insights & Justification
    We just wrapped up a great webcast session with Qvidian about the Value Gap (the divide between buyer''s need for value selling and sales reps product focused approach) what the opportunity is costing most firms, and what you can do about it today. You can view the deck here: [link]. CEB CLOSE the Value Gap IDC Mind the Value Gap Qvidian Sales Benchmark Index Sales Playbooks Sales Tools Sales Training SiriusDecisions Value Gap Value Messaging Value Selling Value Selling Tools
  • SMASHMOUTH MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2009
    [B2B] Sales 2.0 Conference - Nigel Edelshain, the Man Who First Said "Sales 2.0"
    B2B buyers have already moved into an environment where they are increasingly hard to reach by phone. Mike: If you were having lunch with the VP of Marketing and the VP of Sales from a high level b2b company, what three bullets would you share with them that are 2.0 This is the MOST BROKEN part of nearly all B2B sales forces. You guys should act on it NOW not wait for it to hit you from behind Mike: Last question, the B2B Marketing Thought Leaders Curry Poll.
  • THE B2B RESEARCH BLOG  |  THURSDAY, JUNE 12, 2014
    [B2B] Time to get with the programmatic
    If you’re a B2B marketer, annual planning is on your mind. In particular the B2B Barometer suggests that, on average, B2B marketers spend 39% of their budget on digital. The post Time to get with the programmatic appeared first on Circle Research - B2B market research company Here’s my attempt at a bit of Derren Brown-esque trickery. Events, email and content feature heavily. Two fifths of your budget is allocated to digital channels. How did I do?
  • NUSPARK  |  THURSDAY, JANUARY 26, 2017
    [B2B] Who Owns Twitter (Marketing or Sales)?
    By the Numbers: Why Twitter is a Natural Fit for B2B Sales and Marketing. B2B buyers use social media for research much the same way as their B2C counterparts, though sometimes with a more discerning eye. Here are some statistics to ponder: 2016 B2B Marketing Trends Report : Brand connection matters because 86 percent of B2B buyers see little difference between suppliers. B2B marketers who rely on Twitter generate twice as many lead s as those who don’t.
  • OPENTOPIC  |  FRIDAY, OCTOBER 28, 2016
    [B2B] 5 Tips to Infuse More Personality Into Your Stories
    Up to 70 percent of content created by B2B marketers is collecting dust and not making an impact. Sixty-six percent of B2B marketers. by Nicki Howell, modified by Opentopic Marketers are churning out more content than ever, but statistics show that most of this content is not being consumed. That’s right! But why? The answer is simple: lack of engagement. The post 5 Tips to Infuse More Personality Into Your Stories appeared first on Opentopic. Marketing - Publishers
  • HG DATA  |  TUESDAY, NOVEMBER 14, 2017
    [B2B] Using Technographics to Uncover New B2B Sales Opportunities in a Niche Market
    The post Using Technographics to Uncover New B2B Sales Opportunities in a Niche Market appeared first on HG Data. Customer. Hubble is an integrated suite of business performance management apps from insightsoftware.com. It offers business reporting, analytics, and planning in a real-time solution that seamlessly works with market leading ERP systems. Challenge.
  • AVITAGE  |  SUNDAY, NOVEMBER 22, 2015
    [B2B] Unpacking Challenger Customer Insights
    They provide important considerations for all B2B marketing and selling professionals, especially sales executives. Background For B2B sellers in this digital era that is characterized by online, self-educating buyers, it’s cliché to talk about the empowered buyer changing the buying dynamics. The CEB book Challenger Customer, released in September 2015, will continue to garner support for its many insights.
  • SMASHMOUTH MARKETING  |  THURSDAY, OCTOBER 1, 2009
    [B2B] Lead Generation Tip - Take 3 Hour Lunches
    appointment setting marketing tips b2b marketing outbound marketing b2b demand gen sales b2b sales demand gen data lead gen cold calling inside sales sales2.0There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea! Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion.
  • CHAMPION COMMUNICATIONS  |  THURSDAY, NOVEMBER 30, 2017
    [B2B] Winner in annual innovative tech survey driven by tech PR
    B2B Tech PR Inbound Marketing B2B inbound marketing and PR
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, DECEMBER 17, 2010
    [B2B] ?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites
    See Industrial and B2B Customer Engagement Simplified. See Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence. Cost is always a consideration in any B2B marketing project. B2B Lead Generation Industrial Websites Website Design & Development B2B websites Content Management System (CMS) Customer Relationship Management (CRM) Marketing Automation (MA) Web analytics Website redesign
  • MODERN MARKETING  |  TUESDAY, APRIL 5, 2011
    [B2B] Revenue Performance Management: Webtrends Tackles Data Overload
    Revenue Performance Management b2b marketing benchmarking Demand Generation Facebook lead management marketing automation measurement metrics sales and marketing sales and marketing alignment Salesforce Social Media Twitter web analytics Webtrendsby Jesse Noyes | Tweet this. There are times when knowing a lot about one thing can make answering a simple question difficult. Take Webtrends , for instance.
