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  • DISCOVERORG  |  WEDNESDAY, AUGUST 3, 2016
    [B2B] The Hiring Process’s Impact on Business Growth
    Interviews Latest News News Articles B2B Insights B2B Sales Insights Business mistakes Charlotte Woolard Crains“If you get the wrong people, they have the ability to put growth at a standstill.” ” – Henry Schuck. In an ongoing interview series by Crain’s , executives, entrepreneurs, and business leaders are asked about mistakes that have shaped their individual business philosophy.
  • THE B2B RESEARCH BLOG  |  TUESDAY, APRIL 2, 2013
    [B2B] There’s horse meat in my survey
    B2B Marketing Magazine column B2B market researchWhat you see isn’t always what you get. Horse meat in our Findus Crispy Pancakes. Sub-prime mortgages hidden within bundles of triple-A rated loans. Dodgy surveys parading as fact. This deception – whether intentional or accidental – has far-reaching repercussions. In the case of faulty research it can lead to sub-optimal decisions and missed opportunities. And it’s an easy mistake to make.
  • THE POINT  |  MONDAY, NOVEMBER 8, 2010
    [B2B] Does Marketing Automation Work With a Cold List?
    Tags: B2B Marketing Database Marketing Integrated Marketing Marketing Automation email marketing b2b demand generation target account campaigns target account programs target account strategies
  • CHRIS KOCH  |  WEDNESDAY, FEBRUARY 24, 2010
    [B2B] There is no social media strategy, only marketing strategy
    I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. I’m hoping that all the articles, books, and blogs I’m seeing that look at B2B social media strategy in isolation are a function of our excitement over this new channel (and don’t get me wrong; it is really, really exciting). B2B marketing lays the path to a sales discussion and supports relationships with existing customers.
  • AVITAGE  |  WEDNESDAY, JUNE 4, 2014
    [B2B] 6 Competencies for Enterprise Content Strategy
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 23, 2012
    [B2B] LinkedIn Just Went Into the Publishing Business
    Since LinkedIn has also been called the best social media site for B2B marketing, this is a change and you should care about. A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point.
  • PAUL GILLIN  |  FRIDAY, JANUARY 2, 2015
    [B2B] Recent Posts: Expanding Social Authority and Enlivening Boring Predictions
    FIR B2B #20: Indium’s Awesome Engineers. In Episode 20 of the For Immediate Release B2B podcast, we speak to Rick Short, Director of Marketing Communications at Indium Corp. FIR B2B #19: Doubts about Social Media’s Lead Gen Potential. In our interview section, we speak to Don Lesem and David Wagman of IHS and Engineering360, which is one of a suite of vertical communities the B2B information provider is launching to increase customer engagement.
  • B2B MARKETING INSIDER  |  FRIDAY, OCTOBER 23, 2015
    [B2B] Carlos Hidalgo On His New Book Driving Demand
    According to Carlos: The book is a guide for B2B marketing organizations that want to transform, but simply are perplexed by how to change. Professionally, I have had the opportunity to be in B2B marketing for 20 years with two pit stops in the non-profit world where I was in donor development (another great area where content marketing is needed). The post Carlos Hidalgo On His New Book Driving Demand appeared first on B2B Marketing Insider.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 31, 2014
    [B2B] The 10 Best Infographics To Inspire Your Content Marketing
    The post The 10 Best Infographics To Inspire Your Content Marketing appeared first on B2B Marketing Insider. By NewsCred Contributor, Lauren Mangiaforte . According to Google, searches for the term “infographic” have increased over 800% in the last two years. In the last four hours alone, the hashtag # infographic has been used 3,300 times, with monthly totals bouncing up to 342,000.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 20, 2013
    [B2B] How do You Sell Marketing Automation to Internal Stakeholders?
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Marketing Automationby Dayna Rothman You have decided to purchase marketing automation software and now you need to present your business case to internal stakeholders. Who do you need buy-in from and what is the language that each of your executives want to hear?
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 19, 2014
    [B2B] Need New Customers? Get Happy Employees
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Get Happy Employees appeared first on B2B Marketing Insider. According to Gallup’s “ State of The Global Workplace ” report, only 13% employees around the world are actively engaged in their jobs, finding satisfaction in their work and focused on creating value for their employer.
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [B2B] The 17 Best Social Media Management Tools
    Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Sample review: “Underscoring their focus on B2B engagement, Oktopost integrates with Marketo, Salesforce, Act-On and others, directly linking social media actions to the impact on sales.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 9, 2013
    [B2B] What Is A Social Business?
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. appeared first on B2B Marketing Insider. In response to my post defining social selling , I realized that I needed to take a step back and define “What is a social business?”. There is a lot of talk about the social business and too often it involves a discussion of social tools and channels.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 6, 2012
    [B2B] Vote for Your Favorite Marketing Blogs on MarketingSherpa
    Best B2B Marketing Blog nominees. B2Bento: B2B Marketing in Asia. B2B Marketing Blog: Webbiquity. Time to stuff the ballot box again! MarketingSherpa is once again out to find the best marketing blogs across a range of categories, based on reader votes. The nominating “primaries” are over, and it’s time for the blog-reading public to select the winners.
