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  • REACHFORCE  |  WEDNESDAY, JULY 11, 2012
    [B2B] Another Reason You Should Be Thinking About Pinterest
    B2B Lead Generation Online Marketing Pinterest Search Marketin TrafficWhile poking around the Eloqua blog this morning I found the following post: Not on Pinterest? This Chart May Change Your Mind. The chart is below, and if you’re like me the numbers will probably get your attention.
  • REACHFORCE  |  WEDNESDAY, JULY 11, 2012
    [B2B] Another Reason You Should Be Thinking About Pinterest
    B2B Lead Generation Online Marketing Pinterest Search Marketin TrafficWhile poking around the Eloqua blog this morning I found the following post: Not on Pinterest? This Chart May Change Your Mind. The chart is below, and if you’re like me the numbers will probably get your attention.
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 8, 2009
    [B2B] Less is More when you Pitch
    Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again.
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 25, 2009
    [B2B] Which Way Will You Go With Your Marketing?
    Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again.
  • PAUL GILLIN  |  WEDNESDAY, DECEMBER 15, 2010
    [B2B] Eloqua’s Innovative Blog Tree
    B2B Facebook blogging innovation viral_marketing eloqua infographicBig graphics are a recent trend and a great way to attract attention. People love to share images that creatively display information in formats that make data easier to visualize. Wikibon.org did this to great effect this summer, presenting data storage growth in terms of iPads stacked on the playing field at Wembley Stadium. According to founder Dave Vellante, the graphic hit Digg.com and traffic exploded.
  • SALES LEAD INSIGHTS  |  MONDAY, DECEMBER 6, 2010
    [B2B] 2010’s 50 Most Influential People in Sales Lead Management: Winners announced
    B2B sales leads News Sales lead managementThe Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2010. James W. Obermayer, CEO and executive director of the Sales Lead Management Association said, "The winning 50 men and women are creators of wealth and the voters have recognized their contributions in this increasingly important field of managing sales leads."
  • THE POINT  |  THURSDAY, AUGUST 19, 2010
    [B2B] Banner Ads I Like: Adobe
    Tags: B2B Marketing Banner Ads Interactive Design Online Advertising Online media Adobe banner ads banner design interactive design online advertising
  • ANYTHING GOES MARKETING  |  SUNDAY, SEPTEMBER 13, 2009
    [B2B] Email Marketing Metrics You Should be Tracking
    The goal of this post is not to criticize the great work by the MarketingSherpa folks but rather to provide feedback and start a discussion on the types of benchmarks that should be included in future reports – especially when we’re talking about b2b marketing. It would be very useful to B2B marketers to have benchmarks to track if their automated campaigns are trending upwards or downwards year after year.
  • ANYTHING GOES MARKETING  |  MONDAY, MAY 14, 2007
    [B2B] Don't Use "Click Here" in Emails", Use This Instead.
    Tags: email marketing B2B B2C
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 9, 2008
    [B2B] Is your Company Being Blogged About?
    B2B B2C social media blogging Web 2.0.Last week I mentioned how you can track your company's brand on twitter. Incidentally I did predict Obama winning the election and also the Dolphins beating the Seahawks today so I'm on a roll! This week I found a new site that you can use to compare how you're company is doing on the blogosphere versus your competition. The tools is called www.trendpedia.com.
  • ANYTHING GOES MARKETING  |  WEDNESDAY, JANUARY 21, 2009
    [B2B] Email Marketing Gone Wrong - It's not the 1990s Anymore
    Email clients like Hotmail or Outlook (B2B and B2C recipients) will automatically block images. I would have gladly updated my profile to get the coupon or to have downloaded some relevant information (if we're looking for a B2B example). Tags: email marketing B2B B2C I've just got off the treadmill and getting ready to turn in and received an email from a Canada's largest retail drug store - Shoppers Drug Mart or "Shoppers" for short.
  • SALES LEAD INSIGHTS  |  THURSDAY, MARCH 5, 2009
    [B2B] Benchmarking shows B-to-B marketing budgets have been cut by roughly 44 percent, but spending on pipeline acceleration programs has doubled
    Tags: B2B marketing
  • SALES LEAD INSIGHTS  |  THURSDAY, MARCH 5, 2009
    [B2B] Benchmarking shows B-to-B marketing budgets have been cut by roughly 44 percent, but spending on pipeline acceleration programs has doubled
    Tags: B2B marketing
  • SALES ENGINE  |  WEDNESDAY, APRIL 20, 2016
    [B2B] Are you using the wrong lead-gen model?
    It’s time to face some hard truths about B2B sales. The B2B sales process has changed. But as many B2B companies have discovered, a solid and consistent content strategy make the difference between hitting your growth projections and not. People don't answer their phones the way they used to—some 85 percent of phone calls go to voice mail never to be returned. People can filter through their email and decide who they're going to listen to.
