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  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 31, 2011
    [B2B] Social Enterprise is now a reality – Welcome to Dreamforce 2012
    Social Enterprise is now a reality – Welcome to Dreamforce 2012 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Salesforce.comby Maria Pergolino It’s a social revolution. The enterprise is in the cloud. What if you could become a social enterprise- now? Welcome to Dreamforce 2011. And this is just how the morning started. Enter Mark Benioff, chairman and CEO of Salesforce. Now starts the fun. Has social media caused a divide?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 9, 2012
    [B2B] #Sales #Productivity – Getting More Bang for Your Buck
    While many B2B sales executives do not realize it, sales volume and sales productivity are not the same thing. Being great at B2B sales means being great at relationships. The better you relate to people, the better your B2B sales skills will get. Without good sales productivity, it can cost a company quite a bit of overhead to make just one sale. However, with good sales productivity, it can lower your business costs and increase profits.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 9, 2012
    [B2B] #Sales #Productivity – Getting More Bang for Your Buck
    While many B2B sales executives do not realize it, sales volume and sales productivity are not the same thing. Being great at B2B sales means being great at relationships. The better you relate to people, the better your B2B sales skills will get. Without good sales productivity, it can cost a company quite a bit of overhead to make just one sale. However, with good sales productivity, it can lower your business costs and increase profits.
  • PAUL GILLIN  |  THURSDAY, JULY 9, 2015
    [B2B] Recommended Reading – 7/9/15
    SlideShare continues to be one of the best-kept secrets in B2B marketing. B2B blogging Content Marketing influence Social Media Twitter Buffer Content Marketing Institute HubSpot slideshareNinja Guide to Content Creation: Top 10 Writing Tools – Content Marketing Institute. If you’ve ever experienced writers block, struggled to come up with a creative headline, fussed over keywords or just been out of ideas, then this post is well worth your time.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 20, 2017
    [B2B] Engage to Win, a Blueprint for Success in the Engagement Economy
    Engagement Marketing b2b ConsumerIn a blog post earlier this year, I introduced the concept of the Engagement Economy , which is the digitally connected world we live in that demands we, as marketers and brands, communicate with buyers in ways that resonate and are meaningful.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 28, 2012
    [B2B] Where to Find a Marketing Automation Expert
    When I have a new job requisition open I post it in the Marketo group and in general topic groups, like the Marketing Automation Experts group , The B2B Lead Generation and Marketing Automation group , and The Marketing Automation Association (MAA) group. Where to Find a Marketing Automation Expert was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Marketing Automation marketing automation expert
  • MODERN B2B MARKETING  |  THURSDAY, JULY 5, 2012
    [B2B] Content Syndication – Compelling Content, Targeted Leads
    In B2B marketing , the challenge is making your brand stand out amongst the noise. Content Syndication – Compelling Content, Targeted Leads was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Demand Generation Lead Nurturing content syndication Inbound Marketing sales leads
  • MARKETING ACTION  |  SATURDAY, JANUARY 5, 2013
    [B2B] Using Social Media for Sales Prospecting
    B2B Marketing Sales Social Media Marketing Act-On Insight marketers sales social media TwitterGerhard Gschwandtner, Founder and CEO of Selling Power asked Shawn Naggiar, Act-On’s Chief Revenue Officer, “What’s changed about how social media impacts sales and marketing, and what do organizations need to do to stay up to speed?”
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 5, 2018
    [B2B] An Actionable Guide To Drive Leads on Instagram
    Social Media Marketing b2b ConsumerInstagram is one of the most happening social networks out there now. It has a great platform that allows people to see what their friends, favorite movie actors, sports stars, social figures, and celebrities are up to. It gets them closer to stars who would otherwise be inaccessible. But Instagram can offer more than just celebrity peeks. It’s a treasure trove for brands to engage users and drive leads.
  • TAYLORMADEIN KEW  |  MONDAY, NOVEMBER 16, 2015
    [B2B] It’s official! I’m in business!
    Today I’ve formally launched my marketing consultancy: After more than 25 years working in a corporate environment, I’ve turned my passion and expertise for B2B marketing into my own business. My ambition is to challenge and inspire B2B marketers and their organisations to think different, do different, and do things differently, so that our organisations become truly memorable in the hearts and minds of our customers.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 28, 2011
    [B2B] Social Media In Demand Generation: Cracking The Mystery
    by Maria Pergolino So you bought into social media as a B2B demand generation channel. Social Media In Demand Generation: Cracking The Mystery was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Social Media Demand GenerationYou built your company Facebook page, LinkedIn and Twitter accounts and you sat back and waited for the prospects to bang down your door.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 1, 2017
    [B2B] 5 Simple Ways to Shape Your Content Through Your Culture
    Content Marketing b2b ConsumerAuthor: Josh Ritchie Many content marketers think they’re doing content right. They brainstorm. They monitor upcoming events. They plan their editorial calendar based on things like: New product releases and updates. Holidays. Company news. Current events. Trends. Conferences. They stick to their calendar and publish regularly. Yet their content fails. It’s not surprising.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 23, 2015
    [B2B] Open Your Eyes To Open Source
    B2B Web Strategy Web Content Management Systems Web DesignIt’s been clearly stated by industry and web standards that a modern, up-to-date website is critical for a company to stand out against competitors online. Content Management System (CMS) software is the key factor to support the on-going initiatives that today’s modern website requires.
