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  • GREAT B2B MARKETING  |  MONDAY, NOVEMBER 23, 2015
    [B2B] Time – Your Most Valuable Marketing and Sales Asset
    The post Time – Your Most Valuable Marketing and Sales Asset appeared first on Great B2B Marketing. Not sure about you, but I am at a place in my life where I would choose more time over […]. Marketing and Sales marketing management
  • MARKETING INSIDER GROUP  |  THURSDAY, OCTOBER 30, 2014
    [B2B] Banner Ads Must Die!!!
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. appeared first on B2B Marketing Insider. Earlier this week I was asked for my view on which marketing tactic is like “The Walking Dead” of marketing. I was honored to be included on the list of contributors along with amazing thought leaders in marketing like Ann Handley, Joe Pulizzi, Doug Kessler, Neil Patel and more.
  • SALES ENGINE  |  MONDAY, DECEMBER 7, 2015
    [B2B] Will content marketing ever eliminate the need for salespeople?
    I still required my doctor to give me the correct diagnosis—and I think it’s the same in B2B sales. Our job as marketers in most complex B2B situations is to create the awareness, develop the top-of-funnel engagement around what the high probability pains are, and then create an engagement that naturally refers to a professional B2B sales rep who can correctly diagnose the problems and provide genuinely useful solutions.
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 29, 2012
    [B2B] Seven of the Best Guides to Marketing with Pinterest of 2012
    While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. While some B2B marketers will likely remain skeptical, there’s no sign of Pinterest’s growth slowing anytime soon and the demographics are shifting, making the site at least worth keeping an eye on for now. B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner by Marketo B2B Marketing and Sales Blog.
  • OVERGROUND  |  TUESDAY, MAY 10, 2016
    [B2B] How Web Design Can Build User Trust for B2B
    I often wonder how B2B companies canImagine for a second you walked into a hole-in-the-wall restaurant with stained yellow walls, sticky tables and oily floors. Would you consider ordering their food? You would really have to trust that they are meeting the 90% sanitation score for that day.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 9, 2013
    [B2B] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. ” B2B Web Strategy Today we take a look at some client testimonials on our work with them: Larry Besterman, President & CEO at TWD & Associates , Inc, Washington D.C. Metro Area.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 17, 2016
    [B2B] Storytelling Gone Wild: The Key to Creating Viral Content
    Know your Audience – everyone loves kittens and puppies but you would never leverage them if your audience was B2B Execs! This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content.
  • MARKETING-GIMBAL  |  FRIDAY, JUNE 12, 2009
    [B2B] B2B CMO’s Still Don’t Get Social Media
    BtoB Online caught up with several CMO’s to get their take on what they are doing different this year versus last year. In short: · Trend to Online media · Much more use of social media in marketing programs ·.
  • OVERGROUND  |  WEDNESDAY, NOVEMBER 5, 2014
    [B2B] How to Develop a B2B Social Media Marketing Strategy
    Social media and social networking have become integral to B2B digital marketing and lead generation. If your business wants to utilize these dynamic marketing channels in your online marketing blueprint but are uncertain where or how to begin, learning how to design a social media marketing
  • MARKETING INSIDER GROUP  |  FRIDAY, APRIL 14, 2017
    [B2B] Weekend Reading: “Full Funnel Marketing” by Matt Heinz
    It’s no longer enough for B2B marketers to feed their sales team with qualified leads, supply them with content and bid them good luck the rest […]. For the 118th episode of The Marketing Book Podcast , I interviewed Matt Heinz, author of Full Funnel Marketing. There is no sale without marketing and no marketing without sales.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 8, 2011
    [B2B] Infographic Art: The Types and Trends Marketers Need to Know
    Infographic Art: The Types and Trends Marketers Need to Know was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Content Marketing b2b marketing content marketing infographics lead generationby Maria Pergolino Infographic Art: The Types & Trends Marketers Must Know. There are many types of infographics on the web, all of which share a common goal: to portray interesting information in a compact and visually intriguing way.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, DECEMBER 6, 2017
    [B2B] Your Content Marketing Strategy Is Incomplete Without PR
    Recent research from Content Marketing Institute found that 91 percent of B2B marketers practice content marketing, indicating the benefits are well worth the budget. Content marketing remains a fantastic way to engage an audience and grow a brand. Whether you are looking at CMI stats or reading the latest content marketing books, it’s somewhat clear there’s a […]. The post Your Content Marketing Strategy Is Incomplete Without PR appeared first on Marketing Insider Group.
  • THE POINT  |  WEDNESDAY, APRIL 21, 2010
    [B2B] Blog Makeover Nets Sales Leads for Software Company
    Tags: B2B Marketing Blogs Demand Generation Direct Marketing Agencies Social Media blog marketing b2b demand generation blog design Navicure Spear Marketing Group
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 4, 2017
    [B2B] Report: Marketers Seek More Transparency in Programmatic Ads
    B2B Marketers and Programmatic Advertising. As marketers continue to invest in programmatic advertising, research has previously indicated that B2B marketers, in particular, are leaning toward this tactic. The “Tipping Point for B2B Programmatic Advertising” from Dun and Bradstreet discovered that 65 percent of B2B marketers currently buy or sell programmatic advertising. Industry News Performance Measurement B2B Marketing digital marketing programmatic advertising
  • WONDERING OUT LOUD  |  TUESDAY, SEPTEMBER 20, 2011
    [B2B] It’s hard to argue with Search Engine Land’s B2B Social Media tips
    The article – while using the work “tips” – actually outlines four reasons B2B companies need to be involved in social media. Every so often I run across an article that has me nodding in complete agreement, and this one from Search Engine Land had me doing exactly that. Putting aside tactics like Facebook , Twitter and blogging, SEL’s Strictly Business points to the four basic elements of why: Influence your online reputation. Better position your brand.