  • MODERN MARKETING  |  WEDNESDAY, AUGUST 17, 2016
    [B2B] How to Orchestrate and Personalize the Entire Customer Experience
    Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C. As Forrester puts it "it’s the age of the customer, and transforming the customer experience (Cx) is one of five critical market imperatives that companies need to shift toward customer obsession." " Yet there is an undeniable dichotomy when it comes to marketers and CX.
  • OPENTOPIC  |  FRIDAY, APRIL 1, 2016
    [B2B] Infographic of the week: Digital marketing
    Digital is an all-encompassing and often frustrating word in B2B. Opentopic blog >> b2bmarketing.net We’re delving into the often hectic and invariably unpredictable world of digital marketing in our newest ‘infographic of the week’, courtesy of MDG Advertising (full infographic below). I’m sure marketers are sick of hearing how they need to be adapting and innovating in preparation for the. Marketing ROI undefined
  • ANNUITAS  |  THURSDAY, MAY 9, 2013
    [B2B] A Re-Cap of SiriusDecisions Summit Day One in Less than 335 Words
    Blog B2B Marketing content marketing Demand Generation SiriusDecisions Yesterday kicked off day one of the SiriusDecisions Summit here in San Diego.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 17, 2015
    [B2B] 4 Tricks To Master The Magic Of Modern Lead Generation
    Many B2B marketers jump ahead with lead generation programs without a clear understanding of the goals and motivations of their buyer personas. This article originally appeared on The Artillery B2B Marketing Blog. The post 4 Tricks To Master The Magic Of Modern Lead Generation appeared first on B2B Marketing Insider. Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? If it’s the latter, here’s how.
  • ACT-ON  |  MONDAY, DECEMBER 12, 2016
    [B2B] Act-On’s a Leader in the Forrester Wave™ and What That Means to You
    Well, we all know that B2B marketers are more sophisticated than ever. If you read my post from last week , I mention that sometimes a vendor will say they are a B2B platform, but are really offering B2C solutions. Well, Forrester evaluates all the vendors from the lens of a B2B marketer (and to some extent those B2C marketers that operate like B2B marketers, and have that kind of long lead nurturing and lead scoring outlook). B2B marketers as a market.
  • HUBSPOT  |  FRIDAY, NOVEMBER 27, 2015
    [B2B] How to Generate More Leads With Content Marketing [Free Online Course]
    According to research , 93% of B2B marketers use content marketing, but only 42% are actually effective at it. Why such a big gap? As with most things, it comes down to a lack of education on what actually works and how to plan and execute on your campaign in the most effective way. HubSpot recently teamed up with online learning platform Dot Native to create a master class in lead generation.
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [B2B] "The state of Inbound" - HubSpot Inbound 2014, Wednesday 17th Sepember
    B2B Brand Strategy Inbound2014 Wedneday morning''s keynote was preceded by 2 surprises (to me, at least). The first was an energy-packed performance by art-house (content aficionado) rockers OkGo, the second was a mini-keynote by David Meerman-Scott. DMS gave the conference an overview on Inbound marketing and recognised the key barrier to success as "Fear". Fear of bucking trends and fear of doing something different. The only way to face those fears is straight on.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 2, 2009
    [B2B] The Top 3 Priorities for 2010 Marketing Budgets
    Virtually every b2b buying decision involves some level of research on the web. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.).
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 8, 2011
    [B2B] #NewNewTwitter: A New Opportunity for Marketers
    As a marketer, and particularly if you are a B2B marketer or focused on a niche market, here is why I believe you should care about the #NewNewTwitter (as it is being called today on Twitter) individuals are using: 1. Twitter announced a new interface, rolling out over the next few weeks, this morning. You can preview the interface and the new features at fly.twitter.com. Compared to this change, the previous change to New Twitter (the current interface) was minor.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 11, 2013
    [B2B] Marketing Analytics: 3 steps to help Sales and Marketing improve productivity
    Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop. B2B Marketing: 7 tactics for implementing marketing automation from a fellow brand-side marketer. Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. It’s no wonder the highest priority for 66% is to do a better job of acting on data to improve marketing performance.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JANUARY 29, 2010
    [B2B] Top 20 CRM Blogs of 2009
    B2B Lead Generation Blog – Brian Carroll. Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. I'm honored to have been included on the list. As I read over the list of blogs, I discovered some new ones worth reading along with a number of bloggers I already follow. Here's a partial list of the CRM blogs on their list: PGreenblog and CRM: The Conversation – Paul Greenberg. Beagle Consulting Blog – Denis Pombriant.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JANUARY 29, 2010
    [B2B] LinkedIn for lead generation - Are You the Missing Link?
