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  • MODERN MARKETING  |  TUESDAY, JUNE 17, 2014
    [B2B] John Legend Coming to Interact 2014
    by Amanda Batista | Tweet this We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at Interact 2014 , the digital marketing conference for B2C and B2B marketers which will bring together thought leaders and technical innovators from top brands across the globe.
  • MODERN MARKETING  |  MONDAY, MAY 29, 2017
    [B2B] The Mystery of Marketing Automation. Solved
    "42% of B2B marketers identified marketing automation as a tool they planned to test or deploy in 2016" Despite this upward trend, 59% of companies do not yet fully use the technology they have available. Marketing automation is one of the great recent developments of our industry. Not only is everyone talking about it, but more and more companies and marketers are trying to use it.
  • AKOONU  |  THURSDAY, FEBRUARY 25, 2016
    [B2B] ABM is Becoming a Way of Life, But Its Potential Can’t Be Fully Realized Without Journey Mapping
    For B2B companies, their internal sales cycle is a reflection of their customers’ buying journey. This buyer’s journey involves multiple people within an organization (or account) vs. a single person. This group of individuals consists of collective decision-makers who all influence purchasing in different ways, in different degrees, and at different times on behalf of their company. Buyer's Journey
  • KEO MARKETING  |  WEDNESDAY, JUNE 14, 2017
    [B2B] What Is the Difference Between ABM and Key Account Marketing?
    Key account marketing and ABM both involve targeting key account stakeholders to drive B2B sales. For that reason, account based marketing, the successor to key account marketing, has emerged as a favored outbound marketing strategy of B2B companies. According to a survey from SiriusDecisions, 92% of B2B marketers say that ABM is “very” or “extremely” important to their marketing efforts.
  • KAON  |  MONDAY, AUGUST 24, 2015
    [B2B] iOS 9 is coming in September…Will your sales and marketing apps survive?
    Filed under: News Tagged: apps , B2B marketing , Interactive applications , iOS9 , Kaon ADN , Kaon Interactive , marketing , sales. News apps B2B marketing Interactive applications iOS9 Kaon ADN Kaon Interactive marketing salesVisit our website for more information about the Kaon ADN.
  • EMAGINE B2B BLOG  |  THURSDAY, NOVEMBER 29, 2012
    [B2B] eMagine CEO Brett Cohen Honored by Local Football Team
    B2B Web StrategyIt isn’t often that we tout the accolades of our CEO and Co-Founder, but this recent event deserves special recognition. We wanted to share this with all of you. Bridgewater Badgers Youth Football Association held a dedication of a head stone and flag pole to our own CEO, Brett Cohen. For 15 years, Brett has been a literal hero to countless children playing in this football league, as well as their parents.
  • CHAMPION COMMUNICATIONS  |  THURSDAY, NOVEMBER 2, 2017
    [B2B] Outbound or inbound? Getting launch strategies right
    If a company doesn’t have a deep and insightful understanding of its customers, potential B2B leads, market and the competitive situation, a product or new service launch is likely to fail, says McKinsey. Inbound Marketing B2B inbound marketing and PR b2b brandsFill in the form on this page to download your FREE Inbound marketing checklist.
  • MODERN MARKETING  |  TUESDAY, MAY 17, 2016
    [B2B] Fifty Percent of CMOs Are Hopefully Optimistic About Personalization
    And before I go on, make no mistake about it: Personalization is vital for success for both B2C AND B2B marketers. As the report states: " Once thought to be the domain of B2C marketers looking to replicate a highly individualized commerce experience or even in-person concierge services, personalization has quickly become a requirement for B2B engagement." Over the years I have been accused of being hyperbolic in the titles of my posts. Not often but more than once.
  • THE B2B RESEARCH BLOG  |  FRIDAY, OCTOBER 12, 2012
    [B2B] How do we align sales and marketing?
    At least you will have done if you’re anything like the 100 B2B marketing leaders Circle recently surveyed as part of the B2B Marketing Leaders Forum. The B2B Barometer finds that 79% of B2B organisations experience such a disconnect; 28% describe the mis-alignment as “significant”. appeared first on Circle Research - B2B market research agency Ever looked at our cousins in FMCG marketing with a little jealousy? Eyed their big budgets with envy?
  • TYPE A COMMUNICATIONS  |  TUESDAY, SEPTEMBER 16, 2014
    [B2B] Sales and Marketing: Moving From Content to Conversations
    Equipping B2B sales teams with the relevant content that helps them have long-term conversations with buyers is hard. B2B B2B Marketing Business Development Content Marketing Content Marketing Institute Content Marketing World Content Strategy DemandGen Marketing Marketing Sales Alignment Sales Sales Enablement Corporate Visions CSC Gary Van Prooyen Hewlett Packard HP Kevin Thomas Motorola Solutions Nick Panayi sales enablement Tim Riesterer September 16, 2014.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JULY 13, 2012
    [B2B] Developing a Unique Selling Proposition [USP]
    Companies should be providing those things that their competition doesn’t, in a way that is valuable to the B2B sales prospect. Sales Management Advanta b2b sales Basic Questions Differentiation Existing Customers Experiences Nbsp Price Advantage Price Leader Reason Sales Prospect Salesperson Sum Total Unique Selling Proposition Unique Selling Proposition Usp Wal Mart
  • MODERN MARKETING  |  FRIDAY, JULY 13, 2012
    [B2B] Can the Future of Technology be Found in Your Sink?