  • ACT-ON  |  MONDAY, APRIL 4, 2016
    [B2B] How Adopting SEO Best Practices Will Increase Your Brand Awareness and Drive Sales
    Watch this short video interview in which I interview Anvil Media’s Kent Lewis on why SEO is still important and why it matters for B2B companies. 81% of B2B purchase cycles start with web search and 90% of buyers say when they are ready to buy, “they’ll find you. Each year, there is talk among the search engine marketing community whether or not SEO is still valuable to a business. The short answer is that SEO still matters – a lot.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 22, 2014
    [B2B] Customer-centric Outcomes
    Customer Success Data Relationship Management Sales Data Sales Intelligence b2b sales customer 2.0 Note: Today’s guest post is the final in a three-part s […]. Enterprise 2.0 Sales 2.0 Sales And Marketing sales prospecting sales techniques social selling
  • DELICIOUS B2BMARKETING  |  FRIDAY, MAY 7, 2010
    [B2B] Microsites: The next big thing in B2B
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 18, 2011
    [B2B] A+ Marketing Automation Case Studies: Nurture and Deliver More Leads to Sales
    To learn more, watch the video below: A+ Marketing Automation Case Studies: Nurture and Deliver More Leads to Sales was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Marketing Automation Modern B2B Marketing sales and marketing alignmentby Katie Byrnes While Dreamforce has come and gone, the best practices we learned still stick in our minds. Right? You mean you didn’t remember everything ? Not to worry.
  • SALES INTELLIGENCE VIEW  |  SUNDAY, DECEMBER 9, 2012
    [B2B] Meeting Objections at the Close of a Sale
    Furthermore, at the end of a B2B sales cycle, proposals pass by legal departments and through development and finance teams. 25 Days of Closing Address Ahead b2b sales Capabilities Case Study Dea Decks Ears Email Provider Finance Teams Last Minute Legal Departments Lengthy Answers Lot Meeting Objections Objection Opportunity People Proposals Prospects Rsquo Zip CodeObjections almost always arise at the end of a deal.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2011
    [B2B] Easy Search Marketing Advice with Rand Fishkin
    Generating Link popularity for B2B is hard, but not impossible. Most B2B sites only think about the product they need to market, when it should be around the brand. Easy Search Marketing Advice with Rand Fishkin was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing b2b marketing lead generation Lead Scoring Search Marketing SEO
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 13, 2011
    [B2B] What is Lead Scoring?
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Scoring b2b marketing definitive guide Marketing Automationby Katie Byrnes Marketo’s third installment of definitive guides is The Definitive Guide to Lead Scoring. Over the course of the next few weeks we will be doing a series of posts on lead scoring.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 7, 2013
    [B2B] How to Handle the Most Insufferably Difficult Clients
    Let’s say our business is dependent on business to business transactions, or B2B sales , to function. While we might be upset at first by the way they are handling themselves, in the end we need to think, “How would I want my supplier or B2B partner to handle this type of complaint?”. For more on dealing with difficult customers, building an efficient sales strategy , or B2B sales protocols be sure to check our blog for more posts. [link].
  • ANNUITAS  |  THURSDAY, JULY 31, 2014
    [B2B] Do Marketers Understand The Word Strategy?
    ANNUITAS recently launched a survey that focused on the Demand Generation function within large B2B enterprise organizations. While it would seem like good news to see that almost three in four of B2B Enterprises have a content strategy, some of the responses to other content focused questions leaves one wondering on how marketers define strategy. While the research is still ongoing there have been some key findings in the area of content marketing that are quite revealing.
  • VIEWPOINT  |  TUESDAY, JULY 7, 2015
    [B2B] PowerOpinions: Making Lead Scoring a Success Part 1 [Expert Advice]
    The Flawed B2B Approach. We then spoke to SiriusDecisions’ own Tony Jaros who had this to say: Lead scoring has often failed to live up to expectations because of the flawed way in which many B2B companies and technology have approached it. Three flaws: B2B lead scoring focuses on individuals vs. groups. individual) dynamics, which is so critical in B2B. B2B buyers are committees.
  • ANNUITAS  |  THURSDAY, JULY 10, 2014
    [B2B] BANT for Lead Qualification Just Won’t Work
    About two years ago I wrote a blog post on Why BANT No longer applies for B2B Lead Qualification. Given the environment in which we live as B2B Marketers, BANT (Budget, Authority, Need and Timeframe) is not a trustworthy indicator of the qualification status of the leads. I am in the sales accepted stage of my buying process” said no B2B buyer ever! 41% of B2B buyers wait longer to initiate contact with vendors.
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 21, 2011
    [B2B] Don’t risk your ranking in a website redesign… read this
    B2B Web Strategy Driving Traffic Search Engine Marketing Web DesignIt happens to all growing companies… you’ve outgrown your current website, and need to re-do it. First of all, congratulations! …for facing up to the need, and not putting the remedy off until the site becomes an embarrassment. Second, assuming that your current site has been performing reasonably well in terms of lead generation/conversion, you’ll [.].