  • KAON  |  WEDNESDAY, DECEMBER 9, 2015
    [B2B] Marketing In 2016–And Beyond–Will Be All About Value
    While offline channels remain critical to both B2B and B2C marketers, the use of digital platforms even in these offline venues will become the norm, rather than the exceptions. Filed under: CEO Corner , Uncategorized Tagged: B2B , Differentiation , Digital marketing , interactive marketing , Kaon , Kaon Interactive , marketing , Value. CEO Corner Uncategorized B2B Differentiation Digital marketing interactive marketing Kaon Kaon Interactive marketing Value
  • CHRIS KOCH  |  FRIDAY, NOVEMBER 6, 2009
    [B2B] Want to understand your customers’ business needs? Give them an award.
    Like most marketers, I spend most of my time desperately seeking to understand my target audience (B2B marketers) and delivering content that they find relevant and engaging. We have five different categories for the awards that cover important areas of focus for B2B marketers. Tags: Customer Relationships B2B marketing customer collaboration Customer Research ITSMA Thought Leadership
  • CHRIS KOCH  |  TUESDAY, OCTOBER 6, 2009
    [B2B] Why marketers must become the new publishers
    I’ve spent the last two days as a guest at Marketing Sherpa’s B2B conference in Boston and the many excellent speakers used publishing metaphors constantly. Posted in Thought Leadership Tagged: B2B marketing, Marketing Automation, Marketing Processes, Thought Leadership. Tags: Thought Leadership B2B marketing Marketing Automation Marketing Processes One of the great trends were seeing at ITSMA is increased automation of the lead process.
  • ANYTHING GOES MARKETING  |  SUNDAY, FEBRUARY 25, 2007
    [B2B] A/B Testing E-Marketing Tips
    Once you ask the question, ask some more questions like the following (geared to B2B): Is it someone in your marketing database that you already know? in B2B it could be engineering, accounting etc. Tags: web analytics email marketing B2B e-marketing Marketing Sherpa Does the word "test" still make you tense up and think of your high school math teacher with the bad comb over? When it comes to e-marketing, testing takes on a whole new meaning.
  • ANYTHING GOES MARKETING  |  MONDAY, OCTOBER 8, 2007
    [B2B] One way to tackle closed loop marketing
    The technology to capture the query string data so that it can be reported on Closed Loop Marketing, Query Strings, B2B, and Your CRM With B2B, many sales cycles are prolonged and may take weeks or months before a deal is closed. Tags: email marketing B2B B2C search Google closed loop Now that the summer is behind us I feel that I have a few extra pounds from the BBQs and beers on the patios.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 20, 2010
    [B2B] Designing the Company’s Website – a face lift or a new model?
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Tags: Accountability Branding b2b marketing website design A few months back, Marketo launched a new website, but we initiated the process to redesign the company’s website prior to the holidays. In the early stages of the redesign, there were many interesting conversations surrounding goals, requirements and much more.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 15, 2012
    [B2B] Collaboration Isn’t Some New Kind of “Kumbaya” – It’s the Key to Revenue Acceleration
    Collaboration Isn’t Some New Kind of “Kumbaya” – It’s the Key to Revenue Acceleration was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Revenue Performance b2b marketing marketing and sales alignment markting automation revenue performance revenue performance management Social Mediaby Phil Fernandez An oft discussed subject here at Marketo and throughout the broader Revenue Performance Management (RPM) sector is sales and marketing alignment.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 1, 2016
    [B2B] Get Scrappy: 7 Tips for Smarter Digital Marketing
    How do the scrappy strategies apply to B2B marketers with longer sales cycle? . Marketers with longer sales cycle, which include B2B marketers and consumer marketers selling considered purchase products, need to focus their scrappy strategy on what they’re trying to do, who they’re trying to reach, and when they’re trying to reach them. However, these sites are just as critical for B2B marketers, who may struggle with trying to market rather technical subjects.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 19, 2011
    [B2B] Is Social Media the New Cold Call?
    Filed under: Prospecting , Sales 2.0 , Sales Intelligence , Social Selling Tagged: B2B , cold calling , customer 2.0 , Sales , Sales 2.0 , Sales Data , sales productivity , Social CRM , social intelligence , social media , social selling. Sales Intelligence Social Selling B2B cold calling customer 2.0 There are many alternatives to cold calling.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 23, 2017
    [B2B] How to Tap into the Power of Influencers
    Content Marketing b2b ConsumerInfluencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect ways.” From my perspective, influence, as it relates to marketing, is someone who resonates with an audience, makes an impact and provides value. Why Should Marketers Invest in Influencer Marketing?
  • MODERN B2B MARKETING  |  FRIDAY, JULY 8, 2011
    [B2B] Lead Nurturing: 5 Ways to Hatch More Sales
    B2B buying cycles range throughout industry and between companies. Lead Nurturing: 5 Ways to Hatch More Sales was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Nurturing sales and marketing alignmentby Carol Fox Is your lead nurturing process a little like waiting for eggs to hatch? Results are slow and you feel like you have little control over the when, why and how?
  • MARKETING ACTION  |  TUESDAY, DECEMBER 31, 2013
    [B2B] 2013 Roundup of Marketing Miscellany
    Seventeen winning B2B and B2C campaigns are analyzed and evaluated. B2B Marketing Every day the inbox brings a flood of predictions for 2014 and best-of-2013 collections. We’ve grabbed a smattering of examples that we liked for one reason or another, and we hope you find that at least one makes you smile, makes you think, or inspires your creativity. Video: Lots of brands had a good year on YouTube.