    Also, if you're interested in connecting on lead generation topics and use LinkedIn, consider joining me and the 4,200 members of the LinkedIn B2B Lead Generation Roundtable Group It takes time and commitment, but LinkedIn has become ideal venue to nurture relationships and generate new leads, especially for sales people involved in a complex sale. On that topic, I wrote an guest article for MarketingProfs, titled " 10 Tips for Using LinkedIn to Generate Leads."
  • ANNUITAS  |  TUESDAY, JULY 7, 2015
    [B2B] You Can’t Get Here From There
    The buyer’s journey is a lot like that, and modern B2B enterprise marketers need to add “explorer” to their job description as a result. The number of people involved in a purchase for B2B has been expanding in recent years (5.4 Remember the days when a road trip involved an honest-to-goodness map? There was perhaps a bit more adventure in hitting the open road when your navigating skills were put to the test, as opposed to your network coverage.
  • MODERN MARKETING  |  THURSDAY, JANUARY 28, 2016
    [B2B] 8 Steps to Guarantee Marketing Automation Success
    • Approximately 11 times more B2B organizations are now using marketing automation compared to those in 2011 (SiriusDecisions). • In the B2B environment, 69% have used marketing automation for customer acquisition while 50% have used it for customer retention (ACT-ON and Gleanster Research). EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond.
  • THE CONTENT FACTOR  |  THURSDAY, FEBRUARY 25, 2010
    [B2B] Social Media: It Has To Have Strategy
    Tags: Business to Business (B2B) Content Strategy
  • THE POINT  |  WEDNESDAY, SEPTEMBER 23, 2009
    [B2B] Common Email Mistake to Avoid
    Tags: B2B Marketing email marketing lead generation email design techtarget
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [B2B] 29 Charts & Stats on What Matters Most to Marketers Right Now
    10) Both B2B and B2C companies are most focused on projects relating to blogging, growing SEO, and distributing/amplifying content. 14) Half of marketers across B2B, B2C, and nonprofit sectors rank inbound as their primary lead source, exceeding the average of all other channels combined. 21) 74% of B2B companies enjoy the same or increased budget this year. The best marketers I know are curious. They''re curious about the latest social media update.
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [B2B] Big Bang Marketing is Out – Agile is In
    Burton made some great points in the interview, including the fact that he believes the big B2B marketing trends going forward are the use of video, analytics, and process automation. So how does an agile approach apply to the world of B2B marketing? I got the idea for a blog post from an uberflip.com interview with Jeremy Burton, chief marketing officer of EMC.
  • THE B2B RESEARCH BLOG  |  THURSDAY, SEPTEMBER 11, 2014
    [B2B] Does Big Data mean market research is dead?
    appeared first on Circle Research - B2B market research company. When Big Data finally becomes a reality, does that mean market research will become surplus to requirements? Will surveys, focus groups and interviews become relics of a bygone age? Some would say so. They argue that we already have the answers to most questions at our fingertips. They’re sitting in our servers and on the web. All we need to do is mine the data to reveal the insight.
  • THE CONTENT FACTOR  |  WEDNESDAY, FEBRUARY 17, 2010
    [B2B] Your Marketing Content is Not a Commodity
    Tags: Business to Business (B2B) Content Marketing
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 14, 2012
    [B2B] CRM Retargeting: The Shiny New Advertising Tactic?
    CRM Retargeting Applications for B2B Marketing The possibilities are nearly endless. In B2B, many of these contacts may not read the industry and trade publications you are advertising in, CRM retargeting lets you get in front of them. What if banner ads could become as targeted and relevant as emails? One of the emerging trends in online advertising promises to make this possible.
  • MODERN MARKETING  |  MONDAY, OCTOBER 26, 2015
    [B2B] Marketers Need to Focus on Prospects' Behaviors, Not Demographics
    According to Avinash Kaushik , Digital Marketing Evangelist at Google, who spoke at the MarketingProfs B2B Forum, behavior is the most important thing to focus on. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent.
  • LATTICE  |  WEDNESDAY, MAY 4, 2016
    [B2B] Intent Data for Account-Based Marketing: Diamond in the Rough or Just Plain Pixie Dust?
    Intent data has recently attracted the B2B marketing spotlight for the simple reason that technology makes more of it available than ever before. Intent data provides an indicator of a company’s willingness to engage with you. The stronger the signal, the more likely they are to respond to your outreach. Why is that? Because intent data shows which companies are actively interested in a particular topic or solving a particular problem.
  • HUBSPOT  |  THURSDAY, MAY 23, 2013
    [B2B] Where Do Marketers Get Customers? [Data]
    I broke down survey responses about customer generation through the lense of simple demographic information -- B2B versus B2C, industry, company size, and company location. Conversely, B2B companies find a lot more customers through LinkedIn than B2C companies (53% vs. 22%). Notable Findings: B2B has a higher cost per customer than B2C and B2B2C. Notable Findings: B2B2C has a higher sales conversion rate than B2B or B2C.