  • MODERN B2B MARKETING  |  TUESDAY, MAY 10, 2011
    [B2B] How To Know If Your Lead Scoring System Is Broken
    The more streamlined the revenue cycle, the more your B2B marketing dollars and sales efforts will generate returns. How To Know If Your Lead Scoring System Is Broken was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Scoring Lead Management prospect qualified leads ROI sales and marketing alignment sales-ready leads
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 26, 2012
    [B2B] 9 Marketing Words That Have Lost Their Meaning
    The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. Awareness Awareness is easy to define, but B2B marketers that are more focused on direct marketing results use the term far to liberally. Your Turn What other terms are overused by B2B marketers and have lost their meaning. If you are using these terms today, it is time to stop and explain what you really mean.
  • I-SCOOP  |  TUESDAY, JUNE 24, 2014
    [B2B] Thought leadership: the role of trust, value and content
    Just check out the chart MarketingProfs made, based on a 2013 B2B content marketing survey. Thought leadership and content : can you separate both? Look at any content marketing survey and there it is: the second most important reason businesses ‘do’ content marketing and deploy a content marketing plan is ‘thought leadership’. Lead generation…leads, thought […
  • MARKETING INSIDER GROUP  |  TUESDAY, FEBRUARY 26, 2013
    [B2B] Is Customer Experience The Future of Marketing?
    Our organization is 100% B2B, so we have to constantly figure out how to help companies that need to move toward our solutions figure out how. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. appeared first on B2B Marketing Insider. Time to turn our attention to the biggest challenge in marketing: focus on the customer and the customer experience.
  • ACTIVEDEMAND  |  FRIDAY, DECEMBER 8, 2017
    [B2B] ActiveDEMAND and Pipedrive: Sales and Marketing Integration that Go Together Like Milk and Cookies
    Marketing agencies and B2B companies serious about sustainable growth for their business use a marketing automation platform (MAP) to automate marketing processes and centralize marketing campaigns, in addition to a customer relationship management ( CRM ) system to manage contacts, leads and other sales related business processes. ActiveDEMAND and Pipedrive Take Sales and Marketing Integration to the Next Level.
  • THE POINT  |  TUESDAY, DECEMBER 14, 2010
    [B2B] Quick Tips for Lead Generation Success (Podcast)
    Take 7 minutes out of your day to listen to the first part of a podcast I recorded recently with social media expert Steve Farnsworth about trends and best practices in B2B lead generation. Steve and I share insights and opinions on how B2B marketers can develop, source, and leverage content to generate and nurture leads more effectively. B2B Marketing Demand Generation Social Media lead generation b2b demand generation b2b lead generation Steve Farnsworth
  • OVERGROUND  |  WEDNESDAY, APRIL 29, 2015
    [B2B] Create the Ultimate Business Case for Your B2B Marketing Budget
    ​One of the top challenges B2B marketers face in setting their budget is attributing revenue results to justify that budget. While it should come as no surprise that executives hold their marketing departments accountable to delivering bottom line results, many marketing
  • MODERN MARKETING  |  MONDAY, JULY 27, 2015
    [B2B] The 3 Biggest Problems With Lead Nurturing
    In fact, according to the 2014 B2B Enterprise Demand Generation Study conducted by ANNUITAS, 75% of respondents stated they are using lead nurturing. Lead nurturing is vital to connecting with your buyers, as most B2B buying journeys are not linear and have certain levels of complexity. Author Bio: Carlos Hidalgo is an innovative thought-leader with over 20 years experience as a B2B marketing practitioner and industry visionary.
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 29, 2011
    [B2B] Google+ business accounts sharpen focus with new adds
    B2B Web Strategy Social MediaLast month, we posted a heads-up in connection with the limited release of Google+, to suggest that B2Bs start thinking about how they’ll make use of this new functionality when it becomes available to them. Well, time passes, and some of those early adopters are making extensive use of Google+ already …chief among them Ford, [.].
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 22, 2011
    [B2B] Google’s busy summer: two new features improve search
    B2B Web Strategy Search Engine MarketingJust in case you were worried that Google might take the summer off… a couple of recent announcements should set your mind at ease. Enhancements to Sitelinks. If you haven’t been paying really close attention to search results pages, you may be wondering just what Sitelinks really are. If you look below the clickable listing [.].
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 19, 2013
    [B2B] Watch eMagine’s Mad Lib or Money Maker: SEO Best Practices Webinar – LIVE or recorded
    B2B Web Strategy Search Engine Marketing Have you ever wondered if you were writing the best possible content for the search engines? Do you know if you have mastered the ninja art of SEO copy-writing? Now is the change to get a front row seat to learn from our experts here at eMagine. We all know that search engines are integral to the success of your website and blog. Almost 85% of internet users find your website using search engines like Google.
  • ONLY B2B  |  MONDAY, AUGUST 14, 2017
    [B2B] 5 Ways to Make Your Email Marketing Strategy Successful
    The post 5 Ways to Make Your Email Marketing Strategy Successful appeared first on ONLY B2B. Email Marketing Whitepaper – From Workhorse to Over-Acheiver. Marketers agree that Email Marketing is the workhorse of their marketing mix. but are they doing everything to make their strategy successful? Are you? this whitepaper deals with some tips that will make your strategy infinitely better. Fill the form below to download. Name*. Email*. Tweet.
