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  • NAVIGATE THE CHANNEL  |  THURSDAY, APRIL 12, 2018
    [B2B] How to Ensure Your Trade Show Strategies Meet Your Goals
    Advertising B2B Marketing Marketing Strategy Trade Show Marketing Trade Shows How to generate leads Lead generation marketing Lead generation methods Marketing brand awareness Successful Tradeshow strategies Trade show marketing examples Trade show marketing strategyBefore attending a trade show, it’s important to hammer out what your goals for the event are. Only with that knowledge can you then put the strategies in place that help achieve those goals.
  • 6SENSE  |  FRIDAY, OCTOBER 30, 2015
    [B2B] The Zombie Lead Apocalypse
    Zombie leads exist because current scoring and filtering mechanisms used by B2B marketing teams are broken. By connecting the data in your marketing stack with 3rd-party intent data, a predictive intelligence solution can help you look beyond your own walls for signs of life (or interest) across the B2B web. B2B MarketingHere at 6sense we are big on Halloween. We’re also big on helping our customers make the most of their marketing stack and existing database.
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 20, 2010
    [B2B] Tired of hearing The Year of Mobile? …better believe it this time.
    I’ll confess, I had to stifle a yawn on first reading Christina CK Kerley’s post on the B2B Marketing blog declaring this “The Year of Mobile.” Tags: B2B Web Strategy I mean, this is at least the 3rd or 4th year to be so anointed …and the year’s almost half over, already. Some of her argument is based on sheer [.].
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 27, 2016
    [B2B] How to Find a Marketing Automation Platform That Grows With You
    Marketing Automation b2b ConsumerAuthor: Patrick Groover Let’s face it, resources are limited and money doesn’t grow on trees. Some of the biggest challenges that marketers face are the cost of programs and the infrastructure needed to support multi-channel communication in this digital age. Throughout my career, including my current role as a Solutions Consultant, I’ve seen how many business decisions sacrifice long-term functionality for a short-term gain in cost savings.
  • EMAGINE B2B BLOG  |  TUESDAY, NOVEMBER 12, 2013
    [B2B] What eMagine Customer are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. ” B2B Web Strategy Today we take a look at some client testimonials on our work with them: Douglas Ranalli, President/CEO, NetChange and Founder, Chief Strategy Officer at NetNumber , Inc.
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 13, 2013
    [B2B] What eMagine Customer are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. B2B Web Strategy Today we take a look at some client testimonials on our work with them: Lauren Maschio, Director of Marketing at VoltDelta. “We are very happy with the new VoltDelta website that eMagine designed : www.voltdelta.com.
  • ZOOMINFO  |  TUESDAY, JANUARY 30, 2018
    [B2B] The Power of Web Push Notifications [Infographic]
    The Marketer’s Guide to B2B Blogging Success [Infographic]. 4 B2B Marketing Automation Problems [Infographic]. If you’d like to find more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. Our B2B database can support and improve your most important business initiatives. B2B Marketing marketing infographics
  • FATHOM  |  THURSDAY, OCTOBER 3, 2013
    [B2B] For Manufacturers Today, Content Is A Key Tool In The Buying Cycle
    B2B Content Creation & Strategy Manufacturing Industry content for the buying cycle content marketing content strategy marketing for manufacturers Hello manufacturers out there in Internet Land and Happy Manufacturing Month!
  • SALES INTELLIGENCE VIEW  |  THURSDAY, FEBRUARY 23, 2012
    [B2B] 4 Steps on How Focusing on People, Not Contacts Will Increase Your Revenue
    A recent study of more than 700 B2b marketers, conducted by Wildfire Interactive, found that 58% of the companies saw increases in sales and partnerships as a result of including social media as part of their overall strategy. Many B2B firms are mistaking the individual soical activity of their employees for a social strategy. Download this guide: Shifting the B2B Marketing Paradigm from Contacts to People , to unleash the full power of the sales force in you.
  • BIZNOLOGY  |  THURSDAY, APRIL 3, 2014
    [B2B] How Many Leads Do You Need to Generate? Use This Simple Calculator.
    One key to successful B2B lead generation programs is to calculate exactly the right number of qualified leads to provide to sales—as part of your campaign planning. B2B Marketing Slider Web Metrics Advertising and Marketing Business Gross margin marketing Return on marketing investment revenue Sales If you generate too many leads, you’ll be wasting precious marketing dollars.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 1, 2011
    [B2B] How to Sell to People Not Contacts
    Filed under: Product Updates , Sales Intelligence Tagged: B2B , b2b sales , insideview , lead generation , Sales 2.0 , sales productivity , sales prospecting , Social CRM , social intelligence. Product Updates Sales Intelligence B2B b2b sales insideview lead generation Sales 2.0 A New Type of Connection. What are People Insights ? Connections are more important than ever for reaching and engaging your prospects.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 6, 2011
    [B2B] Hit Your Number Faster with Sales Intelligence
    Filed under: Sales Intelligence , Social CRM Tagged: B2B , b2b sales , crm 2.0 , Dreamforce , Enterprise 2.0 , Sales Data , Sales Intelligence , social intelligence , social selling. Sales Intelligence Social CRM B2B b2b sales crm 2.0 One of the best messages from Dreamforce was the realization from 45,000 attendees that data is good but it is not enough to move the revenue needle.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 24, 2011
    [B2B] InsideView Brings Added Sales Intelligence to Users of SAP CRM
    Filed under: Sales Intelligence , Social CRM , Technology Tagged: B2B , b2b sales , CRM , crm 2.0 , customer 2.0 , Enterprise 2.0 , Sales 2.0 , Sales Data , Sales Intelligence , sales productivity , sales prospecting , SAP , sCRM , Social CRM , social intelligence. Sales Intelligence Social CRM Technology B2B b2b sales CRM crm 2.0 Business Insights, Contacts and News Immediately at Fingertips of Users of SAP CRM 7.0.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 4, 2011
    [B2B] Adding a Little More Perk to Your SugarCRM with Sales Intelligence
    Filed under: Conferences Tagged: B2B , b2b sales , CRM , crm 2.0 , customer 2.0 , Enterprise 2.0 , Inbound Marketing , insideview , marketing , Sales , Sales 2.0 , Sales Intelligence , sales productivity , sCRM , Social CRM , social intelligence , social media , social selling , sugar crm , sugarcon , SugarCRM , twitter. Conferences B2B b2b sales CRM crm 2.0
  • NAVIGATE THE CHANNEL  |  THURSDAY, NOVEMBER 9, 2017
    [B2B] Why LinkedIn is Better for Marketing at Scale
    B2B LinkedIn Marketing Social Media LinkedIn marketing strategies LinkedIn target audienceWhen it’s time to target your prospects at scale, there is arguably no better platform than LinkedIn. It is well-known that LinkedIn is the best platform for targeting professionals in general, however, there is not a great deal of talk around the scale that LinkedIn provides.