  • SALESFUSION  |  WEDNESDAY, MARCH 9, 2016
    [B2B] No Lead Left Behind – Prioritizing Your Leads with Lead Management
    Lead management uses a lead scoring system that allows B2B marketers to measure the prospect’s level of interest by their actions taken and sets a threshold for leads to be passed over to sales. While too many leads certainly isn’t a bad problem to have, it can be a problem for companies nonetheless.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 10, 2010
    [B2B] Push vs. Pull: Social Media and the Case for Marketing Optimism
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 10, 2010 Subscribe Social Media and the Case for Marketing Optimism Share Recently, I have read and participated in many conversations on the new optimism spreading through B2B Marketing organizations. Augmented Reality For B2B Marketing in 2011?"
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [B2B] With Social Media Networks Constantly Changing, How Can You Keep Up?
    That said, “there is little actual research available as to what social media strategies are effective, especially if you’re doing B2B,” Levanto says. “It’s For B2B I’ve found Twitter and LinkedIn groups are much more effective and worth the time,” says Amico. DeMaria agrees: “LinkedIn is great from a B2B perspective. If B2B marketers are seeing success on LinkedIn, maybe other B2B marketers should follow suit.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 12, 2012
    [B2B] 24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
    “Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total.
  • DIGITAL B2B MARKETING  |  THURSDAY, FEBRUARY 14, 2013
    [B2B] Marketers: Show Your Love
    There is a disturbing trend in both consumer and B2B marketing: Marketers do not love the people they are marketing to. In turn, consumers and B2B buyers have come to dislike marketing. Behind closed doors, many marketers don’t like or even respect them. They see email, direct mail, promoted Tweets, Facebook ads, banners and TV ads clamoring for their attention and cluttering their lives without adding any value. When you look at what passes for marketing, it is no wonder.
  • ANNUITAS  |  TUESDAY, NOVEMBER 11, 2014
    [B2B] B2BCamp and the Evolution of the “Unconference”
    As the need for skilled B2B demand generation workers continues to grow, so does the proliferation of conferences geared to demand generation enthusiasts looking for that additional edge in the battle against outdated, tactical marketing methods. Relaxed, collaborative and witty, B2BCamp seeks to deliver a new participant-led experience that actually empowers local B2B sales and marketing communities to have a say in what it will become.
  • B2B SEO  |  THURSDAY, AUGUST 19, 2010
    [B2B] The Benefits, Limitations, And Risks Of Shared Platforms
    There are a number of shared platforms for B2B marketers that promise increased traffic and search visibility for their members. Tags: B2B SEO B2B social media Before you subscribe to a shared platform, be sure you understand whether it will really help you and how to best use it to drive increased visibility in the search results. This article looks at [.].
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 12, 2012
    [B2B] The CMO Guide to Inbound Marketing [Infographic]
    Embed The CMO Guide to Inbound Marketing Infographic on your web site: The CMO Guide to Inbound Marketing [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller The primary job of the CMO is to position a company for success and to drive revenue. But the trends of information abundance and attention scarcity mean that the tried-and-true ways of accomplishing these goals don’t work as well anymore.
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 25, 2010
    [B2B] The Ultimate Social Media Information Destination: Social Media Informer Launches
    SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. Tags: Social Media Marketing b2b marketing zone browse my stuff leading social media bloggers social media hub social media informer social media news
  • ANYTHING GOES MARKETING  |  SATURDAY, SEPTEMBER 9, 2006
    [B2B] Email or e-mail: Who cares? I do!
    Here is an article that I've come across on email deliverability from B2B Online called : How can I optimize deliverability as anti-spam solutions become the norm? Tags: email marketing B2B This is a quick post to indicate how stupid that it is that we can't standardize what we call email. I see email and e-mail and my one wish for today is that we standardize this finally.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 16, 2011
    [B2B] Best LinkedIn Guides, Tips and Tactics of 2010
    LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 21, 2016
    [B2B] Top Sales Tools of 2016: InsideView Named as Top Tool in “Lead and Database Management”
    For the fourth year in a row, Smart Selling Tools has put together a guide of the must-have sales tools for B2B organizations. This year we’re thrilled to have made the list! The Top Sales Tools of the Year guide makes it easy to navigate the overwhelming space of sales tools by recommending a few hand-selected companies in a […].
  • EARNEST ABOUT B2B  |  MONDAY, SEPTEMBER 16, 2013
    [B2B] This is the week that was: DJ Marketing
    A reaction to a recent blog post on the death of email marketing in B2B, this week we argued in our blog post that no channel is useless as long as the message and creative are right for the audience at that time. B2B B2B marketing B2B Statistics Behavioural economics B2B search buyer personas infographic marketing channels SEo It’s been an exciting week here at Earnest.