    Digital Marketing Altimeter b2b marketing big data Content Marketing data iPads tabletsby Joe Chernov | Tweet this Friend and advisor Chris Silva and I were chatting with a small group about the role technology may eventually play in our lives. If the future plays out as Chris and his Altimeter colleagues imagine , the lines that divide the form and function of the inter-connected devices that surround us will blur, if not disappear entirely.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 5, 2012
    [B2B] The Most Dangerous Opinion in Marketing: Yours
    Today, particularly for B2B marketers focused on driving engagement online, tests are relatively simple to execute. How does your opinion influence your marketing activity? Has your opinion ever biased your creative selection? Has your personal experience with social media increased your perception of its marketing value? Do your watching and reading habits influence the publishers you advertise with? The Problem: Your Perspective You are not selling to yourself.
  • CONTENTLY  |  FRIDAY, FEBRUARY 17, 2017
    [B2B] Infographic: How Event Marketing Can Boost Your Content Strategy
    Say you want to establish your company’s expertise in B2B software. According to the Content Marketing Institute , 68 percent of B2B marketers use event marketing, and 36 percent say it will be the most critical tactic for their content marketing success in 2017. Internet users are bombarded with ads on almost every app, website, and social platform.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 1, 2013
    [B2B] Lead Generation: 5 tips to generate leads faster on LinkedIn
    A member of our B2B Lead Generation Roundtable LinkedIn Group was likely dreaming about this when he asked the group for a way to generate leads through LinkedIn that “doesn’t require a lot of time, engagement and endless keyword searches.”. Mirman is head of SMB (small and medium-sized business) Marketing for HubSpot , and Ramdas is General Manager of LeadFormix , both are marketing organizations specializing in B2B lead generation.
  • OVERGROUND  |  TUESDAY, FEBRUARY 10, 2015
    [B2B] 4 Sales Enablement Opportunities for B2B Marketing Leaders
    Sales enablement starts with aligning marketing and sales. An increasing number of B2Bs are merging sales and marketing to create a more diverse team. By sharing lead generation and lead nurturing roles, companies can use sales enablement to generate increased revenue
  • CANADIAN MARKETING ASSOCIATION  |  THURSDAY, MARCH 31, 2016
    [B2B] How to make market research and data insights actionable for B2B campaigns
    The following is a summary of key conference takeaways for B2B marketers on how to leverage data and analytics in the development of successful marketing campaigns. This case study answered the following questions for B2B marketers: What was behind the CIBC brand re-launch that B2B marketers can leverage? I had the opportunity to attend the CMA insights Conference earlier this month.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 26, 2011
    [B2B] Using E-mail Marketing for Lead Generation
    For step by step instructions on how to add Google Analytics (Free) to your emails, head over to my post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.”. Check out my post, “Using Auto-responders in B2B Demand Generation” for more on this and how to use it in your email marketing. B2B E-Mail Marketing B2B Lead Generation Industrial Marketing Strategies E-mail marketing industrial lead generation Industrial Marketing Manufacturing marketing
  • THE ROI GUY  |  MONDAY, FEBRUARY 14, 2011
    [B2B] Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. This is indicated vividly in a new report from Bazaarvoice, a poll of 175 B2C and B2B CMOs across various industries, with 74% of CMOs predicting they will finally tie social efforts to hard ROI in 2011.
  • MODERN MARKETING  |  THURSDAY, SEPTEMBER 8, 2016
    [B2B] Data Driven Marketing: 7 Trends To Change Your Customer Relationship
    B2B & B2C converging : B2C marketing teams are starting to apply relationship strategies long used by B2B. In the meantime, B2B marketers are learning from B2C and using retargeting and other techniques to get to the leads as part of their cross-channel campaigns. Your company can either put the customer at the center of the strategy or become ancient history.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 30, 2012
    [B2B] Survey of Surveys: Budgets and Process are Main Barriers to Marketing Technology Success
    Winterberry and Forrester were specifically about online marketing, Gleanster and Marketing Sherpa were B2B surveys, and IBM and the two CMO Council studies were of general marketers. Since most B2B marketing is also online, it makes sense to look at the first four as one group and the other three as another. Now we see some interesting consistencies: • Budget isn’t much of an issue for the online and B2B marketers, but dominant for the mixed marketers.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 7, 2011
    [B2B] Lead Generation On The Go: 5 Ways to Innovate Your Mobile Plan
    by Maria Pergolino Mobile is a must in this hand-held device-filled world- even for B2B marketers. Lead Generation On The Go: 5 Ways to Innovate Your Mobile Plan was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing lead generationA ndroids, iPhones, iPads, Kindles: Mobile devices are getting more varied and pervasive.
  • MARKETING INSIDER GROUP  |  TUESDAY, MARCH 29, 2016
    [B2B] 10 Rocking Social Media and Content Marketing Insights
    10 Social Media & Content Marketing Lessons 10 Rolling Stones Songs To Inspire Your Social Media Strategy Just because you are a B2B marketer does not mean you. At the end of the day, our marketing strategy depends on connecting with the reader with the best content to incite action. Like buying from you — right?
  • BIZIBLE  |  WEDNESDAY, APRIL 20, 2016
    [B2B] Optimize Account Based Marketing for Revenue with Latest Bizible Release
    No matter where you look, account-based marketing (ABM) is the hottest topic for B2B marketers in 2016. SiriusDecisions recently discovered that while “92% of companies recognize the value in ABM, going as far as calling it a B2B marketing must-have, only 20% have had full programs in place for more than a year.”. We invite you to reach out to us at [link] to learn more about our ABM solution and see Bizible B2B marketing attribution in action via a demo.
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 28, 2011
    [B2B] PPC and SEO: once very different …now, not so much
    Just recently, we blogged about the convergence of search engine optimization (SEO) and social media …an important trend that every B2B marketer needs to take account of. B2B Web Strategy Driving Traffic PPC Search Engine MarketingIn a similar vein, let’s look today at what can be viewed as an analogous instance of convergence: that between SEO and pay per click advertising (PPC). Time [.].