  • ACTIVEDEMAND  |  THURSDAY, JUNE 16, 2016
    [B2B] How Marketing Agencies Can Get the Most From Automation
    B2B Marketing Zone Marketing Tips Marketing Automation Marketing Automation Software predictive personalizationHow Marketing Agencies Can Get the Most From Automation Many marketing agencies use automation platforms to simplify their email, social media and brand awareness campaigns.
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 9, 2016
    [B2B] Improving Customer Relationships with Marketing Automation
    Best Practices Marketing Automation Revenue Generation Blog B2B RelationshipsWith all of the hustle and bustle associated with attracting, growing, and converting leads, it can oftentimes be easy to forget the real key to achieving sustainable growth: cultivating loyal customers.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 3, 2013
    [B2B] Social Media: How Motorola Solutions uses Facebook to generate more engagement
    Tweet If you think Facebook is no place for B2B marketers, think again. B2B Social Media Marketing: Focus on leads, not likes. Lessons from a B2B Summit Coach: 5 steps to cut through the noise, turn off the hype and create a B2B social media program that works. And, consider the experience of Motorola Solutions.
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 19, 2016
    [B2B] The 5 Fundamentals of Account-Based Marketing You Need to Know
    With that kind of lackluster return, B2B marketers, in particular, are increasingly searching for new tactics that will help them reach the right prospects at the right time with the right messaging. And the data proves it works: 84% of B2B marketers say that ABM delivers a higher ROI than any other approach. In short, ABM is a highly targeted approach to B2B marketing. According to Forrester Research, fewer than one percent of leads turn into revenue-generating customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 19, 2013
    [B2B] The ultimate guide to becoming a blogging superstar
    If you’re aiming at a B2B market, make people feel at home by using the same bureaucratic jargon they use. Here is an example of an ideal Mission Statement for a B2B Blog: “We implement social media strategies such as on-site and off-site SEO tactics and sales conversion procedures that optimize our online platform reach and help you accumulate highly active online devotees.”. By Mars Dorian, Contributing {grow} Columnist.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 30, 2014
    [B2B] What Is Culture? The Values That Define Who You Hire, Promote and Fire
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The Values That Define Who You Hire, Promote and Fire appeared first on B2B Marketing Insider. “The most important document ever to come out of the Valley” is a quote from Facebook COO Sheryl Sandberg.
  • PROTEUS B2B MARKETING BLOG  |  THURSDAY, NOVEMBER 6, 2008
    [B2B] Demo Quantifies Opportunity. Psycho Makes the Sale.
    Tags: B2B Marketing b2b prospects B2B Selling
  • THE CONTENT FACTOR  |  FRIDAY, OCTOBER 8, 2010
    [B2B] Switch: Motivate the Elephant.to Buy
    Tags: Business to Business (B2B) Content Marketing Marketing with Emotion
  • HUBSPOT  |  THURSDAY, OCTOBER 28, 2010
    [B2B] New Data: Generating Quality Leads is a Top B2B Marketing Challenge
    You would think by looking at this new MarketingSherpa chart that B2B marketers are more worried about generating quality leads than creating new demand for their products and services. But, every marketer - B2B, B2C or anything inbetween - should always be conscious of the quality aspect of lead flow to their sales team. Learn How To Generate More B2B Leads.
  • THE CONTENT FACTOR  |  THURSDAY, JUNE 17, 2010
    [B2B] Fulfilling a Content Strategy for the Enterprise: It's Much More than Writing
    Tags: Business to Business (B2B) Web Copy Writing
  • CRIMSON MARKETING  |  TUESDAY, JANUARY 21, 2014
    [B2B] The Who, What, Why & How of Sharing Information [Infographic]
    B2B Infographics ). Infographic Text: 6 Types of Sharers. Hipster: Less likely than other sharers to use email for sharing content. These sharers are creative, young and popular. Careerist: These sharers are savvy business networkers and are more likely to share content on LinkedIn. Altruist: These sharers are helpful, reliable, thoughtful, connected and only use email to share. Selectives: These sharers are resourceful, careful, and thoughtful.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 5, 2011
    [B2B] To Coach or Not to Coach
    To Coach or Not to Coach was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Salesby Bill Binch As a sales manager who’s involved in our hiring process, I’m trapped in a dilemma. I want job candidates to do well in their interview – I wouldn’t take the meeting unless I was optimistic the applicant could succeed. But I’m often left disappointed.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JUNE 13, 2017
    [B2B] Who should own lead generation for a complex sale?
    So, who should own B2B lead generation: sales, marketing or both? B2B marketing is going through a modernization to align better with how people buy. For more on this read, The Biggest Contributor to B2B Revenue. To get a broader perspective, I asked the 19,734 members of my B2B Lead Roundtable LinkedIn Group about this topic , and I got some great input from other marketing and sales leaders. 3 Good Questions to Align B2B Marketing, Sales, and Strategy.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 6, 2012
    [B2B] Your Content Marketing Must Become Convenient
    Why B2B Marketing Must Be Convenient What does convenient marketing look like? Making Your B2B Marketing Convenient Here are three ways to deliver convenience to your audience and improve your marketing: 1. Look around you. There is a coffee shop on nearly every corner. Supermarkets offer one-stop shopping for all your needs. Your favorite TV shows are recorded or are available on demand, conveniently available anytime you want.
