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  • GREAT B2B MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [B2B] B2B Sales and Marketing Transformation
    B2B Marketing B2B SalesI just viewed a great online video that deserves its own blog post. The speaker is Barry Trailer, Chief Research […].
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 20, 2012
    [B2B] Buyer Personas in B2B Marketing
    Buyer personas are a hot topic of discussion in the B2B marketing world, but how do you create the personas that you need and ensure you are getting the value you need out of them? Do you even need to create B2B buyer personas at all? B2B buyer personas were the topic of discussion recently on #B2Bchat and the group shared their perspective on these and a number of other questions. Information on their consumer profile is far less valuable in a B2B context.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 27, 2013
    [B2B] B2B prospecting data just keeps getting better
    The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title. We conclude from this study that B2B prospecting data is richer and more varied than most marketers would have thought. (Photo credit: Wikipedia).
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 31, 2014
    [B2B] Exciting new tools for B2B prospecting
    The difference from Leadspace is that Lattice builds the client models using their own massive “data cloud” of B2B buyer behavior, fed by 35 data sources like LexisNexis, Infogroup, D&B, and the US Government Patent Office. The world of B2B data is changing quickly, with exciting new technologies and data sources coming available at record pace. The post Exciting new tools for B2B prospecting appeared first on Biznology.
  • PROTEUS B2B MARKETING  |  WEDNESDAY, MAY 7, 2014
    [B2B] A B2B Webinar About B2B Webinars
    B2B Marketing B2B Business Tips content marketing marketing Webinars It was an interesting online presentation last week—a webinar on webinars. I attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” CMI Founder Joe Pulizzi moderated and Mark Bornstein, Sr. Director of Content Marketing at ON24, spoke at the hour-long interactive presentation that included quiz questions throughout the webinar to [.].
  • TYPE A COMMUNICATIONS  |  MONDAY, NOVEMBER 2, 2015
    [B2B] Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer
    November 3, 2015 B2B buyers are driving their buying process and brands are still trying to catch up. B2B Marketing Change Management Content Strategy DemandGenWhat does that mean for marketers? Companies that want to survive in. read more.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 13, 2015
    [B2B] 10 Great Writing Books & Tools For B2B Content Marketers
    Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. If you are stuck on a piece of content for your B2B campaign, often taking 5-20 minutes to write something creative can help open you up, warm up your “typing fingers” and make it easier to make the switch to writing in a different vertical. Are you in charge of the company B2B blog posts and have completely run out of ideas?
  • THE POINT  |  WEDNESDAY, NOVEMBER 22, 2017
    [B2B] Driving B2B Engagement with Personalized Content
    Earlier this month I co-hosted a Webinar with Greg Kelly of Vidyard and Jason Oakley of Uberflip on “ Driving B2B Engagement with Personalized Content.” During the event, we discussed trends driving the interest in content personalization, addressed some of the key challenges, and presented examples of B2B companies having real success with their personalization strategies. To view the Webinar, “Driving B2B Engagement with Personalized Content”, click here.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 27, 2015
    [B2B] Why The Most Effective B2B Marketing Tactic May Surprise You
    With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. I spent quite a bit of time going through the results of a recent survey of B2B Marketers by the Content Marketing Institute (CMI) and Marketing Profs sponsored by Brightcove. When asked what tactics were most effective for B2B marketing, the majority of respondents pointed not to content marketing!
  • BIZNOLOGY  |  MONDAY, JANUARY 9, 2017
    [B2B] Modeling B2B video content on micro-learning
    You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. Many B2B videos meet that criterion. Most B2B marketing content is built to answer a question: Why should I be interested in this product? The post Modeling B2B video content on micro-learning appeared first on Biznology.
  • TOMORROW PEOPLE  |  TUESDAY, JUNE 21, 2016
    [B2B] The B2B Summit 2016
    Tomorrow People will be attending the B2B Marketing Summit 2016, taking place on Wednesday 22nd June
  • GREAT B2B MARKETING  |  FRIDAY, APRIL 24, 2015
    [B2B] How to Validate Your B2B Go-to-Market Plan
    The post How to Validate Your B2B Go-to-Market Plan appeared first on Great B2B Marketing. Marketing Plan Sales Model b2b Go-to-Market Market PlanMy team and I are often asked to comment on – or do a more formal evaluation of – a […].
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 24, 2015
    [B2B] 5 Ways to Modernize Your B2B Branding and Marketing Online
    Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. A good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing. The best way to remedy this, while giving your b2b branding a fresh look, is to make sure you have the best user experience and web/app design possible.
  • TAYLORMADEIN KEW  |  SUNDAY, JANUARY 14, 2018
    [B2B] Being Different B2B Marketers
    In my most recent posts, I’ve explored why and how we can think and do differently in B2B marketing. Yet, have we ever considered why we became B2B marketers in the first place? Some of us may have ended up here by chance or through good luck, but the majority of us made a conscious decision to go into B2B marketing. For B2B marketing, change most likely won’t happen quickly or easily. Being different B2B marketers.