  • ZOOMINFO  |  SUNDAY, APRIL 8, 2018
    [B2B] 33 Business Blogging Statistics
    In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. General B2B Blogging Statistics: 1. 33% of B2B companies use blogs ( source ). B2B marketers that use blogs get 67% more leads than those that do not ( source ). B2B companies that blog more than 4 times a week see the biggest increase in traffic and leads ( source ). For more information about lead generation and B2B marketing campaigns, contact ZoomInfo today.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 6, 2017
    [B2B] Marketing and Artificial Intelligence: Make Your Job Robot-Proof
    Marketing Technology b2b ConsumerAuthor: Jacob Shama “Hey, Siri! Find the nearest sushi restaurant.”. New technologies are emerging and showing up in our everyday lives at a rapid rate. Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies gaining widespread momentum today.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 4, 2015
    [B2B] The ROI of Influencer Marketing
    A DemandGen study that shows 72% of B2B buyers use social media to research a purchase and 53% rely on trusted recommendations to make a purchase. A Forrester Research report that 85% of B2B decision-makers rely on trusted online communities when researching business technologies. What does it mean to be an influencer marketing company ? And, furthermore, can the value and impact of influencers be measured?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 10, 2011
    [B2B] Social Selling and the MBA Program
    Filed under: Conferences , Sales Intelligence , Social Selling Tagged: b2b sales , business studies , college , harvard , marketing , MBA program , miller heiman , Northern Illinois University , Sales , Sales Intelligence , sales productivity , social selling , university , University of Toledo.
  • CHRIS KOCH  |  FRIDAY, AUGUST 21, 2009
    [B2B] The five components of a successful thought leadership program
    Recently, I was asked by a former ITSMA client to help put together a plan for a thought leadership program for a B2B technology company that sells both products and services. Tags: Thought Leadership B2B marketing Marketing Processes It forced me to think about all the components necessary to build and sustain a thought leadership strategy. Here are my thoughts on the big pieces. Please tell me what I’ve gotten wrong or left out. Research the need. Most people start with strategy.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 27, 2012
    [B2B] A State-of-the-Art Strategy for Maximizing Your Marketing ROI
    B2B marketing comes to be seen not as a cost center, but as a revenue generator. A State-of-the-Art Strategy for Maximizing Your Marketing ROI was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Revenue Performance Management Sales Marketing Alignment
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [B2B] Tools and Tips for Outbound Sales Prospecting
    Sales b2bAuthor: Ernesto Castillo In my last blog , I explained why account-based marketing is important in outbound prospecting and how it should be used for account profiling and prioritization. In this blog, I’d like to take it to the next level and touch on the importance of adding outbound prospecting into your sales development structure and processes.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 31, 2017
    [B2B] Where Are You on the Marketing Maturity Curve? [Report]
    Marketing Automation b2b ConsumerAuthor: Adrienne Whitten I love data. As a marketer today, you can’t really function without it, and as far as I’m concerned, the more you have, the better. . When I started at Marketo last fall, I was excited to see how data-driven this company is. We are awash in reports, analytics, spreadsheets, charts, and graphs…which is great!
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2011
    [B2B] How to Manage Successful Webinars, Part 3: A Post-Event Checklist
    Post-event follow up with attendees – and good timing – is critical to keeping momentum and turning your B2B marketing investment into qualified sales leads. How to Manage Successful Webinars, Part 3: A Post-Event Checklist was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing checklist event follow up webcasts webinarsby Andrew Spoeth You’ve just wrapped up your online event and are relieved that everything in your webinar went smoothly.
  • MODERN MARKETING  |  FRIDAY, NOVEMBER 25, 2011
    [B2B] The Two-Step for Sales Enablement
    Sales & Marketing Alignment b2b marketing content for sales crm Demand Generation lead management marketing automation sales and marketing alignment sales enablement Salesforce Chatter salesforce.comby Melissa Madian | Tweet this There was a time I would experience a what-if-no-one-reads-my-stuff panic before sending information out to the sales team. After all, great content produces little results if sales doesn’t know of its existence.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 17, 2017
    [B2B] Tips & Tricks for Optimizing Your Emails
    Email Marketing b2b ConsumerAuthor: Mike Madden I’ll admit it. Email marketing is scary. You pour your heart and soul into an email–crafting creative copy, compelling imagery, and the perfect subject line just to hit send and get judged by thousands of subscribers (or at least it feels that way sometimes). Unfortunately, the reality is that not every email you send will be a winner.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 3, 2015
    [B2B] Marketo Data Tells Us: Marketing Stats That Will Blow Your Mind
    Marketing Metrics b2b ConsumerAuthor: Johnny Cheng In my role at Marketo over the past few months, I’ve had the pleasure of paging through mounds of enticing Marketo data. I have seen some absolutely outstanding stats from some of Marketo’s top customers—stats covering everything from email sends to opportunities sourced. Now, I want to share these stats with you so you can see the potential of what happens when smart marketers, the right technology and great campaigns come together.