  • WEBMARKETCENTRAL  |  FRIDAY, FEBRUARY 27, 2009
    [B2B] BMA-Minnesota to Explore the Use of Social Media within the B2B Marketing Arena
    A panel of social media experts will discuss how business-to-business organizations can effectively use social media strategy to help achieve business goals MINNEAPOLIS--( BUSINESS WIRE )--The Minnesota chapter of the Business Marketing Association ( BMA-Minnesota ) will host a panel discussion on how business-to-business (B2B) marketers can use social media to boost their performance metrics and support a customer-centric business model.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 28, 2012
    [B2B] Why You Should Stop Mapping Content Formats to the Buyer’s Journey
    I have had it with “research” about the content formats B2B buyers prefer at each stage of the buyers journey. Multiple B2B publishers are pedaling this misinformation and as B2B marketers struggle with content marketing, it is diverting their focus. Here is one example from TechTarget : eBooks are earlier than white papers which are earlier than virtual trade shows? Yeah, right.
  • I-SCOOP  |  MONDAY, SEPTEMBER 12, 2016
    [B2B] Content distribution: which is the best platform/channel to amplify your content?
    Content marketing Adblade B2B content marketing benchmarks North America content amplification content discovery tools content distribution content distribution matrix content distribution plan content recommendation engines Facebook advertising Google AdWords LinkedIn Native advertising Nativo Outbrain owned media paid content distribution Paid search engine marketing promoted tweets search engine advertising sponsored content Taboola Twitter ads YouTube paid advertising Zemanta
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2011
    [B2B] Beat the Dead Horse or Cold Call
    Beat the Dead Horse or Cold Call was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Salesby Fergus Gloster Repeated pipeline reviews are often a source of great stress between sales managers and sales people. As you’d expect, there are the usual suspects when it comes to questions at a typical pipeline review: What deals will close this month? What cover does the sales person have to meet their quota?
  • DELICIOUS B2BMARKETING  |  THURSDAY, JULY 2, 2009
    [B2B] Consulting Pulse: 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources
    RSS Feed Subscribe to RSS Newsletter Different to the blog Main Skip to content May 28, 2009 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources 1. No other social media platform will enable you to contact VPs Directors and presidents of large B2B style clients. There is no doubt in my mind that we have yet to see the full impact of LinkedIn on the world of B2B marketing, job hunting and candidate search.
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 29, 2012
    [B2B] Seven of the Best Guides to Marketing with Pinterest of 2012
    While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. While some B2B marketers will likely remain skeptical, there’s no sign of Pinterest’s growth slowing anytime soon and the demographics are shifting, making the site at least worth keeping an eye on for now. B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner by Marketo B2B Marketing and Sales Blog.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, FEBRUARY 2, 2010
    [B2B] Top 25 Posts and 6 Hot Topics - Best of B2B Marketing Zone in January
    Best of B2B Marketing. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Simple Steps to Creating Custom Social Landing Pages and Social Emails - Modern B2B Marketing , January 5, 2010 Do you want your landing pages and emails to be shared in social media , but don’t know how to encourage your readers to do so? January 1, 2010 to January 31, 2010.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 21, 2011
    [B2B] Five Signs Your Content Marketing is an Illusion
    I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Content Marketing should provide valuable information to your market at large and to prospects at each stage of the buying process. Ideally, your content is easily discovered, naturally making you and your content a resource.
  • FATHOM  |  MONDAY, NOVEMBER 4, 2013
    [B2B] Salesforce.com Simple Stage Definitions Driven by Prospect/Client Commitment
    B2B Sales Operations Sales-Marketing Alignment sales sales operations salesforce We use many sales and marketing tools to increase the productivity of our team. We’re also constantly looking for opportunities to simplify our CRM to drive adoption. We recently streamlined the stage definitions of our Salesforce.com Opportunity funnel to eliminate any ambiguity across our client services, sales development, business development and inbound marketing teams.
  • KAON  |  MONDAY, AUGUST 24, 2015
    [B2B] iOS 9 is coming in September…Will your sales and marketing apps survive?
    Filed under: News Tagged: apps , B2B marketing , Interactive applications , iOS9 , Kaon ADN , Kaon Interactive , marketing , sales. News apps B2B marketing Interactive applications iOS9 Kaon ADN Kaon Interactive marketing salesVisit our website for more information about the Kaon ADN.
  • NUSPARK  |  SUNDAY, FEBRUARY 20, 2011
    [B2B] Is It Time to Start Over with Your Marketing Strategy?
