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  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 9, 2013
    [B2B] Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.
    Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Here are details and links for the surveys I’ve summarized above: Holger Schulze, B2B Lead Generation Marketing Trends, 2013 Survey Results. More than 800 responses from the B2B Technology Marketing Community on LinkedIn.
  • DIGITAL B2B MARKETING  |  MONDAY, APRIL 9, 2012
    [B2B] B2B Marketing Meets Video: Insights from 21 Marketers
    Just over half (52%) of B2B marketers are now using video, a 27% increase over the year before. However, that means nearly half of B2B marketers are not using video yet. Last week for #B2Bchat I moderated a discussion on video in B2B marketing, including why B2B marketers should care , how to get started, production quality and tools and resources. Here are two of the easiest opportunities for many B2B marketers to execute on: Repurpose existing content.
  • CONTENTLY  |  MONDAY, JANUARY 30, 2017
    [B2B] B2B Paid Content Distribution: Facebook vs. LinkedIn
    “ Oh, we’re B2B,” someone said. I get the instinct to assume LinkedIn is the only worthwhile place to pay for content distribution if you’re a B2B company. LinkedIn has incredible ad targeting for B2B brands. But B2B marketers don’t eschew other social networks just because they love the targeting LinkedIn provides. From all the data I’ve seen, the idea that people don’t care about B2B content on Facebook is a myth.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 13, 2015
    [B2B] 10 Great Writing Books & Tools For B2B Content Marketers
    Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. If you are stuck on a piece of content for your B2B campaign, often taking 5-20 minutes to write something creative can help open you up, warm up your “typing fingers” and make it easier to make the switch to writing in a different vertical. Are you in charge of the company B2B blog posts and have completely run out of ideas?
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 1, 2011
    [B2B] B2B Marketing is Just B2P. Right?
    B2B salespeople are looking to talk to people that influence or make decisions for business purchases. So why all the fuss about B2B being B2P (business to person)? Maybe not you, but some B2B marketer will). Enterprise B2B is different, the products and solutions are complex and need to be understood. In B2B, products and requirements are complex. In Summary B2B marketers, you are marketing to people and that hasn’t changed.
  • DIGITAL B2B MARKETING  |  THURSDAY, AUGUST 22, 2013
    [B2B] 3 Common Problems with B2B Marketing Personas
    Developing personas is one of the first steps recommended by many B2B marketers. Unfortunately, many B2B marketers are working with personas that do more harm than good. B2B personas should illuminate your audience and provide a clear roadmap to relevance in your marketing. What problems do you see with the personas B2B marketers are creating or using today? Understanding your audience is critical, and personas are one of the most effective solutions, right?
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 14, 2014
    [B2B] Use Digital Content to Shorten the B2B Sales Cycle
    It seems like everyone is talking about B2C and B2B content marketing. What types of digital content shorten the B2B sales cycle? When it comes to shortening the B2B sales cycle, there is no right or wrong when it comes to content length. Technorati Tags: B2B content marketing , B2B sales cycle , Digital content. B2B Content Marketing B2B Sales Cycle B2B content marketing B2B sales cycle Digital content
  • WEBBIQUITY  |  TUESDAY, DECEMBER 3, 2013
    [B2B] How B2B Marketers Will Spend Their Budgets in 2014
    B2B vendor websites have come a long way since the days of serving as essentially online brochures. Given that 70% of the b2b purchasing cycle is complete before a vendor’s sales team is even aware of the opportunity, websites are now expected to accomplish much of the pre-sales heavy lifting. While every company’s situation is unique, few B2B vendors are likely to stray too far off this general path in 2014.
  • BIZNOLOGY  |  THURSDAY, MARCH 28, 2013
    [B2B] Push versus Pull Marketing: In B2B, You Need Both
    With the new popularity of pull marketing, B2B marketers may be under the mistaken impression that push marketing is dead—or should be. Simply put, B2B marketers need a mix of push and pull. In B2B, pull marketing generally means making yourself visible, or being helpful, and hoping that people will get the idea that they should visit your website or otherwise reach out to find out more about you and your offerings. Photo credit: Aimar (Nidde).