  • MODERN MARKETING  |  FRIDAY, DECEMBER 2, 2011
    [B2B] How to do Post-Event Sales Enablement
    Sales & Marketing Alignment b2b marketing Demand Generation Event Marketing lead generation Lead Nurturing sales and marketing alignment sales enablement siriusdecisionsby Amy Bills | Tweet this Event marketing has taken its bruises. Yet it persists as a powerful tool not only for brand awareness but also for demand generation. It generates urgency and excitement and because the importance face-to-face contact isn’t going away.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 7, 2011
    [B2B] Three Truths Behind Sales and Marketing Alignment
    To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. Three Truths Behind Sales and Marketing Alignment was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Sales automated marketing Lead Management Lead Scoring qualified sales lead sales and marketing alignment
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 18, 2018
    [B2B] How to Use Link Retargeting to Leverage Other People’s Content
    Digital Marketing b2b ConsumerWe all know about retargeting strategies. We know that retargeted customers are three times more likely to click on your ad. And that retargeting makes customers 70% more likely to convert. Of course, retargeting requires timing and attribution, and the use of content to gain awareness and trust. The problem is, not everyone has time to create sufficient quantities of blog posts, articles, and ebooks.
  • MODERN MARKETING  |  WEDNESDAY, MARCH 23, 2011
    [B2B] The Limits of Crowdsourcing
    Social Media b2b marketing crowdfunding crowdsourcing Diggit Evly Facebook Focus group think iPod Kickstarter Lady Gaga lead management marketing marketing strategy Mechanical Turk Peter Fader Q&A Quora startups University of Pennsylvania Wharton School Whinotby Jesse Noyes | Tweet this. The wisdom of crowds or groupthink? This is roughly how the argument for and against crowdsourcing falls.
  • MODERN MARKETING  |  FRIDAY, OCTOBER 28, 2011
    [B2B] 17 Marketing Action Items in 140 Characters or Less
    Marketing Efficiency #EE11SF b2b marketing Eloqua Eloqua Experience lead management Lead Scoring marketing automation marketing operations sales and marketing alignment Social Media Twitterby Jesse Noyes | Tweet this Today’s guest post comes courtesy of Marilyn Cox , Manager of Marketing Operations and Information Engineering at Cincom Systems. Marilyn is an Eloqua client and attended the 2011 Eloqua Experience conference last week.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 13, 2015
    [B2B] Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing
    Engagement Marketing b2b Consumer Author: Sanjay Dholakia I’m now about halfway through a series of conversations the Economist Intelligence Unit had with six marketing pundits who have shared with us their thoughts on everything from the changing roles of marketers , new ROI metrics , and the power of authentic, continuous relationships. And I hope you’ve found these as insightful and helpful as I have.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 26, 2017
    [B2B] 3 Steps to Reduce Churn and Increase Revenue
    For instance account-based marketing for B2B customers or advanced analytics for someone who has been using Marketo for at least six months. Lifecycle Marketing b2b ConsumerAuthor: Rick Siegfried Customer churn, or churn rate, refers to the pace at which customers leave your company in a given period. The ideal churn rate would obviously be 0% (i.e.
  • CONTENTLY  |  FRIDAY, JULY 29, 2016
    [B2B] Can Accenture Take Over Advertising?
    The Content Marketing Institute also reports that only 30 percent of B2B marketers believe their organizations are effective at content marketing. B2B Media Accenture agencies ConsultanciesLast month, in New York City’s Soho neighborhood, global strategic consulting firm Accenture did something that might surprise you: It opened a 10,000-square-foot content studio. The goal? To develop advertising and marketing creative for its clients.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 2, 2015
    [B2B] The Various Lifecycle Species: Which One Are You?
    Lifecycle Marketing b2b ConsumerAuthor: Rajiv Kapoor Quiz time!—Put Put on your thinking caps and answer me this: What one thing can help you achieve these three things? Generate more leads. Do more upselling and cross-selling. Better drive your partner channel to produce revenue. Give up? The answer is a lifecycle process. You may be thinking, “Wait…what is that?!”
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 25, 2013
    [B2B] Dreamforce 2013: We Came, We Saw, We Conquered!
    Sales Intelligence Technology b2b sales crm 2.0 Wow, what an amazing Dreamforce 2013 last week! What could be more exciting than 130,000+ attendees, 4,500+ C-level executives and 350+ partners at the world’s largest software conference? Besides hearing from visionary leaders such as Marc Benioff, Marissa Mayer and Sheryl Sandberg, we had the opportunity to discover 1,000+ solutions from the most innovative cloud computing companies.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 28, 2016
    [B2B] How to Leverage an Analytical Legal Strategy to Close More Deals
    In fact, it translates almost seamlessly to B2B sales. Sales b2bAuthor: Zach French “You went to law school?” I get this question all the time, especially during my interview with Marketo last November. Yes, I graduated from law school and yes, I am now a sales development rep (SDR) selling software. So how does a legal education set you up to be successful in sales? I didn’t have to look far to find ways to apply the analytical and strategic thinking I learned in law school.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 26, 2015
    [B2B] Explosive Growth in Marketing Tech: 7 Categories to Implement Now
    Modern Marketing b2b Consumer Author: Dayna Rothman There is a ton of marketing technology out there! In fact, when Scott Brinker from Chiefmartec went to create his new Marketing Technology Landscape Supergraphic, he realized that the number of vendors (1,876) that he looked at nearly doubled in size from last year’s graphic. Take a look: Looks like a lot, right? And it certainly is. As a marketer, it is tough to know where to start. What type of technologies do I need to run my business?
  • MODERN MARKETING  |  FRIDAY, JULY 13, 2012
    [B2B] Can the Future of Technology be Found in Your Sink?
