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  • ANNUITAS  |  THURSDAY, JANUARY 28, 2016
    [B2B] Heads Up Sales…Change Is Coming
    Here are a few changes that B2B sales professionals need to make to be more successful: There is No Longer a “Sales Process”. However, many sales people I speak to are still in the dark (or unwilling) when it comes to acknowledging the new world of the B2B buyer. This is a new core competency of the new B2B sales rep and those that adapt will win much more than they will lose.
  • BULLDOG SOLUTIONS  |  THURSDAY, JANUARY 26, 2017
    [B2B] 2016’s Must-Read List for B2B Marketers
    According to Forrester, advocacy has never been more important in the success of B2B companies. Word-of-mouth, now amplified by review sites and social media, has made advocacy a necessary component of successful B2C and B2B marketing. Predictive intelligence is one of the shiniest new objects in B2B marketing. Successful marketers are well-rounded. But staying informed about so many digital disciplines is challenging.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 9, 2015
    [B2B] The Step-By-Step Guide To Measuring Marketing ROI
    You’ll need to start listing the key stages in your customers’ B2B buying journey. As marketers we are responsible for the entire B2B funnel. Marketers are increasingly being held responsible for bottom-of-funnel metrics, so we’ve explained six bottom of the funnel best practices for B2B marketers. For more help in deciding how much weight to give touchpoints, check out our recent blog post on accurately weighting touchpoints in B2B marketing attribution.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 29, 2015
    [B2B] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]
    I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Account-Based Marketing, because of technology, is steadily advancing from the B2B big dollar, small prospect list marketplace, into mid-market B2B sales arena.
  • ANYTHING GOES MARKETING  |  WEDNESDAY, OCTOBER 11, 2006
    [B2B] Email Marketing 101: Tips and Best Practices
    Are you moving from a B2C company to B2B? For a basic overview of some of the differences between B2B and B2C email marketing, check out check out Tricia Robinson's article called " B2B vs. B2C Email Marketing ". Tags: email marketing B2B e-marketing If you're new to the world of email marketing then I have a few good resources for you!
  • HOOTSUITE  |  WEDNESDAY, NOVEMBER 18, 2015
    [B2B] 7 Twitter Analytics Metrics You Should Check Right Now
    Productivity Social Strategy B2B marketing social media metrics Twitter analyticsAnalytics. The word even sounds scary. Something about that ‘y’ in the middle. When you’re learning a new skill or adapting to new techniques and technologies, the last thing you want to focus on are numbers. Reports, charts and graphs can be intimidating, even to the hardened vet—a title that very few people can claim when it comes to social media. We’re here to show you that analytics aren’t all that scary.
  • EMAGINE B2B BLOG  |  TUESDAY, NOVEMBER 20, 2012
    [B2B] 5 Tips to Better Website Conversion Rates: Part One
    For most B2B websites a “conversion” typically is measured by a visitor filling out a form, providing you with their personal information for sales or marketing follow up. The post 5 Tips to Better Website Conversion Rates: Part One appeared first on B2B Web Strategy. No amount of increased website traffic will fill your lead pipeline if you make it difficult for your visitors to ‘convert’ on your website.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 19, 2014
    [B2B] The Content Marketing Word Of The Year?
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. appeared first on B2B Marketing Insider. Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.” ” After 2013’s word of the year selfie , the 2014 word of the year is vape. The word is short for vaporize and also comes in verb form (vaping).
  • KAON  |  WEDNESDAY, JULY 5, 2017
    [B2B] Your Quarterly Marketing Toolbox is Here
    2017’s Top 3 Disruptive B2B Marketing Technologies in Brand Quarterly. Filed under: 3D Products , Channel Partners , Geek Talk , Marketing Guru , News , Sales Tools , Uncategorized Tagged: augmented reality , B2B marketing , Becton Dickinson , Dx Awards , GE Healthcare , Google+ , Innovation , Lenovo , marketing , technology , virtual reality , VR. Check out this quarter’s Marketing Toolbox for the latest and greatest information from Kaon Interactive.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 6, 2010
    [B2B] Translate Features into Benefits if You Want Your Marketing.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.” an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.
  • BIZIBLE  |  FRIDAY, JULY 15, 2016
    [B2B] All 11 Marketing Attribution Models, Explained
    Google Analytics) in a B2B setting, the time between first touch and the conversion can be longer than the common 30 to 90 day expiration on the tracking cookie. In a long B2B customer journey, there is a lot more to marketing than just the lead conversion and giving 100% of the total credit to just the lead conversion oversimplifies marketing’s role in the customer journey.
  • MODERN MARKETING  |  THURSDAY, DECEMBER 8, 2011
    [B2B] Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.
    It doesn’t appear that Twitter brand pages are open to everyone yet, but they are starting the program with a mix of B2C and B2B brands including American Express, Best Buy, Dell, Intel, Subway, H-P, to name a few. Twitter is a must-use channel for many B2B marketers. According to a study by BtoB magazine , it ranks behind LinkedIn and Facebook as a favorite social media channel, with 67% of b2b marketers using the platform.