    I’ve written much about how b2b companies execute their marketing strategies; and am always surprised at how much these companies just don’t get it when it comes to investing in optimize their marketing and sales strategies. Well, despite the efforts and funds these companies have spent, you might just have to start over many of your marketing strategies. Here’s some thoughts that come to mind: 1.
  • MODERN MARKETING  |  TUESDAY, JANUARY 10, 2017
    [B2B] Over Two Thirds of CMOs Name Mobile Marketing a Top Priority For 2017
    Chief Marketing Officers (CMOs) at both Business-to-Consumer (B2C) and Business-to-Business (B2B) companies need to embrace mobile marketing strategies to remain competitive in this mobile-first world. In a survey of both B2C and B2B CMOs and marketing leaders, 81% said they consider mobile marketing one the their top 3 budgeted priorities for 2017. CMOs at both B2C and B2B companies need to embrace mobile marketing strategies to remain competitive in this mobile-first world.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, OCTOBER 13, 2010
    [B2B] If You Want Better Leads, Set Your Content Free
    There are some high-profile B2B marketers who are openly challenging the old ways of generating leads. Tags: B2B Lead Generation B2B Marketing Collateral Content Marketing Gated content landing pages Registration forms White Paper Marketing White papers I admit my headline is a variation on Sting’s “If You Love Somebody Set Them Free” single from his first solo album The Dream of the Blue Turtles. What does that have to do with lead generation and content marketing?
  • THE POINT  |  WEDNESDAY, MARCH 3, 2010
    [B2B] Mix Up Offer Content to Keep Nurturing Prospects Engaged
    It’s the working assumption of B2B marketers that prospects don’t want to be sold to. Tags: B2B Marketing Lead Management Lead Nurturing Marketing Automation Offer Strategy b2b demand generation b2b lead generation In a recent article (member access only), Marketing Sherpa offers up some intriguing research into how prospective tech buyers view email offer content, and how those views can differ dramatically from common assumptions held by marketers.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 14, 2013
    [B2B] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. ” B2B Web Strategy Today we take a look at some client testimonials on our work with them: Faith Leonard, Director of Marketing Boston Software Systems, Inc.
  • ALANIZ  |  FRIDAY, DECEMBER 8, 2017
    [B2B] How to Use LinkedIn to Make Your B2B Social Ads More Effective
    The post How to Use LinkedIn to Make Your B2B Social Ads More Effective appeared first on Alaniz Marketing. Digital Marketing
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 28, 2017
    [B2B] 5 Monthly PPC Check-Ups to Keep an Account in Shape
    B2B Online Marketing Blog Search Engine Advertising search advertisingMuch like we regularly go to the doctor to stay healthy, the key to PPC success is making sure to regularly check that all areas of an account are running as smooth as possible. Discovering areas that are working, as well as where enhancements can be made, is vital to the health of an account. This post will go over a few paid search areas that should be checked monthly to ensure an account remains in tip-top shape.
  • CANADIAN MARKETING ASSOCIATION  |  TUESDAY, MAY 2, 2017
    [B2B] Top Tactics for a B2B Integrated Marketing Strategy: Interview with Michelle Cody
    Stacey Cummings, Marketing Director, yconic, spoke to keynote Michelle Cody, Senior Director, Marketing Planning and Operations, Rogers Communications, about the challenges facing B2B marketers, the complexities of understanding the customer and the journey to integration. Over the past two years, what were some of the biggest challenges in B2B marketing? Though social media is a recognized tool in the B2C marketers’ arsenal, it has also become crucial for B2B marketing.
  • FATHOM  |  THURSDAY, OCTOBER 8, 2015
    [B2B] Top 5 Things That Excite Me The Most About Salesforce Lightning Experience
    Blog Feed Sales & Marketing Alignment Sales Acceleration B2B Technology / SaaS salesforceIntroduction . Salesforce introduced a complete redesign of the Sales Cloud portion of it’s legendary CRM. There are so many cool new features to explore! For a Salesforce nerd like me, I’m excited – and overwhelmed – with all of the possibilities. To help you see what all of the buzz is about, I’ve outlined the top 5 things that excite me the most. Lead Workspace
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 14, 2011
    [B2B] The Rise of the Revenue Marketer
    The Rise of the Revenue Marketer was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Accountability Demand Generation Modern B2B Marketing b2b marketing best practices Marketing Automation revenue marketer revenue masters
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MARCH 6, 2015
    [B2B] Why are Manufacturers Still Struggling with Content Marketing?
    Last week, I received an advance copy of the research study, 2015 B2B Manufacturing Content Marketing Trends—North America thanks to Amanda Subler of the Content Marketing Institute (CMI). There may be slight differences between my draft copy and the final version that was published by CMI recently. Even though there has been a slight decline [.] The post Why are Manufacturers Still Struggling with Content Marketing? by Achinta Mitra appeared first on Industrial Marketing Today.