    Digital Marketing Altimeter b2b marketing big data Content Marketing data iPads tabletsby Joe Chernov | Tweet this Friend and advisor Chris Silva and I were chatting with a small group about the role technology may eventually play in our lives. If the future plays out as Chris and his Altimeter colleagues imagine , the lines that divide the form and function of the inter-connected devices that surround us will blur, if not disappear entirely.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 30, 2017
    [B2B] 4 Big Mistakes You Might Be Making with Your Marketing Personas
    Content Marketing b2b ConsumerAuthor: Hally Pinaud Creating and maintaining buyer personas has been an important task in every role I’ve held as a marketer. Why is that? Personas–when built and used correctly–are a very effective way to channel real empathy for your buyers. That empathy makes it easier to drive winning strategies across the customer lifecycle through campaigns, content, nurture paths, account plans, and sales collateral.
  • RADIUS  |  WEDNESDAY, DECEMBER 7, 2016
    [B2B] 5 Tips To Take Your Holiday Emails From Naughty To Nice
    B2B Marketing email best practices email marketing email mistakes holiday emails Outbound Email tips for email marketing‘Tis the season to be jolly….and and send out holiday emails to your prospects. If you’re like us, you’ve probably had your holiday email schedule locked and ready to go for some time now. But as you do your final checks and get ready to hit ‘Send’, it’s important to make sure you haven’t overlooked any key details.
  • MODERN B2B MARKETING  |  MONDAY, JULY 27, 2015
    [B2B] 3 Ways for Marketers to Take on the Growing Subscription-Based Economy
    Modern Marketing b2b ConsumerAuthor: Anne Janzer The growing subscription economy is shaking the foundations of marketing strategy by shifting revenues and customer expectations. If you’re not adapting to these changes yet, it’s time to start! The term subscription economy refers to the growing number of businesses that use subscription or membership models and rely on recurring revenues rather than one-time purchases.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 2, 2017
    [B2B] Healthcare Marketers: It’s Time to Transform
    Modern Marketing b2b ConsumerIn healthcare, extraordinary technology and innovative strategies exist side-by-side with last century’s tools, systems, and out-of-date status quo. This old world/new world dichotomy makes healthcare operations difficult and confusing. And it’s the same with healthcare marketing. The promise and payoff of modern marketing often seems out of reach to healthcare marketers. It’s easy to buy software, but it’s difficult to transform.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [B2B] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    Engagement Marketing b2b Consumer Author: Sanjay Dholakia How different would our world be if we judged brands the same way we judged our healthy personal relationships? Let’s say you compare your relationship with a brand to your relationship with a dear friend—would you look forward to seeing them? Would you care about what they had to say? Do you both share the same values? Do you praise them around others, even when they’re not around?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 9, 2017
    [B2B] How to Generate More Leads from Your Webinar Recordings
    Demand Generation b2bAuthor: Jon Spenceley Everyone loves attending webinars, right? They provide you with all the education from a conference session without having to leave your desk or change out of your pajamas. But for many marketers, webinars are a one-trick pony: running the webinar program , getting the leads, following up on questions, and then you’re done. Right? Not exactly.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 28, 2013
    [B2B] Building a Kick-Ass Social Media Dashboard
    Building a Kick-Ass Social Media Dashboard was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Social Mediaby Jason Miller If you are tasked with building a social media dashboard to track your efforts, look no further than this post. I have built many dashboards over the years and as a personal resolution to making my job easier, I decided to cut to the chase and get to the metrics that matter most.
  • VIDYARD  |  THURSDAY, DECEMBER 12, 2013
    [B2B] Create Video Marketing for the Entire Sales Funnel
    While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. Blog Marketing Communications B2B marketing b2b video content marketing content marketing tips content strategy sales funnel video marketing Video marketing platform video marketing strategy video optimization vidyard
  • MARKETING ACTION  |  FRIDAY, APRIL 12, 2013
    [B2B] When is the right time to implement marketing automation?
    B2B Marketing Marketing Automation marketing automation marketing automation software Timing, they say, is everything. If you’re considering marketing automation, there are five particularly auspicious times to consider it: When the business is in startup mode. You’re already making rapid changes and implementing new processes; marketing automation can actually smooth the path and help you get much further – on fewer resources.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JUNE 3, 2015
    [B2B] The 4 Crucial Elements For A Successful Website Project
    B2B Web Strategy Web Content Management Systems Web DesignWhen embarking on your next website design project, it’s vital to take the time to think about and discuss what your site’s visitors are likely to want from it, as well as what you want from them. We often find that those two are rarely quite the same; so finding a proper balance between them is the key to your site’s success.
  • LISTENLOOP  |  FRIDAY, MARCH 31, 2017
    [B2B] Setup ABM Ad Drip Campaigns with ListenLoop and Salesforce
    ABM account based marketing Automated Advertising b2b advertising b2b marketing Drip Campaigns How-ToIn this video, I’m going to show you how to set up ABM advertising drip campaigns using ListenLoop integrated with your Salesforce CRM. We’re going to start here by clicking on New Campaign and we’re going to pick a list of accounts from Salesforce. I’ve already connected with Salesforce here, so we’re going to skip that step.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 12, 2017
    [B2B] 7 Things That Illustrate What Marketers Think About the Future of Technology
    Infographic Modern Marketing b2b ConsumerAuthor: Chandar Pattabhiram Marketers are the first to feel the pressure of emerging technology. It comes from all sides; from competitors, as new tools come to market, are adopted, and become essential for effective strategies; and from customers, as individuals and businesses show preferences for new channels and methods of communication.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 2, 2018
    [B2B] Best Practices for Lead Source in Your Engagement Platform
    Lead Management b2b ConsumerLead source is defined as the method by which a prospect found your product or service, and is an essential part of effective lead management. Lead source ensures that your leads remain measurable across the buyer’s journey. As you track the source of your lead through the funnel, you can quickly determine what is working and what is not in your marketing strategy.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 11, 2014
    [B2B] Field Report: What’s Hot in Content Marketing
    Content Marketing b2b Consumer Author: Maggie Jones Content Marketing World 2014 – the biggest, baddest content marketing conference in the world – has come to a highly climactic end. After three days of sessions, breakouts, panels, and networking, closing keynote speaker Kevin Spacey (!!!) brought the house down with one of the funniest, most profanity-laced speeches ever heard at a marketing conference. (He
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 1, 2015
    [B2B] What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat
    Social Media b2b ConsumerAuthor: Sesame Mish Can you say #awkward?! On Monday, author E.L. James hosted a Q&A on the social media channel Twitter as a way to engage diehard followers of the widely popular Fifty Shades of Grey story and pique their interest in the most recent book to be published in the series, Grey. Yikes! Where It All Went Kaput. Sounds tame enough, right? Wrong!