  • KAON  |  TUESDAY, MARCH 21, 2017
    [B2B] Kaon Interactive Incorporates Augmented Reality Into 3D Marketing Platform
    As the first immersive sales and marketing platform available for B2B marketers, Kaon AR integrates interactive, fully scaled 3D product models into real-world business environments, allowing users to interact with virtual representations of physical products and solutions in a more visually engaging way. Think Pokémon Go, but for B2B product sales and marketing efforts. Kaon AR (Augmented Reality).
  • THE CONTENT FACTOR  |  TUESDAY, APRIL 6, 2010
    [B2B] Whose Marketing Plan Is It, Anyway?
    There’s a chronic disconnect between the motivations of B2B marketers and their prospects. Tags: Business to Business (B2B) Buyer Perspective Content Strategy Until marketers fix it, they will contending with their prospects instead of influencing them. Does your marketing organization suffer from this disconnect? To find out, take a look at your marketing plan for the upcoming quarter. If it is like many, it is driven by internal events like these: read more.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 5, 2011
    [B2B] Company Holiday Party Etiquette: 10 Tips for Being a Good Guest
    Company Holiday Party Etiquette: 10 Tips for Being a Good Guest was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Modern B2B Marketing holiday party etiquette marketing etiquetteby Jason Miller ‘Tis the season for ugly sweaters, the big man in red, chestnuts roasting on an open fire, and of course the annual company holiday party. It’s that time of year when sales and marketing teams get together to relax, celebrate, and have some fun.
  • LEADERSHIP  |  FRIDAY, JANUARY 6, 2017
    [B2B] Who will come out on top in 2017? Mobile or Desktop?
    Digital Marketing Infographics B2B desktop digital marketing ecommerce home infographic marketing marketing strategy mobile mobile marketing smartphone strategyI’m sure that it isn’t news to you that mobile usage is booming and is expected to dominate in 2017 and beyond. GO-Globe has put together an infographic that talks about some of the trends relating to mobile internet usage – and what this means for desktop internet usage. Savvy marketers are advised to pay attention!
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 20, 2012
    [B2B] ROI now Guaranteed on Value Marketing Tools
    Designed for B2B marketers, to drive better engagements and assure that lead generation goals are exceeded, this program combines compelling Interactive White Papers and Benefit Estimators with integrating e-mail marketing to exclusive targeted communities. The ROI is guaranteed via delivery of a minimum number of high quality, better engaged leads directly to the B2B marketers’ marketing automation platform (MAP).
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 1, 2012
    [B2B] 10 Ways to Kickstart Your Inbound Marketing Program
    Inbound marketing represents a major investment for B2B marketers. Traditional B2B marketers face a challenge. Focus has done a very good job of creating a community that allows them to offer this kind of content to a broad range of B2B marketers. You are creating great content and your website delivers a great experience with a strong conversion rate. Your initial inbound marketing results are promising, but you need more.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 18, 2011
    [B2B] Need to convince your boss that social media works? Try this…
    B2B Web Strategy Social Media boss resign ” as extra credit “keep aware grooming company’s facebook presence and posting juicy content links customers generated the trend worked linkedin now stops paying providing monthly reports showcasingOK, so you worked on your boss for months (years??), and finally got approval to spend some time on a social media effort. So you’ve been busily tweeting, grooming your company’s Facebook presence and posting juicy content links on LinkedIn.
  • EMAGINE B2B BLOG  |  TUESDAY, DECEMBER 28, 2010
    [B2B] 3 keys to mobile-izing the email experience
    B2B Web Strategy email a seamless interaction mobile optimized landing pages and microsites optimizing the mobile friendly formats – esps mobile an end to end experience ” but don’t forget desktop esp’s device list provide quality experience Because so many B2Bs depend on email for much of their prospect-nurturing effort, we try to bring you relevant tips about email whenever we come across them. Today’s tips come courtesy of Brian Deagan, posting on iMediaConnection.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 22, 2010
    [B2B] Should your SEO effort focus on chasing algorithms …or analytics?
    B2B Web Strategy Search Engine Marketing chasing the rapidly moving target presented “moderation things” and avoiding excess it’s a good guide execute solid optimization strategies stoney degeyter points twist turn adjusting algorithms nuance “one thingThere’s an old saying, something about “moderation in all things” and avoiding excess. It’s a good guide in many aspects of life, and – would you believe it? turns out it applies pretty well to search engine optimization (SEO), too.
  • LEADERSHIP  |  TUESDAY, MAY 26, 2015
    [B2B] Using a Cannon to Kill a Mosquito? — 7 Reasons Your Marketing Automation is Failing
    It’s a question that B2B organizations across the board are asking. The diversity of scenarios across the full B2B marketing spectrum is clearly evident. Here are some revealing statistics : 85% of B2B marketers using a marketing automation platform feel that they’re not using it to its full potential. B2B Online ). 31 percent of B2B marketers rated their marketing automation efforts as very effective; while 61% rated their efforts as only somewhat effective.
  • OPENTOPIC  |  SUNDAY, JUNE 19, 2016
    [B2B] Exclusive video story: emc b2b marketing success formula: be fun, social and data driven
    Opentopic blog >> scoopnest.com The Next Web: An expert course to help you master data-driven marketing and social media: 97% off https://t.co/cIpGS7O0J8 cIpGS7O0J8 Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Request a demo scoopnest.com – Read complete article here. Marketing ROI Cmo marketing roi
  • RADIUS  |  MONDAY, MAY 15, 2017
    [B2B] 5 Reasons You Should Not Visit The Radius Booth At SiriusDecisions Summit
    Or, at least that’s the rhetoric used in B2B today. You’ll hear us highlight the importance of consistent, seamless journeys and explain in detail how B2B marketing teams can find success with a customer-centric model. B2B Marketing event marketing Radius Booth SiriusDecisions SummitWe hope you’re ready for some interesting conversations that drive revenue growth because the SiriusDecisions Summit is underway this week!