  • THE CONTENT FACTOR  |  WEDNESDAY, APRIL 28, 2010
    [B2B] Craft Content to the Buying Cycle: Stage 1, the Unaware Buyer
    Tags: B2B Buying Cycle Business to Business (B2B) Content Strategy
  • INFLUITIVE B2B  |  TUESDAY, JUNE 14, 2016
    [B2B] Have You Met “The Advocates”? (We Think You’ll Like Them…)
    Customer Marketers Customer Marketing Finding Your Advocates advocate engagement advocate marketing advocate personas b2b customer engagement b2bmarketingzone buyer personas customer advocacy customer engagement customer feedback customer marketing customer personas customer success people connecting with people postmodern marketing servant leader servant marketer talking to customers talking to your customers
  • MODERN B2B MARKETING  |  MONDAY, MAY 14, 2012
    [B2B] Loosening your Prospect’s Status Quo is Demand Generation Job #1: Three Ideas for How to Do It
    In B2B marketing , however, marketers tend to be driven by what your product is and what it does – features and benefits. But the last time I checked, a B2B prospect has the same brain as every other human. Loosening your Prospect’s Status Quo is Demand Generation Job #1: Three Ideas for How to Do It was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Marketing Automation Tips b2b marketing thought leadership
  • EXPERIENCE MARKETING INSIGHTS  |  FRIDAY, OCTOBER 14, 2016
    [B2B] FierceCMO: Women to Watch in B2B marketing
    Our fierce marketing leader is named a top influencer
  • EMEDIA  |  WEDNESDAY, JANUARY 13, 2016
    [B2B] How to Build Your Content Portfolio with Fresh eBooks
    Content Ebook Webinars Homepage Content Creation Lead Generation White Papers Q&A Blog Blog Post Ebook Development B2B ResourcesWant to see how you can produce fresh eBooks with existing content? Get ideas and inspiration here. eBooks are worth investing in for 2016. In a fast paced marketplace, eBooks allow you to combine information and images in an easy, bite-size format.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, NOVEMBER 17, 2010
    [B2B] Getting in the door with the perfect lead
    netsuite linkedin B2B sales productivity Sales Data customer 2.0 This post originally appeared on the Focus.com Group, where InsideView regularly contributes articles about leveraging social media and technology for sales organizations. Lets face it, sometimes the hardest thing to do is “get in the door&# with a new lead. There have been hundreds of books written about it, countless podcasts and even entire sales [.]. Sales Intelligence Social Selling Microsoft Dynamics Enterprise 2.0
  • VIDYARD  |  WEDNESDAY, JULY 6, 2016
    [B2B] 10 Amazing Facts That Will Turn You Into A Video Marketing Advocate [Infographic]
    70% of B2B marketers say video is the most effective medium for driving conversions. 96% of B2B companies are planning to use video in their content marketing over the next 12 months. We get it. It’s getting harder and harder to avoid video online. If you’ve logged into your social media accounts in the last few hours, chances are you’ve seen at least one video on your timeline.
  • SCRIBBLELIVE  |  MONDAY, OCTOBER 12, 2015
    [B2B] 10 Marketing Reports Everyone Working Online Should Read
    B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs. One key theme that emerges from this year’s B2B research is that although marketers know they should be doing content, only 30% of B2B marketers say their organizations are effective at content marketing – down 38% from last year. State of B2B Product marketing 2015 | Regalix.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 21, 2012
    [B2B] Repurposing Content – Making Blog Posts into White Papers
    In the world of B2B, content is king. But marketers often struggle keeping up with the sheer volume of content necessary to create thought leadership, attract visitors and gain authority on their targeted areas of expertise. When we speak of content, we often are referring to web content, blog posts, whitepapers, videos, webinars and social [.]. Blogs, Blogging Content Development
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 1, 2010
    [B2B] The Social Media Landscape – Facts and Figures for B2B Sales (Infographic)
    Tags: Sales Data Sales Intelligence b2b sales infographic social media social media facts social media statistics
  • KAON  |  TUESDAY, MARCH 21, 2017
    [B2B] Kaon Interactive Incorporates Augmented Reality Into 3D Marketing Platform
    As the first immersive sales and marketing platform available for B2B marketers, Kaon AR integrates interactive, fully scaled 3D product models into real-world business environments, allowing users to interact with virtual representations of physical products and solutions in a more visually engaging way. Think Pokémon Go, but for B2B product sales and marketing efforts. Kaon AR (Augmented Reality).