  • THE CONTENT FACTOR  |  FRIDAY, FEBRUARY 19, 2010
    [B2B] Social Media Automation: How to Drown the Seeds of Leads
    Tags: Business to Business (B2B) Lead Generation
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 30, 2012
    [B2B] 9 Tips for Content Marketing in an ADD World
    How can B2B content marketers, who are often marketing complex products and need to share a meaningful level of detail, be effective in this environment? Distraction is constant in our technology and communication-fueled lives. Email alerts, Facebook replies, tweets , Google’s red box, … Everything around us is competing for our attention. We may not have ADD, but we definitely act like it.
  • SMASHMOUTH MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [B2B] Fantasy Football Builds Stronger Inside Sales Teams
    We read Fantasy blogs; we also read B2B sales and marketing blogs. My good buddy and best man, Dave, has been commissioner of the same Fantasy Football league for over 12 years and a few years ago asked if I was interested in taking one of the empty slots. My obsessive-compulsive, statistically driven, multi-scenario-challenged gaming mind was intrigued. Could I possibly put together a team that could beat other experienced teams week in and week out?
  • MODERN MARKETING  |  WEDNESDAY, NOVEMBER 18, 2015
    [B2B] Oracle Marketing Cloud Launch: Align Sales and Marketing and Create Consistent Cross-Channel.
    While the Oracle Marketing Cloud provides the industry’s most sophisticated solution to score and nurture leads for B2B organizations, it also has featured tools that help salespeople better understand the profile of their individual contacts and engage them with relevant content. In fact, B2B organizations that have done more progressive profiling have seen as much as a 7.5%
  • THE POINT  |  THURSDAY, JUNE 24, 2010
    [B2B] Factoids: How to Tweet Multiple Times About the Same Offer
    Tags: B2B Marketing Content marketing Demand Generation Landing Pages Social Media landing page design twitter white paper promotion
  • ANNUITAS  |  THURSDAY, JULY 23, 2015
    [B2B] Are All Benchmarks The Same?
    That is why ANNUITAS launched our own annual Enterprise B2B Demand Generation Study in 2014. Please help us complete our 2015 B2B Enterprise Demand Generation Survey by taking it today. In life we don’t like to compare ourselves to others too much (at least we try not to) and we avoid FOMO (fear of missing out) via Facebook on a personal level.
  • SALES LEAD INSIGHTS  |  TUESDAY, APRIL 27, 2010
    [B2B] Revamping Your Website? Questions to Ask and The Answers You Need
    Tags: B2B web design
  • THE CONTENT FACTOR  |  WEDNESDAY, DECEMBER 30, 2009
    [B2B] Great Web Content Raises the Hairs a Bit
    Tags: web copy writing ten hallmarks of great web content business to business (B2B) content marketing
  • SMASHMOUTH MARKETING  |  TUESDAY, SEPTEMBER 15, 2009
    [B2B] CMO Club Demand Gen Roundtable
    Tags: podcasts thought leader interviews b2b marketing social media marketing demand gen
  • ANYTHING GOES MARKETING  |  THURSDAY, AUGUST 24, 2006
    [B2B] Don't try to sell before a person is ready to buy
    Whether you have some products on e-Bay , your own e-commerce site or a B2B business with real sales people, it's much easier to sell when your prospect says "where do I sign" or clicks the checkout button. I read a few articles that have clearly demonstrated this concept for B2B purchases. Technorati tags: Brian Carroll , Marketing Sherpa , home page , e-marketing , sales process , B2B. Tags: business blog B2B lead generation Sales process Marketing Sherpa
  • ANYTHING GOES MARKETING  |  WEDNESDAY, NOVEMBER 15, 2006
    [B2B] Improve Your Email Copy, Improve Your Conversion Rate
    For timing of B2B emails, he recommends sending them between 10-2 EST and weekends for B2B emails. Tags: email marketing B2B B2C If you're a typical online marketer, you're extremely busy, had way too much caffeine and have two many tasks that were due yesterday. When it comes to preparing an email to promote an upcoming event, all you can think about is the date of the event that is looming and your eager boss that has not seen the invite go out yet.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, APRIL 3, 2013
    [B2B] 5 Ways to Guarantee Customer Loyalty and Retention
    Not all of us sell something as essential as coffee, and customer loyalty programs tend to be more popular with B2C brands than with B2B brands. customer intelligence Relationship Management B2B Coffee Crm System Custo Customer Base Customer Feedback Customer Intelligence Customer Interaction Customer Loyalty Programs Customer Retention email Leverage Loyalty Program Magic Solution Mistake Paying Attention Priority Rewards Plan Spreadsheets Starbucks
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JUNE 19, 2012
    [B2B] How Social Media Helps You Target High Converting Customers
    Your B2B sales team will spend 60% less time on calls that have zero chance of converting. Prospecting Social CRM Arenas b2b sales Best Interest Clientele Contact List Culling Decision Maker Fantastic Place Fortune 500 Companies Gold Mine Goldmine Insights Large Corporations Nugget Profiles Purchasing Manager Search Suggestion Social Networks Substantial Budgets Target Group Vp Zero ChanceSocial media is a goldmine of information about potential customers.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 14, 2013
    [B2B] Big Data For Marketing? It’s All About The Questions
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. It’s All About The Questions appeared first on B2B Marketing Insider. Looking into a heavy topic today: Big Data for Marketing. “Heavy” because it’s sorta philosophical. I think Big Data for Marketing is more about the questions than the answers. More about the insights than the technology.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 16, 2011
    [B2B] How to Optimize your Paid Search with Social Media
    Social Media – is it really mainstream in B2B Marketing? We used to learn about who our audience was by putting cookies on our website and waiting for traffic to come so we could learn more about our visitors. For example, before people visited our site, perhaps they visited espn.com. So we potentially have a large sports audience as a segment of our brand, right? The search process has become broken because the data landscape has become more fragmented and complex.