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 23, 2015
    [B2B] 4 Questions To Ask Before Installing A Plugin
    B2B Web Strategy Web Content Management SystemsOne of the greatest features of WordPress is the extensive directory of 38,963 plugins readily available to help you extend and expand the functionality of your website. When searching for a plugin, it can be temping to pick one that sounds perfect when reading the title and description. But, before clicking that install button, you should ask yourself these 4 important questions: 1. Is the plugin actively maintained?
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 23, 2015
    [B2B] Open Your Eyes To Open Source
    B2B Web Strategy Web Content Management Systems Web DesignIt’s been clearly stated by industry and web standards that a modern, up-to-date website is critical for a company to stand out against competitors online. Content Management System (CMS) software is the key factor to support the on-going initiatives that today’s modern website requires.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 18, 2015
    [B2B] 5 Steps To Optimizing Your YouTube Videos [Infographic]
    B2B Web Strategy Online Marketing Social Media YouTubeDid you know that 65% of executives have visited a vendor’s site after watching a video ? Are your videos ready to convert? In order to help them get found and ensure people are watching them it is important to make sure your videos are optimized. Lets take a look at 5 steps you can take to optimize your videos. Title. Titles help audiences and YouTube’s discovery systems make sense of your content.
  • EMAGINE B2B BLOG  |  MONDAY, JUNE 8, 2015
    [B2B] emagine Employee Spotlight: Claudia Peart
    B2B Web Strategy Lead GenerationHappy Monday & welcome back to our Employee Spotlight series where we ask our employees what their life is like inside and outside emagine. We want to give you the ability to hear a little more personal side from employees in varying roles at our company, not just what you read from their blog posts. This month we are excited to feature Claudia Peart, a member of our Business Development team for 6 years!
  • EMAGINE B2B BLOG  |  WEDNESDAY, JUNE 3, 2015
    [B2B] The 4 Crucial Elements For A Successful Website Project
    B2B Web Strategy Web Content Management Systems Web DesignWhen embarking on your next website design project, it’s vital to take the time to think about and discuss what your site’s visitors are likely to want from it, as well as what you want from them. We often find that those two are rarely quite the same; so finding a proper balance between them is the key to your site’s success.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 30, 2015
    [B2B] emagine’s Employee Spotlight: Katie Rose
    B2B Web Strategy SupportWelcome to another installment of our Employee Spotlight series where we ask our employees what their life is like inside and outside emagine. We want to give you the ability to hear a little more personal side from employees in varying roles at our company, not just what you read from their blog posts. This month we are excited to feature Katie Rose, who recently was promoted to the Director of Website Support & Maintenance – congrats!
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 21, 2015
    [B2B] Finding The Perfect Prospect: If The Shoe Fits, Wear It!
    B2B Web Strategy Lead Generation Web Content Management Systems Given my recent trip to Disney World and having just seen the latest version of Cinderella , it has not only left me feeling like a princess, but also pondering the whole glass slipper concept as I’m finding that it relates to my role as a Web Strategist here at emagine. Although I don’t get to wear a tiara, I do know a perfect fit when I meet one!
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 15, 2015
    [B2B] The Dot Has New Friends! Will This.Suck For You?
    B2B Web Strategy When it comes to creating a domain, you’re probably used to generic top-level domains (gTLDs) such as.com,org,net, and.gov. However, starting back in 2013 the Internet Corporation for Assigned Names and Numbers (ICANN) started to roll out new gTLDs. ICANN’s New gTLD Program is responsible for the introduction of new gTLDs that will result in the expansion of the Domain Name System from 22 gTLDs to possibly 1,400 new names or “strings.”
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 9, 2015
    [B2B] [New Series] Digital Awesomeness: How To Be The Anti-Salesperson Salesperson
    B2B Web Strategy Lead Generation Welcome to another new blog series! This series titled Digital Awesomeness will showcase one of our newest additions to the Business Development team, Leah Crusan, as she paves the way to becoming a successful salesperson in the digital world. Once a month Leah will stop our blog to share any and all digital awesomeness she encounters along the way. With that said, here is today’s Digital Awesomeness… 4 weeks in. Zero sales experience.
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 16, 2015
    [B2B] eMagine’s Employee Spotlight: Allie Viau
    B2B Web Strategy We’re back with our second feature of our Employee Spotlight series where we ask our employees what their life is like inside and outside eMagine. We want to give you the ability to hear a little more personal side from employees in varying roles at our company, not just what you read from their blog posts. This month we are excited to feature our SEO Specialist, Allie Viau who has been with eMagine for over six months! As a kid, what did you want to be when you grew up?
