Page 96 of 159 Previous | Next 
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [B2B] Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
    As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time. An extremely small minority of companies understand how to tweak their demand generation funnel to account for real time activities inside their organization. Marketing automation is the hot trend in technology marketing, but how do you move away from the daunting process of “data science”?
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 25, 2013
    [B2B] The Future of Marketing [Slides] – From SAP CMO Jonathan Becher
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post The Future of Marketing [Slides] – From SAP CMO Jonathan Becher appeared first on B2B Marketing Insider. “Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 4, 2012
    [B2B] 23 (More) of the Best Social Media Guides, Tips and Resources of 2012
    Slideshare: The B2B Social Media Powerhouse by Heidi Cohen. Five Ways Social is Shaping your B2B Customers by LinkedIn Today. As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain.
  • REACHFORCE  |  MONDAY, DECEMBER 2, 2013
    [B2B] Learn How to Maximize Lead Generation
    What B2B marketers need to do is add an offer, a call to action and a dedicated landing page to the website, to motivate visitors to leave behind their contact information, for ongoing communications. What percentage of B2B companies these days have true alignment between sales and marketing? If you are just starting to re-build your B2B lead program, what are the first 3 critical steps?
  • B2B MARKETING SAVVY  |  THURSDAY, JULY 23, 2009
    [B2B] Will Twitter Become This Generation’s Cronkite? ~ScoopD
    UK Perspective from Richard Merrin , Managing Director for Spreckley Partners - an EMEA independent PR consultancy serving B2B, IT and Consumer markets: It is amazing how new forms of communication can drive real change and dare I say it revolution – it would be the ultimate irony that mass access technology platforms from the west could topple this regime. Posted in Marcom for B2B, PR in a 2.0 Tags: Marcom for B2B PR in a 2.0
  • BIZIBLE  |  WEDNESDAY, MARCH 23, 2016
    [B2B] ABM Metrics Survey: A Sneak Peek At Some Early Responses
    Last week we, in partnership with Terminus , launched the ABM Metrics Survey to help the ABM community better understand the space, where the industry is as a whole, and to help B2B marketers who aren’t yet doing ABM understand if ABM is right for them. If you’ve been following B2B marketing news over the last couple of years, I’m sure you have noticed the rapid rise of ABM. What metrics do B2B marketers who are doing ABM use to measure their success?
  • ACT-ON  |  WEDNESDAY, APRIL 6, 2016
    [B2B] 8 Killer Tips for Harnessing the Power of SlideShare
    Social Media Marketing B2B lead generation leads slide share slideshare social social lead gen social media social media marketingSavvy marketers have called SlideShare the “sleeping giant.” But while this content distribution platform is giant , it’s no longer sleeping. The reach is massive, as it captures the attention of 70 million unique visitors monthly and is one of the top 100 most-visited websites in the world.
  • B2B MARKETING SAVVY  |  MONDAY, SEPTEMBER 21, 2009
    [B2B] Q3 Roundup: Twitter Tools, Media/Marcom, Social Media Research and Branding
    The team here is focused on bringing B2B marketing and social media discussion to a larger audience as we all work to use new tools so solve markeing and business communication problems. Twitter for B2B, Specifically. B2B Case Study: PR. B2B Case Study: Barriers & Lessons. B2B Twitter Case Study. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.
  • THE ROI GUY  |  TUESDAY, MAY 19, 2015
    [B2B] Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit
    Forrester concurred , reporting that digital experiences are replacing sales reps at a rapid pace, foretelling a 22% decline in the number of B2B sales reps over the next 5 years = a total of 1 million sales reps expected to lose their jobs. The SiriusDecisions research appears thorough, involving more than 1,000 B2B executives who were involved in a significant purchase decision within the past six months and tallied 500M in B2B purchases across North America and Europe.
  • ACT-ON  |  TUESDAY, JUNE 28, 2016
    [B2B] From Mealy to Meaty: How to Create Better Content
    Even this year, 76% of B2B content marketers say they will create more content. Prodigious production despite the facts: Only 30% of B2B marketers and 38% of B2Cers say their content marketing is effective. 55% of B2B marketers and 58% of B2C marketers either don’t know (or are unsure) what content marketing success would even look like. (!!). Many of us content marketers have been operating under a faulty premise. We think more is always better.
  • SALES LEAD INSIGHTS  |  SATURDAY, FEBRUARY 12, 2011
    [B2B] Are you marketing to the federal, state or local government in the USA? Then you need to read this new book
    The author, Mark Amtower, is the business-to-government (B2B) specialist that I turn to again and again when my clients need help with marketing and selling to the government. B2B Lead GenerationIf you are a business marketer looking for leads and sales from the federal, state or local government, this book is "must read.".
  • B2B MARKETING INSIDER  |  MONDAY, JULY 6, 2015
    [B2B] 6 Elements Of Remarkable Storytelling
    For B2B companies, this is just as critical. B2B marketers take note: your story should not star you as the leading character. The post 6 Elements Of Remarkable Storytelling appeared first on B2B Marketing Insider. Whether he knew it or not, my grandfather was a master storyteller. He was born on a small farm outside idyllic Faaborg, Denmark and immigrated to America when he was a mere 14 years old.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [B2B] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget appeared first on B2B Marketing Insider. My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. They hired me as their first VP of Marketing.