  • CONTENTLY  |  MONDAY, JANUARY 30, 2017
    [B2B] B2B Paid Content Distribution: Facebook vs. LinkedIn
    “ Oh, we’re B2B,” someone said. I get the instinct to assume LinkedIn is the only worthwhile place to pay for content distribution if you’re a B2B company. LinkedIn has incredible ad targeting for B2B brands. But B2B marketers don’t eschew other social networks just because they love the targeting LinkedIn provides. From all the data I’ve seen, the idea that people don’t care about B2B content on Facebook is a myth.
  • MODERN MARKETING  |  TUESDAY, AUGUST 28, 2012
    [B2B] How to Write the Perfect B2B Blog Post
    65% of B2B marketers used blogging last year , the third most popular tactic, according to the Content Marketing Institute. Blogging may be a preferred means of communicating with and engaging leads through the entire – often lengthy – sales cycle, but many in the B2B space struggle with it. As Mark Schaefer, the author the hugely popular Grow blog , wrote the just published “ Grande Guide to B2B Blogging ”, he detailed his formula for crafting the perfect B2B marketing blog post.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 14, 2015
    [B2B] 9 B2B Marketing (and Life) Lessons from #Inbound15
    By the end of the week, I found myself filled with information and ideas, and excited to share some of the most valuable B2B marketing takeaways from Inbound15 with you. and “ What can she teach us about B2B marketing? ”. I have to admit, I originally attended this keynote session for pure entertainment purposes, but there was actually some great insight that can be applied to B2B marketing.
  • BIZIBLE  |  WEDNESDAY, JANUARY 6, 2016
    [B2B] [Infographic] The Periodic Table of Elements for B2B Marketing Attribution
    As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart. The following infographic takes each section of elements and explains how they apply to the process of B2B marketing attribution tactics. And, full-path B2B marketing attribution models assign credit to all influential touchpoints from the beginning to the end of a customer’s journey.
  • MARKETING INSIDER GROUP  |  TUESDAY, OCTOBER 6, 2015
    [B2B] What Makes Effective B2B Content Marketing? [Research]
    55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. Only 44% of B2B marketers responded that their organizations are clear on what content marketing effectiveness or success looks like.
  • AVITAGE  |  SATURDAY, JUNE 27, 2015
    [B2B] B2B Customer Content Operations Manifesto
    If you’re a B2B organization pursuing content dependent strategies such as content marketing, automated lead generation and nurturing, sales and channel enablement (among others), you are now in that business. The post B2B Customer Content Operations Manifesto appeared first on Avitage. Content Operations Featured Strategy b2b content content operations content strategyThe custom content business is a difficult business.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 22, 2015
    [B2B] 5 Common Misconceptions About B2B Content Marketing Development
    Below are some of the major misconceptions about content that B2B marketers need to focus on when shaping their content strategy for the next month, quarter, or even year. This wise saying holds true when it comes to B2B content marketing. Some B2B companies still give pushback when it’s suggested that they share other companies’ content on their social media channels or even link to them as a source in a blog post.
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 16, 2012
    [B2B] 4 B2B Marketing Myths
    The B2B marketing community has become so focused on the journey they have lost sight of the destination. The purpose of B2B marketing is not leads, relationships, content or branding. This focus on the day-to-day marketing and business activities has given rise to a number of B2B marketing myths. B2B is Dead Rick Segal of Gyro has built an impressive business and there is a lot of wisdom in his defense of why B2B marketing is dead.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 23, 2016
    [B2B] How to Find Influencers for B2B Online Marketing Campaigns
    But, identifying influencers is something that many B2B marketers find challenging, especially when dealing with an unfamiliar industry. While influencer marketing can be a difficult task that takes time and expertise, it has proven to be a successful B2B tactic that many companies continue to expand budgets around in 2016. To help you master the process of B2B influencer marketing, I’ve put together a list of 3 essential tools that should improve the identification process.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 10, 2015
    [B2B] 5 Places B2B Marketers Can Find Blogging Inspiration
    One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). Even if B2B marketers feel like they are alone on this, the fact is that all industries occasionally have trouble figuring out blogging ideas or topics. Use any of these angles to create new B2B marketing blog posts about your specific solution offerings.
  • INFLUITIVE B2B  |  TUESDAY, APRIL 11, 2017
    [B2B] Infographic: Why Your B2B Online Community Needs Advocacy
    Although hopes are high, B2B online communities frequently become nothing more than dead zones featuring the occasional support question—a far cry from their vibrant consumer counterparts. Recent research from CMX and Influitive on B2B communities shows that more and more organizations are. Are branded communities living up to organizational expectations?
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 26, 2016
    [B2B] The 10 Don’ts of Twitter for B2B Marketing
    Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site. Despite this, many B2B marketers struggle to progress on Twitter and demonstrate any significant results on the platform.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 20, 2016
    [B2B] Are you taking advantage of B2B marketing data?
    Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. So, perhaps you might think that I didn’t have much to learn when I picked up B2B Data-Driven Marketing by fellow Biznology blogger Ruth Stevens and Theresa Kushner. No B2B marketer should be without this book. This book is a tour de force of B2B data that must not be missed.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 28, 2015
    [B2B] Is Your B2B Marketing Valuing C2B?
    We know what B2B means, but C2B is consumer-to-business, meaning that the consumer (or customer or even client perhaps) creates or offers something of value to a business, which they then use to turn into a profit or as a key factor into their business decisions. However, when it comes to B2B, the value consumers can offer businesses are usually less physically tangible and are in terms of feedback and communication. Can C2B truly influence and improve B2B marketing?
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 1, 2013
    [B2B] LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?
    Have you felt like social advertising just wasn’t right for your B2B marketing? This looks like the most compelling social advertising offering yet for B2B marketers. Here are 7 reasons I believe this will be good for both B2B marketers and LinkedIn’s shareholders. For B2B marketing in particular, I continue to believe LinkedIn’s self-maintained profile data is the best quality data available in the industry.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 4, 2016
    [B2B] How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]
    A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. The Content Marketing Institute put out their annual marketing report in which events were ranked as the most effective B2B marketing tactic for the sixth year in a row — and that came from a content marketing study! WHAT CAN B2B MARKETERS LEARN FROM YOUR SURVEY RESULTS? “Of
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JULY 1, 2014
    [B2B] The Attention Web: What B2B Marketers Need to Know
    For B2B marketers who are too busy to keep up-to-date on every marketing trend and buzzword, here are a few thoughts on all the current noise about the Attention Web : Attention as a marketing asset is not a new concept: Top-of-mind awareness has always served as a cornerstone of effective B2B marketing. The good news for B2B marketers is that there are now editorial analytic tools that can provide attention and engagement metrics and insights.
  • WEBBIQUITY  |  MONDAY, JANUARY 25, 2016
    [B2B] Three Things Smart B2B Marketers Will be Doing in 2016
    What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Download the eBook to read all of the thoughts from these experts regarding the keys to B2B marketing success in the coming year.
  • ANNUITAS  |  TUESDAY, MARCH 22, 2016
    [B2B] A Power Breakfast – B2B Marketing Style
    Understanding your buyers is the first rule in B2B marketing today and you do this by talking to your buyers, building out personas and then developing content that maps to your buyers and the buying committee throughout the journey. The post A Power Breakfast – B2B Marketing Style appeared first on ANNUITAS. Blog B2B Marketing Buyer persona Content data Engagement
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 2, 2015
    [B2B] The Benefits of a One-Page B2B Marketing Plan
    New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Marketing Planning b2b marketing plansThis is the time when many organizations and businesses are thinking about planning and budgeting for the next year. A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 12, 2014
    [B2B] 3 B2B Conversion Tracking Mistakes Not to Make
    Conversion tracking can be tricky, in particular for B2B businesses, where leads can come in the form of several types of actions. For many B2B businesses, conversion tracking isnt seen as a top priority. Setting Goals for B2B Web Marketing. We know those in the B2B space have been slower to adopt social media and, for the majority of our clients, social is not a direct lead strategy. B2B Online Marketing Blog Marketing Measurement
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 31, 2013
    [B2B] 5 Creative Ways B2B Marketers Can Use Twitter’s Vine
    From what little I’ve seen, I think there are some opportunities for B2B marketers: 1. What other uses of Vine might there be for B2B Marketers? b2b marketingI don’t know much about Vine, and I like it already. Here’s why – have you ever NOT watched a video because all you want is the few seconds that show you how to do the thing, and the video is 4 minutes long? That’s what I’m talking about.
  • DIGITAL B2B MARKETING  |  MONDAY, APRIL 9, 2012
    [B2B] B2B Marketing Meets Video: Insights from 21 Marketers
    Just over half (52%) of B2B marketers are now using video, a 27% increase over the year before. However, that means nearly half of B2B marketers are not using video yet. Last week for #B2Bchat I moderated a discussion on video in B2B marketing, including why B2B marketers should care , how to get started, production quality and tools and resources. Here are two of the easiest opportunities for many B2B marketers to execute on: Repurpose existing content.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 9, 2013
    [B2B] Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.
    Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Here are details and links for the surveys I’ve summarized above: Holger Schulze, B2B Lead Generation Marketing Trends, 2013 Survey Results. More than 800 responses from the B2B Technology Marketing Community on LinkedIn.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 25, 2015
    [B2B] 8 Time Management Tips For B2B Marketers
    This awareness can help you implement the above tips in order to make your B2B marketing as efficient and effective as possible. B2B Online Marketing Blog Marketing Measurement productivity time managementIt doesn’t matter what industry you’re in, time management is a crucial skill that has a significant impact on not only your productivity, but the way your days and weeks shape in as a whole.