  • SMASHMOUTH MARKETING  |  TUESDAY, OCTOBER 6, 2009
    [B2B] MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications
    In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Mike: OK, last question, the B2B Marketing Thought Leaders Curry Poll. Tags: lead nurturing thought leader interviews marketingsherpa b2b events curry b2b marketing sales b2b sales
  • MARKETING INSIDER GROUP  |  MONDAY, APRIL 7, 2014
    [B2B] Content Marketing Must Focus On Customer Value
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post Content Marketing Must Focus On Customer Value appeared first on B2B Marketing Insider. Most marketers are using content marketing but only one-third think they are effective with it. That is according to a March 2014 report by Forrester Research, Inc., titled “ Build Your Content Brand By Delivering Customer Value.”
  • LEADERSHIP  |  FRIDAY, JANUARY 20, 2017
    [B2B] The Importance of Influencer Marketing
    How are you leveraging influencers in your B2B lead generation and marketing campaigns? Digital Marketing Infographics Social Media B2B brand digital marketing home influencer influencer marketing infographic marketing strategyThese days, it’s not enough to have a hot digital marketing campaign. For all of the amazing new technologies that have popped up to help marketers reach their customers, there are also new technologies that have been invented to hide ads from viewers.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, MAY 18, 2016
    [B2B] Content Strategy Competency – Understand Audiences (Buyers)
    For most B2B selling companies, content strategy is developed and executed at the functional or even tactic level. These strategies naturally focus on the requirements and audiences of each function. Few companies have a universal, business level content strategy. The functions we’re talking about engage some version of the company’s “customers,” with messages and content that […].
  • THE B2B RESEARCH BLOG  |  FRIDAY, SEPTEMBER 18, 2015
    [B2B] What makes a good marketing leader?
    The latest B2B Marketing Leaders Report, produced in conjunction with Circle Research, explores how to lead well. It’s based on a survey of dozens of B2B marketing teams (76 to be precise) which explored what motivates them at work and what they look for in a leader. The full 2015 B2B Marketing Leaders Report can be found here. appeared first on Circle Research - B2B market research company There are two universal truths about all marketing plans.
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 16, 2011
    [B2B] The Savvy Sisters’ tips on creating effective white papers
    B2B Web StrategyWe’ve visited the subject of white papers in this blog fairly often, because they play such a critical role in online marketing for most B2Bs …and especially technology-based B2Bs. In our latest, we talked about what you can do to indicate that you take your white papers seriously …and how doing that tends to cause [.].
  • KAPOST  |  THURSDAY, JUNE 1, 2017
    [B2B] Killer Content Examples for Each Stage of the Customer Journey
    For B2B organizations, the carefully crafted stages of a customer journey are a quest to balance customer information with sales numbers. Knowing what content will inspire a purchase can be. The post Killer Content Examples for Each Stage of the Customer Journey appeared first on Kapost Content Marketing Blog. Beginner Content Marketing Content Creation Content Strategy Customer Experience Intermediate Content Marketing Marketing Strategy
  • FATHOM  |  MONDAY, SEPTEMBER 8, 2014
    [B2B] Make Shorter, Smoother, Time-Lapse Videos with Instagram Hyperlapse
    B2B / Technology Content Marketing Creative Digital Marketing Mobile Social Media Uncategorized Video There is a lot of hype about a recent video app that just hit the app store at the end of August. iPhone and iPad users are now able to record long videos and condense them into shorter, faster videos changing real time into hyper speed. Hyper what? Is it video or is it photography? A good example of hyperlapse footage is the House of Cards series intro.
  • CONTENTLY  |  THURSDAY, JUNE 2, 2016
    [B2B] 5 Tips for Creating Shareable LinkedIn Posts
    According to Content Marketing Institute’s report, “ 2016 Benchmarks, Budgets, and Trends—North America ,” 94 percent of B2B marketers use LinkedIn to distribute content. Almost every B2B brand is on LinkedIn, but they’re not so sure how to make the most of LinkedIn’s paid options, which are rich with opportunities to hyper-target B2B audiences. ” After all, B2B buyers are people too. Publishing a post on LinkedIn is easy.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 6, 2011
    [B2B] Hollywood Your Content Marketing: 3 Lessons to Learn from Movie Sequels
    Knowing that everyone loves a good story and that the digital marketplace is teeming with potential audience members, your B2B marketing can take a hint from Hollywood. We are not suggesting every B2B brand join up with a cartoon superhero. ?. Hollywood Your Content Marketing: 3 Lessons to Learn from Movie Sequels was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Content Marketing b2b marketing content marketing
  • MARKETING INSIDER GROUP  |  THURSDAY, JANUARY 10, 2013
    [B2B] The 20 Best Marketing Conferences In 2013
    B2B Content2Conversion April 22-23 in New York, NY. MarketingProfs B2B Marketing Forum October 10-11 in Boston, MA. The post The 20 Best Marketing Conferences In 2013 appeared first on B2B Marketing Insider. One of my first orders of business in any new year is to figure out which conferences I will attend as part of my personal development plan. With that in mind, I asked my social media connections “what are the best marketing conferences?”.
  • MARKETING INSIDER GROUP  |  FRIDAY, JANUARY 2, 2015
    [B2B] 56 Reasons Why Content Marketing Works
    58% of B2B marketers and 60% of B2C marketers will increase their content marketing budgets in 2014. 80% of B2B marketers who have a documented content strategy are creating more content than they did one year ago. 86% of the most effective B2B marketers have someone who oversees content marketing strategy; however, only 46% of less effective marketers do. 79% of ‘best-in-class’ B2B marketers rate blogs as the most effective customer acquisition tactic.