  • CRIMSON MARKETING  |  TUESDAY, JANUARY 14, 2014
    [B2B] The Future of Social Media: My 2014 Prediction
    B2B companies will invest 80% of their effort on blogging, LinkedIn and Twitter, and largely ignore Facebook, G+, Pinterest and others. How Will It Impact Marketing, Sales and Customer Service? Getting results will dominate social marketing. This will mean turning “engagement” into lead generation and an investment in social selling. Because that’s where they will see results. Check out Business2Community for the full list of social media 2014 predictions from the experts. .
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 11, 2011
    [B2B] News Feed Optimization (NFO) is the new SEO!
    Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. 11 B2B Marketing Predictions for 2011 Around this time last year I wrote about the 10. One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say.
  • KEO MARKETING  |  TUESDAY, OCTOBER 25, 2016
    [B2B] New Guide Delivers 5 Keys to Hiring a Digital Marketing Agency
    Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide for Hiring a Highly-Effective Digital Marketing Agency. Leading business to business (B2B) marketing agency KEO Marketing realizes that many businesses would like to expand their digital marketing tactics and are considering hiring a digital marketing agency to help them.
  • CHRIS KOCH  |  FRIDAY, AUGUST 7, 2009
    [B2B] Why your marketing to CIOs may be irrelevant—and what to do about it
    Posted in Customer Relationships Tagged: B2B, B2B marketing, CIOs, role-based marketing, Segmentation. Tags: Customer Relationships B2B B2B marketing CIOs role-based marketing Segmentation When I covered CIOs for 13 years at CIO Magazine, I found that it was very difficult to generalize about the profession, beyond a handful of universal problems such as alignment with the business and the complexities and the voracious needs of the IT infrastructure.
  • FATHOM  |  MONDAY, FEBRUARY 3, 2014
    [B2B] Sales Advice Translated for Marketers
    In a B2B context, you want to consider what your buyers’ job roles are, what challenges keep them scrambling for answers, and what makes them look good in front of their bosses. B2B Sales-Marketing Alignment sales Everyone says knows we live in a buyers’ world. It’s true. You don’t need me to tell you that. But what does “living in a buyers’ world” actually mean to salespeople and marketers?
  • LEANDATA  |  TUESDAY, OCTOBER 20, 2015
    [B2B] Time for the 2015 LeanData Survey on the State of Account-Based Marketing
    In late 2014, LeanData decided it was time to get the pulse of just how widespread the adoption of Account-Based Marketing (ABM) strategies had become among B2B companies. Here’s what we heard from business professionals: 86 percent of B2B firms were utilizing an Account-Based Marketing or Targeted Account Selling Strategy. Now, it’s a year later and ABM has become entrenched as the hot acronym in the B2B space.
  • EMAGINE B2B BLOG  |  THURSDAY, NOVEMBER 22, 2012
    [B2B] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. ” B2B Web StrategyToday we take a look at some client testimonials on our work with them: Mark McKinnon , President of Board of Directors at South Shore Habitat for Humanity, Greater Boston Area.
  • THE CONTENT FACTOR  |  FRIDAY, OCTOBER 29, 2010
    [B2B] Don Draper Wins with Emotion (Part 3 of a series)
    In Part 2 , I started my list of ways B2B marketers can charge our campaigns with emotional engagement. Tags: Better Corporate Writing Business to Business (B2B) Marketing with Emotion It’s a technique that Don Draper uses in every pitch ( as in this clip on YouTube ), and that we can learn from in today’s world of analytical marketing techniques. Here are some additional techniques for content marketers. read more.
  • KAPOST  |  FRIDAY, NOVEMBER 18, 2016
    [B2B] Why the Customer Experience Starts with Internal Alignment
    Today’s B2B customers want value, proof, and consistency across every channel, touchpoint, and interaction with your brand— they want a consistent customer experience. The normalization of the “Age of the Customer”—in which customers control their own buyer’s journey and research solutions independently of the vendor—has affected nearly every function in B2B organizations. B2B marketing has come a long, long way. The dust from the content marketing storm has settled.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 17, 2014
    [B2B] 65 Experts Chime In On How To Stay Motivated To Write
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post 65 Experts Chime In On How To Stay Motivated To Write appeared first on B2B Marketing Insider. One of the biggest questions I get is how do you find the time to write? Which, of course, I already answered a while back. Because that’s what a good content marketer does right?
  • THE CONTENT FACTOR  |  THURSDAY, OCTOBER 14, 2010
    [B2B] Don Draper Wins with Emotion (Part 2 of a series)
    In Part 1 , I described the contrast between 2010 and Don Draper’s 1964 in B2B marketing. Tags: Business to Business (B2B) Content Marketing Marketing with Emotion Today, marketing is largely a numbers game. But Don Draper understood the “delicate, yet potent” value of emotional engagement with the buyer. How can we marry emotional engagement with today's analytical tools that help us manage our efforts? read more.