  • ANYTHING GOES MARKETING  |  THURSDAY, AUGUST 31, 2006
    [B2B] A little Blogtippin' for September
    If you're in B2B marketing, you should. If you're inteterested in some great insights from the B2b e-marketing area and learning more about demand generation, check out Steve Gershik's The Innovative Marketer. Tags: business blog search b2b It's time for September's Blogtipping. Yeeeeeeha!!
  • OPENTOPIC  |  THURSDAY, JUNE 30, 2016
    [B2B] Sales Enablement and the New Content Marketing ROI
    Opentopic blog >> brainshark.com This post is an excerpt from Demand Gen Report’s B2B Marketing and Sales Teams Converge with Sales Enablement Technology report. It’s no secret that B2B marketing organizations sometimes struggle to prove return on investment (ROI). In fact, Content Marketing Institute reports that more than half of B2B.
  • B2B MARKETING TRACTION  |  THURSDAY, MAY 20, 2010
    [B2B] Is Marketing ROI Enough?
    It’s amazing to me that very few B2B marketers track marketing ROI, let alone any other marketing performance stats. When I analyze B2B marketing results, I look at several stats. Marketing Measurement Role of the CMO analysis b2b marketing ROITweet. According the Aberdeen Group , 78% of best practice companies track and measure their marketing results, compared to just 42% of companies that perform at industry average and 37% of companies defined as laggards.
  • THE POINT  |  TUESDAY, AUGUST 24, 2010
    [B2B] Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best
    The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email marketing best practices with an impeccably executed creative concept. When most B2B marketers “get creative&# with email they usually rely on subject line, headline, and maybe a handful of graphic elements. Tags: B2B Marketing Graphic Design Lead Nurturing email design email marketing eloqua Marketing Automation
  • ANYTHING GOES MARKETING  |  SATURDAY, SEPTEMBER 29, 2007
    [B2B] Looking for Ideas to Generate More Leads?
    It's an interesting read and while it may be like "child's reading" for the advanced B2B marketers, it's a nice refresher, keeps you focused, and may produce some new ideas that you can implement right away. Tags: lead nurturing B2B lead generation If your company is generating enough leads already, please stop reading right there. Still here?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 2, 2013
    [B2B] Building Content Marketing Strategy – 10 Steps
    Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. B2B customers today use an average of 7.6 Social media can be used to turn a B2B transaction into a P2P relationship. The post Building Content Marketing Strategy – 10 Steps appeared first on B2B Marketing Insider. By Gerardo Dada. As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing.
  • CHRIS KOCH  |  FRIDAY, AUGUST 7, 2009
    [B2B] Why your marketing to CIOs may be irrelevant—and what to do about it
    Tags: Customer Relationships B2B B2B marketing CIOs role-based marketing Segmentation
  • SMASHMOUTH MARKETING  |  THURSDAY, JULY 30, 2009
    [B2B] Why You Don't Date Inbound Marketers [Cartoon]
    Tags: cartoons outbound inbound marketing b2b sales2.0
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 2, 2013
    [B2B] The Art of Storytelling [Video]
    ” The post The Art of Storytelling [Video] appeared first on B2B Marketing Insider. “Through the ages, technology and media…has dramatically influenced the way we communicate and tell stories.” ” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 5, 2011
    [B2B] To Coach or Not to Coach
    To Coach or Not to Coach was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Salesby Bill Binch As a sales manager who’s involved in our hiring process, I’m trapped in a dilemma. I want job candidates to do well in their interview – I wouldn’t take the meeting unless I was optimistic the applicant could succeed. But I’m often left disappointed.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [B2B] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    2) B2B Inbound. With a focus on B2B marketing, this blog will be great if you fall into the B2B niche, and are trying to learn more about inbound marketing strategies and tactics that apply specifically to you. Posts You Might Like to Read: 3 Ways to Develop B2B Thought Leadership. B2B Inbound Marketing Tips and Tools: Landing Page Best Practices. Posts You Might Like to Read: How Well Is Your 2013 B2B Marketing Budget Aligned?
  • OPENTOPIC  |  SATURDAY, JULY 2, 2016
    [B2B] Sales Enablement and the New Content Marketing ROI
    Opentopic blog >> opentopic.com This post is an excerpt from Demand Gen Report’s B2B Marketing and Sales Teams Converge with Sales Enablement Technology report. It’s no secret that B2B marketing organizations sometimes struggle to prove return on investment (ROI). In fact, Content Marketing Institute reports that more than half of B2B.
  • SMASHMOUTH MARKETING  |  TUESDAY, JULY 28, 2009
    [B2B] Inbound & Outbound Marketing Mix - Poll Results
    Tags: nurturing socialmedia marketing appointments twitter b2b sales poll demand linkedin SEO cold calls inside sales sales2.0
  • SMASHMOUTH MARKETING  |  MONDAY, JULY 6, 2009
    [B2B] Inbound & Outbound Marketing - What is Your Mix?
    Tags: nurturing socialmedia marketing appointments twitter b2b sales poll demand linkedin SEO cold calls inside sales sales2.0
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [B2B] Content Marketing That Converts
    These are the tips I presented recently to a Business Marketing Association gathering of B2B Marketing professionals in my home town of Philadelphia, PA. The post Content Marketing That Converts appeared first on B2B Marketing Insider. How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content.