  • REACHFORCE  |  MONDAY, OCTOBER 27, 2014
    [B2B] 3 Points, 5 Questions – Personas Driving Marketing Insight
    B2B Lead Generation B2B Marketing Ideas Marketing and Sales Alignment Marketing Tips B2B personas buyer personas New year approaching, time to start planning for 2015. The 4 th quarter has started and not only are we working to close out this year strong but we’re also reflecting back on what we want to do better next year. 2015 planning is kicking off and it’s going to be a big year for us!
  • SALES LEAD INSIGHTS  |  MONDAY, MARCH 2, 2009
    [B2B] Marketing-for-Leads Guide: Step 9 – Who are your best prospects?
    To download the complete guide as a PDF, visit B2B Marketing-for-Leads Guide. Tags: B2B marketing B2B marketing tools Step 9: Target the best companies and contacts with your lead-generation efforts. Determine who has the business problem your products and services address, both at the level of companies and at the level of contacts within those companies. Create three lists that rank your current customers using three criteria: Gross revenue.
  • SALES LEAD INSIGHTS  |  MONDAY, MARCH 2, 2009
    [B2B] Marketing-for-Leads Guide: Step 9 - Who are your best prospects?
    To download the complete guide as a PDF, visit B2B Marketing-for-Leads Guide. Tags: B2B marketing B2B marketing tools Step 9: Target the best companies and contacts with your lead-generation efforts. Determine who has the business problem your products and services address, both at the level of companies and at the level of contacts within those companies. Create three lists that rank your current customers using three criteria: Gross revenue.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 16, 2013
    [B2B] Pay attention to that (wo)man behind the curtain! (Part 2)
    Lee sees an up-and-coming trend in B2B marketing that she believes is much needed: B2B marketers are now finally starting to view social media as a vital component to their marketing strategy, a “must-have” instead of a “nice-to-have.”. B2B Web Strategy
  • EMEDIA  |  FRIDAY, JULY 7, 2017
    [B2B] How Account-Based Marketing Metrics Are Like B2C Metrics
    B2B marketers have a lot on their plate. Moving B2B towards customer-centric KPIs will require a shift in how we define ‘customer.’ In B2B markets, relationships are more complicated, as the line between selling human-to-human (H2H) and B2B is blurred. Whether B2C or B2B, the sale is closed between people based on human perceptions of needs and benefits. How would B2B marketing change, if at all, with a focus on customer/account metrics?
  • ACT-ON  |  WEDNESDAY, FEBRUARY 22, 2017
    [B2B] How to Get More Leads From Social Media
    What’s more, in 2013, only 11% of B2B marketers said social was their most effective lead generation tactic. So now that we’re armed with all these big improvements, which tactics are B2B marketers actually employing on social media? And B2B audiences are on LinkedIn, right? But the engagement winner for B2B is …. Yes indeed, according to TrackMaven’s 2016 B2B Industry Report. What’s your impression of how hard it is to generate leads on social media?
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 11, 2011
    [B2B] Best Practices in Online Marketing to Small, Mid-sized and Growing Companies
    Best Practices in Online Marketing to Small, Mid-sized and Growing Companies was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Demand Generation online marketing small business marketing small companies top small business websites website marketingby Maria Pergolino Today Marketo launches a new product called Spark by Marketo ™.
  • MARKETING INSIDER GROUP  |  THURSDAY, SEPTEMBER 22, 2011
    [B2B] Content Strategy Visualized – The Blog Tree Sprouts New Growth
    News/Commentary: Social Media B2B. B2B Bloggers. Savvy B2B Marketing. Personal (Marketer): B2B Marketing Insider. Chris Koch’s B2B Marketing Blog. The most popular article I’ve written thus far posed the question: “ will content strategy save marketing? ” The question is being asked by marketing leaders at companies large and small.
  • INFLUITIVE B2B  |  FRIDAY, OCTOBER 13, 2017
    [B2B] 4 Steps to Sourcing Customers for Amazing User-Generated Content
    In the new business-to-human (B2H) era of marketing, user-generated content (UGC) allows B2B companies to produce word-of-mouth marketing at scale. Your customers can now have a personal conversation with prospects using language that speaks directly to their real-world use cases of your products and services. And with consumers trusting product reviews 12 times more than traditional.
  • MARKETING INSIDER GROUP  |  THURSDAY, JUNE 21, 2012
    [B2B] Social Media Lies, Damn Lies and Statistics
    I saw a recent example of the popular saying “there are three kinds of lies: lies, damn lies and statistics ” in a BtoB Magazine front page headline “ Social Media Does Not Influence B2B Buyers “ The article covers research conducted by IDC of 199 B2B Technology Buyers and states that although 84% of B2B Tech buyers use social media, only 18.6%
  • REACHFORCE  |  TUESDAY, NOVEMBER 4, 2014
    [B2B] Big Data Marketing: Mapping Your Marketing Database to Your REAL Customers
    B2B Lead Generation B2B Marketing Ideas Database Marketing Email Marketing Marketing Tips Sales and Marketing Tips Big Data Marketing marketing insight Buyer Personas Identified: check. Message Persona Created: check. Now it’s time to roll up your sleeves and dig in to the existing house list and see what you have, where you have gaps and create a plan to connect the dots.