  • ANNUITAS  |  TUESDAY, JULY 5, 2016
    [B2B] BANT Criteria in a Buyer-Centric World? No More
    If we are a buyer-centric organization, we know there is generally a buying committee for B2B organizations, not a single buyer. Everyone in sales and marketing knows what BANT stands for – Budget, Authority, Need and Timeframe. This concept was first introduced by IBM in the early 2000s and was the gold-standard for qualifying sales and marketing “leads.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 16, 2012
    [B2B] Six ways visual content marketing can blow your mind
    And these people aren’t die-hard comic geeks — they are a traditional B2B and B2C audience. Visualize your brand with high quality, original photographs, even if you’re in the B2B niche. By {grow} Community Member Mars Dorian. When I started blogging, I was determined to build a powerful online presence around my personal brand. I conjured Rambo-like courage and grit. Grrrr. After a year of pure sweat and daily commitment, I was not gaining any traction.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 8, 2011
    [B2B] The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot
    Of course, the entry of Salesforce.com as a direct competitor has long been the worst nightmare of B2B marketing automation vendors, who exist largely because Salesforce.com doesn’t give marketers what they need. See my December 2009 post for a more detailed discussion of HubSpot's capabilities; basically, they are still pretty weak in outbound email, lead scoring, and nurturing, which are all core components of standard B2B marketing automation.
  • WEBBIQUITY  |  TUESDAY, APRIL 23, 2013
    [B2B] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
    Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. ” 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success by Marketo B2B Marketing Blog. Research: B2B Buyers Want Content by Social Marketing Forum.
  • MODERN MARKETING  |  THURSDAY, MARCH 26, 2015
    [B2B] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 Talk to any B2B marketer today and she’ll probably agree that being more customer-centric leads to more effective marketing. ” I think this is especially true when we B2B marketers develop personas. So how do we develop effective personas for B2B marketing? Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo.
  • WEBBIQUITY  |  TUESDAY, JULY 21, 2015
    [B2B] 17 Excellent Email and Mobile Marketing Stats and Facts
    Though half of B2B buyers are comfortable using smartphones for business buying, and 40% of purchases are directly influenced by smartphones, only 3% of digital marketing is allocated to mobile. B2B buyers are comfortable using multiple devices for work-related purchases with half saying they use smartphones. ( Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 6, 2010
    [B2B] The Essential Skill Set For Modern B2B Marketers
    Just like everyone else, B2B marketers wear different hats in the duties they perform. What is the essential skill set for modern B2B marketers? In B2B marketing , it’s imperative to communicate the features and benefits of your products to prospects in different mediums. Speaking – Some marketers must also use their voice on items such as phone calls, conferences, videos and even B2B podcasts.
  • ANNUITAS  |  THURSDAY, DECEMBER 11, 2014
    [B2B] Four Keys Areas Where the CMO Must Lead
    I have written many times about the need for change management in marketing organizations in order to adapt to the rapid shifts that are occurring with B2B buyers. In the Enterprise B2B Demand Generation Study that was published ANNUITAS, more than 55% of B2B Marketers stated there was a skills gap and that they did not have the necessary skills to do their jobs. I have been to many conferences and read many marketing articles about having marketing get a seat at the table.
  • VIDYARD  |  THURSDAY, JANUARY 7, 2016
    [B2B] The 3 Massive Marketing Hang-ups Account-Based Marketing Can Solve
    A recent SiriusDecisions report found that 52 percent of B2B companies already have a pilot program for ABM. Historically, lead generation has been the engine that drives B2B profits. Traditional B2B marketing has been very focused on individual leads. B2B purchase decisions aren’t usually made by one person, but rather by a group of people with divergent interests and priorities.
  • CRIMSON MARKETING  |  THURSDAY, JANUARY 15, 2015
    [B2B] Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]
    Building blocks: Atri offers the example of Lego Education, the famous toymaker’s educational B2B division, and shares a glimpse at Lego’s sophisticated, holistic multi-channel demand generation strategy. The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process.
  • EARNEST ABOUT B2B  |  MONDAY, JULY 19, 2010
    [B2B] Brand loss, no one’s gain: The misery and anguish of M&A activity
    All too often in the b2b world, post-M&A brand strategy is determined woefully late in the day – with the acquirer overlooking the inherent value and emotional investment staff and customers have in the brand being acquired. Tags: B2B B2B marketing B2B mergers IT Services IT Services Marketing Technology marketing B2B Branding B2B brands Brand Strategy M&A Post-merger Branding
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 26, 2012
    [B2B] The 6 Best Slideshare Decks on Content Marketing
    Please follow the conversation on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Maybe it’s just me, but sometimes I just sick of reading (and writing) articles but still have the desire to consume or share great content. That’s why I spend a lot of time on Pinterest , scanning people’s pictures on Facebook and on Slideshare.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 9, 2015
    [B2B] The Step-By-Step Guide To Measuring Marketing ROI
    You’ll need to start listing the key stages in your customers’ B2B buying journey. As marketers we are responsible for the entire B2B funnel. Marketers are increasingly being held responsible for bottom-of-funnel metrics, so we’ve explained six bottom of the funnel best practices for B2B marketers. For more help in deciding how much weight to give touchpoints, check out our recent blog post on accurately weighting touchpoints in B2B marketing attribution.