  • ACT-ON  |  THURSDAY, OCTOBER 8, 2015
    [B2B] 10 Ways to Use Images for Memorable Marketing Results
    These can be adapted for marketing purposes – even B2B marketing. It’s time B2B marketers stole this technique. It’s an easy twist to create a B2B version of this, like a “CRM upgrade survival chart” or a “Tax Season 2016 Survival Chart”. There’s no shortage of content on the Internet. Every day, more than 2 million blog posts are published. If you’re a content publisher or a company that does content marketing, all that content creates a challenge. How can you stand out?
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [B2B] Competing With Content Marketing: 7 Steps to Success [Infographic]
    It''s predicted that 60% of B2C marketers and 54% of B2B marketers are increasing their spend in content. If you''re already embracing inbound marketing tactics to grow your business, you won''t be surprised to hear that other marketers are continuing to shift more budget and resources toward content. With more and more companies developing a content marketing plan for their business, it''s important to understand how you''re performing against industry standards.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 8, 2015
    [B2B] Top 20 Content Marketing Blogs You Should Read Every Day
    And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. My own B2B Marketing Insider ? The post Top 20 Content Marketing Blogs You Should Read Every Day appeared first on B2B Marketing Insider. What are the top content marketing blogs you read every day? This is a question I get asked, just about every day.
  • MODERN MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [B2B] 10 Innovative Marketing Events Happening in 2015
    An event exclusively focused on offering content strategies for B2B marketers, this conference provides a proverbial escape from the cold with small, dedicated workshops and content marketing case studies. Hosted by the Content Marketing Institute, this event is a great forum for B2B and B2C marketers alike to exchange ideas, and have fun learning about smart content marketing programs. MarketingProfs B2B Forum : October 20-23 at The Westin Waterfront in Boston, MA.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 14, 2013
    [B2B] How Social Affects Lead Generation [Slide Deck]
    The question of whether or not it can be an effective B2B marketing strategy has been answered with an astounding yes. Author: Jason Miller Social for lead generation has finally stepped into the limelight, and for good reason. But now the question remains, “how do I successfully implement social into my overall strategy?”. For those who continue to ignore this question, social will remain in a silo along with a growing list of missed opportunities.
  • MODERN MARKETING  |  WEDNESDAY, NOVEMBER 5, 2014
    [B2B] Matching Webinar Content to the Buying Cycle: Evaluation and Purchase Stages
    According to Demand Gen Report’s 2014 B2B Buyer Behavior Survey , an effective content strategy can certainly influence the buyer journey. 61% of B2B buyers agreed that the winning vendor delivered a better mix of content appropriate for each stage of the purchasing process. Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. This post is Part 2 of a 2-part series.
  • THE POINT  |  MONDAY, JUNE 29, 2009
    [B2B] Lead Gen: Don’t Go for the Quick Sale
    Tags: B2B Marketing Database Marketing Demand Generation Lead Management Lead Nurturing Marketing Automation White Paper Syndication appointment setting funnelholic
  • THE CONTENT FACTOR  |  TUESDAY, JANUARY 26, 2010
    [B2B] Great Web Content is Dynamic
    Tags: web copy writing ten hallmarks of great web content business to business (B2B) content marketing
  • KEO MARKETING  |  MONDAY, OCTOBER 17, 2016
    [B2B] KEO Marketing CEO, Sheila Kloefkorn, to Present “Top 15 Trends in Digital Marketing – What You Need to Know for 2017”
    October 18, 2016 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced that CEO and president Sheila Kloefkorn will lead a session at the Arizona Technology Council’s “Lunch & Learn” event on Tuesday November 15, 2016. This Lunch & Learn event is targeted to B2B marketers and technology company leaders responsible for sales, marketing and revenue generation.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2011
    [B2B] Adam Metz Answers Your Questions: Reaching the Social Customer
    What is your opinion on that, I feel LinkedIn is more appropriate for B2B marketing. Find out if they are (1) seeing or (2) engaging with B2B content on Facebook. Adam Metz Answers Your Questions: Reaching the Social Customer was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Content Marketing Modern B2B Marketing Social Media Thought Leader Interviews Tips Uncategorized
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 27, 2013
    [B2B] The Human Touch – Important For Marketing Today and Tomorrow
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post The Human Touch – Important For Marketing Today and Tomorrow appeared first on B2B Marketing Insider. In this Future of Marketing series, we have covered topics such as Agile Marketing , Big Data , Customer Experience , Thought Leadership , Culture , Content , and so much more.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 21, 2013
    [B2B] The Top 9 Videos From Brands This Year
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post The Top 9 Videos From Brands This Year appeared first on B2B Marketing Insider. It’s that time of year to start thinking about what have we done well, as an industry. And recognize the success of those brands who got it right. Who created content that didn’t just pitch their products.