  • NUSPARK  |  SATURDAY, NOVEMBER 27, 2010
    [B2B] An Introduction to Lead Scoring
    Lead Scoring for B2B companies can be a very valuable method to ensure that sales people in your organization are spending time with quality sales-ready leads. As potential buyers navigate through their own personal purchase funnels, their level of engagement typically increases as they get closer to their first contact with your sales people.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 16, 2016
    [B2B] 5 Brands with Highly Successful Instagram Marketing Strategies—2016 Edition
    Three years after Instagram broke into the social media scene, TrackMaven released its first Fortune 500 Instagram report, which was designed to “[examine] the Fortune 500’s usage and application of the social network with the highest average engagement levels for both B2B and B2C brands: Instagram.” B2B brands see 20 times more engagement on Instagram than on LinkedIn.
  • MODERN MARKETING  |  TUESDAY, DECEMBER 22, 2015
    [B2B] Should the CMO Oversee the Whole Customer Experience?
    Make no mistake about it, Customer Experience Management is a major pillar in many B2C and B2B organizations’ efforts to engage and retain customers. The opening of the Executive Summary from the aptly-titled research report Should the Chief Marketing Officer Oversee the Whole Customer Experience?
  • BIZNOLOGY  |  WEDNESDAY, MARCH 18, 2015
    [B2B] Segmenting your content marketing
    B2B marketers need this, but so do B2C marketers that sell high consideration items with long sales cycles. My webinar yesterday was about how to make your content different from your competitors. Maybe you’ve jumped on the Content Marketing bandwagon, but are finding it rather crowded. If everyone just pumps out more and more content, how will audiences have time to read it all? But if you can’t win on volume, what do you do instead?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JUNE 24, 2012
    [B2B] Lead Generation: How 64% of marketers starve Sales of opportunity
    In contacting even qualified leads for hundreds of leading B2B organizations over the years, I have found that only 5 to 40% are ready to buy right now. Related Resources: Marketing Research in Action: 65% of B2B marketers are not nurturing. Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop. Tweet Let’s say you’re dining out, and you order chicken pad thai.
  • MARKETING ACTION  |  TUESDAY, MARCH 17, 2015
    [B2B] Top 10 Takeaways from the “Rethinking the Role of Marketing” Report as Tweetable Stats
    There’s a problem in the way B2B companies engage customers today. Gleanster and Act-On surveyed 750 mid-size B2B companies to learn why the most successful organizations are taking a holistic approach to the customer engagement. 8 out of 10 average #B2B firms generate 60% of revenue from new customers #B2BMarketers #RethinkMarketing. The average #B2B marketer estimates just 68% of customers are satisfied & ~30% of revenue comes from existing customers #MarketingFail.
  • KEO MARKETING  |  MONDAY, JANUARY 18, 2016
    [B2B] KEO Marketing Recognized for Social Media, SEO and Web Design Excellence by the Phoenix Business Journal
    Phoenix, AZ ( [January 18, 2016 ) – KEO Marketing ( www.keomarketing.com , a leading B2B marketing agency, just received two accolades from the Phoenix Business Journal. At KEO Marketing, inbound marketing, including social media marketing and search engine optimization are critical elements of a comprehensive B2B marketing strategy. By leveraging brand-relevant social media channels, the company helps B2B clients participate in vibrant online conversations with potential buyers.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 10, 2014
    [B2B] Stop by The Open Lounge During Dreamforce
    Dreamforce B2B marketing Sales Sales And Marketing Sales Intelligence social selling Attending Dreamforce next week? If so, check out everyt […].