  • KAON  |  FRIDAY, JUNE 5, 2015
    [B2B] Check out the hottest technologies at CiscoLive! 2015
    Filed under: Uncategorized Tagged: 3D Products , B2B , CiscoLive!2015 Uncategorized 3D Products B2B CiscoLive!2015 Stop by these booths at CiscoLive! 2015 in San Diego on June 8-11 to see the hottest interactive tools used by leading network, telecom, and storage companies to differentiate their products and engage prospects! Check us out on LinkedIn for more updates! 2015 , interactive marketing , Kaon 3D Product App , Kaon Interactive , SanDiego.
  • SCRIBBLELIVE  |  TUESDAY, OCTOBER 18, 2016
    [B2B] What Working at an Apple Store Taught Me About Good Event Marketing
    The statement is controversial because you either wholly agree or disagree – especially in B2B environments. That being said, doing an event “right” isn’t as easy as it seems, and to prove my point, here’s a quick/oversimplified list of things marketing teams need to do to ensure event ROI (note: we’re currently going through this list for MarketingProfs B2B Forum 2016 ). Can’t wait to see everyone at MarketingProfs B2B Forum 2016 !
  • THE CONTENT FACTOR  |  WEDNESDAY, MARCH 10, 2010
    [B2B] The Call to Action Has Become a Call to Knowledge
    As many have said, the B2B "sales cycle" is becoming a "buying cycle" where the prospect has control over the relationship. Tags: Business to Business (B2B Although the graphic of the sales funnel will be with us forever, the days are numbered when Marketing and Sales can claim to be the ones moving prospects through the funnel. In the social media world, prospects move when they want to move. read more.
  • ANNUITAS  |  TUESDAY, DECEMBER 15, 2015
    [B2B] What’s Sales Enablement Got to Do with Demand Generation?
    Modern B2B marketers like numbers. In our mission to build demand generation that delivers real results, here are a couple to keep you up at night: B2B companies’ inability to align sales and marketing teams has cost them upwards of 10% or more of revenue per year , according to IDC. We want to know conversion rates, cost per lead, revenue generated and a host of other stats.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2011
    [B2B] The 1-2-3 of Putting Your Lead Scoring to Work
    The 1-2-3 of Putting Your Lead Scoring to Work was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Scoringby Rajiv Kapoor Once you set-up lead scoring, how do you ensure that it’s working correctly? One of the big benefits of lead scoring is the ability to identify the best Marketing Qualified Leads (MQL) based on lead score. Even though scoring is turned on, it may not be sending MQL to Sales right away.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 9, 2011
    [B2B] Make Your CFO a Social Media Fan
    B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community. FOUND the ROI of Social Media for B2B Marketers! Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 15, 2011
    [B2B] This is the week that was: When social media put its brakes on
    Research paper of the week: With budgets being cut and organisations wanting more from their marketing departments, the pressure is really on for B2B marketers to win over the businesses buyers of this world. This week Marketo released its B2B benchmark report – examining the top challenges for B2B marketers as well as the best practices to overcome them… a lot of text to get through but well worth it.
  • ANNUITAS  |  THURSDAY, JANUARY 28, 2016
    [B2B] Heads Up Sales…Change Is Coming
    Here are a few changes that B2B sales professionals need to make to be more successful: There is No Longer a “Sales Process”. However, many sales people I speak to are still in the dark (or unwilling) when it comes to acknowledging the new world of the B2B buyer. This is a new core competency of the new B2B sales rep and those that adapt will win much more than they will lose.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 29, 2015
    [B2B] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]
    I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Account-Based Marketing, because of technology, is steadily advancing from the B2B big dollar, small prospect list marketplace, into mid-market B2B sales arena.
  • THE CONTENT FACTOR  |  THURSDAY, DECEMBER 9, 2010
    [B2B] Love Your Vendors, Get Tough with Your Clients
    Business to Business (B2B I recently heard this advice from an experienced business consultant: instead of loving your clients and being tough on your vendors, it's time to love your vendors and get tough on your clients. His rule-of-thumb is contrary to conventional wisdom ; I was intrigued and asked him to elaborate. read more.
  • MODERN MARKETING  |  THURSDAY, DECEMBER 8, 2011
    [B2B] Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.
    It doesn’t appear that Twitter brand pages are open to everyone yet, but they are starting the program with a mix of B2C and B2B brands including American Express, Best Buy, Dell, Intel, Subway, H-P, to name a few. Twitter is a must-use channel for many B2B marketers. According to a study by BtoB magazine , it ranks behind LinkedIn and Facebook as a favorite social media channel, with 67% of b2b marketers using the platform.