  • THE B2B RESEARCH BLOG  |  FRIDAY, SEPTEMBER 27, 2013
    [B2B] A blueprint for customer service excellence
    Relationships matter in B2B. But for many B2B businesses it’s simply not commercially viable to individually account manage each customer. The post A blueprint for customer service excellence appeared first on Circle Research - B2B market research company This means that when issues arise, customers need to be directed to ‘mass service’ channels – usually a contact centre. I’ve recently spent a lot of time with Vodafone exploring what great customer service looks like.
  • MODERN MARKETING  |  MONDAY, FEBRUARY 3, 2014
    [B2B] 4 Key Marketing Technology Takeaways From A Forrester Wave
    Savvy B2B marketing leaders are “re-engineering their lead-to-revenue process to transform marketing — from a top-notch supplier of leads for the load-bearing sales channel to the architect of customer engagement across the entire customer life cycle” according to the recently released Forrester Research, Inc. There is great potential to take B2B marketing to the next level when that information is combined with data that can be mined from social and other digital channels.”.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 19, 2009
    [B2B] 2010 Blueprint for B2B Demand Generation Success: Free Webinar with SiriusDecisions and the American Marketing Association
    Over a thousand B2B marketers registered to attend an October 13th webinar created to help marketers plan for 2010. This webinar, hosted by the American Marketing Association, featured Tony Jaros, VP of Research at SiriusDecisions, and Jon Miller, VP of Marketing at Marketo who together discussed five key planning assumptions in two key areas- reputation and demand generation.
  • CINTELL  |  THURSDAY, MARCH 10, 2016
    [B2B] 38 Handy Stats to Prove the Value of Personas
    Understanding B2B Buyers Benchmark Study, Cintell ). 8% of companies who exceed lead and revenue goals report segmenting their database by persona ( Understanding B2B Buyers Benchmark Study, Cintell ). Understanding B2B Buyers Benchmark Study, Cintell ). Understanding B2B Buyers Benchmark Study, Cintell ). Understanding B2B Buyers Benchmark Study, Cintell ). Understanding B2B Buyers Benchmark Study, Cintell ). We’ve all been there.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 28, 2016
    [B2B] Pubcon Preview: Content, Media & Site Reviews
    B2B Online Marketing Blog Content Marketing Events & Updates KoMarketing PresentationsThe summer is officially over and that can only mean one thing – no, not the crackling of crisp autumn leaves or the smell of fresh baked apple pies – I’m talking about conference season! The fall tends to take the team around the country and this year is no exception.
  • VISUMCX  |  TUESDAY, FEBRUARY 28, 2017
    [B2B] Why B2B Marketers Need To Think About Demand Generation In a Customer Experience Context
    Demand generation is consistently ranked as one of the top challenges for B2B marketers year after year. This should come as no surprise as B2B buyers continue to become more sophisticated in their approach to buying. Due to the continual change in B2B buying, B2B marketers certainly have their hands full with the design and implementation of demand generation programs that align to these buyers.
  • VISUMCX  |  TUESDAY, OCTOBER 17, 2017
    [B2B] Three Things B2B Marketers Need To Stop Doing In Order To Deliver Customer Experience
    Customer experience continues to take center stage within a growing majority of B2B organizations. Stop Creating More Content According to Content Marketing Institute and MarketingProfs’ latest content research study , 91% of B2B organizations state they are using content marketing and 38% of the respondents stating they will increase their spend on content marketing in the next 12-months.
  • THE POINT  |  MONDAY, SEPTEMBER 20, 2010
    [B2B] Q4 Marketing Budget: 4 Key Areas to Consider
    In B2B circles, Q4 is historically a time of year when marketing spend picks up. There are few B2B companies who don’t invest some consistent percentage of their quarterly marketing budget in paid search advertising (SEM). Industry statistics vary, but search CPLs typically average around $50-100 for B2B marketers. Some form of lead nurturing is a given at B2B companies, but like search, what actually passes as “lead nurturing” runs the gamut.
  • THE POINT  |  FRIDAY, APRIL 22, 2011
    [B2B] Podcast (Part 4): Offer Strategy & Pipeline Acceleration
    B2B Marketing Content marketing Demand Generation Lead Management Marketing Automation Offer Strategy Social Media Lead Nurturing Steve FarnsworthIn the final part of my podcast with Steve Farnsworth of Jolt Social Media, we discuss offer strategy for social media, lead generation, and lead nurturing, and the role of marketing automation in converting raw inquiries to qualified prospects and opportunities.
  • SMASHMOUTH MARKETING  |  SUNDAY, OCTOBER 4, 2009
    [B2B] Voicemail Debate - To Leave One or Not - POLL
    link] #sales #b2b #marketing. Tags: cold calling linkedin b2b marketing inside sales demand gen polls b2b sales This past week on Focus.com , there was an active discussion regarding if we Should or Should Not leave a voicemail when tele prospecting. The opinions are varied, but for those of us in the business, I thought we should put some stats behind the argument. Hence, time for a LinkedIn Poll.