  • VIDYARD  |  TUESDAY, FEBRUARY 7, 2017
    [B2B] Sales and Marketing Must Join Forces or Get Left Behind
    B2B Buyers Mandate a New Charter for Marketing and Sales. Get the Forrester report B2B Buyers Mandate A New Charter For Marketing And Sales. How often does your marketing team sit in on sales calls? Or vice-versa, how much feedback does your sales team pass over to marketing about lead quality? The sad fact is, most of the time marketing and sales don’t talk as much as they should. But why?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 20, 2012
    [B2B] Marketing Strategy: 3 Steps to find the best tactics and results
    With more than two decades in B2B sales and marketing leadership positions, most recently at a Fortune 500 telecommunications company, Humphrey is an expert at navigating B2B’s ever-changing marketing landscape. B2B Social Media: Gamification effort increases Web traffic 100%, employee collaboration 57%. How to make B2B marketing messages more memorable.
  • BIZNOLOGY  |  MONDAY, JULY 7, 2014
    [B2B] Marketing to your own IT department
    B2B Marketing Communication IT IT department marketing Marketing is hard work. It’s even harder when on top of fighting to create new content and reach more customers, you have to fight your own IT team. In many companies, IT and marketing often don’t play well together. Each one becomes a ball-and-chain for the other, hampering productivity for both departments. But it doesn’t have to be that way.
  • BIZNOLOGY  |  FRIDAY, JANUARY 17, 2014
    [B2B] Why “experiential marketing” offers new opportunities
    B2B Marketing Content Marketing e-Commerce Internet Marketing Market Research Offline Marketing Slider Social Media Marketing Brand Customer experience Digital marketing Emotional branding Relationship marketing (Photo credit: DaveHarkins). The world of marketing is constantly changing, especially with new definitions and approaches. The latest is “experiential marketing”, which is basically about interacting with your customer.
  • OPENTOPIC  |  WEDNESDAY, OCTOBER 12, 2016
    [B2B] What CMOs Really Think About Account-Based Marketing
    There’s no doubt that today’s B2B CMOs are taking a growing interest in account-based marketing. Is account-based marketing (ABM) a short-term trend or a long-term strategy? Is it resource intensive or scalable? An optional component or core pillar? But what are modern CMOs considering as they attempt to implement effective ABM programs at scale? Argyle Executive Forum, a leading peer-to-peer.
  • KEO MARKETING  |  THURSDAY, NOVEMBER 17, 2016
    [B2B] KEO Marketing Chosen as a Top Web Designer in Phoenix
    KEO Marketing , a full-service business-to-business (B2B) marketing agency, has been chosen as one of the top web designers in Phoenix Arizona by UpCity.com, an agency that analyzes and ranks the best and most customer-centric digital marketing agencies in metropolitan areas within the United States. KEO Marketing is a leading business-to-business (B2B) marketing agency based in Phoenix.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 27, 2014
    [B2B] 10 Ways to Optimize Your Lead Conversion Rate
    Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. 80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. B2B Content Marketing: 100% increase in lead gen for customer service software company [MarkeingSherpa case study].
  • MODERN MARKETING  |  MONDAY, DECEMBER 29, 2014
    [B2B] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
    What do you think will be the game changers for B2B marketers in the coming years? In the past six years, B2B marketers have figured out how to amass leads. It’s truly an exciting time to be a marketer and we believe the best in B2B marketing technology innovation is yet to come. Editor's Note: Today's post comes courtesy of Jeff Ogden, President of Find New Customers.
  • EMEDIA  |  THURSDAY, FEBRUARY 23, 2017
    [B2B] Prospect Conversion: Designing the Journey
    Recently, we did a webinar for B2B Marketing and Sales that focused on using content to impact your sales. (If B2B Content Marketing Lead NurturingIf you haven’t had a chance to listen yet, you can get the recording here. It’s called Leveraging Content to Drive Sales ). One question we got towards the end was: “What are the best action items you should try to incite from your content?”
  • ANNUITAS  |  TUESDAY, JUNE 7, 2016
    [B2B] Marketing Enablement – It’s Worth It
    How many B2B marketers are self-taught? Coincidentally, less than eight percent of marketers rated themselves as very effective in executing demand generation strategy according to the ANNUITAS 2015 B2B Enterprise Demand Generation Study. Most of us. In fact, the majority of marketers (85% according to SiriusDecisions ) are self-taught.
  • HIVE9  |  TUESDAY, MARCH 7, 2017
    [B2B] ABM Best Practices According to Research
    For a lot of B2B businesses, account-based marketing represents an effective way to target and win the customers that are most valuable to you. 84% of the businesses that do account-based marketing and measure how well it works cite a higher ROI from ABM than from the other types of marketing conducted. Hive9 ABM Best Practices
  • ANNUITAS  |  THURSDAY, SEPTEMBER 24, 2015
    [B2B] Maybe ROI Isn’t Our Biggest Problem?
    In working on the second annual B2B Enterprise Demand Generation Study by ANNUITAS (almost ready for release), I find I am looking at data and statistics about marketers all day long. According to AdAge , a whopping 93% of CMOs are under pressure to deliver measurable ROI (Return On Investment). Shocking? Not really, but what is shocking is that most marketers can’t or don’t measure ROI so what’s a CMO to do?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 7, 2011
    [B2B] The Traditional Marketing Playbook Is Dead!