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] 2015 Resolution Series: Professional Development
    B2B Web Strategy Online Marketing As part of our Resolution Series for 2015, the Digital Marketing team and myself have set our sights on achieving more professional development. Not to say that we don’t do our own fair share of reading blogs to keep on top of the latest digital marketing trends and developments, but this year, we want to do more. – AnnaMarie Tush, Digital Marketing Associate .
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 15, 2015
    [B2B] 2015 Resolutions Series: Healthy Habits – Food
    B2B Web Strategy Blogs, Blogging In the first part of my Healthy Habits for the New Year Part 1 I talked about committing to exercise. But as anyone would know it is only half of the battle when it comes to improving your health. While exercise is by far the bigger challenge for me personally, I know many people struggle with diet.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 14, 2015
    [B2B] Content Marketing Gone Wrong: 4 Deadly Strategies To Avoid
    B2B Web Strategy Online Marketing By now, every digital marketer should know how important content is not only for their website, but for their marketing efforts as a whole. So you sit down and you write, write, write, then you throw it on some various pages, create a few blog posts and boom – you have content, right? Wrong. Creating content “just to have” and creating quality content that actually provides value to your readers are two completely different things.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 13, 2015
    [B2B] Healthy Habits for the New Year: Part 1 – Exercise
    B2B Web Strategy Blogs, Blogging Yes, my new years resolution revolves around health, original right? There is a reason why in a recent Gallup poll 52% of the 2,652 participants polled said that losing weight and exercising is a top concern for 2015. Americans decide to make a health conscious resolution every year and no it isn’t just because we are sick of Holiday cookies.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 7, 2015
    [B2B] 2015 Resolution: Get Organized!
    B2B Web Strategy Blogs, Blogging Let’s be honest, we all have at least one messy area in our lives – I’m willing to bet I’m not the only one with a misfit garage and a pile of used sticky notes on my desk. As of 2015, I’m officially going on an anti-crap rage at home and at work. Let it be known, that I’m extremely neat so messy for me is likely someone else’s clean. No matter where you fall on the organization scale, a new year is the perfect time for a little house keeping.
  • EMAGINE B2B BLOG  |  TUESDAY, DECEMBER 30, 2014
    [B2B] How Amazon Web Services Is Taking Over The Cloud Industry
    B2B Web Strategy Online Marketing Uncategorized Wouldn’t it be nice if you could take your entire data center filled with racks of servers and hardware and move it to one virtual spot that you could access anywhere, anytime? Well, thanks to Amazon Web Services (AWS), now you can!
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 29, 2014
    [B2B] Tech Review: A Look at the New Google Inbox
    B2B Web Strategy Having read a few articles on the new Google Inbox as a curious marketer I was looking forward to trying it out for myself. Eventually seeing a tweet that Google was giving people access if you contacted them via email within the hour, I naturally had no choice but to check it out. After gaining access my initial reaction was “whoa what is this”, almost as shocking as having to make the switch to Windows 8.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 13, 2015
    [B2B] How to Build an All-Star Mobile Force
    Mobile Marketing b2b ConsumerAuthor: Jeff Hasen It should go without saying: whether you run a mom-and-pop business or lead the digital team at a Fortune 500 company, mobile marketing should map to your business goals. Almost everything has changed in this wireless world, but at the end of the day we’re all still looking to sell more stuff. It’s just the how that is evolving. The mobile channel has become more important than ever to marketers.
  • ONLY B2B  |  FRIDAY, MARCH 30, 2018
    [B2B] Only B2B - Untitled Article
    If you are a B2B marketer, you will know the magnitude of revising strategy each year. One of the secret ingredients to A-W-E-S-O-M-E B2B demand generation strategy is to constantly evaluate the programs and weighting it against investments (in terms of time and of course, money). The post appeared first on ONLY B2B. blogs B2B demand generation demand generation best practices demand generation tactics demand generation techniques
  • LAUNCH MARKETING  |  MONDAY, JULY 24, 2017
    [B2B] Client Spotlight: Launch Develops Comprehensive Messaging Toolkit for Charity Dynamics
    blog b2b marketing best practices client satisfactionThe Project. Charity Dynamics is an Austin-based agency that empowers nonprofits with the strategic and technology expertise needed to help them change the world. As their breadth of clients and range of services and solutions grew over time, Charity Dynamics’ leaders saw an opportunity to fuel growth by better articulating their organization’s unique value proposition, areas of expertise and overall messaging to their market.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [B2B] [Ebook] Leveraging Psychology in Digital Marketing
    Digital Marketing b2b Consumer Author: Ellen Gomes Marketing and psychology share a common bond—they both strive to understand the motivation, needs, desires and responses of individuals. As a discipline, psychology has studied and gained insight into how human psychology drives our consumer actions. Kath Pay , Marketing Director at cloud.IQ
  • MARKETING ACTION  |  FRIDAY, MARCH 8, 2013
    [B2B] 7 Key Marketing Areas and How to Integrate Them
    Act-On in Action B2B Marketing Marketing AutomationDon’t miss the third annual Direct Marketing Day @ Your Desk Virtual Conference & Expo (DMDay) Thursday, March 14, from 10 a.m. until 5:00 p.m. Eastern time. It’s a one-day virtual event for marketers that brings today’s hot issues and experts right to your desk, at no cost to you.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 3, 2016
    [B2B] 3 Ways to Grow Your Business With User-Generated Content
    Content Marketing b2b ConsumerAuthor: Joanna Alter Because of its ubiquity, buyers have grown wary of branded content, and so they easily tune it out. What they do respond to, however, is authentic content generated by your most valuable asset —your customers! User-generated content (UGC) is essentially any content related to your brand that is voluntarily produced by your customers.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 25, 2014
    [B2B] Get Ready for Ad Week – 5 Things You Can’t Miss
    This one should be essential for B2B and consumer marketers alike. Event Marketing b2b Consumer Author: Maggie Jones We’re T-minus four days until Ad Week — one of the most important gatherings of marketing and communications leaders of the year, taking place in New York City.