  • LEADERSHIP  |  FRIDAY, OCTOBER 17, 2014
    [B2B] Interesting Infographics: The Incredible Way Your Brain Sees a Logo
    Once you see how your brain reacts to logos, how do you think this can be used to improve our B2B lead generation? If you need help to accelerate your B2B lead generation, just send me an email and let’s talk. Did you know that in 400 milliseconds of seeing a logo, your brain will trigger an emotional response and even behavioural change? Thanks to LogoMaker for this interesting infographic.
  • LEADERSHIP  |  TUESDAY, MARCH 10, 2015
    [B2B] CMO Spotlight: Jeremy Burton, President Products and Marketing at EMC Corp.
    “…We are all consumers at heart” – and that is the Highest Common Factor in B2B and B2C. We have been talking about the overlap between B2B and B2C marketing, the common challenges, the best practices that both types of companies can follow, etc. And that is why, it doesn’t matter whether you are a B2B or a B2C brand, you have to connect and engage with a human audience in a human way. 5 Steps to Refine Your B2B Marketing Approach in a Digital World.
  • AKOONU  |  FRIDAY, MARCH 24, 2017
    [B2B] Want Better Results? Try Expecting and Inspecting
    Strategic Marketing B2B SalesMarketing and Sales are very different organizations, but regardless of whether you are a manager or an individual contributor in either organization, your goal is to produce results. There is no such thing as failure. There are only results.” Tony Robbins. People are more likely to produce results when they are held accountable to them. However, accountability isn’t accidental. It’s planned.
  • ANNUITAS  |  MONDAY, MARCH 11, 2013
    [B2B] Email Deliverability Drives Revenue Part II
    When B2B marketers are successful in getting to the Inbox, the percentages of conversion increase and that means more revenue. Industry News B2B Marketing demand Demand Generation Demand Process Transformation Email DeliverabilityList hygiene. I know, it’s a very sexy topic, right? Well, get ready to dive in because list hygiene is an essential piece of your overall email deliverability strategy that will help drive revenue.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, DECEMBER 6, 2017
    [B2B] Your Content Marketing Strategy Is Incomplete Without PR
    Recent research from Content Marketing Institute found that 91 percent of B2B marketers practice content marketing, indicating the benefits are well worth the budget. Content marketing remains a fantastic way to engage an audience and grow a brand. Whether you are looking at CMI stats or reading the latest content marketing books, it’s somewhat clear there’s a […]. The post Your Content Marketing Strategy Is Incomplete Without PR appeared first on Marketing Insider Group.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 4, 2017
    [B2B] Report: Marketers Seek More Transparency in Programmatic Ads
    B2B Marketers and Programmatic Advertising. As marketers continue to invest in programmatic advertising, research has previously indicated that B2B marketers, in particular, are leaning toward this tactic. The “Tipping Point for B2B Programmatic Advertising” from Dun and Bradstreet discovered that 65 percent of B2B marketers currently buy or sell programmatic advertising. Industry News Performance Measurement B2B Marketing digital marketing programmatic advertising
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 9, 2012
    [B2B] What Galileo Can Teach Marketers About Lead Generation
    Inspired by Galileo, here are five lead generation experimentation ideas for your B2B marketing. For example, if interest is lead generation and you’re in the B2B environment, test free information (a white paper or special report ) against a free initial consultation. If he were a modern day B2B marketer, he would no doubt be happily measuring social media ROI. B2B Marketingby Maria Pergolino Galileo Galilei (better known by his first name) was a scientist.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 23, 2014
    [B2B] Email Marketing: 3 lead nurture paths you should automate
    In today’s B2B Lead Roundtable Blog post, we’ll look at three lead nurture tracks you should automate to aid your email marketing efforts from a MarketingSherpa Lead Gen Summit 2013 presentation featuring Keith Lincoln, Vice President of Marketing, SmartBear. Email Marketing: 133% ROI for B2B’s first-ever lead nurturing program [Case study]. Tweet Marketing automation can help you manage lead nurturing efforts in a complex marketplace.
  • MARKETING INSIDER GROUP  |  TUESDAY, NOVEMBER 8, 2016
    [B2B] Selling Into The “Hidden Opportunity Market”
    As a result of recent client work, I’ve re-examined CEB’s Challenger Customer for clues on how to improve B2B sales […]. We used to say, “sell ahead of the RFP.” Then, for more than a decade we’ve been telling clients, “sell ahead of your competitive herd.” Now we’re telling them, “sell into the ‘hidden opportunity market’.” The post Selling Into The “Hidden Opportunity Market” appeared first on Marketing Insider Group. Content Marketing
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 28, 2011
    [B2B] Social Media In Demand Generation: Cracking The Mystery
    by Maria Pergolino So you bought into social media as a B2B demand generation channel. Social Media In Demand Generation: Cracking The Mystery was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Social Media Demand GenerationYou built your company Facebook page, LinkedIn and Twitter accounts and you sat back and waited for the prospects to bang down your door.