  • THE POINT  |  TUESDAY, DECEMBER 28, 2010
    [B2B] In Email Marketing, Don’t Ask Questions
    B2B Marketing Copywriting Creative E-mail email marketing b2b lead generation cybersource email copywriting email creativeIf you’re in the, say: Widget Alignment business, you can be forgiven for thinking that your lead generation programs should be laser-focused on finding people that need their widgets aligned.
  • SMASHMOUTH MARKETING  |  THURSDAY, SEPTEMBER 17, 2009
    [B2B] Inbound Marketing, The Über List for Outbound Marketers
    Tags: hubspot onesource netprospex b2b marketing outbound marketing demand gen b2b sales lead gen inbound marketing inside sales jigsaw sales2.0
  • SMASHMOUTH MARKETING  |  FRIDAY, SEPTEMBER 4, 2009
    [B2B] Lead Generation Tip - Make Your Social Media Presence Known
    Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM
  • FATHOM  |  THURSDAY, OCTOBER 3, 2013
    [B2B] For Manufacturers Today, Content Is A Key Tool In The Buying Cycle
    B2B Content Creation & Strategy Manufacturing Industry content for the buying cycle content marketing content strategy marketing for manufacturers Hello manufacturers out there in Internet Land and Happy Manufacturing Month!
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 12, 2012
    [B2B] Leveraging LinkedIn Group Analytics
    Many B2B businesses are beginning to understand the incredible power of LinkedIn, especially in creating a customized Group. But how do you measure the effectiveness of your group, and learn how to improve over time? In April, LinkedIn expanded the functionality of its group statistics (located under the “more” navigation, under “Group Statistics”), giving you [.]. LinkedIn Social Media
  • MARKETING INSIDER GROUP  |  MONDAY, OCTOBER 30, 2017
    [B2B] Why Your Business Needs Social Media
    It can be difficult to keep up with evolving trends on social media, so B2B reviews […]. Social media provides immense potential for businesses because consumers habitually log on to it daily and are exposed to companies. It also presents huge challenges for businesses, however, because it’s an ever-changing space that is extremely noisy and crowded. The post Why Your Business Needs Social Media appeared first on Marketing Insider Group. Social Media
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 26, 2011
    [B2B] Marketing no longer gets a pass – inspiration from Marketo CEO Phil Fernandez
    Take this scenario: The CFO of a B2B company comes to you with a problem. Scenario #2: A company president of a B2B medical device company sales are off by 20%. You can listen to the entire recording of the radio program , or subscribe to Marketo’s blog to stay up-to-date on ever-changing B2B marketing and sales best practices. B2B Marketing Marketing Automation Podcast b2b marketing Lead Management Lead Scoring sales and marketing alignment
  • MARKETING INSIDER GROUP  |  MONDAY, NOVEMBER 3, 2014
    [B2B] Content Marketing Is The Only Marketing Left
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post Content Marketing Is The Only Marketing Left appeared first on B2B Marketing Insider. This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left!
  • MARKETING INSIDER GROUP  |  WEDNESDAY, SEPTEMBER 6, 2017
    [B2B] 5 Event Marketing Examples We’re Still Talking About
    Over three-quarters of B2B marketers use events – with 67 percent overall citing event marketing as their most effective strategy. The event experience, when done well, can generate leads and build that loyal customer base like nothing else. Across the board, marketers are devoting between 20 and 25 percent of their budgets to marketing events. With the technology available […]. The post 5 Event Marketing Examples We’re Still Talking About appeared first on Marketing Insider Group.
  • VIDYARD  |  WEDNESDAY, JULY 6, 2016
    [B2B] 10 Amazing Facts That Will Turn You Into A Video Marketing Advocate [Infographic]
    70% of B2B marketers say video is the most effective medium for driving conversions. 96% of B2B companies are planning to use video in their content marketing over the next 12 months. We get it. It’s getting harder and harder to avoid video online. If you’ve logged into your social media accounts in the last few hours, chances are you’ve seen at least one video on your timeline.
  • MARKETING INSIDER GROUP  |  THURSDAY, AUGUST 3, 2017
    [B2B] Effective ABM Needs Effective Planning
    Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” This basically means taking marketing personalization to a whole new level. Based on a survey by Zoominfo, ABM is very […]. The post Effective ABM Needs Effective Planning appeared first on Marketing Insider Group. Content Marketing
  • LEADERSHIP  |  WEDNESDAY, FEBRUARY 18, 2015
    [B2B] Sneak Preview: “30-Day Demand Generation Detox Diet”
    Not just in B2B marketing. If you want to instil discipline and make tangible enhancements to your B2B lead generation and demand generation efforts, you need to take on a serious diet—one that cleanses, detoxifies and rejuvenates your process and systems to deliver the best results. Demand Generation Lead Generation B2B content marketing B2B demand generation B2B lead generation b2b marketing B2B social media home thought leadership
  • MARKETING INSIDER GROUP  |  TUESDAY, FEBRUARY 14, 2012
    [B2B] Why Your Social Media Marketing Stinks
    Despite all this, many B2B marketing organizations are seeing huge growth in the number of channels their business is demanding. Altimeter’s recommendation is for B2B marketers to climb a “social hierarchy of needs.” But I also still believe part of the problem is that B2B Marketers need to truly wake up and get social themselves. Social networking is as old as humanity, and even the term social media has been around for quite a while.