  • ZOOMINFO  |  THURSDAY, MARCH 22, 2018
    [B2B] 7 Ways to Nail Your Next Sales Presentation
    The hardest part of a B2B sales presentation is keeping the prospect engaged. Metaphors: Sales reps often struggle with storytelling because B2B products and services aren’t the most relatable story elements. Contact ZoomInfo today to learn how a B2B data provider can improve your sales prospecting efforts. B2B SalesThe art of the sales pitch has drastically changed in recent years.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 29, 2015
    [B2B] Courtesy of Netflix: On-Demand Nurturing in the Era of Engagement Marketing
    Engagement Marketing b2bAuthor: Nick Edouard When’s the last time you watched just one episode of House of Cards in a sitting?…Or …Or was it more like half a season in one long session? Don’t worry—you’re not alone. I’ve been known to dabble in a binge-watching session…or two. If any company has mastered the art and science of engagement , it’s Netflix.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 28, 2015
    [B2B] 4 Things Online Dating Has Taught Me about Personalized Marketing
    It doesn’t matter if it’s B2B, B2C, the auto industry, SaaS, or just some girl trying not to live alone with cats for the rest of her life (this may or may not be me); at the end of the day, ALL marketing is a human-to-human interaction. Modern Marketing b2b ConsumerAuthor: Marissa Lyman In the words of the great Beyoncé, “All the single marketers (All the single marketers). Now put your hands up!”.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 8, 2015
    [B2B] Quiz Mania: Why We Love Taking and Sharing Quizzes
    Digital Marketing b2b Consumer Author: Jason Clark At the exact moment we realize we are separate beings from everyone else with our own distinct emotions and motives, we begin our lifelong journey to define ourselves. This journey involves constantly seeking opportunities for self-discovery and attempting to categorize exactly who we are within the realm of the billions of people we share the earth with.
  • ZOOMINFO  |  MONDAY, MARCH 19, 2018
    [B2B] Top 10 Social Selling Tools
    LinkedIn offers the most comprehensive amount of customer information – making it the most essential B2B social selling platform. When you install this plugin, you’ll get access to a prospect’s direct phone numbers and email addresses from ZoomInfo’s B2B database immediately when you view their LinkedIn profile. ReachOut makes it easy to integrate B2B data into your existing workflow. B2B Sales
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 18, 2016
    [B2B] Spring Forward: Jumpstart Your SMS Marketing Campaign
    Mobile Marketing b2b ConsumerAuthor: Brit Tammeorg Businesses large or small can benefit immensely from mobile marketing. SMS marketing , otherwise known as text message marketing, is one of the most personal ways to communicate with your buyers. After all, what other marketing tool do you know of that allows retailers and business owners to have virtually immediate contact with their customers?
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 25, 2013
    [B2B] How to Succeed with Marketing Automation, Lesson 2: Role Assignment Workshop
    How to Succeed with Marketing Automation, Lesson 2: Role Assignment Workshop was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Marketing Automation Modern B2B Marketingby Dayna Rothman A couple of weeks back, I started a blog series about how to succeed with marketing automation post implementation.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 17, 2011
    [B2B] 4 Considerations to Help Tackle the Changing Nature of Buyer Behavior
    by Carol Fox The changing nature of buyer behavior, particularly in today’s online jungle, is a challenge that B2B marketing and sales teams must address with dynamic strategies and flexible mindsets. For easy reference, we’ve constructed a Changing B2B Buyer Cheat Sheet that includes basic and advanced lead generation techniques to engage the empowered B2B buyer.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 17, 2016
    [B2B] Why Marketo and Microsoft Dynamics CRM Customers Have Gold in Their Sights
    Marketing Automation b2bAuthor: Brian Glover Are you a Microsoft Dynamics CRM customer struggling to get better leads, more of them, and truly understand the impact of marketing on pipeline and revenue? If so, keep reading…. One of my favorite Olympic events is the track and field sprint relay race (coming up this week in Rio). Because it’s all about the handoff. The two runners need to be in perfect sync as they both race forward.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 1, 2015
    [B2B] 5 Reasons Why Video Is Your New Secret Weapon
    Digital Marketing b2bAuthor: Kristen Craft The saying “out of sight, out of mind” rings true for a reason. We’re often drawn to people that we see more, and interactions don’t even have to be positive to have this effect. Psychologist Robert Zajonc studied this at length and documented this as the “mere exposure effect”, the phenomenon that people are predisposed to like the people or things that they’re exposed to more frequently. So how does this tie into sales and marketing?
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 17, 2015
    [B2B] Marketo Data Tells Us: What Can Marketers Learn from the Golden Ratio?
    Marketing Metrics b2b ConsumerAuthor: Johnny Cheng Following my blog earlier this month on win rate and velocity , we’ve finally reached the most important metric of the series… drum roll please … The Golden Ratio! With the Golden Ratio, aligning channels across conversion rate, win rate, and velocity will give you the full picture of channel performance. What Is the Golden Ratio? The Golden Ratio is pipeline generated over cost.