  • MODERN MARKETING  |  MONDAY, AUGUST 6, 2012
    [B2B] Eloqua Experience 2012: 13 Reasons You’ll Want to Come to Orlando
    Digital Marketing b2b marketing Eloqua Experience Eloqua Experience 2012 marketing automation Orlando tourismby Lauren Harper | Tweet this Most people have heard by now that we’re moving Eloqua Experience 2012 to Orlando this year. I can’t wait! Eloqua Experience is an obviously fantastic event for hearing inspiring keynotes, learn from the best in education sessions, and network with Eloqua employees and customers.
  • EMEDIA  |  WEDNESDAY, DECEMBER 16, 2015
    [B2B] Content Strategy: What Works to Move Customers Down the Funnel
    The sales funnel has undergone some changes in the B2B realm over the past few years and content marketing is a rising star in carrying customers through (or around) the sales funnel. Discover how content fits into the ever changing sales funnel and what types you need to invest in. Learn how content can be used in your customer journey.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, FEBRUARY 27, 2013
    [B2B] Simple Acquisition, Cleansing, and Enrichment of New Prospects
    In today’s rapidly advancing world, data overload is a reality for B2B marketers. lead enrichment Marketing Intelligence B2b Marketers Business Failure Conversions Correspondence Cross Promotion Customer Intelligence email Email Tracking Interpersonal Interactions Marketing Budget Marketing Databases Marketing Department Media Marketing Prospects Simple Request Single Web Sphere Of Influence Starters Systematic Acquisition Time And Money Useful Tools
  • ACT-ON  |  WEDNESDAY, FEBRUARY 22, 2017
    [B2B] How to Get More Leads From Social Media
    What’s more, in 2013, only 11% of B2B marketers said social was their most effective lead generation tactic. So now that we’re armed with all these big improvements, which tactics are B2B marketers actually employing on social media? And B2B audiences are on LinkedIn, right? But the engagement winner for B2B is …. Yes indeed, according to TrackMaven’s 2016 B2B Industry Report. What’s your impression of how hard it is to generate leads on social media?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 12, 2011
    [B2B] InsideView More Than Doubles Revenue in Record-Breaking Year
    Social CRM Technology B2B b2b sales CRM crm 2.0 InsideView today announced that it finished 2010 on a record-breaking note, growing revenue more than 135 percent. During 2010, InsideView announced multiple record quarters, more than 50 new partners, multiple industry accolades, and the launch of social selling capabilities. In March 2010, InsideView also closed a Series B Round of funding for $11.5 million. Sales [.]. Notifications Sales 2.0
  • THE POINT  |  WEDNESDAY, APRIL 22, 2009
    [B2B] ConnectAndSell: Novel Solution for Increasing Sales Efficiency
    Typical B2B connection rates range from 15 to 30 percent, which means that [.]. inside sales b2b lead generation lead generation telemarketing telesales Tags: B2B Marketing Cold Calling Demand Generation Installed Base Marketing Lead Management Lead Nurturing Sales 2.0
  • INTEGRATED B2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [B2B] Marketing fights Sales – and everyone wins!
    What’s the purpose of B2B marketing? Branding b2b marketing b2b sales Ask the question of any attentive marketing student and they’re likely to reel off a description that somewhere, somehow, involves increasing demand for the company’s products. But marketing is also about managing demand, too, which may actually require reducing demand – or moving demand away from particular products in a company’s range.