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 14, 2016
    [B2B] 6 Tools for Automating B2B Social Media Marketing
    Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. What automation tools do you use for B2B social media marketing? B2B Online Marketing Blog Social Media StrategiesHowever, as KISSmetrics suggests, hire someone who is experienced in social media, not your niche, as most social media for any industry will have similar goals: getting more visibility for the company.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 15, 2017
    [B2B] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    With the myriad of available B2B marketing engagement opportunities, which strategies should marketers use, and at what point in the buying journey? It’s also important to know how to measure the effectiveness of your B2B marketing events , so consider investing in martech solutions that will allow you to do so. It’s usually later in the purchase process that higher-ups are consulted for their buy-in on a purchase decision, especially in the B2B world.
  • MODERN MARKETING  |  WEDNESDAY, NOVEMBER 30, 2011
    [B2B] B2B Marketers: 10 Ways to Juice Your Facebook Fan Page
    For B2B marketing professionals, Facebook can be just as bleak. Our newest presentation, “ 10 Ways to ‘Solve’ Facebook for B2B ” (hashtag #B2Bfacebook), highlights 10 actionable tips – real things you can start (or stop) doing to make a measurable difference in your Facebook marketing efforts. 10 Ways to "Solve" Facebook for B2B. Although the presentation contains some beefy data, the intended audience is your everyday B2B marketer.
  • THE B2B RESEARCH BLOG  |  MONDAY, JULY 14, 2014
    [B2B] Insights from the B2B Barometer
    The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers. Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study. The B2B Barometer is published by Circle Research , the BMC and the IDM. B2B marketing budgets at an all-time high.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MAY 9, 2012
    [B2B] 10 Things You Need to Know About B2B Mobile Marketing
    These are the same business decision makers and influencers your B2B marketing is targeting. You can read the summary here on Storify ) Following are five key facts to help make the case for mobile in B2B marketing and five aspects of mobile marketers need to be aware of. B2B Mobile Traffic Matters ComScore reported 8.2% Participants from B2Bchat reported mobile traffic of up to 27%, with most between 10% and 20%, all on B2B websites.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 10, 2015
    [B2B] 5 Places B2B Marketers Can Find Blogging Inspiration
    One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). Even if B2B marketers feel like they are alone on this, the fact is that all industries occasionally have trouble figuring out blogging ideas or topics. Use any of these angles to create new B2B marketing blog posts about your specific solution offerings.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 9, 2015
    [B2B] B2B SEO Strategies for Multilingual Web Content
    It is becoming more common for B2B organizations to offer website visitors content accessible in multiple languages. In the past, B2B marketers would be concerned with duplicate content issues that could arise in the implementation of multilingual web content. That said, several factors should be considered when implementing multilingual content in the B2B website. B2B Online Marketing Blog Search Engine Optimization
  • WEBBIQUITY  |  MONDAY, MAY 23, 2011
    [B2B] What Does B2B Social Media Success Look Like?
    It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Digging into the results publicized in these case studies, what does B2B success look like?
  • EVERYTHING TECHNOLOGY MARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [B2B] Top-10 B2B Marketing Topics of 2010
    With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog. The 10 Most Popular Blog Posts (by number of re-tweets) 1 - 5 Steps to B2B Marketing Success (100) 2 - The Brave New World of B2B Marketing - Are You Ready? (98) 98) 3 - Is Traditional B2B Marketing Dead? (87) 87) 4 - What B2B Marekting tactics are Up, Down, Flat? (79)
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 2, 2017
    [B2B] 14 Visualizations Mapping The B2B Buyer Journey
    Our understanding the B2B buyer’s journey, from market realization to vendor selection, becomes critical in developing a successful online marketing program. But how does the B2B online marketer go about uncovering their buyer’s journey? The place to start is in understanding the different phases of the B2B buyer journey itself. To get this process started, we’ve compiled 14 visualizations designed to aid marketers in defining their own B2B buyer journey.
  • CRIMSON MARKETING  |  FRIDAY, MAY 1, 2015
    [B2B] 4 Ways The B2B Buying Process Has Changed in 2015
    Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. Let’s explore the four key ways B2B buying is changing: 1. B2B marketing technology is developing rapidly. B2B buyers…find their buying decisions influenced by information from hundreds of different sources. B2B buyers at the top of the funnel are rarely influenced by companies and their salespeople.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [B2B] A fascinating “hardcore” B2B social media success
    With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy!