  • MODERN MARKETING  |  MONDAY, FEBRUARY 6, 2012
    [B2B] The Hemingway Guide to Content Marketing
    Content Marketing b2b content marketing b2b marketing blogging tips Hemingway lead management Lead Nurturingby Jesse Noyes | Tweet this Ernst Hemingway is one of the best writers of all time, but a great content marketer? Sure, Hemingway wasn’t out to warm up leads or sell a product. Well, maybe books.) Still, Hemingway’s writing process reveals great tips for content marketing. Below we suggest some words of wisdom from Hemingway you can apply to your content marketing process.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 10, 2012
    [B2B] Negotiate Your Way to a Win
    Read on to learn how to sharpen your negotiation skills and win b2b sales. prospect outreach Aim b2b sales Competitor Decisions Exposition Homework Initiative Launch Negotiation Skills Objections Opts Premises Product Quality productivity Prospect Name Prospects Purchasing Products Quality Technology Straightforward Affair Travel Expenses Travel Program Winning SalesWinning sales isn’t a straightforward affair.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JULY 31, 2012
    [B2B] Using Social Media Well
    A B2B sales software company can interact directly with clients on Facebook and Twitter, eliminating costs associated with using other middlemen. Whether your goal is to boost sales productivity, increase awareness about a service, or raise funds for a social cause, effective use of social media is critical. Knowing how to engage people is fundamental to social media success.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JULY 31, 2012
    [B2B] Using Social Media Well
    A B2B sales software company can interact directly with clients on Facebook and Twitter, eliminating costs associated with using other middlemen. Whether your goal is to boost sales productivity, increase awareness about a service, or raise funds for a social cause, effective use of social media is critical. Knowing how to engage people is fundamental to social media success.
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 29, 2012
    [B2B] Seven of the Best Guides to Marketing with Pinterest of 2012
    While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. While some B2B marketers will likely remain skeptical, there’s no sign of Pinterest’s growth slowing anytime soon and the demographics are shifting, making the site at least worth keeping an eye on for now. B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner by Marketo B2B Marketing and Sales Blog.
  • MARKETING INSIDER GROUP  |  THURSDAY, JUNE 1, 2017
    [B2B] Why Quality Leads are Expensive
    In fact, a HubSpot survey revealed that 65% of B2B marketers claim that generating traffic and leads is their top priority. Getting more leads at a lower cost is always at the top of lead generation objectives, especially for startups and small businesses. While generating a high volume of leads is a good thing, it. The post Why Quality Leads are Expensive appeared first on Marketing Insider Group. Demand Generation
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 4, 2011
    [B2B] Ease Email Marketing Headaches
    B2B spending on email marketing is estimated to have grown by 2.4% B2B marketing efforts everywhere have joined the email surge making it the number 2 marketing tool (just a tick behind SEO – according to The Ad effectiveness Survey by Forbes Media in February/March 2009). To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter.
  • THE B2B RESEARCH BLOG  |  MONDAY, OCTOBER 31, 2016
    [B2B] Understanding brand personality through projective techniques
    In B2B markets brand personality is an especially important concept as ‘corporate fit’ is often an important consideration for B2B buyers – “are these people on my wavelength and can I see myself working with them?”. People, whether consumers or B2B buyers, find it hard to express abstract ideas especially in relation to inanimate entities like corporations. Read more about our approach to business-to-business (B2B) branding research.
  • OKTOPOST  |  TUESDAY, SEPTEMBER 5, 2017
    [B2B] 7 Best-Practices for Visual Marketing on Social Media
    It’s interesting to see how more and more B2B companies are jumping on the visual marketing bandwagon, which begs the question: how will you stand out? Visual marketing is a cost-effective way to engage your audience on social media. It encompasses a range of strategies that vary from using simple photographs to crafting infographics and videos.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 19, 2011
    [B2B] Email Marketing: Where’s the Innovation?
    In fact, just couple of weeks ago I wrote about how the B2B Best in Show Winner’s unexpected email approach grew its subscriber base by millions. But honestly, I think B2B marketers might be more disillusioned with the power of email, if the feedback from 1,745 marketing organizations in the 2012 B2B Marketing Benchmark Report is any indication.
  • THE ROI GUY  |  WEDNESDAY, MAY 16, 2012
    [B2B] Value-Focused Content Marketing a Requirement
    Marketers need to focus more on the value proposition and less on the sales pitch, this according to a new DemandGen Report on B2B Content Preferences. Based on a survey designed to better understand the preferences of today’s B2B buyer, the report had some important insight for marketers who are developing content marketing strategies: Show Me the Money - 75% of buyers would like marketers to “curb the sales messaging and “focus less on products and more on value”.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2011
    [B2B] The Sights of Dreamforce 2011
    The Sights of Dreamforce 2011 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Salesforce.com b2b marketing dreamforce event marketingby Rick Siegfried I finally did it. I lost my virginity. Having attended the largest conference in the enterprise software industry, I feel that I entered a boy and emerged a man of a marketer. With a record 45,000 registered to attend, the experience of Dreamforce can’t quite be put into words.
  • TERMINUS  |  TUESDAY, APRIL 18, 2017
    [B2B] A Year of ABM – The First Anniversary of “Account-Based Marketing for Dummies”
    Our partners at Wiley publishing were a huge factor in making this book a success, as were the 50+ B2B marketing and sales thought leaders who were interviewed for the book. Since the book’s launch in early 2016, the B2B marketing industry has seen a revolution in shifting to an ABM approach. Hear what these B2B marketing champions had to say on the 1st anniversary of Account-Based Marketing for Dummies.
  • MARKETING INSIDER GROUP  |  MONDAY, JANUARY 12, 2015
    [B2B] How To Build A Culture of Content
    Marketing at many B2B brands emerged out of the sales team’s need for more leads. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post How To Build A Culture of Content appeared first on B2B Marketing Insider.