  • ACT-ON  |  WEDNESDAY, MAY 24, 2017
    [B2B] The 10 Commandments of Successful B2B Customer Retention
    In a recent survey of B2B CMOs , customer retention beat out revenue growth as the #1 strategic focus for 2017. Yet only 21% of B2B marketers track churn rate. It’s the age of the customer. Whether you’re talking about marketing that’s “customer-centric” or “customer first,” or discussing “the. customer experience,” “customer success,” or “customer retention,” there’s no shortage of buzzwords about the customer. This isn’t all just talk, either.
  • BIZNOLOGY  |  FRIDAY, AUGUST 18, 2017
    [B2B] B2B marketing lessons from Michael Brenner
    I listened to Michael Brenner recently give a keynote talk to B2B marketers at the MeritDirect Coop client conference, and picked up scads of great insights, tips, and strategic wisdom I’d like to share. The post B2B marketing lessons from Michael Brenner appeared first on Biznology.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 3, 2013
    [B2B] How B2B Marketers Will Spend Their Budgets in 2014
    B2B vendor websites have come a long way since the days of serving as essentially online brochures. Given that 70% of the b2b purchasing cycle is complete before a vendor’s sales team is even aware of the opportunity, websites are now expected to accomplish much of the pre-sales heavy lifting. While every company’s situation is unique, few B2B vendors are likely to stray too far off this general path in 2014.
  • DIGITAL B2B MARKETING  |  THURSDAY, AUGUST 22, 2013
    [B2B] 3 Common Problems with B2B Marketing Personas
    Developing personas is one of the first steps recommended by many B2B marketers. Unfortunately, many B2B marketers are working with personas that do more harm than good. B2B personas should illuminate your audience and provide a clear roadmap to relevance in your marketing. What problems do you see with the personas B2B marketers are creating or using today? Understanding your audience is critical, and personas are one of the most effective solutions, right?
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 15, 2017
    [B2B] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    With the myriad of available B2B marketing engagement opportunities, which strategies should marketers use, and at what point in the buying journey? It’s also important to know how to measure the effectiveness of your B2B marketing events , so consider investing in martech solutions that will allow you to do so. It’s usually later in the purchase process that higher-ups are consulted for their buy-in on a purchase decision, especially in the B2B world.
  • TOMORROW PEOPLE  |  TUESDAY, AUGUST 15, 2017
    [B2B] Marketing metrics: symptoms of poor b2b marketing campaign performance
    Discover what your marketing metrics are saying about the performance of your B2B marketing campaigns, and why high numbers don’t necessarily equate to good news. b2b promotional campaigns
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 1, 2011
    [B2B] B2B Marketing is Just B2P. Right?
    B2B salespeople are looking to talk to people that influence or make decisions for business purchases. So why all the fuss about B2B being B2P (business to person)? Maybe not you, but some B2B marketer will). Enterprise B2B is different, the products and solutions are complex and need to be understood. In B2B, products and requirements are complex. In Summary B2B marketers, you are marketing to people and that hasn’t changed.
  • GREAT B2B MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [B2B] How to Achieve Expert Status in B2B Marketing and Sales
    B2B Marketing Expert Status B2B SalesOn my last post, I talked about the huge difference between companies and individuals who are considered experts, versus those […].
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MAY 9, 2012
    [B2B] 10 Things You Need to Know About B2B Mobile Marketing
    These are the same business decision makers and influencers your B2B marketing is targeting. You can read the summary here on Storify ) Following are five key facts to help make the case for mobile in B2B marketing and five aspects of mobile marketers need to be aware of. B2B Mobile Traffic Matters ComScore reported 8.2% Participants from B2Bchat reported mobile traffic of up to 27%, with most between 10% and 20%, all on B2B websites.
  • MODERN MARKETING  |  WEDNESDAY, NOVEMBER 30, 2011
    [B2B] B2B Marketers: 10 Ways to Juice Your Facebook Fan Page
    For B2B marketing professionals, Facebook can be just as bleak. Our newest presentation, “ 10 Ways to ‘Solve’ Facebook for B2B ” (hashtag #B2Bfacebook), highlights 10 actionable tips – real things you can start (or stop) doing to make a measurable difference in your Facebook marketing efforts. 10 Ways to "Solve" Facebook for B2B. Although the presentation contains some beefy data, the intended audience is your everyday B2B marketer.
  • MARKETING INSIDER GROUP  |  MONDAY, NOVEMBER 16, 2015
    [B2B] Effective B2B Marketing Leaders Do This
    The post Effective B2B Marketing Leaders Do This appeared first on Marketing Insider Group. Technology plays a critical role in the success of today’s marketers. Marketers use technology to help us make smarter decisions, execute more effective campaigns, and drive more revenue. But with so many new technologies rising up every day, how does a marketer decide which tools, channels, and metrics to focus on to improve marketing performance […].
  • VIDYARD  |  MONDAY, APRIL 10, 2017
    [B2B] 12 Perfect Video Types for the B2B Customer Lifecycle [Infographic]
    The post 12 Perfect Video Types for the B2B Customer Lifecycle [Infographic] appeared first on Vidyard. If you’re reading this, you probably already know that video is an important part to accelerating the journey from prospect to customer. And you probably know that video is more than just a top-of-funnel asset, more than a brand awareness tool, and that consumers are craving video content more than any other type.