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 28, 2012
    [B2B] Alex Pelletier of Acquisio Answers Your Inbound Marketing Questions
    Alex Pelletier of Acquisio Answers Your Inbound Marketing Questions was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Inbound Marketing b2b marketingby Seth Resler On Tuesday, February 7th, Alex Pelletier, Director of Marketing at Acquisio , co-hosted a webinar with our Senior Director of Marketing, Maria Pergolino on multiplying the effects of inbound marketing.
  • MODERN B2B MARKETING  |  MONDAY, JULY 13, 2015
    [B2B] Here’s How to Create a Modern SEO Strategy That Works
    With 61% of B2B buyers starting their research process with a generic web search, the need for effective SEO is clear. Most often, especially in the B2B environment, that means answering their questions clearly and succinctly. Search Engine Marketing b2b ConsumerAuthor: Nate Dame Let’s get real for a moment.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 10, 2015
    [B2B] Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy
    Engagement Marketing b2bAuthor: Jignesh Shah What’s the most precious and scarce commodity for a marketer? As former CMO of a software company, I discovered it was customer engagement. Like all marketers today, my team and I had many channels and tactics we could use to reach customers. Yet, we found that it was harder every day to cut through the noise to engage and motivate them. The most valuable lesson we learned? A little appreciation and gratitude go a long way.
  • ONLY B2B  |  WEDNESDAY, JANUARY 17, 2018
    [B2B] Only B2B - Untitled Article
    The post appeared first on ONLY B2B. blogs Account Based Marketing Benefits B2B Content Syndication Demand Generation Demand Generation Etiquettes Lead Generation5 Basic Demand Generation Etiquettes Every Marketer Should Follow. Just like life and business, demand generation also has its etiquettes and rules, if you break them, it will lead to poor results, wasted money and effort, and a frustrated marketer.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [B2B] 3 Things Marketers Can Be Thankful For
    Modern Marketing b2b ConsumerAuthor: Marissa Lyman The moment November 1st rolled around, I immediately began thinking of turkey, cranberry relish, and food comas. For our international readers, November is the time of the year when Americans justify devoting an entire day to eating. I know what you’re thinking–what about the other 364 days of the year when the United States treats the McDonald’s breakfast menu like an all-you-can-eat buffet? Touché, my international marketers, touché.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 9, 2017
    [B2B] 4 Effective Methods to Increase Your Survey Response Rates
    Demand Generation b2b ConsumerAuthor: Audra Sorman If you build it, they will come…right? When it comes to surveys, not necessarily. Like many of today’s savvy marketers, you’re probably looking for creative ways to bring in new leads or contacts and learn more about them, surveys being one of them. But creating your survey is just the start—perhaps the biggest hurdle to overcome is actually getting your potential and existing customers to take it.
  • SMASHMOUTH MARKETING  |  FRIDAY, MAY 29, 2009
    [B2B] SiriusDecisions' Joe Galvin on Sales & Marketing Trends In A 2.0 World
    There are three b2b realities that can’t be ignored, one of which is that business-to-business buyers can’t be sold. Tags: lead gen interviews demand marketing appointments events b2b siriusdecisions sales2.0 Last fall at a NETSEA event, Joe Galvin , Vice President and Research Director for SiriusDecisions , was the speaker. His insight and knowledge regarding sales and marketing was deep. His speaking skills, btw, if you are ever looking for a good speaker, are phenomenal.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 15, 2017
    [B2B] 5 Email Reactivation Campaigns That Win Subscribers Back
    Email Marketing b2b ConsumerAuthor: Mike Madden “She loves me… she loves me not… she loves me! SHE REALLY LOVES MEEEEEEEEEE!!!”. We’ve all been there. As children, we left it up to flower petals to determine if our crush liked us back. Simpler times, am I right? But as marketers, we know that our subscribers’ emotions aren’t so black and white.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 25, 2013
    [B2B] How to Succeed with Marketing Automation, Lesson 2: Role Assignment Workshop
    How to Succeed with Marketing Automation, Lesson 2: Role Assignment Workshop was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Marketing Automation Modern B2B Marketingby Dayna Rothman A couple of weeks back, I started a blog series about how to succeed with marketing automation post implementation.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 8, 2015
    [B2B] 5 Vital Strategies for a Successful Marketing Automation Implementation
    Marketing Automation b2b ConsumerAuthor: Veronica Holmes One of the biggest questions facing companies that are just starting out on their marketing automation journey is how to effectively prepare their business and teams for the changes ahead. While all marketers have the ability to use these tools effectively over time, every project has a beginning.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 23, 2015
    [B2B] 7 Lessons To Help You Produce Content That Converts
    As I look back at my own journey as a content marketer, I’m happy with the impact of many of my B2B content marketing initiatives. Content Marketing b2bAuthor: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For brands and organizations, the ability to “build a content marketing supply chain and determine how to create, curate and cultivate content” is critical.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 25, 2011
    [B2B] 2011 Sales & Marketing Success Conference
    Filed under: Conferences Tagged: b2b sales , crm 2.0 , Enterprise 2.0 , linkedin , Sales 2.0 , sales productivity , Social CRM , social selling. Conferences b2b sales crm 2.0 Jonathan Farrington has taken the lead in organizing one of the largest online events geared towards the sales profession.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 3, 2015
    [B2B] Why You Won’t Find Degree Requirements When Applying at eMagine
    B2B Web Strategy Web Design If you follow our Facebook page, you’ll see that we often share some insider details on how eMagine became what it is today. Not many people know how two guys cold calling in a 500 sq. shared office, turned into a leading nationwide agency with 45+ employees who share offices in Boston, MA and Delray Beach, FL. (If If you’re one of those that don’t know the story, then head over to our Facebook page to find out because that’s not what this post is about.).