  • EMAGINE B2B BLOG  |  FRIDAY, SEPTEMBER 26, 2014
    [B2B] Which Website Metrics Really Matter? (Webinar)
    As a B2B marketer, there is so much data available that it can be hard to know exactly what to focus on in order to effectively measure the results of your efforts. The discussion will cover a variety of topics and tips to help B2B marketers understand which online metrics really do matter and how to use them in order to measure your marketing efforts over time.
  • ANYTHING GOES MARKETING  |  SATURDAY, AUGUST 26, 2006
    [B2B] Lead generation using white papers
    How are B2B companies generating leads these days? Tags: B2B lead generation blogging There are many methods - trade shows , contact us forms, webinars , you name it. I found a great blog on of these lead generation methods that focuses on white papers. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog. He has a number of resources that you can have a look at as well.
  • BIZIBLE  |  TUESDAY, DECEMBER 27, 2016
    [B2B] Our Top 10 Blog Posts of 2016 -- And Why They Were Successful
    Building a B2B Marketing Stack that Drives Full-Funnel Decision Making (4/18/16). For that reason, they implemented B2B marketing attribution. The 9 Circles of B2B Marketing Hell (7/20/16). B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. That’s why we’ve been working hard to create more of them -- like this B2B marketing sophistication framework and this ABM orchestration template.
  • ANNUITAS  |  TUESDAY, MARCH 19, 2013
    [B2B] You Don’t Know the Buyer, JACK!
    If Si Robertson, one of the the “Duck Commanders” on A&E’s hit show “Duck Dynasty”, were to assess today’s B2B Marketer on how well they know their buyer, Blog B2B Marketing Buyer persona Demand Generation Demand Process Transformation
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 9, 2013
    [B2B] How Do You Find The Time For Social Media?
    And follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. appeared first on B2B Marketing Insider. How do you find the time for social media? This is the question I get asked probably more than any other. I have four lovely children, a demanding job, a wife with a successful career and more. So how do I find the time to tweet , blog, share, and comment?
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [B2B] 3 DIY Methods to Optimize Your Video Marketing ROI
    Based on a survey by ReelSEO, 96% of B2B companies use video content marketing to ramp up their conversion rates and revenues. Opentopic blog >> business2community.com Video marketing is currently one of the most popular and effective types of marketing. This isn’t just because “Why not?”–it’s ”–it’s because video marketing has been proven to impact ROI positively, confirmed by 73% of. Cognitive Technology Cmo cognitive technology
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 18, 2012
    [B2B] Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot
    Crowd Factory has some B2B clients but is clearly aimed at large-scale consumer marketing. Few would be considered relevant for most B2B campaigns. Indeed, Marketo already had a reasonable set of B2B social marketing features. With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them.
  • THE CONTENT FACTOR  |  FRIDAY, JANUARY 8, 2010
    [B2B] Great Web Content is Authoritative
    Tags: ten hallmarks of great web content business to business (B2B) content marketing
  • HUBSPOT  |  TUESDAY, JULY 28, 2015
    [B2B] How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]
    Did you know that the use of video content for B2B marketers jumped from 8% to 58% in 2014 alone? More than that, the number of videos brands publish on Facebook has increased by 3.6x year over year. But does all this video really help marketers succeed? The short answer: Yes. Social media posts that contain videos boost views by 48% , and visual content on Facebook specifically increases engagement by 65%.
  • WEBBIQUITY  |  TUESDAY, JULY 14, 2015
    [B2B] 31 Sensational Social Media Marketing and PR Stats and Facts
    Know your market (B2B). Image credit: B2B PR Sense Blog. B2B PR Sense Blog ). Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year.
  • CAPTORA  |  WEDNESDAY, NOVEMBER 11, 2015
    [B2B] Top-of-the-Funnel Experience: Improving the Quest to Find and Buy
    As a B2B or B2C buyer, the quest to purchase your preferred product can be a harrowing experience. I search for “B2B Mobile Marketing,” and the first search result says “B2B Mobile Marketing.” It’s from Marketo and takes me to an informational page that espouses the rise of mobile marketing in the B2B world, going on to talk about how to improve mobile marketing and even offers a whitepaper to help me along my way.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 15, 2012
    [B2B] If you do just one analysis for your business…
    B2B and B2C companies can benefit from looking at how they acquire customers. This step may or may not apply to your business (typically a b2b step). Include questions such as: The role or title of the customer (in B2B sales). By Neicole Crepeau, Contibuting {grow} Columnist. Are you a small business owner or manager looking to improve your marketing and sales? If so, you’re also probably seriously time-constrained.
  • EARNEST ABOUT B2B  |  TUESDAY, MAY 4, 2010
    [B2B] Causing offence: The pain and anguish of customer loyalty
    However, knowing the callous state of many of the customer databases maintained by b2b organisations I’ve come across, it was strangely reassuring to know that there are b2c brands out there equally inept in their data handling. But if data is the errant child of b2b marketing, it needs a bloody good spanking. The b2b companies that succeed moving forward won’t be those that can simply differentiate between customers and prospects – although it would be start.