    So here are some facts to help support a move to an Inbound Marketing strategy… Recently the Corporate Executive Board’s Marketing Leadership Council released the results of a study they conducted among 1,900 B2B buyers. And although this survey reflects consumers, I would argue that the buying process for B2B is more complex and lends itself even better to online research. Are you tired of being badgered by sales people before you are ready to buy?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 18, 2012
    [B2B] Future of Marketing Automation: Grow or Die
    But this time I was able to answer right away because I’ve just finished a white paper on the future of B2B marketing automation, sponsored by Leadformix and available here for free download. If I had to predict one thing that isn’t utterly obvious, it's that B2B marketers will be more involved with managing customer relationships after the initial sale. Today’s B2B marketing automation systems are used primarily for lead nurturing. ‘Tis the season for industry predictions.
  • KEO MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [B2B] Have You Tried Growth Hacking? Trust Us, You Want to Read This
    The explosion of mobile adoption has required B2B marketers to rethink their strategies and cut out old techniques that are no longer relevant. Since content is king and growth hacking is made for the online marketing avenues, it’s a win-win for B2B companies looking to promote your brand in an inexpensive way. As a leading B2B inbound marketing agency , KEO Marketing can help! You likely know that the world of digital marketing has changed drastically.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2011
    [B2B] The 1-2-3 of Putting Your Lead Scoring to Work
    The 1-2-3 of Putting Your Lead Scoring to Work was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Scoringby Rajiv Kapoor Once you set-up lead scoring, how do you ensure that it’s working correctly? One of the big benefits of lead scoring is the ability to identify the best Marketing Qualified Leads (MQL) based on lead score. Even though scoring is turned on, it may not be sending MQL to Sales right away.
  • REACHFORCE  |  MONDAY, OCTOBER 27, 2014
    [B2B] 3 Points, 5 Questions – Personas Driving Marketing Insight
    B2B Lead Generation B2B Marketing Ideas Marketing and Sales Alignment Marketing Tips B2B personas buyer personas New year approaching, time to start planning for 2015. The 4 th quarter has started and not only are we working to close out this year strong but we’re also reflecting back on what we want to do better next year. 2015 planning is kicking off and it’s going to be a big year for us!
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 6, 2010
    [B2B] The Essential Skill Set For Modern B2B Marketers
    Just like everyone else, B2B marketers wear different hats in the duties they perform. What is the essential skill set for modern B2B marketers? In B2B marketing , it’s imperative to communicate the features and benefits of your products to prospects in different mediums. Speaking – Some marketers must also use their voice on items such as phone calls, conferences, videos and even B2B podcasts.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, NOVEMBER 18, 2010
    [B2B] Want a Bigger Marketing Budget? Send Less Leads to Sales
    According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. That’s a costly mistake. Let me explain why: For every 100 raw leads, only 4 to 7 are ready to buy.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 16, 2011
    [B2B] Can We Save Twitter From Ourselves?
    I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Twitter is not a communication channel, it is a platform that allows each of us to create and evolve our own custom communication channel. If Twitter is not working for communication, it is not a problem with Twitter.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 17, 2014
    [B2B] WTF Does Kevin Spacey Know About Content Marketing?
    Let me know what you think n the comments below and please follow me on Twitter , LinkedIn , Facebook or Google+ and Subscribe to the B2B Marketing Insider Blog for regular updates. appeared first on B2B Marketing Insider. The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit!
  • MARKETRI  |  FRIDAY, MARCH 18, 2016
    [B2B] Third Party Marketing Resources: Middle Market Misfires
    Pa rt II: Solving the B2B Mid dle Market Marketing Mess. In Part I of “Solving the B2B Middle Market Marketing Mess,” I spoke of the highly competitive worlds that most middle market B2B companies operate in and the urgent need for effective marketing to stand out from the crowd, attract prospective buyers who are becoming increasingly sophisticated online researchers, and nurture leads so that sales professionals can shift from hunters to closers.
  • ANNUITAS  |  THURSDAY, JUNE 9, 2016
    [B2B] Buying Triggers and Why They Matter
    In terms of B2B marketing, we know the buyer’s journey can be long and is often complex, involving many different buyers and typically buying committees from across an organization. Just as in our consumer lives, B2B buyers are either in a passive or active buying cycle. As consumers, if we are not in an active buying cycle, we are in a passive buying cycle.
  • DIGITAL B2B MARKETING  |  THURSDAY, MARCH 15, 2012
    [B2B] 5 Key Elements of Modern Inbound Marketing
    I ignored search as a traffic source for B2B Digital Marketing yet I have seen organic search traffic significantly outpace social media traffic, where I did invest time, in recent months. Last week, I made the case for a new definition of inbound marketing , or as Michael Brenner ( @brennermichael ) called it in the comments, a “call to arms” for inbound marketers.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [B2B] 20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]
    Events: 67% of B2B content marketers consider event marketing the most effective strategy. B2B companies that blog generate 67% more leads than those that don’t. Text From Infographic: What to expect. 78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix.