  • MODERN MARKETING  |  FRIDAY, AUGUST 31, 2012
    [B2B] The Thoreau Guide to Marketing Automation
    Digital Marketing b2b marketing Eloqua marketing automation Marketing Automation Implementation Thoreau toplinersby Peter Armaly | Tweet this I once built a house, a vacation cottage in the woods of Ontario. Like Henry David Thoreau my wife and I “wished to live deliberately.” So our cabin is remote, perched on the edge of a lake. It has no running water or electricity, and – like Thoreau – we built it ourselves.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [B2B] Hiring a PR Firm? Read This First
    Modern Marketing b2b Consumer Author: Liz Smyth You’ve spent days, weeks, maybe months defining your messaging and creating a great communication strategy to go with it. Well done – that’s definitely the hard part! But now it’s time to execute on that strategy. If you don’t have an internal PR team in place, or an agency you already trust to handle your strategy, it’s time to get one – especially if your company is expanding into new markets.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 15, 2016
    [B2B] 3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017
    Search Engine Marketing b2b ConsumerAuthor: Nate Dame Though it might make for a catchy, clickbait title, keywords are not dead. 93% of online experiences begin with a search , and a search begins with words. As long as people use words to communicate with search engines, keywords will never die. How we use them in an SEO strategy, however, is always evolving. The first step to a modern keyword strategy is understanding the user intent behind target keywords.
  • B2B MARKETING DIRECTIONS  |  SUNDAY, JUNE 10, 2018
    [B2B] New Insights on Personalization - Usage, Value, and Challenges
    Seventy-nine percent of the respondents were affiliated with pure B2B or hybrid B2B/B2C organizations. Marketers at B2B and hybrid B2B/B2C companies appear to face greater data challenges. Fifty-eight percent of surveyed marketers in B2B companies, and 60% in hybrid B2B/B2C companies don't believe they have sufficient data and insights, compared to only 39% of respondents in pure B2C companies. B2B Marketing Personalization
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 1, 2017
    [B2B] Marketing with Video Content in the Digital Age [Interview]
    B2B Online Marketing Blog Marketing Interviews content marketing digital marketing video marketingAmobee’s recent report “ Different Generations, Different Standards ” looked at how marketers are investing in various video formats to reach out to their target audiences. In the future, the majority of marketers (51 percent) said they believe that new formats, such as 360-degree video, will encourage their companies to invest more in online video.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 28, 2017
    [B2B] 5 Monthly PPC Check-Ups to Keep an Account in Shape
    B2B Online Marketing Blog Search Engine Advertising search advertisingMuch like we regularly go to the doctor to stay healthy, the key to PPC success is making sure to regularly check that all areas of an account are running as smooth as possible. Discovering areas that are working, as well as where enhancements can be made, is vital to the health of an account. This post will go over a few paid search areas that should be checked monthly to ensure an account remains in tip-top shape.
  • REACHFORCE  |  THURSDAY, MARCH 28, 2013
    [B2B] Marketo Summit 2013 #MUS13 Insiders Guide
    B2B Marketing Ideas The Marketo User Summit in San Francisco has expanded from the original 2 days to 3 days plus and the event is so jam-packed that it’s important to have a game plan to get the most out of it. Here’s the run down from Mary Firme, our Chief Lead Accelerator at ReachForce. Sunday April 7 – If you are a super-nerd like me, you may have signed up for the inaugural Marketo Individual Certification Exam.
  • REACHFORCE  |  THURSDAY, MARCH 28, 2013
    [B2B] Marketo Summit 2013 #MUS13 Insiders Guide
    B2B Marketing Ideas The Marketo User Summit in San Francisco has expanded from the original 2 days to 3 days plus and the event is so jam-packed that it’s important to have a game plan to get the most out of it. Here’s the run down from Mary Firme, our Chief Lead Accelerator at ReachForce. Sunday April 7 – If you are a super-nerd like me, you may have signed up for the inaugural Marketo Individual Certification Exam.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [B2B] Contently Case Story: How xAd Used Event Coverage to Quadruple Its Traffic
    B2B Tech Case Stories Case Story events Freelancers xAdStarting a marketing summit at 8 a.m. is ambitious. But xAd, an ad-tech firm based out of New York, didn’t have to worry. At eight on the dot, the lobby of Skylight Modern, a venue in Chelsea, was already full of guests. Clients and prospects were scattered around tall cocktail tables. Bagels hung loosely from hooks above an abundance of lox and cream cheese. The catering staff wore black gloves while serving coffee.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 31, 2017
    [B2B] The Hitchhiker’s Guide to Enterprise Ecosystems
    However, the exponential growth of products, solutions, and applications in the B2B space have created a new type of a sales channel—one that resembles, something we’re all familiar with, an appstore. Marketing Technology b2bPlenty has been written about bringing products or services to market. Practices have been developed to manage both direct and indirect sales channels. Literature has been written about product development models versus customer development models.