  • EMAGINE B2B BLOG  |  TUESDAY, NOVEMBER 20, 2012
    [B2B] 5 Tips to Better Website Conversion Rates: Part One
    For most B2B websites a “conversion” typically is measured by a visitor filling out a form, providing you with their personal information for sales or marketing follow up. The post 5 Tips to Better Website Conversion Rates: Part One appeared first on B2B Web Strategy. No amount of increased website traffic will fill your lead pipeline if you make it difficult for your visitors to ‘convert’ on your website.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 19, 2014
    [B2B] The Content Marketing Word Of The Year?
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. appeared first on B2B Marketing Insider. Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.” ” After 2013’s word of the year selfie , the 2014 word of the year is vape. The word is short for vaporize and also comes in verb form (vaping).
  • EMEDIA  |  FRIDAY, JULY 7, 2017
    [B2B] How Account-Based Marketing Metrics Are Like B2C Metrics
    B2B marketers have a lot on their plate. Moving B2B towards customer-centric KPIs will require a shift in how we define ‘customer.’ In B2B markets, relationships are more complicated, as the line between selling human-to-human (H2H) and B2B is blurred. Whether B2C or B2B, the sale is closed between people based on human perceptions of needs and benefits. How would B2B marketing change, if at all, with a focus on customer/account metrics?
  • OPENTOPIC  |  THURSDAY, JUNE 30, 2016
    [B2B] Sales Enablement and the New Content Marketing ROI
    Opentopic blog >> brainshark.com This post is an excerpt from Demand Gen Report’s B2B Marketing and Sales Teams Converge with Sales Enablement Technology report. It’s no secret that B2B marketing organizations sometimes struggle to prove return on investment (ROI). In fact, Content Marketing Institute reports that more than half of B2B.
  • BULLDOG SOLUTIONS  |  THURSDAY, JANUARY 26, 2017
    [B2B] 2016’s Must-Read List for B2B Marketers
    According to Forrester, advocacy has never been more important in the success of B2B companies. Word-of-mouth, now amplified by review sites and social media, has made advocacy a necessary component of successful B2C and B2B marketing. Predictive intelligence is one of the shiniest new objects in B2B marketing. Successful marketers are well-rounded. But staying informed about so many digital disciplines is challenging.
  • BIZIBLE  |  FRIDAY, JULY 15, 2016
    [B2B] All 11 Marketing Attribution Models, Explained
    Google Analytics) in a B2B setting, the time between first touch and the conversion can be longer than the common 30 to 90 day expiration on the tracking cookie. In a long B2B customer journey, there is a lot more to marketing than just the lead conversion and giving 100% of the total credit to just the lead conversion oversimplifies marketing’s role in the customer journey.
  • SCRIBBLELIVE  |  WEDNESDAY, NOVEMBER 4, 2015
    [B2B] NEW REPORT: How Marketers and Creative Teams Can Collaborate Better
    Only 30% of B2B marketers think their content programs are effective–down from 38% last year, according to another great survey (the 2016 B2B Content Marketing Report by MarketingProfs and the Content Marketing Institute). Producing good content can be hard. That’s why we’re really excited to be sharing new survey research about how marketers and their creative teams can work better together. We did this study because we want to help marketers find better ways to stand out.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 2, 2013
    [B2B] Building Content Marketing Strategy – 10 Steps
    Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. B2B customers today use an average of 7.6 Social media can be used to turn a B2B transaction into a P2P relationship. The post Building Content Marketing Strategy – 10 Steps appeared first on B2B Marketing Insider. By Gerardo Dada. As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 2, 2013
    [B2B] The Art of Storytelling [Video]
    ” The post The Art of Storytelling [Video] appeared first on B2B Marketing Insider. “Through the ages, technology and media…has dramatically influenced the way we communicate and tell stories.” ” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [B2B] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    2) B2B Inbound. With a focus on B2B marketing, this blog will be great if you fall into the B2B niche, and are trying to learn more about inbound marketing strategies and tactics that apply specifically to you. Posts You Might Like to Read: 3 Ways to Develop B2B Thought Leadership. B2B Inbound Marketing Tips and Tools: Landing Page Best Practices. Posts You Might Like to Read: How Well Is Your 2013 B2B Marketing Budget Aligned?
  • ANYTHING GOES MARKETING  |  WEDNESDAY, OCTOBER 11, 2006
    [B2B] Email Marketing 101: Tips and Best Practices
    Are you moving from a B2C company to B2B? For a basic overview of some of the differences between B2B and B2C email marketing, check out check out Tricia Robinson's article called " B2B vs. B2C Email Marketing ". Tags: email marketing B2B e-marketing If you're new to the world of email marketing then I have a few good resources for you!
  • OPENTOPIC  |  SATURDAY, JULY 2, 2016
    [B2B] Sales Enablement and the New Content Marketing ROI
    Opentopic blog >> opentopic.com This post is an excerpt from Demand Gen Report’s B2B Marketing and Sales Teams Converge with Sales Enablement Technology report. It’s no secret that B2B marketing organizations sometimes struggle to prove return on investment (ROI). In fact, Content Marketing Institute reports that more than half of B2B.