  • THE ROI GUY  |  THURSDAY, JUNE 3, 2010
    [B2B] Who Do You Trust? Industry Analysts Reign Supreme
    A great article by Kate Maddox of B2B Magazine providing a full overview of the study can be found at: [link]. B2B Magazine ROI Executive Assessment Tools B2B interactive marketing SiriusDecisions TCO Pisello AlineanA SiriusDecisions survey recently examined which b-to-b sources are trusted most by buyers during the buying lifecycle, and the results indicate not surprisingly that Industry Analysts and Peers are the most influential and trusted sources of information.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 29, 2013
    [B2B] Take Industrial Lead Generation up a Notch with Marketing Automation
    Marketing automation technology is one of the areas where B2B marketers will increase spending in 2014 according to an article I read in the September 16 issue of BtoB Magazine. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Industrial Lead Generation Industrial Marketing Automation HubSpot marketing automation Measuring ROI Pardot Prospect Profiling
  • OPENTOPIC  |  THURSDAY, NOVEMBER 3, 2016
    [B2B] 5 Tips to Infuse More Personality Into Your Content
    Up to 70 percent of content created by B2B marketers is collecting dust and not making an impact. Sixty-six percent of B2B marketers claim. by Nicki Howell, modified by Opentopic Marketers are churning out more content than ever, but statistics show that most of this content is not being consumed. That’s right! But why? The answer is simple: lack of engagement. The post 5 Tips to Infuse More Personality Into Your Content appeared first on Opentopic. Brands & Marketers
  • MARKETING INSIDER GROUP  |  THURSDAY, JULY 20, 2017
    [B2B] Empathetic Marketing: How To Connect With Your Customers
    The post Empathetic Marketing: How To Connect With Your Customers appeared first on the B2B Lead Blog. Have you made empathetic marketing part of your strategy in 2017? If not, you should. Let me explain. I interviewed Michael Brenner (@BrennerMichael) the CEO of MarketingInsiderGroup.com. Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MAY 9, 2012
    [B2B] The Secret of Converting Leads into Sales
    When you’re a B2B sales rep, few things feel worse than spending weeks or months on a high-priority prospect only to find out that your biggest competitor won the business. Prospecting Sales Intelligence B2b Sales Rep Budget Competitor Control First Contact Hand Control High Priority Launch Leads Perfect Match Profitable Customer Purchasing Committee Sales Pitch Score Timeline
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JUNE 9, 2011
    [B2B] InsideView Helps Xactly Corporation Cement Market Leadership
    Filed under: Sales 2.0 , Sales Intelligence , Social Selling Tagged: B2B , CRM , facebook , linkedin , Sales 2.0 , Sales Intelligence , sales productivity , sales techniques , social intelligence , social selling , twitter , xactly corp. Sales Intelligence Social Selling B2B CRM facebook linkedin sales productivity sales techniques social intelligence social selling twitter xactly corpXactly Improves Sales Win Rate by 10%, Triples Lead Volume and Conversion Rate.
  • ONALYTICA B2B  |  THURSDAY, DECEMBER 8, 2016
    [B2B] Welcome to Influencer Discovery!
    Education Marketing Tech b2b marketing B2BMarketing content marketing Discover Influencers Discovery influence influencer Influencer Discovery influencer engagement influencer identification influencer marketing influencer program influencers marketing Social Media Marketing social selling softwareEffective influencer marketing starts with identifying relevant influencers for your brand.
  • SMASHMOUTH MARKETING  |  TUESDAY, SEPTEMBER 22, 2009
    [B2B] MarketingSherpa Marketing Summit, Emily Salus of CollabNet on Lead Scoring
    This week is MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco, to be repeated two weeks later in Boston. Mike: Last question, the B2B Marketing Thought Leaders Curry Poll -- do you like Red, Green or Yellow curry? Tags: lead nurturing thought leader interviews marketingsherpa b2b events curry b2b marketing sales b2b sales
  • DISCOVERORG  |  TUESDAY, JANUARY 24, 2017
    [B2B] Account-Based Customer Success: The Refrain Remains the Same
    Account-Based Everything Account-Based Marketing Client Success B2B B2B Insights B2B Sales Insights Customer Satisfaction Decision Makers Sales EffectivenessI come to the Account Based Everything movement as a long-time proponent.
  • B2B MARKETING DIRECTIONS  |  SUNDAY, NOVEMBER 26, 2017
    [B2B] Two Ways to Boost the Impact of Personalization in 2018
    Delivering outstanding customer experiences has become a primary strategic objective for both B2B and B2C marketers. Value is equally important to B2B buyers. In a 2017 survey of B2B buyers , Aberdeen Group asked participants what factors they consider when choosing a vendor. B2B Marketing Content Marketing Marketing Effectiveness Personal Relevance Personalization
  • ACTIVEDEMAND  |  WEDNESDAY, AUGUST 10, 2016
    [B2B] Do You Use a Marketing Agency?
    B2B Marketing Zone Marketing Tips Do you use a marketing agency? Do You Use a Marketing Agency? The Debate Regarding In-House and Out-Sourced Marketing Pepsi vs. Coke. Chevy vs. Ford. In-house marketing vs. hiring a marketing agency? The rivalry endures as relentlessly as the cola and car wars.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, APRIL 26, 2011
    [B2B] Boost Email Relevancy With Dynamic Content
    B2B E-Mail Marketing Content Marketing Inbound Marketing Sales Strategies Dynamic content email marketing Engineering marketing Industrial MarketingEmail marketing has been a staple of industrial marketing for a long time. However, many of these marketers are now experiencing declining open and click through rates. With all the buzz about social media, blogs and RSS feeds, are email marketing and eNewsletters dead? Not so fast!
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