  • VIDYARD  |  FRIDAY, NOVEMBER 1, 2013
    [B2B] Current Trends in Video Marketing
    I love getting to talk to marketers in the B2B space who want to connect their videos to ROI, and it gets me really fired up to see the category take off the way it has. Choosing the most engaging video experience – an experience similar to what a media company would provide – allows you to stand out in your industry as a leader and I’m seeing a lot of best-in-class B2B marketers start to move in that direction.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 9, 2015
    [B2B] 6 Quick Tips to Improve Lead Database Quality
    Lead Management b2bAuthor: Ed King Let’s face it—your lead database is dirty and full of holes. It contains duplicate records, incomplete addresses, and limited segmentation. This poor data makes it difficult to create targeted campaigns and engage your users, which ultimately limits what you can achieve with your marketing automation tool. Many marketers think the only way to make their database better is to invest in getting it cleaned by a data vendor.
  • THE CONTENT FACTOR  |  MONDAY, MAY 9, 2011
    [B2B] Now on YouTube: Our White Paper
    Demonstrating how to repurpose B2B content using simple video tools, we present the video version of "Secrets of Case Study Winners," based on our white paper about effective B2B case study programs. read more
  • B2B MARKETING DIRECTIONS  |  SUNDAY, NOVEMBER 29, 2015
    [B2B] Why You Need to Ditch Marketing Campaigns in 2016
    Most B2B companies will have between one and four value themes for each product or product family and target market combination. Marketing Program Families Marketers in B2B companies are tasked to achieve several marketing objectives, and each of these objectives demands a distinctive set of marketing activities. B2B Marketing Content Marketing Lead Generation Lead Nurturing Marketing Effectiveness Marketing Performance Measurement Marketing Strategy Marketing Tactics
  • MODERN B2B MARKETING  |  THURSDAY, MAY 18, 2017
    [B2B] 3 Changes Marketers Need To Make To Be Successful 
    Modern Marketing b2b ConsumerAs marketers, we are used to huge expectations, tight deadlines, and high pressure. But now that marketing has gained a seat at the revenue table, marketers are now tasked with goals much more visible to the entire company such as growing revenue. In fact, in a recent survey we did with over 80 executives at the Marketing Nation Summit, this year, 58% said driving revenue growth was a top priority.
  • G2M SOLUTIONS  |  WEDNESDAY, SEPTEMBER 6, 2017
    [B2B] Understand how & why you need to buy a marketing automation platform
    Marketing automation tools are the not-so-secret weapon for B2B marketers. Here is a list of topics to consider: marketing automation B2B marketing strategy HubSpot marketing automation HubSpot Australia Digital marketing trendsIt allows you to focus on thinking. designing and creating compelling lead generation campaigns, rather than the doing.as the automation software should do the grunt work for you. Sounds great right?
  • CHAMPION COMMUNICATIONS  |  TUESDAY, FEBRUARY 13, 2018
    [B2B] Caution! Your ads may damage your brand
    Clicki on the button above for PR tips for B2B marketing. global brands b2b digital strategy reputation fake newsDigital advertising in a world of fake news. I read a fascinating article in ‘The Drum’ this morning. They reported on comments by the Unilever CMO Keith Weed. Keith, about to make a speech at the IAB annual leadership meeting, is calling for the digital media landscape to clean up its act. Why is this important?
  • ALIGN.ME  |  TUESDAY, SEPTEMBER 12, 2017
    [B2B] 4 tips for using Electronic Direct Mail (eDM) to promote events
    In B2B, there are all sorts of events that we might want to warm a prospect up […]. B2B marketing blog email marketingElectronic Direct Mail is a great way to warm a prospect up to some great event, but warm up means warm up, not blast them with too much heat. Let me explain how to warm up your prospects. The post 4 tips for using Electronic Direct Mail (eDM) to promote events appeared first on align.me.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 17, 2015
    [B2B] Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths?
    Email Marketing b2b ConsumerAuthor: Johnny Cheng I hear this question from email marketers all the time: Does the size of my email send affect the performance? To answer this question, we’re going to play MythBusters! Email Myth #1. “The larger your email sends, the higher your unsubscribe rate” Hypothesis: This one seems reasonable.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 15, 2016
    [B2B] Heat Things Up: 3 Ways to Re-engage Cold Subscribers
    Targeting and Personalization b2b ConsumerAuthor: Bryan Hernandez Too often, marketers abandon disengaged subscribers, assuming their inaction means they’re off their brand for good. But this isn’t necessarily true. A Return Path study on e-commerce re-engagement email campaigns saw an average of 12% open rates, and regardless of whether the “win-back” email were opened, 45% of subsequent emails were opened.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 28, 2016
    [B2B] Cracking the Glass Ceiling: How to Thrive as a Female in a Male-Dominated Industry
    Modern Marketing b2b ConsumerAuthor: Janet Dulsky Regardless of your politics, Hillary Clinton has become the first woman to capture a major-party nomination for President. In a big first for American politics, 96 years after women won the right to vote, a woman is in the running to become president. CRACK!!! This first is just one of many firsts for women recently: Janet L. Yellen became the first female Chair of the Federal Reserve Board.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 28, 2017
    [B2B] How Marketers Should Think About Customer Marketing in the Engagement Economy
    Although it’s on a larger scale, the same paradigm applies to the B2B world, too, where an organization can switch out cloud-based applications with minimal long-term commitment. Engagement Marketing b2b ConsumerAuthor: Chandar Pattabhiram I frequently cite the statistic that only 13% of marketing leaders are working to retain and grow customer relationships through improved customer experiences.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 11, 2016
    [B2B] 3 Big Email Marketing Mistakes That Are Hurting Your Campaigns
    Email Marketing b2b ConsumerAuthor: Mike Madden Unfortunately, we’ve all been there. Each and every one of us have made cringeworthy mistakes in our lives—some of which haunt us to this very day. I still remember the day I asked my crush to prom without checking beforehand if she had a boyfriend. As you can imagine, it didn’t go well (but at least I got to keep the flowers).