  • ANYTHING GOES MARKETING  |  THURSDAY, AUGUST 31, 2006
    [B2B] A little Blogtippin' for September
    If you're in B2B marketing, you should. If you're inteterested in some great insights from the B2b e-marketing area and learning more about demand generation, check out Steve Gershik's The Innovative Marketer. Tags: business blog search b2b It's time for September's Blogtipping. Yeeeeeeha!!
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [B2B] Content Marketing That Converts
    These are the tips I presented recently to a Business Marketing Association gathering of B2B Marketing professionals in my home town of Philadelphia, PA. The post Content Marketing That Converts appeared first on B2B Marketing Insider. How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 2, 2011
    [B2B] Best Content Marketing Guides, Tips and Tactics of 2010
    7 “Rs&# for B2B Marketing Content Planning by Customer Think. How Much B2B Content is Enough? by Savvy B2B Marketing. Cheryl Goldberg reports and comments on recent research identifying the types of content that IT buyers most useful as news and articles (84%) and competitive comparisons / buying guides (73%), while b2b technology marketers often sub-optimally focus on other types of content. How to Take Advantage of the New B2B Buying Behavior by Fast Company.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 20, 2012
    [B2B] Marketing Strategy: 3 Steps to find the best tactics and results
    With more than two decades in B2B sales and marketing leadership positions, most recently at a Fortune 500 telecommunications company, Humphrey is an expert at navigating B2B’s ever-changing marketing landscape. B2B Social Media: Gamification effort increases Web traffic 100%, employee collaboration 57%. How to make B2B marketing messages more memorable.
  • B2B MARKETING TRACTION  |  THURSDAY, MAY 20, 2010
    [B2B] Is Marketing ROI Enough?
    It’s amazing to me that very few B2B marketers track marketing ROI, let alone any other marketing performance stats. When I analyze B2B marketing results, I look at several stats. Marketing Measurement Role of the CMO analysis b2b marketing ROITweet. According the Aberdeen Group , 78% of best practice companies track and measure their marketing results, compared to just 42% of companies that perform at industry average and 37% of companies defined as laggards.
  • THE POINT  |  TUESDAY, AUGUST 24, 2010
    [B2B] Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best
    The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email marketing best practices with an impeccably executed creative concept. When most B2B marketers “get creative&# with email they usually rely on subject line, headline, and maybe a handful of graphic elements. Tags: B2B Marketing Graphic Design Lead Nurturing email design email marketing eloqua Marketing Automation
  • ANYTHING GOES MARKETING  |  SATURDAY, SEPTEMBER 29, 2007
    [B2B] Looking for Ideas to Generate More Leads?
    It's an interesting read and while it may be like "child's reading" for the advanced B2B marketers, it's a nice refresher, keeps you focused, and may produce some new ideas that you can implement right away. Tags: lead nurturing B2B lead generation If your company is generating enough leads already, please stop reading right there. Still here?
  • SMASHMOUTH MARKETING  |  THURSDAY, JULY 30, 2009
    [B2B] Why You Don't Date Inbound Marketers [Cartoon]
    Tags: cartoons outbound inbound marketing b2b sales2.0
  • OPENTOPIC  |  WEDNESDAY, OCTOBER 12, 2016
    [B2B] What CMOs Really Think About Account-Based Marketing
    There’s no doubt that today’s B2B CMOs are taking a growing interest in account-based marketing. Is account-based marketing (ABM) a short-term trend or a long-term strategy? Is it resource intensive or scalable? An optional component or core pillar? But what are modern CMOs considering as they attempt to implement effective ABM programs at scale? Argyle Executive Forum, a leading peer-to-peer.
  • MODERN MARKETING  |  MONDAY, DECEMBER 29, 2014
    [B2B] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
    What do you think will be the game changers for B2B marketers in the coming years? In the past six years, B2B marketers have figured out how to amass leads. It’s truly an exciting time to be a marketer and we believe the best in B2B marketing technology innovation is yet to come. Editor's Note: Today's post comes courtesy of Jeff Ogden, President of Find New Customers.
  • VIDYARD  |  TUESDAY, FEBRUARY 7, 2017
    [B2B] Sales and Marketing Must Join Forces or Get Left Behind
    B2B Buyers Mandate a New Charter for Marketing and Sales. Get the Forrester report B2B Buyers Mandate A New Charter For Marketing And Sales. How often does your marketing team sit in on sales calls? Or vice-versa, how much feedback does your sales team pass over to marketing about lead quality? The sad fact is, most of the time marketing and sales don’t talk as much as they should. But why?
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2014
    [B2B] Millennial “hipsters” and boomer “hippies” – both socially engaged
    Agile Marketing B2B Marketing Content Marketing Internet Marketing Baby Boomers Brand Trust Millennials Socially Engaged It is irrefutable that the 75 million Baby Boomers brought about lasting social and cultural changes when they were younger, with their counter culture activism for human rights, self-expressive cravings, and other social conscious initiatives–especially during their anti-Vietnam rebellious protests in the late 1960’s and early 1970’s.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 13, 2013
    [B2B] Dearest Null: Why Don’t You Like Us?