  • ETRIGUE  |  TUESDAY, MARCH 28, 2017
    [B2B] 5 Tips for Building Your First Drip Campaign
    B2B Marketing Email Marketing Marketing Automation B2B education drip campaigns drip marketing email marketing tipsBy the name alone, a drip email campaign may sound like a marketing effort that would make only a tiny splash in your goals. But names can be deceiving. Drip email campaigns are predetermined sequences of emails designed to nurture. The post 5 Tips for Building Your First Drip Campaign appeared first on eTrigue.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 8, 2010
    [B2B] Research shows young procurement professionals embracing social web
    Planning on using the social web to market to B2B decision-makers? In a comprehensive study of 503 UK B2B purchasing decision-makers, those under 30 years of age were twice as likely to be fans of the social web and use it actively as an information-gathering tool. The report does a nice job breaking out the information channels used by B2B decision makers by demographics and industry, but also by the stage in the decision-making process.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 8, 2010
    [B2B] Research show young procurement professionals embracing social web
    Planning on using the social web to market to B2B decision-makers? In a comprehensive study of 503 UK B2B purchasing decision-makers, those under 30 years of age were twice as likely to be fans of the social web and use it actively as an information-gathering tool. The report does a nice job breaking out the information channels used by B2B decision makers by demographics and industry, but also by the stage in the decision-making process.
  • HUBSPOT  |  MONDAY, MAY 5, 2014
    [B2B] 20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain
    12) The Search for Meaning in B2B Marketing, Velocity Partners. When you think of a glamorous and exciting job, is B2B marketing the first thing that comes to mind? But then again, many of us find B2B marketing exhilarating. This SlideShare presentation goes into some of the reasons why B2B marketing is so exciting -- and why others like us feel the same passionate way about the industry. The Search for Meaning in B2B Marketing From Velocity Partners.
  • DISCOVERORG  |  WEDNESDAY, AUGUST 3, 2016
    [B2B] The Hiring Process’s Impact on Business Growth
    Interviews Latest News News Articles B2B Insights B2B Sales Insights Business mistakes Charlotte Woolard Crains“If you get the wrong people, they have the ability to put growth at a standstill.” ” – Henry Schuck. In an ongoing interview series by Crain’s , executives, entrepreneurs, and business leaders are asked about mistakes that have shaped their individual business philosophy.
  • REACHFORCE  |  TUESDAY, NOVEMBER 4, 2014
    [B2B] Big Data Marketing: Mapping Your Marketing Database to Your REAL Customers
    B2B Lead Generation B2B Marketing Ideas Database Marketing Email Marketing Marketing Tips Sales and Marketing Tips Big Data Marketing marketing insight Buyer Personas Identified: check. Message Persona Created: check. Now it’s time to roll up your sleeves and dig in to the existing house list and see what you have, where you have gaps and create a plan to connect the dots.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 20, 2017
    [B2B] 6 Reasons Your Marketing Video Isn’t Going Viral
    B2B, B2C, enterprise level, start-up, mom and pop shop – video does not discriminate. It’s not a marketing secret or even a trend. Video marketing has become a sizable slice of the digital marketing pie. It works for everyone. When more than half of internet users watch videos online – every day – visual media naturally becomes […]. The post 6 Reasons Your Marketing Video Isn’t Going Viral appeared first on Marketing Insider Group. Content Marketing
  • DIGITAL B2B MARKETING  |  THURSDAY, JANUARY 12, 2012
    [B2B] The Greatest Danger in Marketing: Metrics
    Here are a few common metrics for B2B marketers and ways some businesses influence the metric without driving long-term results. Follow Your Vision If you are in enterprise B2B marketing, your metrics will never reflect the entirety of your vision and purpose and be granular and timely enough to use for ongoing management. Without marketing metrics, marketers cannot manage investments or show the value of marketing.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 21, 2014
    [B2B] Lead Capture: How undermining value impacts conversion
    In this B2B Lead Roundtable Blog post, we’ll examine a recent experiment in which the MECLABS research team explored how undermining the value you offer prospects can potentially impact your conversion. Tweet Less is not always necessarily more when it comes to a lead capture process. I say this in light of best practices that often argue otherwise.
  • LEANDATA  |  THURSDAY, JULY 28, 2016
    [B2B] FunnelWise and LeanData Partner to Deliver Unprecedented Funnel Optimization
    Combining campaign attribution and full-funnel visibility is a B2B sales game changer. B2B sales cycles are becoming longer and more complex. LeanData, a Series A-funded Silicon Valley startup, is passionate about simplifying the B2B sales process. DES MOINES, IA and SUNNYVALE, CA.
  • ANNUITAS  |  TUESDAY, JULY 19, 2016
    [B2B] The (Almost) Lost Art of Listening in Demand Generation
    I’m guessing it has something to do with the fact that 76% of B2B enterprise marketers have a content strategy but only 50% say their content aligns to buyer pain points and challenges via ANNUITAS B2B Enterprise Demand Generation Study. According to Forrester in B2B Prospecting Goes Digital In The Age Of The Customer, 72% of B2B marketers said engaging anonymous buyers before they self-identify is a major challenge. Marketers talk. A lot. Well, a lot of us do.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 1, 2013
    [B2B] How to Find the Balance Between Product-Centric and Customer-Centric Marketing
    One question always come up when creating new B2B marketing content: should we focus on what the product does, or how it helps our customers? For every marketing organization, the answer is different, but the best organizations understand how and when to use each approach. To strike the right balance between the two, you have to first figure out towards which approach your organization leans. Product Centric Approach.