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 8, 2018
    [B2B] What Marketers Can Learn From Their Sales Team
    Sales Marketing Alignment b2b ConsumerOver the years, history has given us pretty powerful dynamic duos. Think Batman and Robin, Mario and Luigi, or even Peanut Butter & Jelly—all perfect examples of how two is indeed, better than one. Yet, when it comes to creating dynamic duos within an organization, many companies fall short, siloing their departments under complex organizational structures, limiting the fantastic opportunity for cross-channel engagement.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 9, 2015
    [B2B] How to Avoid Sales Fatigue—The Hidden Productivity Killer
    Sales b2bAuthor: Chris Gillespie Fatigue can show up in a number of interesting ways and it’s up to both management and sales professionals to self-assess and realize when they’re overworking themselves. With my background in wilderness Search and Rescue, I liken this to going for a very long hike: You’d assume that by not stopping, you’d go faster and further.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 5, 2013
    [B2B] John McTigue On The Intersection of Content and Marketing Automation
    John McTigue On The Intersection of Content and Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Marketing Automation Modern B2B Marketing Thought Leader Interviews
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 7, 2016
    [B2B] 3 Steps to Mobile App Personalization
    Mobile Marketing b2b ConsumerAuthor: Polly Alluf Unless you’re just starting your career as a digital marketer for mobile apps, chances are that your professional journey began on other marketing channels. Maybe you started on email, using a marketing automation platform to send targeted, personalized emails to segmented audiences. Or perhaps you managed your website, optimizing the user experience with real-time web personalization.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 26, 2016
    [B2B] A 3-Point Health Check for Your Marketing Strategy
    Marketing Automation b2b ConsumerAuthor: Patrick Groover Many organizations employ a wide variety of tactics when it comes to their marketing strategies. Thankfully, a modern marketing automation platform provides enough flexibility to achieve the same outcomes in many different ways. That being said, while it is possible to take many paths to achieve your objectives, some configurations present a healthier approach than others. What Does a Healthy Strategy Look Like?
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 9, 2015
    [B2B] Dear Sales, Marketing Automation Is for You, Too!
    Marketing Automation b2b ConsumerAuthor: Sesame Mish With a name like “ marketing automation ”, it’s not surprising that sales teams are confused about this type of platform. As a member of the sales team, you’ve probably asked your marketing team, “Hey, what’s in it for me?” The answer is, well, everything. Marketing automation supports the sales cycle, ensuring sales teams have access to qualified leads. Supporting sales teams is marketers’ No.
  • MODERN MARKETING  |  TUESDAY, MAY 15, 2012
    [B2B] How to Treat Your Customer Like Prospects
    Lead Nurturing b2b marketing Content Marketing customer marketing marketing automation online communities upsellingby Amy Bills | Tweet this I love The Office episode “ Business School ,” when Ryan schools Michael Scott on the cost difference between keeping a customer and finding a new one. Yes, I still watch The Office. Yes, I still think it’s funny.).
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [B2B] 5 Key Trends that will Shape Asia Pacific Marketing in 2015
    Mobile marketing and social media aren’t just for consumer marketing anymore, and B2B marketers need to take note. Here are five trends that will shape the B2B digital marketing landscape in Asia Pacific over the next 12 months. There are a lot of opportunities for B2B marketers, but only if we can step up our game and experiment with new and emerging channels. Plan your Asia Pacific B2B marketing strategy accordingly, and you’re sure to be set up for a great year.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 4, 2011
    [B2B] The Top 5 Deal-Breakers for LinkedIn Cold Contacting
    While this approach can be extremely effective in finding the ideal qualified sales lead, too many B2B marketers fall prey to mistakes that could easily be avoided. But before you begin your B2B social media outreach efforts, make sure you know these top five deal-breakers for LinkedIn cold contacting. With more than 100 million members, LinkedIn is a potential B2B marketing goldmine. Social Media B2B social media lead generation LinkedIn
  • MODERN MARKETING  |  SATURDAY, MARCH 10, 2012
    [B2B] 6 Marketing Lessons I Learned from Lean Software Geeks
    While the theme was geared towards lean startup fans, there was plenty of wisdom for B2B marketing. Marketing Efficiency agile marketing b2b marketing Chad Dickerson Eric Ries Etsy lean startups marketing dashboards sales and marketing alignment South By Southwest Interactive SxSWby Jesse Noyes | Tweet this A distinguishing characteristic of South By Southwest Interactive is its scope. Marketers rub elbows with CTOs. Journalists take notes from web developers.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 1, 2013
    [B2B] What Lucille Ball Can Teach Us About Marketing Automation
    What Lucille Ball Can Teach Us About Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Marketing Automation Modern B2B Marketingby Jon Miller Before the internet and social networks, buyers had limited ways to obtain the purchase information they needed, so the seller controlled the buying process. But then, buyers moved into the power position. They could access the information they wanted on their own online, anywhere and at any time.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 30, 2015
    [B2B] The Secret Life of a Social Media Manager
    Social Media b2b ConsumerAuthor: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? If you haven’t, then you should. Because today is officially Social Media Day! June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives. We all know how social looks on the outside—hashtags, sponsored Facebook ads, viral videos, and selfies on selfies.