    B2B Marketing Content Marketing Copywriting Internet Marketing Local Marketing Business E-mail Electronic mailing list email marketing marketing Newsletter How do you encourage someone to open your email newsletter and then click through to your website? You need to be smart about engaging your audience and understanding what makes them click. Here are 10 email marketing tips from one who receives your newsletter. Every Monday morning, I’m Null.
  • KEO MARKETING  |  THURSDAY, NOVEMBER 17, 2016
    [B2B] KEO Marketing Chosen as a Top Web Designer in Phoenix
    KEO Marketing , a full-service business-to-business (B2B) marketing agency, has been chosen as one of the top web designers in Phoenix Arizona by UpCity.com, an agency that analyzes and ranks the best and most customer-centric digital marketing agencies in metropolitan areas within the United States. KEO Marketing is a leading business-to-business (B2B) marketing agency based in Phoenix.
  • PUREB2B  |  TUESDAY, JULY 11, 2017
    [B2B] Effective ABM Needs Effective Planning
    Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world. Based on a survey by SiriusDecisions , 24% faster revenue growth and 27% faster profit growth over a three-year period can be achieved by B2B organizations if they have a unified sales and marketing strategies. Blog ABM Account-Based Marketing B2B Sales
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 27, 2014
    [B2B] 10 Ways to Optimize Your Lead Conversion Rate
    Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. 80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. B2B Content Marketing: 100% increase in lead gen for customer service software company [MarkeingSherpa case study].
  • REACHFORCE  |  TUESDAY, NOVEMBER 18, 2014
    [B2B] Database Marketing, Going Back to Basics for the New Year, Part 2
    B2B Lead Generation B2B Marketing Ideas Database Marketing Email Marketing Lead Nurturing Marketing Tips Continuing on from Friday , here are some ideas we’ve brainstormed for activating the less attractive contacts in your marketing lists. Remember, part of our goal here is to clean out what we don’t need – people who aren’t going to buy from us or companies we don’t want to sell to or incomplete records that need a little TLC to determine.
  • REACHFORCE  |  FRIDAY, NOVEMBER 14, 2014
    [B2B] Database Marketing, Going Back to Basics for the New Year
    B2B Lead Generation B2B Marketing Ideas Database Marketing Email Marketing Lead Nurturing Marketing Tips Sales and Marketing Tips target market marketing targeted marketing We’ve identified your buyers , we know how to message to them and we have a lot of names/contacts in our marketing house list, organized by target market and target persona relevancy. Now we have to figure out how to best tag this list so we can do some analysis on what we’re working with.
  • CHRIS KOCH  |  FRIDAY, AUGUST 7, 2009
    [B2B] Why your marketing to CIOs may be irrelevant—and what to do about it
    Tags: Customer Relationships B2B B2B marketing CIOs role-based marketing Segmentation
  • ANNUITAS  |  TUESDAY, JUNE 7, 2016
    [B2B] Marketing Enablement – It’s Worth It
    How many B2B marketers are self-taught? Coincidentally, less than eight percent of marketers rated themselves as very effective in executing demand generation strategy according to the ANNUITAS 2015 B2B Enterprise Demand Generation Study. Most of us. In fact, the majority of marketers (85% according to SiriusDecisions ) are self-taught.
  • HIVE9  |  TUESDAY, MARCH 7, 2017
    [B2B] ABM Best Practices According to Research
    For a lot of B2B businesses, account-based marketing represents an effective way to target and win the customers that are most valuable to you. 84% of the businesses that do account-based marketing and measure how well it works cite a higher ROI from ABM than from the other types of marketing conducted. Hive9 ABM Best Practices
  • SMASHMOUTH MARKETING  |  TUESDAY, JULY 28, 2009
    [B2B] Inbound & Outbound Marketing Mix - Poll Results
    Tags: nurturing socialmedia marketing appointments twitter b2b sales poll demand linkedin SEO cold calls inside sales sales2.0
  • SMASHMOUTH MARKETING  |  MONDAY, JULY 6, 2009
    [B2B] Inbound & Outbound Marketing - What is Your Mix?
    Tags: nurturing socialmedia marketing appointments twitter b2b sales poll demand linkedin SEO cold calls inside sales sales2.0
  • EARNEST ABOUT B2B  |  TUESDAY, MARCH 31, 2015
    [B2B] Employee engagement using iBeacons: The Misys case study
    As proof, we wanted to share with you a case study of how we used proximity marketing – and specifically iBeacons in a B2B context for Misys, a leading provider of financial software, globally. If you want to learn more about iBeacons in B2B, please also check out: > iBeacon: the Future of Content Marketing? Who said innovation was the sole domain of B2C marketers?
  • ANNUITAS  |  TUESDAY, AUGUST 23, 2016
    [B2B] Use Marketing Automation The Right Way
    I will spare the statistics that prove the buying process in B2B has drastically changed and if you are one of those who still refuse to accept and recognize that, I respectfully urge you to find a new profession. However, what I do find is the lack of change in response within most B2B organizations. Several days ago, Mitch Joel, who is the President of Mirum, wrote a compelling piece on the misuse of marketing automation.
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