  • KEO MARKETING  |  MONDAY, JULY 10, 2017
    [B2B] What is Business to Business Digital Marketing?
    These B2B focused companies need strategies and tactics that advance a buying cycle that often includes multiple buyers and long sales cycles. B2B digital marketers use platforms like social media sites (Twitter, LinkedIn, SlideShare), video sharing sites (YouTube, Vimeo), email delivery platforms (MailChimp, HubSpot, GetResponse), blogs, industry forums, live chat, SMS, and Google search to reach their prospects and buyers.
  • TOMORROW PEOPLE  |  TUESDAY, FEBRUARY 5, 2013
    [B2B] 5 Things Every Good Community Manager Does
    Additionally, our average visitor-to-lead conversion rate for our B2B clients is 8%. Social media professional Sookie Shuen makes the case for community managers everywhere. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager? You know, the person that manages the whole thing?
  • LEADSPACE  |  TUESDAY, APRIL 12, 2016
    [B2B] How To Make Sure Your LinkedIn Request Gets Rejected
    Marketing b2b marketing LinkedIn social mediaIf you’re active on LinkedIn, especially if you smell like someone who buys stuff for a company, you probably have mixed feelings about connection requests. I sometimes time how long it takes after I accept one from a stranger until I get a pitch. Chris Brogan is one of the original social media influencers (as well as a former colleague of mine and a friend full disclosure whatever).
  • VIEWPOINT  |  THURSDAY, NOVEMBER 17, 2016
    [B2B] How to Refine Your Sales Methodology
    I recommend using ADOPTED as a highly refined methodology to guide the qualification process in today’s complex B2B sales environments. Bob Apollo from Inflexion-Point Strategy Partners recently sent me three whitepapers to review and comment on. I thought all three were excellent, but due to my background in, and passion about, lead qualification, that was the one topic that really stood out.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 17, 2014
    [B2B] 21 Questions To Help You Define Your Content Marketing Strategy
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post 21 Questions To Help You Define Your Content Marketing Strategy appeared first on B2B Marketing Insider. This year, I have been talking a lot about how marketing has a marketing problem , how banner ads must die and how content marketing is an imperative for every single brand in today’s digital landscape.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 9, 2013
    [B2B] Going On Vacation? How About A Digital Detox?
    But hopefully they help to round out what is normally a very practical blog site on B2B Marketing. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. appeared first on B2B Marketing Insider. Two weeks ago I took some time off from work. I was not on vacation. In fact, it was one of the hardest weeks of work of my whole life.
  • ANNUITAS  |  MONDAY, APRIL 8, 2013
    [B2B] Marketing Down Under – Q &A with Jodie Sangster, CEO, Association of Data-Driven Marketing and Advertising
    It’s a great week for marketers in Australia with the kick-off of the RETHINK B2B 2013 events in Sydney April 9 and Melbourne April 11. Industry News B2B events B2B Marketing Big data Demand Generation Metrics skills gap I had the opportunity to catch up with Jodie Sangster, CEO of ADMA , to learn a little more about what drives marketers in Australia and what’s new for data-driven marketing experts Down Under.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 3, 2012
    [B2B] 7 Things Marketers Should Stop Doing Today
    I often debate whether the difference between B2B Marketing and B2C Marketing still exists. Change has come to B2B Marketing. It’s that time of year when a lot of folks like to make resolutions. New beginnings and all that. Well I’m not gonna take the conventional path here. I mean if you want to lose weight, the steps are pretty simple, right? Exercise every day, weigh yourself once a week, count your calories.
  • MODERN MARKETING  |  TUESDAY, DECEMBER 8, 2015
    [B2B] Who Do CMOs Mention Most on Twitter?
    Each month we deliver to you - along with Leadtail , a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter that develops social insights reports on CMOs and other decision makers - a social stat which is based on data from the previous month. We're back with another CMO Social Stat of the Month.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 2, 2014
    [B2B] American Express Dreams Up a Potential Win-Win-Win
    In addition to representing a large financial commitment on AmEx’s part, the community is a great example of a B2B initiative that really gets close to the customer. B2B communities events Here’s an example of a B2B2C initiative that looks like a potential winner for all parties involved. American Express OPEN , the hugely popular community for small businesses sponsored by the credit card company, and Etsy are partnering ahead of Small Business Saturday on Nov.
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 3, 2013
    [B2B] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. ” B2B Web StrategyToday we take a look at some client testimonials on our work with them: Jeff Kubick, Vice President, Marketing at DSCI Corporation , Greater Boston Area.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 12, 2015
    [B2B] 3 Ways To Overcome One Of The Biggest Marketing Challenges
    Whether you’re a small business, a big corporation, B2B, B2C, or a non-profit organization, marketing matters to you. The post 3 Ways To Overcome One Of The Biggest Marketing Challenges appeared first on B2B Marketing Insider. Not only does marketing matter, but you probably know that in today’s digital world, effective online marketing techniques are essential to driving business and increasing profits.