  • TELEVERDE  |  TUESDAY, AUGUST 22, 2017
    [B2B] Ann Handley in the Spotlight
    A conversation with B2B content marketing extraordinaire, Ann Handley . So, it’s natural that we have our fingers in sales and marketing programs every single day for our B2B clients, helping them acquire new business and accelerate revenue. I’m Ray Kemper, Televerde’s chief marketing officer, and I am really excited to launch this series as a way to hear more from experts on the front lines of how to market and what increases sales in today’s B2B marketplace.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 22, 2015
    [B2B] The Power of Proactive Marketing: 7 Ways to Leverage Your Data to Get Ahead of the Curve
    Marketing Metrics b2b ConsumerAuthor: Lauren McCrea “Managers tend to pick a strategy that is the least likely to fail, rather than a strategy that is most efficient… The pain of looking bad is worse than the gain of making the best move.”. Michael Lewis, Moneyball: The Art of Winning an Unfair Game. Moneyball tells the story of how a new kind of data analysis turned baseball scouting and recruiting upside down, transforming the game overnight.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 27, 2013
    [B2B] Deliverability: Watch those complaints!
    B2B Marketing Email Marketing email deliverability email marketing email marketing servicesThose of us charged with helping marketers optimize email deliverability would much rather see a sender with an elevated unsubscribe rate, as opposed to high spam complaint rates. High spam complaints have a direct impact on your delivery rates, and should be a warning bell that something is not right with your email practices. Here’s how that plays out in Act-On.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 26, 2012
    [B2B] Building a Blueprint for Sales and Marketing Success, Step 4: Content Marketing
    Mr. Stacy Gentile is the President of Invigra , a fully integrated B2B Lead Generation company that helps organizations fill the top of their sales funnel with three primary services: Sales Infrastructure Improvement, Content Marketing and Outbound Sales Calls. B2B Marketing Corporate Marketing Automation Blogging case studies content marketing marketing marketing automation social media webinars white papersStep 4. Content Marketing.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 23, 2016
    [B2B] 4 Steps to Creating a Launch Plan for Your New Customers
    Lifecycle Marketing b2b ConsumerAuthor: Anne Janzer Marketers love to launch things. In a way, we’re Mission Control for the business, launching products and campaigns with precision and flare. Yet beyond all of these high profile launches, hundreds or thousands of small, everyday lift-offs pass nearly unnoticed once a deal is signed or a payment clears. We’re talking about customers. The moment a buyer becomes your customer is considered a micro-launch.
  • HEINZ MARKETING  |  FRIDAY, APRIL 20, 2018
    [B2B] The 4 Challenges and 4 Benefits of Facebook
    Instead, this movement has validated for some that this platform is here to stay and there must be some beneficial ways we as B2B marketers and sellers can utilize its capabilities. . But first, there are some challenges that must be acknowledged before Facebook can be used for B2B marketing. So, what are the benefits of Facebook for B2B marketers? Do some of these challenges work the same way with our B2B audiences? Why do people like Facebook? .
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 31, 2012
    [B2B] Measure Your Social Media ROI with Google Analytics Part 2: Advanced Segments
    B2B Web Strategy Google AnalyticsIn our first post of the Social Media ROI series, we looked at campaign tagging, and how we can measure campaign performance, compare campaigns or social mediums, and even group campaigns together. This week, we’ll look at another way to measure Social Media ROI with Google Analytics – Advanced Segments. Advanced Segments Advanced segments allow [.].
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 3, 2015
    [B2B] Tips & Tricks to Leverage the Powerful Combination of Print and Digital
    Digital Marketing b2b ConsumerAuthor: Amy Guarino “The reports of my death are greatly exaggerated,” said author Mark Twain. As the world shifts to become more and more digital, print is often reported to be dead. But, what you may not know is that business printing is a $640 billion industry and according to Print Is Big; it’s growing at a rate of 6.8% annually worldwide. That’s billion with a “b”—and it’s huge.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 16, 2011
    [B2B] Sales Intelligence & Microsoft Dynamics – Convergence 2011
    Filed under: Conferences , Social CRM Tagged: B2B , b2b sales , convergence 2011 , CRM , crm 2.0 , customer 2.0 , Enterprise 2.0 , microsoft , Microsoft Dynamics , sCRM , Social CRM , social intelligence , social selling. Conferences Social CRM B2B b2b sales convergence 2011 CRM crm 2.0 InsideView is sponsoring the upcoming Microsoft Dynamics Event – Convergence 2011 April 10-13 in Altlanta Ga.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 29, 2016
    [B2B] How to Integrate Your Data and Achieve a Marketing Operations Peace of Mind
    Modern Marketing b2b ConsumerAuthor: Gareth Goh Marketers have a well-deserved reputation of being creative types, thinking outside the box and experimenting with new ideas that build brands, reach audiences, and engage customers. However, there is a critical component to marketing –and it’s one that can feel unintuitive to marketers— Data.
  • AKOONU  |  FRIDAY, APRIL 14, 2017
    [B2B] Top Trends from Revenue Growth Focused Summit
    ABM B2B SalesIt’s no wonder why 1000+ sales and marketing practitioners gathered at TOPO Summit this week. In just 2 days, 50 sessions and workshops covered actionable best practices for scalable revenue growth across Marketing and Sales.
  • AKOONU  |  FRIDAY, JANUARY 27, 2017
    [B2B] Targeted Messages and How To Apply Them to Sales Tactics
    The foundation for these messages includes: Brand Identity, Positioning, and Messaging B2B SalesImpactful targeted messages are a key component of every successful Account-Based Selling and Marketing plan.