  • BIZNOLOGY  |  THURSDAY, MARCH 28, 2013
    [B2B] Push versus Pull Marketing: In B2B, You Need Both
    With the new popularity of pull marketing, B2B marketers may be under the mistaken impression that push marketing is dead—or should be. Simply put, B2B marketers need a mix of push and pull. In B2B, pull marketing generally means making yourself visible, or being helpful, and hoping that people will get the idea that they should visit your website or otherwise reach out to find out more about you and your offerings. Photo credit: Aimar (Nidde).
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [B2B] 6 Great B2B Business, Marketing, and Strategy Books
    Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. This book is useful for B2B business owners and marketers because it allows you to identify the key areas where you can specifically improve and grow your business. The B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth by Sean Greehan. B2B Online Marketing Blog Brand Management
  • WEBBIQUITY  |  TUESDAY, AUGUST 22, 2017
    [B2B] Five Brand Building Tips for B2B Businesses
    But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies. B2B prospects do a significant amount of research before they decide upon a solution. Here are five brand building tips that you can use to grow your B2B business. One of the most effective ways to build your B2B brand is to humanize it.
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [B2B] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. Both leverage the power of Big Data, and both offer the ability to dramatically change the way that B2B marketers target, segment, and engage with prospective buyers.
  • MODERN MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [B2B] 4 Dimensions of Effective B2B Marketing Plans
    4 Dimensions of Effective B2B Marketing Plans is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Demand Generation b2b marketing best practice marketing planning bulldog solutions campaign calendaring collaborative planning demand modeling demand waterfall Liz Pate marketing mix marketing optimization marketing planning marketing plans
  • GREAT B2B MARKETING  |  THURSDAY, MARCH 5, 2015
    [B2B] B2B Marketing: Six Need-to-Know Nuggets
    Rather than my usual practice of writing some in-depth content about a specific subject area, thought I would share some quick thoughts on some important subjects related to B2B marketing and sales. Too many modern B2B marketers are operating under the same constraints, and this is a shame because of the many ways we now have to monitor (and improve) performance. It’s no coincidence that the best B2B marketers are the ones who test the most.
  • WEBBIQUITY  |  MONDAY, MAY 23, 2011
    [B2B] What Does B2B Social Media Success Look Like?
    It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Digging into the results publicized in these case studies, what does B2B success look like?
  • CRIMSON MARKETING  |  FRIDAY, MAY 1, 2015
    [B2B] 4 Ways The B2B Buying Process Has Changed in 2015
    Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. Let’s explore the four key ways B2B buying is changing: 1. B2B marketing technology is developing rapidly. B2B buyers…find their buying decisions influenced by information from hundreds of different sources. B2B buyers at the top of the funnel are rarely influenced by companies and their salespeople.
  • EVERYTHING TECHNOLOGY MARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [B2B] Top-10 B2B Marketing Topics of 2010
    With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog. The 10 Most Popular Blog Posts (by number of re-tweets) 1 - 5 Steps to B2B Marketing Success (100) 2 - The Brave New World of B2B Marketing - Are You Ready? (98) 98) 3 - Is Traditional B2B Marketing Dead? (87) 87) 4 - What B2B Marekting tactics are Up, Down, Flat? (79)
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 14, 2016
    [B2B] 6 Tools for Automating B2B Social Media Marketing
    Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. What automation tools do you use for B2B social media marketing? B2B Online Marketing Blog Social Media StrategiesHowever, as KISSmetrics suggests, hire someone who is experienced in social media, not your niche, as most social media for any industry will have similar goals: getting more visibility for the company.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 19, 2015
    [B2B] What B2B Marketers Can Learn About Buyers Without Trying Too Hard
    Here I’ve barely scratched the surface of ways, both analog and modern, in which marketers can stay abreast with their B2B buyers needs and interests, and learn more about them. B2B Online Marketing Blog Demand Generation buyer journey consideration conversion planningPeople don’t always tell you what they’re thinking.
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 29, 2012
    [B2B] 4 B2B Marketing Scenarios: One Size Does Not Fit All
    B2B marketing discussions on Twitter and blogs have a tendency to focus on singular topics, such as Twitter, marketing automation , or lead generation , as if they are right for everyone and we just need to do them well. However, the people B2B marketers want to reach are ultimately trying to solve a challenge or embrace an opportunity based on their unique business. Shouldn’t B2B marketing solutions be just as unique?
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 9, 2013
    [B2B] 15 People Every B2B Marketer Should Follow On Twitter
    As a B2B marketer, it is easy to find people to follow on Twitter, right? Big names in B2B marketing, content marketing and social media seem to be everywhere. Here are 15 hidden gems B2B marketers should be following. They cross a range of topics, but all focus on B2B directly or add perspectives I’ve consistently found valuable for B2B. B2B Digital Marketing | Strategic Communications, Content, Design, SEO & Social Media.