  • MODERN MARKETING  |  THURSDAY, JULY 7, 2011
    [B2B] [Infographic] Inside The Busy Mind Of A Marketer
    Marketing Efficiency b2b marketing campaign analytics contact management dashboards Demand Generation Digital Body Language digital marketing Email Marketing event management lead management Lead Nurturing Lead Scoring marketing automation online marketing reports sales and marketing alignment social media marketing web analyticsby Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots.
  • FATHOM  |  MONDAY, MAY 12, 2014
    [B2B] Marketing Automation and the Power of Listening
    Mike Schultz and John Doerr recently published an entire book devoted to what B2B buyers say: Insight Selling: Surprising Research on What Sales Winners Do Differently. This work was the result of surveying 700+ B2B buyers responsible for $3.1 Marketing Automation / Email Sales & Marketing Alignment b2b listening
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [B2B] Where Do Marketers Get Leads? [Data]
    As with my previous post about customer generation, I tried my best to address as many demographic areas as possible -- B2B versus B2C, U.S. Notable Findings: B2B companies get twice as many leads from telemarketing than B2C companies do (8% versus 4%). B2C companies get 3X more leads than B2B companies do through traditional advertising (9% versus 4%). The best three lead sources for B2B companies are SEO (14%), email marketing, (13%), and social media (12%).
  • LEADERSHIP  |  FRIDAY, JULY 8, 2016
    [B2B] Learn From 6 Apps That Are Nailing Personalized Push
    I’ve talked before in this blog about the power of personalization in B2B lead generation. Demand Generation Digital Marketing Email Marketing Infographics Lead Generation B2B lead generation home marketingPersonalized marketing is tailored to an individual customer’s personal journey with a brand and their stage in the buying cycle, using data analysis and digital technologies to craft timely messages and offers.
  • CRIMSON MARKETING  |  FRIDAY, MAY 15, 2015
    [B2B] Susan Ganeshan, Clarabridge CMO: 3 Ways Customer Experience and Real-Time Insights Creates Winning Brands
    Understanding the real customer experience is, fortunately, easier than ever for corporations who use B2B marketing technology designed to listen. Susan shares real life stories from telecommunications, retail and consumer products that illustrate the specific methods and mechanisms leading companies are using to capture customer insights in real-time and how B2B marketing technology is shaping these brands’ products and marketing initiatives.
  • VIDYARD  |  FRIDAY, DECEMBER 11, 2015
    [B2B] Forrester Claims Marketing Content Not Relevant for Sales Teams, Customers
    And there’s really no easy way to put it: sales isn’t really using the content that B2B marketers create. Laura Ramos, author of Make Sales Conversations an Integral Part of Your Content Marketing Plans , says B2B marketers need to involve sales in their content development and delivery in three ways: Invest in content delivery systems and training to turn sales into content experts. The sales-focused tactics successful B2B marketers are practising.
  • SALES INTELLIGENCE VIEW  |  SATURDAY, MARCH 24, 2012
    [B2B] Microsoft Dynamics CRM and InsideView
    Conferences Sales Intelligence Social CRM b2b sales CRM Enterprise 2.0 Share. Front row @ #CONV12 CRM keynote. Want to see the #insideview demo from up close [link]. Umberto Milletti. Mon, Mar 19 2012 11:50:37. Reply Retweet. Share. For the best experience with InsideView please use a monitor this big: #conv12 [link]. InsideView. Mon, Mar 19 2012 12:52:39. Reply Retweet.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 9, 2014
    [B2B] Lead Generation: 2 tips to transform your content marketing
    In today’s B2B Lead Roundtable Blog post, we’ll look at two tips on transforming your content marketing strategy from Shelby Britton, Senior Product Marketing Manager, Adobe, who presented at MarketingSherpa Lead Gen Summit 2013. B2B Content Marketing: Find the bigger story [More from the blogs].
  • MARKETING INSIDER GROUP  |  WEDNESDAY, MARCH 18, 2015
    [B2B] What Is Thought Leadership? And When You Should Use It?
    Thought leadership is important for both Consumer and B2B companies. But the complexity of the decision making process in B2B, the length of time it takes for decisions to be made, and the number of people involved, all point to thought leadership as an important component of B2B Content Marketing. appeared first on B2B Marketing Insider. Few terms raise the ire of the buzzword police more than thought leadership. But what is thought leadership?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [B2B] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    This was a common limitation among early B2B marketing automation products but many have removed it over the years. Marketo is increasingly squeezed between enterprise marketing suites and smaller, cheaper B2B marketing automation specialists. Even in B2B, Marketo’s ability to serve the largest enterprises was limited without custom objects. My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?”
  • THE CONTENT FACTOR  |  WEDNESDAY, JANUARY 26, 2011
    [B2B] Case Study Winners: It’s a Program, Not a Project
    B2B Case Studies Business to Business (B2B) Content MarketingIn a recent post, I told about my favorite discovery as we interviewed B2Bs for our new white paper, “ Secrets of Case Study Winners.” That discovery was that the “winners” created bene read more.