  • TOMORROW PEOPLE  |  TUESDAY, NOVEMBER 15, 2016
    [B2B] The CMO's Guide to Building an Engaged Customer Community in Four Steps
    This post reveals how to build and exploit customer engagement, create a targeted opt-in community and, ultimately, monetise your B2B content. Creating relevant and engaging content for your target audience is vital for marketing success.
  • AKOONU  |  THURSDAY, SEPTEMBER 14, 2017
    [B2B] Stop Forcing Sales Reps and Start Helping Them
    B2B SalesIt’s a mandate from above.
  • MODERN MARKETING  |  WEDNESDAY, JUNE 1, 2016
    [B2B] Forrester Research Names Oracle Marketing Cloud a Leader
    Forrester emphasized the data-driven characteristics of our acquisition portfolio and the fact we made a strategic decision to have best-of-breed experience for both B2C and B2B marketers. The Oracle Marketing Cloud addresses B2C marketers with Oracle Responsys and B2B marketers with Oracle Eloqua.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 26, 2012
    [B2B] Conversion Expert Tim Ash Discusses Common Landing Page Mistakes & Making Social Actionable
    I was fortunate enough catch up with Tim at a recent conference and he took the time to answer some very important questions that face B2B marketing professionals on a daily basis. Conversion Expert Tim Ash Discusses Common Landing Page Mistakes & Making Social Actionable was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Landing Page Thought Leader Interviews
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 7, 2012
    [B2B] How to Calculate the Value of a Superbowl Ad
    While the Superbowl primarily attracts B2C advertisers, the price tag is enough to make a B2B marketer pause and ask, “What could I do with a $4 million marketing spend?”. How to Calculate the Value of a Superbowl Ad was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Budgets Interruption Marketing Modern B2B Marketing b2b marketing revenue performance management
  • REACHFORCE  |  FRIDAY, NOVEMBER 22, 2013
    [B2B] What is a Lead? What is a Prospect?
    Get a free chapter from Maximizing Lead Generation by B2B Marketing expert, Ruth P Stevens, and learn how to build a world-class lead generation process. Read on to see how other B2B leaders define these terms. B2B Lead Generation Marketing and Sales Alignment Marketing and Sales Funnel B2B lead lead prospect As marketing rapidly evolves with marketing automation and predictive lead scoring , metrics and definitions evolve.
  • MLT CREATIVE  |  MONDAY, JUNE 4, 2012
    [B2B] Scientific Research: What Motivates Your Target Audience?
    Social media is an integral part of any B2B marketing arsenal, but often it can be difficult figuring out what your target audience wants out of this computer-mediated relationship. The following research on the subject of human behavior through other online avenues doesn’t directly relate to B2B, but it may prove useful in your own B2B marketing online strategy by helping you think about different things that motivate your target audience to engage with your online relationship.
  • DIGITAL B2B MARKETING  |  MONDAY, MAY 14, 2012
    [B2B] Why Your Content Sucks!
    Your Turn What challenges are B2B marketers facing today and what kind of solutions do they need? If it doesn’t benefit us, entertain us, educate us, solve our problems or advance our causes, we don’t want it. If we find something better, we switch. Today, our mantra is “What’s in it for me?” ” All too often, the answer is “Not much.” ” We are flooded with content. This blog post will be one of millions published today.
  • MODERN MARKETING  |  TUESDAY, JUNE 7, 2011
    [B2B] [Cartoon] Meet Ellber, The Marketing Manager
    Email marketing audience b2b marketing Demand Generation email Email Marketing increase conversions marketing automation relevancy targeting targeting and segmentationby Amber Stevens | Tweet this Meet Ellber. Ellber works as a marketing manager at a donut manufacturing shop. They sell everything you’d need to make donuts – whether it’s the ovens, mix or the frosting!
  • MARKETING ACTION  |  FRIDAY, MAY 15, 2015
    [B2B] Seriously Smart SiriusDecisions Takeaways
    B2B Marketing Events Social Media Marketing event marketing events marketing sirius social media marketingEditor’s Note: Our Girl in Nashville (aka Paige Musto, our corporat e communications director) is at the Grand Ole Opry attending the SiriusDecisions 2015 Summit.
  • MARKETING ACTION  |  TUESDAY, JULY 22, 2014
    [B2B] ? 5 Tips for Marketing in a Highly Regulated Industry
    B2B Marketing compliance Marketers working in highly controlled industries face multiple challenges when it comes to reaching their audiences in a personal, relevant way. Industries such as financial services and healthcare have a variety of protocols around how they can market to consumers – especially where personal or financial information is concerned. In the new world of marketing, the rules are changing every day.
  • ANNUITAS  |  THURSDAY, FEBRUARY 25, 2016
    [B2B] What Funnel Flipping Means to Me
    There were a lot of people talking about their experiences around ABM, a few folks trying to shoehorn their solutions into an ABM box, and a genuine interest in this rising B2B marketing trend focused on identifying and then targeting the companies that you think are most likely to actually become customers of your products and services.
  • GOLDEN SPIRAL  |  TUESDAY, JULY 11, 2017
    [B2B] You Are Not The Hero: Building a Customer-Centric Marketing Strategy
    When you are fighting to win a B2B buyer. You remember Alfred, Bruce Wayne's unassuming yet brilliant butler. His demure demeanor belies all the ways that he assists and empowers the sometimes-volatile Wayne. Batman gets the kudos but Alfred makes it possible. Let’s face it: not many of us aspire to be the butler — but when is better to be Alfred rather than Batman? Strategy
  • ACT-ON  |  MONDAY, APRIL 4, 2016
    [B2B] How Adopting SEO Best Practices Will Increase Your Brand Awareness and Drive Sales
    Watch this short video interview in which I interview Anvil Media’s Kent Lewis on why SEO is still important and why it matters for B2B companies. 81% of B2B purchase cycles start with web search and 90% of buyers say when they are ready to buy, “they’ll find you. Each year, there is talk among the search engine marketing community whether or not SEO is still valuable to a business. The short answer is that SEO still matters – a lot.