  • MODERN MARKETING  |  FRIDAY, MAY 20, 2016
    [B2B] Still Wondering How to Get Started in Social Media in 2016?
    If you are looking to drive leads for a B2B company, online sales for a B2C company, or store traffic for a retail establishment, you do the same thing with social media. It is sometimes hard to imagine this for many marketers, but there really are people who are not yet using social media marketing for their business, or who could use a good refresher on how to use it well.
  • MODERN MARKETING  |  MONDAY, MARCH 7, 2016
    [B2B] 11 of the Latest Lead Nurturing Statistics: Explained
    There are so many other ways to nurture your prospects, and B2B marketers stick with the tried and true. Only one-fifth of B2B marketers consider their lead nurturing efforts very successful. Every prospect who fills out a lead form, especially those who download a top of funnel ebook, is not ready to talk about your product. Sometimes they are, but the action of downloading that ebook doesn't tell you that in any way. This is where lead nurturing comes in.
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [B2B] How Marketers Can Decipher the Data Deluge
    The data holds huge opportunity for B2B marketers, but many encounter a roadblock when they learn that they need to clean and sort through the deluge of numbers in order to convert the information into valuable insights. In fact, 84 percent of B2B marketing databases are “barely functional,” while 88 percent of records lack basic data about the industry, company revenue and number of employees, according to the State of Marketing Data report by Netprospex.
  • SALES INTELLIGENCE VIEW  |  SATURDAY, MARCH 24, 2012
    [B2B] Microsoft Dynamics CRM and InsideView
    Conferences Sales Intelligence Social CRM b2b sales CRM Enterprise 2.0 Share. Front row @ #CONV12 CRM keynote. Want to see the #insideview demo from up close [link]. Umberto Milletti. Mon, Mar 19 2012 11:50:37. Reply Retweet. Share. For the best experience with InsideView please use a monitor this big: #conv12 [link]. InsideView. Mon, Mar 19 2012 12:52:39. Reply Retweet.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 20, 2013
    [B2B] 29 Quotes On The Future of Business
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post 29 Quotes On The Future of Business appeared first on B2B Marketing Insider. The world has changed. And many businesses are struggling to keep up. In an attempt to tell that story, I have covered the future of marketing and now I’m looking for the best quotes, studies and predictions on the future of business.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [B2B] Marketing Automation: Like Bringing a Gun to a Knife Fight
    One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 5, 2011
    [B2B] Gary Katz on 52 Reasons to Embrace Marketing Operations 2.0
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Accountability B2B Marketing Testing marketing accountability Marketing Analytics marketing operationsby Jon Miller Today I’m pleased to welcome Gary Katz, founder and chairman of marketing operations consultancy firm Marketing Operations Partners , as a guest blogger. Read on to see what Gary has to say about the virtues of what he has dubbed Marketing Operations 2.0. Enjoy!
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 15, 2015
    [B2B] How To Plan And Build A Successful Content Marketing Strategy
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post How To Plan And Build A Successful Content Marketing Strategy appeared first on B2B Marketing Insider. Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8 Billion photos uploaded. There are 700 Million Snapchats. There are 500 Million tweets.
  • MODERN MARKETING  |  MONDAY, MAY 5, 2014
    [B2B] Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience
    Depending on your business — B2B or B2C; regional or global — these strategies vary. While this is an obvious focus for many marketers’ segmentation strategy, it’s important to note that this differs for how you market to verticals for B2B and B2C industries. With B2B, you need to create engagements based on each industry’s unique buying situation and cycle.
  • DISCOVERORG  |  THURSDAY, NOVEMBER 17, 2016
    [B2B] Blast Off of the Sales Tech Stack: An Interview with Holger Schulze
    Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors. He is perhaps best known for his work creating large-scale online communities such as the B2B Technology Marketing Community on LinkedIn with over 97,000 followers across the world (at the time of this publication).
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 6, 2012
    [B2B] Has the Technology Market Left It’s Marketers Behind?
    My View… I covered Velocity over a year ago when they gave me access to their B2B Marketing Manifesto. And here they are again, stoking the provocative nerve of B2B Marketers. Recently I read an article called “ Godless Barbarians at The Gates of IT ” by Ryan Skinner from a UK-based agency called Velocity Partners.
  • EARNEST ABOUT B2B  |  TUESDAY, AUGUST 30, 2011
    [B2B] This is the week that was: When Apple lost its core
    It was the week where the world played hunt the Libyan dictator , Steve Jobs said a sad farewell to Apple and HP ‘did an IBM’ But whilst Arsenal’s defence slept, the world of B2B marketing was positively thriving. B2B B2B branding B2B marketing B2B Social Media Content marketing Social media Uncategorized apple earnest interns lead nurturing social media socialnomics steve jobs this is the week that was
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [B2B] The Future of Media and The Role I Want to Play
    Since moving to B2B, I’ve continued to watch this space and I believe it is time for this and my B2B marketing focuses to come together. My recent posts about modern media buying: 12 Predictions for 2012 : #8 is the rise of real time bidding and exchanges in B2B. Modern Media Buying and Enterprise B2B Demand Generation : Outlines the challenge modern media buying faces today in demand generation and a solution marketers need to embrace.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 6, 2011
    [B2B] What's missing from your social media playbook?