  • B2B MARKETING DIRECTIONS  |  SUNDAY, NOVEMBER 26, 2017
    [B2B] Two Ways to Boost the Impact of Personalization in 2018
    Delivering outstanding customer experiences has become a primary strategic objective for both B2B and B2C marketers. Value is equally important to B2B buyers. In a 2017 survey of B2B buyers , Aberdeen Group asked participants what factors they consider when choosing a vendor. B2B Marketing Content Marketing Marketing Effectiveness Personal Relevance Personalization
  • MARKETING INSIDER GROUP  |  MONDAY, JULY 20, 2015
    [B2B] 5 Marketing Challenges Solved with Buyer Personas
    We had an excellent conversation about the need for buyer personas, and the role they play as a foundational component of a B2B marketing strategy. In B2B marketing, you may only have one shot to make a first impression on a prospect, so it is important to read, and diagnose their needs. The post 5 Marketing Challenges Solved with Buyer Personas appeared first on B2B Marketing Insider. I recently had the pleasure of meeting Shannon Prager, president of Leadit Marketing.
  • BOUND  |  WEDNESDAY, AUGUST 23, 2017
    [B2B] [Infographic] The Payoffs of End-to-End Personalization
    Find out more about the kinds of data available and the types you need, the different personalization strategies your peers are testing, and how other B2B marketers are able to quantify the ROI of personalization in the white paper The Payoffs of End-to-End Personalization: How Top Enterprise Brands Are Creating Deeper Connections At Key Engagement Points To Drive Conversion And Close Deals.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 3, 2012
    [B2B] The Growing Chasm of Sales
    Sales Intelligence B2B b2b sales CRM Enterprise 2.0 I was at the opening day of the Sales 2.0 conference in San Francisco yesterday and had a great talk with Jim Keenan, you may know him as @keenan. He sent a tweet during the keynote session with his thoughts on why sales people are not embracing social media though all of the data is showing that leveraging social media for sales intelligence increases revenue.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 3, 2012
    [B2B] The Growing Chasm of Sales
    Sales Intelligence B2B b2b sales CRM Enterprise 2.0 I was at the opening day of the Sales 2.0 conference in San Francisco yesterday and had a great talk with Jim Keenan, you may know him as @keenan. He sent a tweet during the keynote session with his thoughts on why sales people are not embracing social media though all of the data is showing that leveraging social media for sales intelligence increases revenue.
  • ACT-ON  |  MONDAY, FEBRUARY 8, 2016
    [B2B] 5 Steps to Increase Conversion Rates with Account-Based Marketing
    It’s a very logical response to the growing number of people involved in making a B2B buying decision. By 2015, SiriusDecisions reported that over 90% of B2B marketers believe that an account-based marketing strategy is a must-have; it also noted that only 20% of companies had actually implemented a strategy for longer than a year. What is account-based marketing ? As Demandbase defines ABM: “It’s a set of principles that range from….
  • CRIMSON MARKETING  |  TUESDAY, APRIL 21, 2015
    [B2B] How Big Data and Marketing Analytics Help Sales
    The data analytics industry is growing between 9 and 12% a year, with some sources predicting that the B2B marketing technology industry will exceed 50 billion dollars in the USA within the next 2 years. Predictive B2B marketing technology is becoming so sophisticated that according to recent news reports, the e-commerce juggernaut may even begin shipping items we have not yet decided to purchase!
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [B2B] 16 Enigmatic Business Blogging and Other Marketing Stats
    86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. 62% of B2B technology companies use a blog to market their products. 80% of B2B marketers include blogs in their content marketing strategy. B2B businesses that blog generate 67% more monthly leads than those that do not. 5: 33 Thought-Provoking B2B Social Media and Marketing Stats. #6:
  • OKTOPOST  |  TUESDAY, JUNE 13, 2017
    [B2B] How to Leverage Content on Social Media for Effective Lead Generation
    As a B2B marketer, your leads are your life net – you need them for survival. Because of this, you constantly need to find ways to leverage existing resources for effective lead generation. If your search has led you to social media, then you’re in the right place. With an estimated 2.34 billion users worldwide (and … Social Media Marketing Lead Generation
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 28, 2017
    [B2B] Growing Revenue and Increasing New Accounts Labeled as Top Account-Based Marketing Goals
    B2B Marketers Plan to Increase ABM Efforts. B2B Marketing News Industry NewsAscend2 highlighted effective strategies and tactics of account-based marketing in one of their latest reports , titled “Account-Based Marketing: Survey Summary Report.”.
  • ACT-ON  |  THURSDAY, DECEMBER 21, 2017
    [B2B] What the UK’s John Lewis Christmas Adverts Can Teach Us About Tentpole Marketing
    B2B Marketing Brand Marketing Content Marketing Marketing Strategy Social Media Marketing VideoThe UK loves its holiday commercials, especially John Lewis adverts. Find out what they can teach us about tentpole marketing.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 17, 2013
    [B2B] No, Content Will Not Kill Advertising
    That’s a huge number relative to many B2B marketers but it pales in comparison to the breadth of most B2B advertising campaigns. ” Although I believe marketing should have made a difference, this perception from sales reflects the fact that in B2B, sales is able to close even when marketing hasn’t helped. However, marketing cannot close an enterprise B2B sale without the help of sales. Advertising is dead (again).
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 28, 2013
    [B2B] What is Duplicate Content?: What you don’t know may in fact be hurting you
    B2B Web Strategy Content Development Search Engine MarketingFor many businesses, the number one headache is having a regular stream on content to put on your site, in the form of web pages, blog posts, whitepapers, videos, data sheets, etc. SEO experts constantly extol the virtues of re-purposing content, in the hopes of easing the need for a flow of new ideas.