  • KOMARKETING ASSOCIATES  |  FRIDAY, APRIL 18, 2014
    [B2B] 4 Myths About B2B Marketing That Everyone Thinks are True
    There are many “facts” and assumptions that marketers and other specialists have about the B2B marketing industry. Conversely, marketers that are open to working on the business to business side of marketing have assumptions that B2B has limitations, and there isn’t as much freedom or creativity in corporate-facing campaigns as there can be in consumer-facing campaigns. B2B Marketing is Boring. B2B marketing isn’t boring at all.
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [B2B] The Basics of B2B Social Media Marketing Strategy
    Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. But LinkedIn is also the preferred network for CEOs, and 74% of B2B decision makers say they use LinkedIn to help make purchasing decisions.
  • MARKETING INSIDER GROUP  |  TUESDAY, JANUARY 8, 2013
    [B2B] 20 B2B Marketing Blogs You Need To Read
    When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. The Best B2B Marketing Blogs.
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 20, 2013
    [B2B] B2B Marketers Must Be Transparent to Build Trust
    Marketing Soapbox b2b marketing trust Doing business today requires transparency, which builds trust with your customers and partners. It leads to increased business, since people buy from people they know, like and trust. Last night I attended Peter Coffee’s Annual Tech Update at the AITP Chapter meeting in Los Angeles. He talked about the many revolutions technology is creating (see the list at the end of the post), and many affect marketing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 20, 2015
    [B2B] Why Mobile Advertising Is Critical for B2B Marketers
    As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience. Our clients are evolving as well – Internet Retailer suggests that almost two-thirds of B2B companies offer some type of app or site designed specifically for mobile devices. One of the biggest challenges B2B advertisers have is simply getting there ads served to the right user.
  • WEBBIQUITY  |  THURSDAY, JULY 21, 2016
    [B2B] How to Be Creative in B2B PR
    Creativity isn’t the sole domain of consumer PR; if anything, it requires more creativity to craft the perfect angle for a complex B2B subject. B2B PR pros need to make themselves experts in their clients’ sectors and use every resource at their disposal to find newsworthy hooks. Use these approaches and tactics to increase the impact of your B2B trade media and social PR efforts. Social PR b2b PR Heather Baker social PRGuest post by Heather Baker.
  • BIZNOLOGY  |  THURSDAY, APRIL 2, 2015
    [B2B] Where is B2B data-driven marketing headed?
    Data drives B2B marketing today, and it’s a fast-evolving arena. New tools, new technologies, and most importantly, new buying behavior among businesses—these changes are accelerating the pace and driving new directions for B2B data-driven marketing. Derek Slayton, CMO of NetProspex, points out that new technologies can only take B2B marketers so far. This needs to change in B2B, just as it has in consumer categories like retail and gambling.”.
  • SALES LEAD INSIGHTS  |  TUESDAY, JULY 26, 2011
    [B2B] B2B telemarketing: An interview with Michael Brown
    With all the developments lately in B2B marketing, telemarketing still has a prominent position and I want to highlight that. What’s the latest and greatest in the world of B2B telemarketing? B2B telemarketing TelemarketingAsk before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”. When it comes to using the phone to generate, nurture and qualify leads, there’s nobody better than Michael.
  • GREAT B2B MARKETING  |  TUESDAY, DECEMBER 10, 2013
    [B2B] B2B Sales and Marketing Trends for 2014
    One of the great things about my job is the opportunity to work with some of the leading B2B companies in the US and worldwide. For the past couple of years, we have been publishing the top B2B sales and marketing trends that we believe will have the most impact on a company’s ability to gain and maintain competitive advantage. In the rapidly evolving B2B arena, knowing the key trends can help you refine, adjust or enhance your strategy. of B2B leads are never called.
  • ANNUITAS  |  THURSDAY, MAY 29, 2014
    [B2B] CASL Countdown for B2B Marketers
    The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. Blog B2B Marketing Canadian Anti-Spam Legislation CASL compliance email marketing implied consent opt-in The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent. Many of the same rules apply such as unsubscribe, postal address (location), etc.,
  • GREAT B2B MARKETING  |  MONDAY, NOVEMBER 3, 2014
    [B2B] Six Fast Ways to Improve Your B2B Copy
    Every few months I get the urge to focus my blog post on the subject of copywriting – specifically, how to write B2B copy that achieve the intended results. Here are six ways to improve your B2B copy and driver stronger results: Cut back on the extraneous, superfluous, redundant, repetitive and unnecessary words – e.g. like the ones I used in this sentence. B2B Copy Copywriting communications
  • GREAT B2B MARKETING  |  THURSDAY, MAY 15, 2014
    [B2B] Social Media – Driving Competitive Advantage for B2B Marketers
    eMarketing Strategy’s Ruth Stevens, one of the nation’s foremost practitioners of B2B marketing, posted the above graphic on LinkedIn. Based on our experience speaking with many B2B organizations, these results pass the smell test. As I said in an early 2011 blog post , B2B social media is meant to be a marathon, not a sprint. B2B Pull Marketing Social Media b2b
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [B2B] 8 Key Changes In Google Search B2B Marketers Should Know
    This change in searcher behavior is just one change – either related to Google or driven by Google – that B2B marketers need to be aware of. In this newsletter, I wanted to highlight 8 recent Google developments (including the Google eye tracking study) and what they could mean, today and in the long run, for B2B marketing professionals. Did we miss something significant in your B2B marketing endeavors? B2B Online Marketing Blog Search Engine Optimization
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JANUARY 1, 2011
    [B2B] The Top-10 B2B Marketing Trends for 2011
    Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn. Here are the key trends that B2B marketing professionals think are shaping B2B marketing in 2011. I hope the new year will treat you well and that you have much success in your B2B marketing efforts in 2011 Happy New Year!