    Some people think that B2B and B2C social media are very different. But one thing people often see as the hallmark of B2B social media is actually useful in some B2C situations as well. Now you might believe that there are lots of ways that proving your expertise can be common between B2B and B2C social media—writing a blog, for example. Image via Wikipedia. I think they are similar, however.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 26, 2013
    [B2B] My Birthday Brings all the Marketers to the Yard
    So whether your company is focused on B2B or B2C marketing, you can leverage the power of targeted, birthday messaging to drive leads, sales and loyalty. Relating to B2B Marketers. Everything I’ve discussed is B2C related, but B2B marketers can utilize birthdays to keep in touch in a relevant and engaging way with their leads and prospects.
  • PUZZLE MARKETER  |  TUESDAY, JULY 26, 2016
    [B2B] Cody Ward, Digital Marketing Leader, Named to Chicago’s Power 30 Under 30
    Ward has worked to help Fortune 500 companies and start-up businesses alike create and launch their B2B or B2C marketing campaigns. Marketing professional added to prestigious list of 30 young professionals under 30 in Chicago. Cody Ward , 29, a marketing leader, consultant, entrepreneur, blogger, and social media enthusiast living in the greater Chicago area was named to Chicago’s 1 st Annual Power 30 Under 30™ list.
  • VIDYARD  |  TUESDAY, MAY 9, 2017
    [B2B] Forrester Ranks the Martech that Makes the Biggest Impact
    In The Top Emerging Technologies For B2B Marketers , Forrester looks at 11 future-proof marketing technologies, ranks them by how likely they are to provide long-term value for your business, and gives case studies of successful companies that are using them. If you’re anything like most marketers, your budget is sacred. You only have so much money to spend, and you have to make sure you’re spending it wisely, and seeing ROI on your investments.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JANUARY 26, 2010
    [B2B] The 6 essential rules of a website redesign – Ignore them at your.
    Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability? The one thing that this recession has taught B2B marketers is to do more with less.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 16, 2014
    [B2B] Lead Generation: 2 simple tips to determine cost per lead
    In today’s B2B Lead Roundtable Blog post, I wanted to explore cost per lead by sharing a few tips and insights from the panel of industry experts that spoke on the subject at MarketingSherpa Lead Gen Summit 2013. Tweet Getting to the heart of lead cost is not easy. There are a multitude of factors to consider. For example, should you factor in nurturing into the costs? Even then, how much?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 22, 2015
    [B2B] Content Is The Key To Social Selling Success
    GerryMoran.jpg" alt="B2B Content" width="630" height="369" />. GerryMoran.png"> GerryMoran.png" alt="Why B2B Decision Makers Search | MarketingThink.com | @ GerryMoran " width="612" height="343" />. The post Content Is The Key To Social Selling Success appeared first on B2B Marketing Insider. Content marketing is the key to open the door to your social selling success.
  • LEADERSHIP  |  TUESDAY, JULY 14, 2015
    [B2B] What’s Falling Between the Cracks in Your Lead Generation?
    Here is a good article with a review of the leading research and automation tools for B2B lead generation. Far too many B2B vendors neglect to initiate and then nurture a relationship. Do you have questions about how to drive better performance for your B2B lead generation campaigns? Join this exclusive, B2B LinkedIn Group to exchange notes with thought leaders in the industry. “Know thy Customer”—the First Commandment of effective marketing.
  • CONTENTLY  |  TUESDAY, JULY 12, 2016
    [B2B] Contently Case Story: These 4 Engagement Metrics Proved HouseLogic’s Content ROI
    Yet the 106-year-old B2B trade association was among the first to adopt a direct-to-consumer content strategy when it launched HouseLogic , a digital content hub, five years ago. B2B Brands Case Stories Case Story metricsContently Case Stories is a series highlighting some of Contently’s most successful clients. One might not think the National Association of Realtors would be on the cutting edge of the content marketing revolution.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 12, 2015
    [B2B] 5 Content Marketing Plays To Win At Social Selling
    The post 5 Content Marketing Plays To Win At Social Selling appeared first on B2B Marketing Insider. Content marketing or social selling success is not as easy as turning on a switch. Using content for sales plays to connect with audiences to drive specific results has proven successful for many marketers and sales organizations. Having a content action plan or play on your chalkboard will help you move the move the sale forward toward the goal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 12, 2015
    [B2B] Five ways to calm down and not be overwhelmed by social media change
    Let’s look at 2015 data on where most B2B marketers and B2C marketers are spending their budgets: In this 2015 data from Social Media Examiner , we see that the major social media platforms used by B2B and B2C are roughly the same. Let's look at 2015 data on where most B2B marketers and B2C marketers are spending their budgets: In this 2015 data from Social Media Examiner, we see that the major social media platforms used by B2B and B2C are roughly the same.