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 11, 2013
    [B2B] Digital Is Changing Marketing And Changing Business
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post Digital Is Changing Marketing And Changing Business appeared first on B2B Marketing Insider. Last fall I attended an “unconference” in Greece called Stream that was hosted by some truly inspired folks at WPP. It was one of the most amazing professional experiences of my career.
  • WEBBIQUITY  |  TUESDAY, MAY 15, 2012
    [B2B] Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards
    For 2012, the #Nifty50 will honor 50 men and women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter. A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 5, 2013
    [B2B] Why Do Content Marketing?
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. appeared first on B2B Marketing Insider. Why do content marketing? I get asked this question all the time. The answer of course is that you should do it because it works. The answer is that you should do it because most of your marketing is getting less effective.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 19, 2013
    [B2B] Listen. Ask. Share. It’s Time For Agile Marketing
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. It’s Time For Agile Marketing appeared first on B2B Marketing Insider. What is agile marketing? According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 13, 2014
    [B2B] Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers
    Products like Unica (now IBM ), Teradata Customer Interaction Manager, and SAS Marketing Automation were introduced before the earliest B2B marketing automation systems and B2C email products. These are advanced features for consumer marketing automation and almost unheard of in B2B systems. Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [B2B] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    I entered in my site and the next 2 top search results for “B2B Marketing. The post 22 Free Content Marketing Tools To Drive Your Content Marketing Plans appeared first on B2B Marketing Insider. One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding.
  • BIZIBLE  |  THURSDAY, JUNE 16, 2016
    [B2B] Introducing: The Bizible Partner Program for Marketing Operations Agencies
    Bizible’s B2B attribution solution is the perfect complement to this process. At Bizible, we have an established partner program for paid search agencies and today, we’re happy to announce that we’re extending our partner program to include marketing operations agencies. That means that marketing ops agencies can now receive the same great benefits as paid search agencies. Including the opportunity to: Generate new business with co-marketing opportunities.
  • FATHOM  |  WEDNESDAY, MARCH 20, 2013
    [B2B] Do Health IT Companies Need Social?
    Usually B2B companies face the question: … Continue reading → The post Do Health IT Companies Need Social? Throughout my experience at HIMSS earlier this month, I discovered that many health technology companies, including start-ups, ignored social media entirely. Or if they did participate, they didn’t spend quality time growing these accounts. appeared first on Fathom. Healthcare Industry Social Media Technology Industry health IT healthcare
  • TOMORROW PEOPLE  |  TUESDAY, FEBRUARY 5, 2013
    [B2B] 5 Things Every Good Community Manager Does
    Additionally, our average visitor-to-lead conversion rate for our B2B clients is 8%. Social media professional Sookie Shuen makes the case for community managers everywhere. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager? You know, the person that manages the whole thing?
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 11, 2013
    [B2B] 9 Internet Trends Charts You Need To See
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post 9 Internet Trends Charts You Need To See appeared first on B2B Marketing Insider. I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet.
  • GREAT B2B MARKETING  |  SUNDAY, MARCH 28, 2010
    [B2B] Full Potential Marketing
    Having been an aggressive practitioner of B2B marketing and sales for over two decades, I think I can add some perspective. Tags: B2B Marketing B2B Sales Business to Business Marketing Marketing Strategy All of us want to achieve our full potential, for both ourselves and the organizations we work for. Yet many of us don’t reach even a fraction of what we can achieve from a marketing standpoint.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 13, 2016
    [B2B] Here’s Why I’m Putting My 20+ Years of Marketing Experience to Work at InsideView
    B2B technology is advancing faster than most of us can […]. Happy New Year! I’m Joe Andrews, and I’m thrilled to become an official Insider at InsideView! One of my areas of focus as I lead our product and solution marketing will be to evolve and strengthen our Go-To-Market strategy. Why should this matter to you?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 21, 2011
    [B2B] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
    But B2B marketing automation products are largely limited to data they generate internally or import from CRM. Empathy Logic got me thinking about a topic that doesn’t get discussed much in B2B marketing automation circles: the place of marketing automation in the larger marketing system architecture.
  • WEBBIQUITY  |  SUNDAY, JUNE 2, 2013
    [B2B] Most Engaging Twitterers in Minnesota
    We’ve connected with Twitterers interested in b2b marketing, PR, web presence optimization and digital marketing topics everywhere from the U.K., One of the greatest attributes of social media is its ability to connect people with similar interests across the globe. South Africa, Israel, and Australia, to Germany, The Netherlands, Belgium , Chile, Canada and New Zealand. It’s also valuable however for making new connections in your own backyard.