  • BIZNOLOGY  |  THURSDAY, OCTOBER 27, 2016
    [B2B] The state of B2B marketing in Asia—moving toward digital
    A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. He kindly agreed to share his perspective on B2B developments in Asia. What’s the state of B2B marketing in Asia these days? . B2B in Asia today has two contradictory dynamics in play. For example, B2B in China is influenced by government policy and macro-economic factors.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, JANUARY 31, 2012
    [B2B] The Top-5 B2B Marketing Trends for 2012
    It is time again for our annual B2B Marketing "predictions". As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. I hope the New Year will treat you well and that you have much success in your 2012 B2B marketing efforts Happy New Year!
  • MARKETING INSIDER GROUP  |  MONDAY, FEBRUARY 13, 2017
    [B2B] Nine Lessons in B2B Thought Leadership [Research]
    The results bring good news to those in charge of a B2B firm’s marketing and communication programmes – if they heed these nine lessons. The post Nine Lessons in B2B Thought Leadership [Research] appeared first on Marketing Insider Group. We surveyed over 200 senior executives at FTSE 350 organisations to better understand how they view and use content marketing.
  • MLT CREATIVE  |  WEDNESDAY, FEBRUARY 3, 2016
    [B2B] 8 Essential Google Analytics Reports For B2B Marketing
    This blog is to help you use Google Analytics to get the insights that are most valuable for b2b marketing. The post 8 Essential Google Analytics Reports For B2B Marketing appeared first on MLT Creative. Ideas@Work Blog B2B Analytics and Measurement B2B Marketing StrategyHave you been using Google Analytics for awhile but have a sneaking suspicion that you just aren’t using it to it’s full potential? Want to take your skills to the next level? Perfect.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 29, 2011
    [B2B] Two B2B Social Marketing Initiatives Worth Checking
    A couple of notable B2B efforts have caught my eye recently that I wanted to share. No doubt this wasn’t cheap, but it’s impressive to see a B2B community demonstrate this kind of ingenuity. Two impressive B2B social media efforts by two companies addressing very different audiences. B2B communities marketing Social Media videoOne is Element14 , a social community for engineers sponsored by an electronics distributor of the same name.
  • B2B MARKETING TRACTION  |  MONDAY, MAY 11, 2015
    [B2B] 3 New Promotional Product Campaign Ideas for Your B2B Marketing
    I got to thinking about fun campaigns using new promo products and wanted to share some ideas for B2B marketers. ( Marketing Implementation b2b customer marketingAre you wondering if promotional products or giveaways make a difference? Here are three thoughtful promotional campaign ideas to make your marketing stand out. Last week Flora Taub , my friend and promotional products rep for Geiger in Southern California, sent me an email with a fun new idea – selfie sticks!
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2016
    [B2B] 3 Tips for Using Social Media for B2B Marketing
    However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Here are three tips for using social media more effectively in your B2B marketing. Guest post by Larry Alton.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 6, 2014
    [B2B] The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation
    While the adoption of content marketing has certainly become prevalent across B2B organizations, the separation between good and great organizations revolved around one key theme: documentation. Fortunately, the vast majority of B2B marketers realize the importance of content marketing regardless. 86% of B2B marketers reported using some form of content marketing in their overall marketing strategy. Why B2B Companies Use Content Marketing.
  • MARKETING CRAFTMANSHIP  |  SATURDAY, MARCH 16, 2013
    [B2B] An End to B2B Social Media Madness
    Rapid, lemming-like adoption of social media tools by small and medium-sized B2B firms – fueled by an army of self-proclaimed social media experts – has resulted in wasted dollars, missed opportunities and heightened distrust of the marketing function in the C-suite. These are primarily personal and B2C social media platforms, and there are few good reasons why most B2B firms should be investing any time or resources there.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 12, 2011
    [B2B] B2B Marketing Automation Industry Size and Segments
    As I mentioned yesterday, our new B2B Marketing Automation Vendor Selection Tool (VEST) asks vendors to estimate the number of clients in each of four size categories. There’s a strong case to be made that micro-businesses in particular have such different needs that their vendors are not really part of the same industry as the rest of B2B marketing automation. But not all of these are B2B marketers.