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 26, 2011
    [B2B] 5 Ways Social Media Can Drive Revenue
    by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. ROI on social media marketing is one of the most debated topics today in B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. I’m here to tell you it’s not magic.
  • THE CONTENT FACTOR  |  FRIDAY, NOVEMBER 20, 2009
    [B2B] B-to-B Marketers Will Press the "Reset" Button on Thought Leadership in 2010
    Tags: business to business (B2B) thought leadership content marketing
  • THE POINT  |  FRIDAY, AUGUST 14, 2009
    [B2B] Implementing Marketing Automation: 2 Biggest Regrets
    Tags: B2B Marketing Lead Management Lead Nurturing Marketing Automation demand gen report manticore
  • THE POINT  |  THURSDAY, MAY 28, 2009
    [B2B] Generating Blog Traffic (and Leads) Using Email Subscriptions
    Tags: B2B Marketing Blogs E-mail Installed Base Marketing Lead Management Lead Nurturing Marketing Automation RSS Social Media blog promotion email marketing enewsletters
  • B2B MEMES  |  WEDNESDAY, SEPTEMBER 26, 2012
    [B2B] Is Advertising in New Media Doomed?
    For many in B2B publishing, the future hinges on a simple question: Is online advertising viable? But in the healthy sort of relationship between publisher, advertiser, and reader/visitor that you traditionally find in the B2B world, it’s not just a good thing, but a necessary thing. The answer, unfortunately, is not yet clear.
  • B2B MEMES  |  WEDNESDAY, SEPTEMBER 26, 2012
    [B2B] Is Advertising in New Media Doomed?
    For many in B2B publishing, the future hinges on a simple question: Is online advertising viable? But in the healthy sort of relationship between publisher, advertiser, and reader/visitor that you traditionally find in the B2B world, it’s not just a good thing, but a necessary thing. The answer, unfortunately, is not yet clear.
  • ANYTHING GOES MARKETING  |  SUNDAY, FEBRUARY 24, 2008
    [B2B] Are Webisodes Just for B2C? Who Hired Bob?
    Webisodes and B2B Companies The budget for this Tassimo campaign is probably out of the reach for most companies and is most likely only doable on the B2C side. However, B2B companies are creating entertaining videos to draw attention to their product and services. Tags: video B2B lead generation B2C viral marketing Marketing Sherpa youtube
  • THE CONTENT FACTOR  |  FRIDAY, SEPTEMBER 3, 2010
    [B2B] One-Purpose Email Marketing: The Golden Rule
    Tags: B2B Lead Nurturing Email Marketing
  • FATHOM  |  TUESDAY, APRIL 7, 2015
    [B2B] Redesigning Websites (and Writing) for the People
    My colleagues and I have been looking at a lot of different B2B websites recently, mostly in the marketing and advertising industry. In the B2B environment, they just want you solve their problems. And trust is what B2B users fundamentally need in order to feel comfortable enough to do business with you. With this knowledge at hand, is your current B2B website adhering to user standards?
  • CHRIS KOCH  |  FRIDAY, SEPTEMBER 23, 2011
    [B2B] Is Twitter “social?”
    For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. These days, my audience is B2B marketers and my goal is to help you learn. I have a search column in TweetDeck for “B2B.” Then I click through to see if the content is something that I think B2B marketers might learn from. Am I wrong to believe that B2B audiences will gradually come to social media channels like Twitter to learn?
  • EVERYTHING TECHNOLOGY MARKETING  |  MONDAY, MARCH 14, 2011
    [B2B] 8 Tips for Marketing SaaS and Software in the Cloud
    Saugatuck Technology's Bruce Guptill released some interesting market research predicting that by 2014 the majority of new corporate B2B software purchases will be in the form of cloud software solutions (SaaS) rather than traditional on-premise software. What does this mean for B2B marketers selling cloud solutions and software as a service? The cloud is all the rage these days.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 5, 2014
    [B2B] VEST Report: Analytics Tops List of Upgraded Marketing Automation Features
    I finished the latest release of the B2B Marketing Automation Vendor Selection Tool (VEST) yesterday, which is always a great relief. Needless to say, this analysis is really just a byproduct of the primary purpose of the VEST, which is to assemble apples-to-apples comparisons of B2B marketing automation vendors so that buyers have an easier time finding the right system.
  • SNAPAPP  |  TUESDAY, DECEMBER 23, 2014
    [B2B] Best of 2014: Best Interactive Infographics
    Bizo: B2B Buyer’s Journey. Bizo put together an interactive infographic allowing users to navigate through a B2B buyers' journey. Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months. At SnapApp, we’re privileged to work with a host of truly impressive, inspiring customers who continually surprise us with the creative content they produce. Here’s our roundup of the best interactive infographics from 2014.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [B2B] The 19 Best Content Marketing Blogs From 2014
    6 Ways To Measure B2B Content Marketing Performance – by Derek Edmond on The Content Marketing Institute. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post The 19 Best Content Marketing Blogs From 2014 appeared first on B2B Marketing Insider. Yep that’s right! It’s roundup time.