  • MODERN MARKETING  |  FRIDAY, APRIL 1, 2016
    [B2B] Two Thirds of Marketers Cannot Measure Mobile
    What the Data Says About Your B2B Mobile Marketing. And as consumers continued to become more comfortable with their phones and as phones grew to more computing-friendly sizes, mobile was supposed to become a big factor in B2B marketing as well. It's Friday Five time. This week's topic: Mobile Marketing. Study: Few Marketers Using Mobile Marketing Strategies.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 24, 2014
    [B2B] Can Video Help To Humanize Your Brand?
    appeared first on B2B Marketing Insider. I have spoken before about the importance of visual content. And the need to bring humor and emotion into our content marketing efforts. But the world is now swimming in content and information. While we, as content consumers, are having fun creating, filtering and consuming all of this content that moves around the world in milliseconds, marketers and businesses are struggling. We are struggling in a growing battle for customer attention.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 10, 2012
    [B2B] Gamification: How Siemens got 23,000 engineers to learn about its brand
    Gaming was completely uncharted territory for Siemens, so they turned to external creative agencies to help bring the project together.Derkosh describes working with game designers as a world apart from traditional B2B agencies.“They’re Related Resources: B2B Social Media: Gamification effort increases Web traffic 100%, employee collaboration 57%. Gamification: 6 tactics for B2B marketers. Tweet Siemens Industry , Inc., is proving that engineers just wanna have fun.
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [B2B] With Social Media Networks Constantly Changing, How Can You Keep Up?
    That said, “there is little actual research available as to what social media strategies are effective, especially if you’re doing B2B,” Levanto says. “It’s For B2B I’ve found Twitter and LinkedIn groups are much more effective and worth the time,” says Amico. DeMaria agrees: “LinkedIn is great from a B2B perspective. If B2B marketers are seeing success on LinkedIn, maybe other B2B marketers should follow suit.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 25, 2013
    [B2B] Who Is Responsible For Demand Generation? Marketing or Sales
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Marketing or Sales appeared first on B2B Marketing Insider. Marketing exists to drive business outcomes. We are more than the people blowing up balloons at trade shows. And more than a bunch of creatives figuring out what color our logo should be. Effective Marketing drives demand.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 28, 2011
    [B2B] Even highly regulated industries can utilize social media
    B2B Web Strategy Social MediaWhile marketers in most other industries are lighting up the dance floor with social media, those in highly regulated industries are hanging around the punch bowl, no doubt feeling a bit left out of the party. And it really shouldn’t be any big surprise: if you’re in banking or securities, there are strict restrictions on [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 5, 2010
    [B2B] A simple strategy to convert blog visitors into sales leads
    But one thing that rarely comes up is how B2B blogs help businesses convert readers and traffic into sales. My own experience is that it’s easier to covert first (or second) time visitors into clients with a B2B blog. That in fact, the trust and thought-leadership that regular b2b business blogging generates is spotted by a cursory glance. Hell, maybe I shouldn’t think of a B2B blog as a conversion channel for repeat visitors in the first place?
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 26, 2013
    [B2B] The Secret Ingredient To Great Content
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post The Secret Ingredient To Great Content appeared first on B2B Marketing Insider. We have already established that it is not enough to have great content. You have to have enough of it to make an impact in the markets and audiences you serve. And it needs to reach your But first things first, right?
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JANUARY 18, 2015
    [B2B] Customer Data Platforms Revisited: The Future of Marketing Data
    You may recall that I listed several sets of products as CDPs: B2B predictive lead scoring and customer success management; campaign management with an integrated customer database; and data management platforms to support online advertising. The list of vendors in each section isn''t necessarily comprehensive, especially in crowded segments like B2B marketing automation.
  • TONY ZAMBITO  |  THURSDAY, APRIL 14, 2011
    [B2B] The Future of Buyer Relationships
      Today, B2B companies will need to catch up to B2C advancements in this area if they are to have a future in buyer relationships.    Social reputation management will need to become a mindset for B2B marketers in the next decade.   How organizations today, especially B2B marketers, are able to adapt to new dynamics of buyer relationships will most likely determine what their own future looks like.  Image via Wikipedia.
  • REACHFORCE  |  FRIDAY, NOVEMBER 22, 2013
    [B2B] What is a Lead? What is a Prospect?
    Get a free chapter from Maximizing Lead Generation by B2B Marketing expert, Ruth P Stevens, and learn how to build a world-class lead generation process. Read on to see how other B2B leaders define these terms. B2B Lead Generation Marketing and Sales Alignment Marketing and Sales Funnel B2B lead lead prospect As marketing rapidly evolves with marketing automation and predictive lead scoring , metrics and definitions evolve.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 22, 2017
    [B2B] Six transformative trends in influencer marketing (is it really marketing?)
    That’s why I jumped at the chance to work on a new research paper that documents the state of B2B influencer marketing today. Best of all, the report is free and can be downloaded here : This milestone project covers six transformative trends and includes interviews with marketing and PR leaders from Microsoft, Samsung, Intel, HP, Dell and other leading B2B tech companies. By Mark Schaefer.