  • TYPE A COMMUNICATIONS  |  TUESDAY, MAY 3, 2016
    [B2B] 6 Business Skills Every B2B Marketer Must Master
    B2B Marketing Business Change ManagementMay 3, 2016 We’re barely into the week and I’ve already heard the same tale of woe from four different companies. They need a different kind of marketer. Well, to. read more.
  • THE POINT  |  THURSDAY, AUGUST 1, 2013
    [B2B] Top 10 B2B Lead Scoring Mistakes (Part 1 of 2)
    Drawn from that experience, here are 10 examples of the most common scoring mistakes we see B2B companies make: 1. B2B Marketing Campaign Measurement Demand Generation Lead Management Lead Nurturing Marketing Automation lead scoring lead scoring best practices lead scoring mistakes lead scoring schema lead scoring tips Marketo best practices marketo consultants Marketo lead scoring Marketo partner
  • ACT-ON  |  TUESDAY, MARCH 22, 2016
    [B2B] Lead Qualification: Rethinking BANT in the Modern B2B Sales Cycle
    In today’s complex B2B sales cycle, it’s important that an organization’s sales and marketing teams create a clearly defined and agreed upon, definition of a qualified lead. Authority : Average B2B purchasing decisions involve anywhere from seven to 20 people. Distinctly identifying where the lead handoff happens is the first step in creating a seamless transition between sales and marketing. In the past, most organizations have followed the BANT model of qualifying leads.
  • GREAT B2B MARKETING  |  TUESDAY, JULY 7, 2015
    [B2B] Why Pattern Recognition is so Important in B2B Marketing
    You might think that pattern recognition is an unusual subject for a B2B marketing guy to be discussing in his […]. The post Why Pattern Recognition is so Important in B2B Marketing appeared first on Great B2B Marketing. B2B Marketing
  • MLT CREATIVE  |  TUESDAY, DECEMBER 15, 2015
    [B2B] The 23 Best B2B Marketing Blogs of 2015
    Continual learning is indispensable to successful b2b marketing. ” Blogs are a great way to keep that learning process going and to stay up to date on the b2b marketing industry. The post The 23 Best B2B Marketing Blogs of 2015 appeared first on MLT Creative. Ideas@Work Blog B2B Content Marketing B2B BloggingThe landscape is changing so quickly that as Jay Baer so poignantly said: “If you stop learning you die. Period.”
  • GREAT B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2016
    [B2B] Secure Your Share of Rising B2B Marketing Budgets
    B2B Marketing Marketing BudgetThe press release announcing Gartner’s 2016-2017 Chief Marketing Officer (CMO) Spend Survey showed that marketing budgets rose for the third […].
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 8, 2010
    [B2B] 11 B2B Marketing Predictions for 2011
    Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011.
  • BIZIBLE  |  THURSDAY, JUNE 2, 2016
    [B2B] B2B Conversion Tracking Best Practices
    Especially in the world of B2B marketing, because the customer journey can be long and complicated, proper conversion tracking is essential. We’ll discuss a few mistakes B2B marketers need to avoid to ensure that they get the most out of their conversion data. In B2B marketing, there are multiple conversions in a customer’s journey. B2B marketers are using more marketing channels than ever.
  • WEBBIQUITY  |  TUESDAY, JANUARY 3, 2012
    [B2B] Best B2B Marketing and Sales Strategy Guides and Insights of 2011
    Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. B2B Sales Trends and Strategies.
  • ACT-ON  |  WEDNESDAY, MAY 31, 2017
    [B2B] The Importance of Personalization in the B2B Buying Journey
    Every B2B buyer is different, so don’t treat them all the same. The point is that, like consumers, B2B buyers are all unique. Yet Evergage found that only 21% of B2B marketers are very or extremely satisfied with their current personalization efforts, compared to 53% of B2C marketers. The good news is that if you’re not currently personalizing your digital channels to your individual B2B buyers, it’s not too late to get started.
  • REACHFORCE  |  MONDAY, MARCH 9, 2015
    [B2B] Always Connected B2B Customers: Meeting Their Expectations
    B2B Marketing Ideas B2B personas marketing insight What are today’s customers like? For one thing, they take far more control of their buying experience, and they do it largely through mobile devices. The “always connected” customer typically has three connected devices. He or she reads reviews, checks on product specifications, and may watch videos of products in action. The always connected customer […].
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 5, 2015
    [B2B] How B2B Marketers Can Leverage Social Media Product Advertising
    With the arrival of these new types of ads, B2B marketers are also given new opportunities for promotion and awareness of e-commerce inventory in particular. In this blog post, I’m going to cover Facebook and Pinterest’s new ad features related to product listings, as well as some key opportunities for B2B marketers. Why Should B2B Marketers Care About Product Advertising in Social Networks? What This Means for B2B Marketers.
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