  • ACT-ON  |  TUESDAY, FEBRUARY 16, 2016
    [B2B] 3 Reasons Why Your Content Isn’t Converting
    When it comes to B2B content marketing, this usually points to a very specific issue with your content strategy — a problem with your content experience , or the environment in which your content is consumed. 60-70% of B2B content sits unused. You understand the value of content. You’re consistently creating valuable content assets. You’re even measuring your efforts and running a data-driven content strategy.
  • BIZIBLE  |  THURSDAY, JULY 7, 2016
    [B2B] Why Taking A Full-Funnel Marketing Approach Is Critical
    If you’re a B2B marketer, you are more than likely familiar with the buyer funnel. While marketers know that the three stages exist, all too often B2B marketers don’t fully plan and execute their marketing to impact each of the stages. Paid media is one of the most effective ways B2B organizations can get in front of qualified audiences. In its simplest form, there is the top of the funnel (TOFU), middle of the funnel (MOFU), and the bottom of the funnel (BOFU).
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 21, 2011
    [B2B] Mobile Marketing Is A Strategy Not A Tactic
    Last week I attended the Marketing Profs B2B Marketing Forum where I saw an amazing presentation from my new friend Christina “CK&# Kerley (@CKsays). CK’s presentation from the B2B Marketing Forum utilized these additional statistics: The Apple iPad reach $5 Billion in sales in just 3 quarters. So I invite you to download her guide to The Mobile Revolution in B2B or watch the content in a video clip.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 11, 2013
    [B2B] Understanding the Search Engine Results Page: One Screenshot at a Time
    Here is a quick rundown of some of the common elements B2B marketers should be aware of in their evaluation of SEO performance. The more common rich snippets Google Webmaster Tools provides example for (see below) are not as commonly used by B2B marketers with the possible exception of the breadcrumb trail element (however B2B marketers running B2B E-commerce sites or active in event marketing should take notice).
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 19, 2014
    [B2B] More Than A Thousand Words: The Power of Visual Storytelling
    Subscribe to the B2B Marketing Insider Blog for regular updates. The post More Than A Thousand Words: The Power of Visual Storytelling appeared first on B2B Marketing Insider. It’s no surprise that the saying “A picture is worth a thousand words” was coined by one of the leading editors of the 20th century.
  • MODERN MARKETING  |  SUNDAY, JULY 17, 2011
    [B2B] [Chart] Webinars, Data Taking Off In The AppCloud
    Marketing Measurement AppCloud b2b marketing chart cloud connectors data quality data sourcing Eloqua Eloqua AppCloud online events webinarsby Egan Cheung | Tweet this The recent launch of Eloqua’s AppCloud has been met by an enthusiastic community of partners, developers, and marketers eager to get a more complete picture of their buyers profiles. We’ve been curious about what people are most enthusiastic about.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 18, 2012
    [B2B] CMOs: Shedding light on marketing performance
    Related posts: Changes in B2B Marketing — Mad Marketing TV Ep 13 Join guest host Jeff Ogden and special guest Paul. Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the “black box” effect.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 20, 2012
    [B2B] Marketing In Real-Time – The New Trading Room Floor
    He also served as CMO at Reed Business Information, the largest B2B publisher in the world. The post Marketing In Real-Time – The New Trading Room Floor appeared first on B2B Marketing Insider. By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 14, 2014
    [B2B] Insights Drive Better Customer Experience
    How important is customer experience for B2B companies? 100% It’s like customer experience by osmosis (moving from B2C to B2B). You have to remember that we are ALL consumers and just like the clamour for BYOD (bring your own device) being a by-product of the consumerization of IT, so the ever increasing customer expectations we experience as consumers naturally bleed over into the experiences we expect in a B2B context.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 6, 2014
    [B2B] Genius and LoopFuse Are Acquired; Leadsius Picks Up the Freemium Banner
    The past week has seen two acquisition announcements in the B2B marketing automation space: LoopFuse by SalesFUSION and LeadRocket/Genius by CallidusCloud , which owns LeadFormix. Since both vendors ultimately failed to survive, it might seem reasonable to conclude that freemium doesn’t work for B2B marketing automation, despite its successes elsewhere.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [B2B] The Trick to Seeing Through Marketing Statistics
    I was in a recent meeting where a sales person claimed 46% of B2B buyers have purchased a product because of a video they watched. In B2B marketing, B is probably the clear answer for many marketers. If you torture the data long enough, it will confess to anything. One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured.
  • OVERGROUND  |  TUESDAY, MARCH 3, 2015
    [B2B] The Who, When and How of Customer Messaging
    As a B2B marketing leader, your buyer's journey inevitably includes a keyword search on Google. If the search marketing channel and customer experience are not in alignment, the messaging behind your content is likely not connecting with your customer
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