  • THE POINT  |  TUESDAY, SEPTEMBER 1, 2009
    [B2B] How to Make Your Thank You Page Work Harder
    Tags: B2B Marketing Demand Generation Landing Pages marketo online marketing thank you pages web design
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 12, 2015
    [B2B] 15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)
    I shared this case study at MarketingSherpa B2B Marketing Summit. B2B Lead Generation: 6 social media tactics from 7 experts [MarketingSherpa how-to article]. Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Most new leads go nowhere.
  • THE ROI GUY  |  TUESDAY, MARCH 15, 2011
    [B2B] The Big O – Outcome Selling
    At Alinean, we have coined this new B2B challenge as Frugalnomics, indicated by: 1. B2B buyers are now relying on industry analysts, peers and trusted 3rd party publications, but not on vendors, to help them facilitate important purchase decisions. B2B buyers have fundamentally and permanently changed, and the B2B sales and marketing professionals that realize Frugalnomics is in full effect, and change strategies and tactics to fight back, will be the winners over this next decade.
  • MODERN MARKETING  |  MONDAY, JULY 20, 2015
    [B2B] How to Match Great Content to Your Sales Funnel
    In the B2B marketing world, the buying cycle is long. The B2B sales funnel is not cut and dried, and neither is the content associated with it. Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a purchase, and become a closed sale. There's a long cycle that has a lot of money and resources at stake, so you need to nurture your prospects all the way through the process.
  • HUBSPOT  |  MONDAY, JANUARY 6, 2014
    [B2B] The 7 Elements of Modern Web Design
    You may have noticed that many B2B websites are starting to display large product images on their sites to highlight different features or parts of their product. Magazine , 92% of B2B customers watch online video and 43% of B2B customers watch online video when researching products and services for their business. B2B companies, therefore, need to create videos that explain their products in detail because it is influential in the buyer''s decision-marketing process.
  • ANNUITAS  |  THURSDAY, AUGUST 28, 2014
    [B2B] Social Media is Not a Strategy!
    And trying to execute Demand Generation tactically is one of the issues that continues to plague marketers and perhaps is the greatest obstacle to success in B2B organizations. Blog B2B Marketing Buyer perpetual demand generation Social media strategy Software Advice tactics
  • SMASHMOUTH MARKETING  |  THURSDAY, JULY 16, 2009
    [B2B] Leads Don't Suck - Good Leads Are.
    Is it a common trend across the b2b industry? Tags: lead gen demand marketing appointments b2b sales When I was on my conference road trip this spring, I heard publicly, from speakers and audience alike the same comment, "Leads Suck". I was suprised that I heard such a jarring statement at multiple venues, but I did. What if you could get your sales team to NEVER say "Leads Suck"? I've asked our clients, I've asked my colleagues, and I've come to some conclusions.
  • HUBSPOT  |  THURSDAY, MAY 15, 2014
    [B2B] 10 Ways to Optimize Your Emails for Better Engagement [Infographic]
    In fact, according to Sikich , 70% of digital marketers see email as the top medium for ROI and 62% of B2B marketers plan to continue to increase spending for email marketing. Despite a few years of "email is dead" chatter, I don''t think many would argue that email marketing remains at the forefront of many people''s digital marketing strategies.
  • EARNEST ABOUT B2B  |  THURSDAY, JANUARY 6, 2011
    [B2B] It’s all in the message: Bringing clarity to complex propositions
    And we b2b marketers, don’t seem to do ourselves any favours. Here are some Earnest rules for creating b2b value propositions that really pack a punch: Rule 1: Never lose sight of your audience. You may scoff but many a b2b proposition has rolled off the corporate production lines without any genuine thought for who it’s aimed at. This blog post also appears on www.PaulWriter.com – India’s only b2b marketing hub. Your marketing strategy is watertight.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [B2B] 5 Major Challenges Marketers Face (And How to Solve Them)
    Top Challenges for B2B vs. B2C. However, we also broke down our analysis into the top challenges faced by B2B vs. B2C companies. According to our analysis, the top 5 B2B marketing challenges are: Awareness/traffic (22.5%). We found that the top 10 challenges across both B2B and B2C companies are: Awareness/traffic (22.5%). Here’s a look at the breakdown for each of these by B2B, B2C, and overall: Does your company face any of these challenges?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, OCTOBER 10, 2011
    [B2B] Beanstalk Data Adds Service to the Marketing Automation Recipe
    It provides all the basic B2B marketing automation functions: mass email, landing pages and surveys, behavior tracking, lead scoring, nurture campaigns, and CRM integration. It has somewhere between 50 and 100 clients, mostly small to mid-size B2B marketers and some in higher education. Exploring a new marketing automation system is like biting into a bonbon: part of the fun is you never know what you’ll find inside. Thinking in those terms, Beanstalk Data is a tasty morsel.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 19, 2012
    [B2B] Online Advertising Ready To Takeoff In 2012
    BtoB magazine’s “2012 Outlook” survey reported that 41% of B2B Marketers will increase spending in 2012 while 48% will see their marketing budgets remain flat. Additionally, the survey revealed that 70% of B2B Marketers are using social media and 24% mobile marketing in their 2012 marketing plans. And in an editorial, the magazine also listed social media , mobile marketing and content marketing as the top 3 B2B Marketing trends in 2012.