  • FATHOM  |  FRIDAY, JANUARY 25, 2013
    [B2B] 13 Stats Every Healthcare Marketer Should Know in 2013 (and Why)
    Similar to this list for B2B tech marketers last month, we are continuing the trend … Continue reading → The post 13 Stats Every Healthcare Marketer Should Know in 2013 (and Why) appeared first on Fathom. As your healthcare organization determines the best online marketing strategy for 2013, it’s important to consider what statistics have been discovered in the past year.
  • OPENTOPIC  |  WEDNESDAY, MARCH 16, 2016
    [B2B] Tips to Measure Digital Marketing ROI
    Opentopic blog >> opentopic.com Digital marketing is designed to attract visitors to your B2B website through customer-centric content that’s SEO optimized. This inbound marketing approach not only helps prospects find you, it also gives you the opportunity to measure the effectiveness of your efforts. As this article notes, only two things ultimately account for positive ROI: bringing more visitors to. Marketing ROI undefined
  • DIGITAL B2B MARKETING  |  FRIDAY, MAY 27, 2011
    [B2B] Three Reasons Mobile Changes Everything in Marketing
    Many B2B marketers are catching on slowly, distracted by low mobile usage on corporate websites or a limited understanding of how mobile marketing and mobile accessibility contributes to goals. For B2B marketing, mobile isn’t just another channel in the mix. I have spoken with a number of B2B publishers that report 8% to 10%, or more, of their traffic is now from mobile devices, and it is growing. I work with B2B clients on media and integrated marketing programs.
  • MARKETING INSIDER GROUP  |  MONDAY, JUNE 2, 2014
    [B2B] The 10 Internet Trend Charts You Need To See From Mary Meeker
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post The 10 Internet Trend Charts You Need To See From Mary Meeker appeared first on B2B Marketing Insider. Every year around this time Mary Meeker puts out her famous Internet Trend Charts.
  • MARKETING INSIDER GROUP  |  TUESDAY, APRIL 3, 2012
    [B2B] The Cost of Bad Content
    According to the Content Marketing Institute (CMI) and MarketingProfs 2012 report on B2B Content Marketing , 90% of organizations are marketing with content! (I’d On average, B2B marketers employ eight different content marketing tactics to achieve their marketing goals. I’d love to know what the “other 10%” are doing?). But does anyone have a handle on the costs? What are the costs of producing content that never gets used?
  • TYPE A COMMUNICATIONS  |  MONDAY, OCTOBER 2, 2017
    [B2B] The Biggest Barriers to Brand Consistency and How to Fix Them
    Branding Customer Experience Marketing Acheiving Brand Consistency B2B Brand Consistency Carla Johnson content marketing strategy Forbes Janine Robertson marketing marketing communications Type A CommunicationsOctober 3, 2017 by Carla Johnson When we think of branding, we think of companies that pull out the big guns. The ones that put money behind Super Bowl ads. read more.
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, SEPTEMBER 20, 2017
    [B2B] What Marketers Can Learn from a CIO About Customer Experience
    Customer Experience Marketing B2B Marketing Carla Johnson CIO CIO Perspectives CX Digital Customer Experience digital marketing Home Depot marketing Matt Carey Type A CommunicationsSeptember 21, 2017 by Carla Johnson IT has certainly crept into marketing’s world, but there’s opportunity beyond just ‘martech.’ While marketers use technology to improve efficiency and effectively capture data. read more.
  • HIVE9  |  TUESDAY, APRIL 11, 2017
    [B2B] Webinar Recap: Planning & Performance in an ABM World
    Marketing Planning Webinars Hive9 ABM B2B Marketing PerformanceOur recent webinar on Marketing Planning and Performance in an ABM World covered a lot of territory. With three experts in the field each bringing insights from their particular background and specialty, attendees got a heaping dose of knowledge in exchange for the hour they spent.
  • VIEWPOINT  |  TUESDAY, JULY 7, 2015
    [B2B] PowerOpinions: Making Lead Scoring a Success Part 1 [Expert Advice]
    The Flawed B2B Approach. We then spoke to SiriusDecisions’ own Tony Jaros who had this to say: Lead scoring has often failed to live up to expectations because of the flawed way in which many B2B companies and technology have approached it. Three flaws: B2B lead scoring focuses on individuals vs. groups. individual) dynamics, which is so critical in B2B. B2B buyers are committees.
  • LEADSPACE  |  TUESDAY, MARCH 28, 2017
    [B2B] 5 Simple Tips to Avoid Wasting Your Work Day
    Best Practices Marketing b2b b2b marketing efficiency marketing tipsIt was an appropriately — albeit unseasonably — warm, sunny day. I’d completed and sent off an important deliverable ahead of schedule, and was patting myself on the back for a good day’s work. But as I got on the bus home an uneasy feeling began to surface. That assignment took about 3-4 hours of long, hard work.
  • OVERGROUND  |  MONDAY, FEBRUARY 15, 2016
    [B2B] 4 Ways to Enhance B2B Customer Experience With Mobile Web Design
    Enhancing B2B customer experience has the ability to deliver an inspiring experience for your buyers and will move them through the journey, from awareness to revenue Why invest in a brand that doesn’t inspire you to lift beyond?
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