  • BIZIBLE  |  THURSDAY, FEBRUARY 23, 2017
    [B2B] Matrix of 31 Marketing Funnel Metrics [Infographic]
    Marketing funnel metrics are always at the forefront of a B2B marketer’s mind. For more information about advanced, B2B marketing attribution , take a look at this ebook to see how it works We’re constantly looking at conversion rates, cost data, social shares, open rates, and click-throughs -- just to name a few. While different teams focus on different metrics (because we’re all running different marketing strategies), how do all of these metrics compare to each other?
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 5, 2015
    [B2B] Lead nurturing via email series and content marketing
    In previous B2B Lead Roundtable Blog posts, I’ve offered a group of MarketingSherpa case studies based around a particular content area. Today, I’m going to highlight one case study — Email Marketing: 133% ROI for B2B’s first-ever lead nurturing program — on a lead nurturing program launched by Crowe Horwath , a public accounting and consulting firm.
  • LEADERSHIP  |  TUESDAY, JUNE 30, 2015
    [B2B] Where is Your Demand Generation Program on the Effectiveness Quotient?
    He shared with me this Infographic: the B2B Enterprise Demand Generation Benchmarking Study from Annuitas. Effective #B2B #leadgeneration content must be aligned to your buyer’s pain points. Do you have questions about how to drive better performance for your B2B lead generation campaigns? Join this exclusive, B2B LinkedIn Group to exchange notes with thought leaders in the industry. How to Align Your B2B Content and Drive Greater ROI for Lead Generation Activities.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JUNE 17, 2015
    [B2B] Breaking The WordPress Stigma: The Blog Factor
    With blogging only recently becoming popular in the B2B world and content marketing now ranking in as the most commercially important digital marketing trend for 2015 , I think it’s safe to say that the blog factor may have helped a little. It may help a little more considering that of the most used content marketing tactics for B2B marketers, blogging comes in at 80% while publishing articles on your website is at 81%.
  • SALES ENGINE  |  THURSDAY, JANUARY 28, 2016
    [B2B] Brawn vs. Brains: Shifting Your Content Strategy for a Noisy World
    Even though this article talks mostly about media companies, the same can be applied to B2B content marketers : We’re simply putting out too much content for our prospects to consume—and the more we produce, the less engagement we actually have. Most B2B marketers understand how this is calculated, but the problem is that the odds of you catching a prospect at the right time as they happen to be shopping for a solution are poor.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 2, 2011
    [B2B] Who Tweets? Survey Says Twitter Use Up More Than 60 Percent
    And that due to the importance of relationships in B2B Marketing, that even more B2B decision makers are using Twitter. Many reports suggest that social media is the most influen.tial medium for B2B decision makers. Follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. I was sitting in a Miami hotel room on May 1st, 2011 catching up on Twitter when I saw a tweet that Osama Bin Laden had been found.
  • CALLIDUS CLOUD  |  MONDAY, DECEMBER 21, 2015
    [B2B] Demand Gen: Three things your sales teams want for Christmas
    There’s a complicated dynamic between B2B sales and demand generation teams. Each can’t do their jobs without the other, yet each thinks the other has work to do to adapt to today’s buyers. With the […]. The post Demand Gen: Three things your sales teams want for Christmas appeared first on Dev-CalldiusCloud. Marketing Marketing Automation Sales and Marketing Alignment Sales Enablement
  • MODERN B2B MARKETING  |  TUESDAY, MAY 15, 2012
    [B2B] Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan
    For more tips and best practices for growing revenue data capture and segmentation, visit our Revenue Performance Resources page and keep reading Modern B2B Marketing Blog. Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Marketing Automation Salesforce.com Big Data Data Capture Data Segmentation revenue performance revenue performance management
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 6, 2014
    [B2B] 31 Tips for Improving Sales and Marketing Lead Generation Alignment
    Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop [More from the blogs]. B2B Marketing: The first step a systems integrator took to achieve Sales-Marketing alignment [More from the blogs]. Tweet More often than not, there seems to be a disconnect between Marketing and Sales. Not having these two teams aligned can be a vital — and costly — mistake. How does your sales team perceive the leads Marketing produces? Be honest.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 15, 2013
    [B2B] Content Marketing Rocks!
    To continue the conversation, please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. appeared first on B2B Marketing Insider. I woke up this morning to an announcement that I was inducted into the Content Marketing World Rock and Roll Hall of Fame!
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 24, 2009
    [B2B] Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads
    This is where B2B social media marketing comes in, since it provides a way for any company, not just large multi-national corporations, to build strong brands that in turn generate quality inbound leads. As I wrote in 5 Ways B2B Marketing Professionals Can Leverage Social Media , social media lets you publish your company’s best practices and expertise without the need to get past gatekeepers such as editors and traditional media.
  • ANNUITAS  |  TUESDAY, FEBRUARY 3, 2015
    [B2B] ANNUITAS Names Jennifer L. Harmel EVP and Principal
    B2B demand-generation strategist leads firm’s strategic client programs . Based in the firm’s Houston location, Harmel has over 20 years of experience driving strategy and integrated demand programs for B2B companies. ANNUITAS is a Demand Generation Strategy firm that helps B2B marketing and sales leaders at enterprise organizations build and execute demand generation that is more buyer-centric, revenue-optimized and operationally-minded. ANNUITAS Names Jennifer L.
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