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 13, 2012
    [B2B] AdWords Strategy – 5 Steps to Maximizing Conversions
    Google AdWords is perhaps an uncharted territory for many B2B marketers. With investments that can range from subtle to astronomical, how do you create an effective AdWords strategy to monetize your efforts, and realize your goals? ROI Perhaps the simplest of metrics, but one that counts the most. AdWords ROI is conversions and cost/conversion. Getting [.]. Online Marketing PPC
  • THE CONTENT FACTOR  |  MONDAY, NOVEMBER 30, 2009
    [B2B] Chief Culture Officer: Gatekeeper to Thought Leadership
    Tags: business to business (B2B) thought leadership
  • MODERN MARKETING  |  SUNDAY, DECEMBER 1, 2013
    [B2B] How to Generate More Opt-ins With Your Email Marketing Campaign
    by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Candyce Edelen , CEO of PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. B2B marketers therefore need to be more strategic when it comes to enticing customers and prospects to opt in to their regular email campaigns. Capturing the attention of B2B prospects is no easy feat—and getting them to opt-in to your emails is perhaps an even bigger challenge.
  • BIZIBLE  |  THURSDAY, AUGUST 18, 2016
    [B2B] [INFOGRAPHIC] The Periodic Table of ABM Elements
    That’s why we’ve been working hard to create more of them -- like this B2B marketing sophistication framework and this ABM orchestration template. In addition to targeting, personalization is one of the most important ways in which ABM can be a more effective strategy than more traditional B2B marketing strategies. Charts, frameworks, and other organized forms of visualizations are a great way to learn and better understand marketing.
  • THE CONTENT FACTOR  |  TUESDAY, NOVEMBER 24, 2009
    [B2B] Make Content Count by Reaching the Digital C-Suite
    Tags: business to business (B2B) content marketing
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2011
    [B2B] Content Marketing and Choose Your Own Adventure Books
    Today, B2B marketers use content to meet the information needs of their audiences. B2B buyers are well educated adults. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Choose Your Own Adventure books were a staple when I was growing up.
  • MODERN MARKETING  |  FRIDAY, DECEMBER 2, 2016
    [B2B] 3 Ways to Optimize Customer Experience Via Email
    For instance, B2B marketers can deliver custom communications based on a required renewal date, or customer anniversary. Your segmentation strategy obviously will vary, but B2B marketers can consider industry, company size, or short-term business goals to help inform messaging.
  • DISCOVERORG  |  MONDAY, FEBRUARY 13, 2017
    [B2B] 8 Lessons From Online Dating For Email Marketers
    Marketing Strategies Outbound Selling Sales Strategies B2B B2B Insights B2B Sales B2B Sales Insights cold email Email Marketing marketing Outbound Email Outbound MarketingEarlier this year I tried my hand at email marketing here at DiscoverOrg. I figured it’d be pretty easy. After all, you’re just dropping some buzzwords into a few compelling sentences, right? Wrong. Not only was writing a good, short, email message to prospects difficult – it felt familiar.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 6, 2013
    [B2B] 8 Questions To Help You Define Your Content Strategy
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post 8 Questions To Help You Define Your Content Strategy appeared first on B2B Marketing Insider. According to the latest research from IDC , the amount of information we are all creating and sharing has grown 9 times in the last 5 years.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 7, 2010
    [B2B] 5 Sales Closing Techniques
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 7, 2010 6 Subscribe 5 Sales Closing Techniques Share With all of the discussion on marketing and sales, I thought it made sense to bring in a sales perspective and guidance to the site. We’re a sales blog that offers tips and advice to b2b sellers.
  • KEO MARKETING  |  TUESDAY, JANUARY 10, 2017
    [B2B] KEO Marketing Presented “Big Heart Award” from Big Brothers Big Sisters of Central Arizona
    January 2017 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has been awarded the “Big Heart Award” from the Big Brothers Big Sisters of Central Arizona (BBBSAZ). KEO Marketing, a leading business to business (B2B) marketing agency, creates and implements innovative strategies to help clients dramatically increase leads and sales. Community Organization Honors Partner KEO Marketing for Exceptional Engagement. PHOENIX, Ariz.,
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 21, 2013
    [B2B] Getting Back to Basics In The Future of Marketing
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post Getting Back to Basics In The Future of Marketing appeared first on B2B Marketing Insider. In this Future of Marketing series, we have covered topics such as Agile Marketing , Big Data , Customer Experience , Thought Leadership , Culture , Content , and so much more.
<< 1 2 ... 94 95 96 97 98 ... 158 159 >>