  • VIEWPOINT  |  THURSDAY, JANUARY 9, 2014
    [B2B] Lead Generation Lies That are Wreaking Havoc with Your Sales
    Value is important, but B2B buyers are often deeply invested at a personal level in the decisions they make. Social Media Marketing is an effective lean gen channel for B2C but not as much for B2B. Au contraire – B2B companies often struggle more than B2C to create a personal brand that prospects can connect with and trust. Last August I wrote a blog for Top Sales World titled “Lead Generation Hogwash: The Top 7 Lies.”.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [B2B] 70 New (Really) Marketing Automation Stats
    B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10%. 25% of Fortune 500 B2B companies have adopted marketing automation. ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013). B2B marketers cite the #1 benefit of marketing automation as the ability to generate more and better leads. Buyer Zone, The State of B2B Lead Generation 2013 Report , Aug 2013). They’re getting old.
  • FATHOM  |  MONDAY, MARCH 31, 2014
    [B2B] How Sales (and Marketing) Is Like Dating
    Below is a step-by-step illustration of how human courtship mirrors the the 6 standard B2B purchasing phases. Sales & Marketing Alignment b2b B2B purchasing phases courtship dating Buyers and sellers. Interest in a product/service. Research, consideration, commitment. Closing. I’m talking about sales and marketing, right? I’m also talking about dating and relationships: Women are the buyers, men are the seller-marketers.
  • AKOONU  |  FRIDAY, JANUARY 13, 2017
    [B2B] How to Make Marketing’s Role in Guided Selling a Success
    Strategic Marketing B2B SalesAs technology increasingly provides insight into our buyers’ journeys, Marketing gains an opportunity to build a strong partnership in helping Sales drive revenue. Marketers have focused on Buyer Persona and Journey research to create better, deeper understanding of buyers in order to create more impactful marketing programs. But taking the value of your marketing programs to the next level requires supporting more than the buying audience.
  • OKTOPOST  |  TUESDAY, MAY 30, 2017
    [B2B] Why Social Media Is the Best Thing That Happened to Marketing Automation [Infographic]
    With hundreds of leads to keep track of, B2B marketers don’t have the time to build close relationships with every single one. Marketing automation is no longer a luxury, it’s a necessity. This is where marketing automation comes in. It can juggle multiple tasks at once, collecting valuable data on prospects and tailoring specific content … Marketing Automation Lead Nurturing Oktopost Website Personalization
  • AUTOPILOT  |  TUESDAY, OCTOBER 27, 2015
    [B2B] The Loveboat Guide to Customer Engagement [Infographic]
    Marketing b2bAll aboard! Today we set sail for the land of customer admiration. Along the way you’ll discover our latest research findings showing the keys to marketing success: personalization, mutual expectations, and great communication. So sit back, relax, and enjoy the journey… Data points to tweet: Two-thirds of consumers believe timely responses are the most important factor of modern marketing. Tweet this.
  • THE POINT  |  MONDAY, NOVEMBER 9, 2009
    [B2B] Citrix Email Campaign Crashes on Takeoff
    Tags: B2B Marketing Demand Generation E-mail direct marketing email design email marketing b2b demand generation b2b direct marketing b2b lead generation
  • KEO MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [B2B] KEO Marketing’s CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes
    June 22, 2016 – KEO Marketing ( https://keomarketing.com ), a full-service business-to-business (B2B) marketing agency, announced today that CEO and President Sheila Kloefkorn has been named a Top Western U.S. In an interview with Forbes , entitled “Business-to-Business Marketing Experts Drive Significant Bottom-Line Growth for Clients,” Kloefkorn outlines some of KEO Marketing’s accomplishments and provides insight into the company’s B2B inbound marketing services. PHOENIX, Ariz.,
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JANUARY 5, 2016
    [B2B] Content Marketing for Manufacturers: What’s real and what’s hype?
    That’s not hype, it’s definitely a reality as reported by the 2015 B2B Manufacturing […] The post Content Marketing for Manufacturers: What’s real and what’s hype? If you are a manufacturing marketer, I’m sure you’ve heard all the buzz and the hype surrounding content marketing for manufacturers. It is a fact that today more manufacturers are using content marketing for increasing awareness (Branding), lead generation and sales.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, APRIL 15, 2015
    [B2B] Content Marketing for Manufacturers: Overcoming Writer’s Block
    82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also said one of their top challenges is “Producing Content Consistently.”
  • TYPE A COMMUNICATIONS  |  TUESDAY, AUGUST 8, 2017
    [B2B] Equipping Employees for Customer Experience
    August 8, 2017 by Carlos Hidalgo B2B customer experience continues to be center stage with a majority of corporate executives listing this is one of their strategic initiatives for 2017. Corporate Culture Customer Experience Employee Engagement Internal Communications B2B Marketing Carlos Hidalgo Corporate Cuture VisumCx
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 25, 2012
    [B2B] How To Write a Privacy Policy for Your Website
    B2B Web StrategyIf you are a business, and you have a website, you should have a privacy policy. Period. A privacy policy outlines what a website collects and does with any information provided by visitors to that website. A privacy policy is not the same as Terms of Use. Terms of use dictate, in a very specific, [.].
  • THE CONTENT FACTOR  |  FRIDAY, APRIL 30, 2010
    [B2B] Craft Content to the Buying Cycle: Stage 2, the Tentative Buyer
    Research shows that most B2B projects start without a budget or purchase authority—when the potential buyer does a web search. Tags: B2B Buying Cycle Business to Business (B2B) Content Strategy Is your buyer standing quietly on the edge of the market, trying not to be noticed? This is the Tentative Buyer, and she wants to learn as much as possible about the best solution—without being sold anything. read more.