  • AKOONU  |  FRIDAY, JANUARY 20, 2017
    [B2B] A New Product for the New Year
    Company Strategic Marketing B2B SalesWe’ve had a stealthy secret for about a year, but the time has come to share our expanding product line and Akoonu brand refresh. Meet the new Akoonu !
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 2, 2015
    [B2B] Go for Gold! How to Write a Winning Award Submission
    Modern Marketing b2b ConsumerAuthor: Katie Pope And the winner is… Get your ball gowns and dress suits ready—award season is just around the corner: the Oscars, the Grammys, and, of course, the Revvies, Marketo’s annual award program. No matter what department or industry you’re in, awards are a way to build credibility and generate positive PR for you and your company. Think back to your childhood soccer team’s end-of-the-year party when awards were passed out.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 19, 2018
    [B2B] Creating Your Pharma Social Media Marketing Strategy in 2018
    A recent study showed that 80% of B2B leads come from LinkedIn and 94% of B2B marketers use LinkedIn for content distribution. B2B Marketing Biopharma Marketing Lead Generation Social Media biopharma biotech digital marketing engagement Facebook Instagram LinkedIn pharma social media marketing YouTubeWhy do I need a pharma social media marketing strategy? Did you know the average person has seven social media accounts ?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 6, 2016
    [B2B] The Serious Takeaways from Sirius Decisions
    Modern Marketing b2b ConsumerAuthor: Heidi Bullock A little over two weeks after marketers gathered at the Marketing Nation Summit in Las Vegas, a new group of savvy marketers converged in Nashville, Tennessee for three days of informative sessions, networking, and, let’s be honest, great music. As you might expect, SiriusDecisions did not disappoint.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 21, 2016
    [B2B] [Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)
    Lifecycle Marketing b2b ConsumerAuthor: Kristen Kaighn I have a confession. I have placed 118 Amazon Prime orders in the last 6 months. Now, judging by the amount of cardboard in my garage alone, I should have known I might have a “problem.” Everything I’ve purchased were things that I could easily buy across the street, from protein shakes to batteries, cheddar bunnies to hangers, and, of course, all the things I’ll need for my new baby that’s coming in a few weeks.
  • MODERN MARKETING  |  TUESDAY, JANUARY 3, 2012
    [B2B] David Meerman Scott’s Tips for Scoring Big Interviews
    Content Marketing @dmscott b2b marketing Barack Obama CIO David Meerman Scott DMS General Motors interviews newsjacking Real-Time Marketing & PR The Grateful Dead Twitter Youtube Zapposby Jesse Noyes | Tweet this David Meerman Scott doesn’t have a reporting background. But you might not know that considering the number of notable celebrities, political figures and business giants he’s interviewed over the years.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 14, 2013
    [B2B] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. ” B2B Web Strategy Today we take a look at some client testimonials on our work with them: Faith Leonard, Director of Marketing Boston Software Systems, Inc.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 25, 2015
    [B2B] Build Your Marketing Strategy Like a Construction Site
    Modern Marketing b2b ConsumerAuthor: Aseem Badshah Don’t let the title fool you. I know what you’re probably thinking, “A construction site?! You mean messy, dirty, and disorganized?”. Not like that at all. First impression aside, a construction site and the construction team actually run like a well-oiled machine. And your marketing team and strategy should run the same way. There’s a lot you can learn from a construction site.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 12, 2012
    [B2B] The 3 Golden Rules of Peer-to-Peer Social Sharing
    As social sharing has become more important to B2B marketing , the best practice has been to include social sharing links before or after a piece of content. The 3 Golden Rules of Peer-to-Peer Social Sharing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Social Media
  • MODERN B2B MARKETING  |  FRIDAY, MAY 5, 2017
    [B2B] 7 of the Best Email Marketing Campaigns of 2016
    Email Marketing b2b ConsumerAuthor: Ellen Gomes Email marketing remains a force to be reckoned with and there is no shortage of statistics to reinforce the point: 72% people prefer to receive promotional content through email. A message is 5x more likely to be seen in email than via Facebook. Email has the highest conversion rate (66%) when compared to social, direct mail and more. Email’s long-standing success, however, means that everyone is using it and inboxes are packed.
  • CONTENTLY  |  WEDNESDAY, JANUARY 11, 2017
    [B2B] Contently Case Story: For Shutterstock, the Key to ROI Might Just Be the ’90s
    B2B B2C Case Stories Case Story shutterstock videoA Clinton running for president. The Full House cast on TV. Millions of people catching Pokémon. Crop tops, platforms, and chokers. A headline from a BuzzFeed article sums it up well: “In Case You Haven’t Noticed, 2016 Is Basically The ’90s.” ” Now, stock-imagery and video-licensing platform Shutterstock is tapping into this nostalgia.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 6, 2016
    [B2B] [Ebook] Wake Up Your Sleepy Subscribers with Reactivation Campaigns
    Email Marketing b2b ConsumerAuthor: Mike Madden You know that one friend that can sleep anywhere? On a cramped airplane, in the car, on a stool, on the floor, or even standing up? Once they knock out, it seems almost impossible to wake them up. If I had to bet, it’s likely that there are some email subscribers in your database that are out cold just like your sleepy friend. And that’s a problem, because you spent time and money getting people to subscribe.
  • EMAGINE B2B BLOG  |  WEDNESDAY, OCTOBER 14, 2009
    [B2B] Criteria that will help you NOT select the wrong SEO consultant
    No question, search engine optimization (SEO) has risen quite a bit in importance among B2B marketers lately, in varying parts due to the ever-more-cluttered Internet and the consequent increase in search volume, and the desperate desire in the present economy to wring every last lead out of one’s marketing investment. Tags: B2B Web Strategy PPC Search Engine Marketing
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