  • B2B MARKETING DIRECTIONS  |  SUNDAY, JULY 26, 2015
    [B2B] Why Media Consumption Statistics Shouldn't Drive Marketing Investments
    For example, many younger B2B buyers are probably spending a considerable amount of time using mobile devices, but that isn't necessarily their preferred way to access business-related information - at least not yet. B2B Buyers B2B Marketing Marketing Effectiveness Marketing Strategy Marketing Tactics
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 14, 2015
    [B2B] Content Marketing Gone Wrong: 4 Deadly Strategies To Avoid
    B2B Web Strategy Online Marketing By now, every digital marketer should know how important content is not only for their website, but for their marketing efforts as a whole. So you sit down and you write, write, write, then you throw it on some various pages, create a few blog posts and boom – you have content, right? Wrong. Creating content “just to have” and creating quality content that actually provides value to your readers are two completely different things.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 5, 2015
    [B2B] Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers
    Marketing Automation b2b ConsumerAuthor: Matt Zilli In many companies, the almighty tech resource—be it an engineer, developer, or IT expert—is a revered character whose time and attention can be hard to come by. Even companies that have a dedicated engineer—or even an entire team of them—may not be all that keen to devote their valuable time to carrying out the daily operations of other teams, like marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [B2B] Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers
    Engagement Marketing b2b ConsumerAuthor: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [B2B] The Life of a Content Asset: Tracking Real ROI
    Content Marketing b2b Consumer Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI. Instead of running a large report like I usually do to track all of our content assets, I got to do some deep digging into an individual asset to determine how successful it was.
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 2, 2011
    [B2B] How (not) to succeed in business social media without really trying
    B2B Web Strategy Social MediaI recently came across a post by Jay Baer that I think deserves the widest possible readership. Because, as he points out at the outset, social media has arrived at a crossroads …which he encapsulates as “Do we want to focus on the social, or focus on the media?” Jay’s theme is that too [.].
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 18, 2015
    [B2B] [Video] How Responsive Design for Your Website Empowers Your Mobile Marketing Strategy
    Mobile Marketing b2b ConsumerAuthor: Dayna Rothman Looking for a way to kickstart your mobile marketing ? A great place to start is with responsive design for website, email, and landing pages. Responsive design is a modern approach to web design that ensures your content is readable and consumable on any device, such as your desktop, tablet, or mobile phone. There are many reasons why you need to go mobile with your website ASAP.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 19, 2015
    [B2B] [Ebook] Have Your Lunch–And Have Time To Eat It—4 Reasons Why You Should Consider Marketing Automation
    Marketing Automation b2b ConsumerAuthor: Heidi Bullock Let’s face it. As a marketer, your life is pretty great. You start the day at 10am greeted by a warm latte, a fruit basket, and your team singing ‘ this is my fight ’ song in acapella. Later in the day, there is a fresh grilled halibut lunch, engaging meetings, and then you are out of the office by 5pm to drink wine, work out, or chill with the fam. Oh, sorry…I guess I was dreaming. Enter reality.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 15, 2017
    [B2B] How Inside Sales Enablement Can Help Increase Revenues
    Sales Marketing Alignment b2b ConsumerAre you tired of the ups and downs of sales? You likely want to be able to forecast future revenues predictably, but sometimes have a hard time getting a handle on what’s driving success and failure. No doubt, it’s frustrating. Sales leaders’ lack of clarity around what drives sales performance is partially due to a large number of variables, both in their business and in the market, that affect conversion rates. How do you gain more control of them?
  • ZOOMINFO  |  SUNDAY, APRIL 22, 2018
    [B2B] What to do When Prospects Won’t Admit They Need Help
    To learn more ways to build trust quickly, check out the following blog post: The B2B Sales Rep’s Guide to Building Trust Quickly. Personal goals play a large role in the B2B buying process. The post What to do When Prospects Won’t Admit They Need Help appeared first on B2B Blog. B2B Sales
  • MODERN B2B MARKETING  |  MONDAY, MARCH 27, 2017
    [B2B] How to Scale Your Marketing Strategy Without Sacrificing Engagement
    Engagement Marketing b2b ConsumerAuthor: Patrick Groover Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace. As people continue to diffuse their communication preferences across a growing number of channels, the role of the marketer can feel more and more like mission impossible.
  • MARKETING ACTION  |  WEDNESDAY, MAY 1, 2013
    [B2B] 9 Steps to Revitalize Your Tradeshow Marketing Strategy
    B2B marketers continue to rate in-person events as their most effective tactic (71%), according to the 2013 B2B Enterprise Content Marketing Report. B2B Marketing. However, to make the most of an event, and see real return on your (substantial!) investment, you need to create a solid strategy and execute it properly. If you’ve been to a tradeshow, you’ve seen the disparity. Half of the booths seem to be lively, attracting large crowds, generating buzz and full of energy.
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