  • NUSPARK  |  SUNDAY, JANUARY 2, 2011
    [B2B] 2011 Marketing Resolutions to Consider
    For b2b marketers, think about your target audiences, and continue to understand how they research products. Welcome to 2011. Everyone seems to be doing their list of resolutions. This is a good time to think about your goals for 2011. Have you done any business resolutions? Perhaps the list below can help: 1. You will embrace social media for what it is, and do a better job engaging with prospects. Yes, I had to start with a social media … [ visit site to read more ].
  • MARKETRI  |  FRIDAY, JUNE 2, 2017
    [B2B] An Interview with a Marketing Analytics Vendor
    In this next installment of our "What's New in B2B Marketing Planning" blog series, we asked Chris Sietsema, a Digital Marketing Consultant and Owner of Teach To Fish Digital, to give us some insight into his experience with SEO and Marketing Analytics. B2B Digital Marketing Strategy B2B Marketing Challenges Strategic Marketing Consulting B2B Marketing Planning
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 25, 2010
    [B2B] 20 Posts to Start Your Week
    If you have a B2B, Sales 2.0 twitter facebook social media B2B customer 2.0 Here it is! Your Monday morning reading list from InsideView. Here are some of the blogs I read from last week that I wanted to share. or CRM blog that you would like added to my reading list, leave me a comment and you may see your name [.]. Sales Intelligence Social Media Tips Sales insideview salesforce.com Enterprise 2.0 CRM Social CRM selling power crm 2.0 Web 2.0
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 17, 2012
    [B2B] How to set up a Successful Ad Campaign on LinkedIn
    Many B2B companies have leveraged the power of PPC ads on Google AdWords and Microsoft adCenter. The new-ish player to this platform is the business-centric social media outlet, LinkedIn. LinkedIn ads are very similar to those you create on AdWords or AdCenter, but with the added bonus of specific targeting options not found in the [.]. LinkedIn PPC
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 24, 2012
    [B2B] An Example of a Well Executed Event: Blueglass 2012
    An Example of a Well Executed Event: Blueglass 2012 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Event Marketing blueglass 2012 blueglass conference event marketingby Maria Pergolino Often conferences feel a bit to me like the three bears – some too large, most too small, and few just right.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 6, 2009
    [B2B] 5 Reasons Dreamforce Is a Must-Attend Sales and Marketing Event For B2B Marketers
    If you still aren’t convinced, consider the top 5 reasons why Dreamforce is the ideal sales and marketing event for B2B marketers: Learn to maximize lead generation success. Are you ready to improve sales, maximize marketing efforts and collaborate with 12,000 customers, partners and employees? Attend Dreamforce Global Gathering 2009, one of the year’s premier sales and marketing events, to gain proven best practices, how-tos and practical training on the latest Cloud Computing solutions.
  • MARKETING INSIDER GROUP  |  TUESDAY, JULY 2, 2013
    [B2B] How To Get Leads With Content Marketing
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post How To Get Leads With Content Marketing appeared first on B2B Marketing Insider. In marketing, we are always challenged with the question: how to generate more leads for the business. When you ask marketing leaders about their biggest challenges, demand generation is almost always at the top of the list.
  • MODERN MARKETING  |  FRIDAY, JUNE 3, 2016
    [B2B] Why You Are Losing Leads by Not Integrating Events with Marketing Automation
    According to the State of B2B Event Marketing study , events are the most effective tactic for B2B marketers to increase their sales pipeline and generate revenue. Despite the growth in digital marketing, in-person events continue to play a critical role in enterprise marketing and make-up 28% of the total B2B marketing spend. Did you know that businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads?
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [B2B] Contently Case Story: How xAd Used Event Coverage to Quadruple Its Traffic
    B2B Tech Case Stories Case Story events Freelancers xAdStarting a marketing summit at 8 a.m. is ambitious. But xAd, an ad-tech firm based out of New York, didn’t have to worry. At eight on the dot, the lobby of Skylight Modern, a venue in Chelsea, was already full of guests. Clients and prospects were scattered around tall cocktail tables. Bagels hung loosely from hooks above an abundance of lox and cream cheese. The catering staff wore black gloves while serving coffee.
  • OVERGROUND  |  TUESDAY, DECEMBER 29, 2015
    [B2B] Top 3 Priorities for B2B Marketers in 2016
    For marketers, 2016 is not only filled with a variety of hopeful New Year resolutions, but upcoming trends B2B marketers will need to adopt, initiate and analyze during the new year
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 15, 2016
    [B2B] 10 Gifts for Marketers That Will Boost Productivity
    B2B Online Marketing Blog Search Engine OptimizationThe holidays are upon us and time is running out to buy presents. Whether you’re a marketer looking to buy yourself (or your team) an end of the year gift, or you know a marketer that’s always looking to boost their productivity, we’re here to help. We’ve assembled a list of 10 gifts for marketers that can be used to make the hours between 9 and 5 (and beyond) easier to manage and more productive.
  • INFER  |  MONDAY, JUNE 13, 2016
    [B2B] Predictive Analytics: A Content Marketer’s Secret Weapon
    Research shows that most B2B content just isn’t living up to its true potential. With a predictive-driven content marketing strategy, however, B2B marketers are able to leverage historical data from their content to produce more effective materials by relying less on educated guesswork and more on data. How top B2B organizations are leveraging predictive analytics to boost their B2B marketing results.
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