  • MARKETING CRAFTMANSHIP  |  TUESDAY, SEPTEMBER 2, 2014
    [B2B] How WebMD Has Changed B2B Marketing Forever
    Many B2B companies, and professional services firms in particular, do not succeed at marketing for two major reasons: Failure to understand that the vendor selection process has fundamentally changed. In this new WebMD World of B2B Marketing , making the short list of potential vendors relies heavily on being visible and appearing smart in appropriate online channels on a consistent basis.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 12, 2014
    [B2B] 3 B2B Conversion Tracking Mistakes Not to Make
    Conversion tracking can be tricky, in particular for B2B businesses, where leads can come in the form of several types of actions. For many B2B businesses, conversion tracking isnt seen as a top priority. Setting Goals for B2B Web Marketing. We know those in the B2B space have been slower to adopt social media and, for the majority of our clients, social is not a direct lead strategy. B2B Online Marketing Blog Marketing Measurement
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 29, 2012
    [B2B] 4 B2B Marketing Scenarios: One Size Does Not Fit All
    B2B marketing discussions on Twitter and blogs have a tendency to focus on singular topics, such as Twitter, marketing automation , or lead generation , as if they are right for everyone and we just need to do them well. However, the people B2B marketers want to reach are ultimately trying to solve a challenge or embrace an opportunity based on their unique business. Shouldn’t B2B marketing solutions be just as unique?
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 9, 2013
    [B2B] 15 People Every B2B Marketer Should Follow On Twitter
    As a B2B marketer, it is easy to find people to follow on Twitter, right? Big names in B2B marketing, content marketing and social media seem to be everywhere. Here are 15 hidden gems B2B marketers should be following. They cross a range of topics, but all focus on B2B directly or add perspectives I’ve consistently found valuable for B2B. B2B Digital Marketing | Strategic Communications, Content, Design, SEO & Social Media.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 8, 2013
    [B2B] 20 B2B Marketing Blogs You Need To Read
    When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. The Best B2B Marketing Blogs.
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 20, 2013
    [B2B] B2B Marketers Must Be Transparent to Build Trust
    Marketing Soapbox b2b marketing trust Doing business today requires transparency, which builds trust with your customers and partners. It leads to increased business, since people buy from people they know, like and trust. Last night I attended Peter Coffee’s Annual Tech Update at the AITP Chapter meeting in Los Angeles. He talked about the many revolutions technology is creating (see the list at the end of the post), and many affect marketing.
  • THE B2B RESEARCH BLOG  |  THURSDAY, DECEMBER 11, 2014
    [B2B] Financial benchmarks for B2B marketing agencies
    You may have read my recent post about B2B Marketing’s 2014 Agency League Table (if not, take a peek here ). The post Financial benchmarks for B2B marketing agencies appeared first on Circle Research - B2B market research company. Uncategorized Agency financial benchmarks B2B Marketing League Table By now you may even have read the full report. In this post I’d like to share a few gems which you won’t find in either.
  • BIZNOLOGY  |  THURSDAY, APRIL 2, 2015
    [B2B] Where is B2B data-driven marketing headed?
    Data drives B2B marketing today, and it’s a fast-evolving arena. New tools, new technologies, and most importantly, new buying behavior among businesses—these changes are accelerating the pace and driving new directions for B2B data-driven marketing. Derek Slayton, CMO of NetProspex, points out that new technologies can only take B2B marketers so far. This needs to change in B2B, just as it has in consumer categories like retail and gambling.”.
  • MODERN MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [B2B] 4 Dimensions of Effective B2B Marketing Plans
    4 Dimensions of Effective B2B Marketing Plans is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Demand Generation b2b marketing best practice marketing planning bulldog solutions campaign calendaring collaborative planning demand modeling demand waterfall Liz Pate marketing mix marketing optimization marketing planning marketing plans
  • SALES LEAD INSIGHTS  |  TUESDAY, JULY 26, 2011
    [B2B] B2B telemarketing: An interview with Michael Brown
    With all the developments lately in B2B marketing, telemarketing still has a prominent position and I want to highlight that. What’s the latest and greatest in the world of B2B telemarketing? B2B telemarketing TelemarketingAsk before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”. When it comes to using the phone to generate, nurture and qualify leads, there’s nobody better than Michael.
  • MLT CREATIVE  |  WEDNESDAY, FEBRUARY 3, 2016
    [B2B] 8 Essential Google Analytics Reports For B2B Marketing
    This blog is to help you use Google Analytics to get the insights that are most valuable for b2b marketing. The post 8 Essential Google Analytics Reports For B2B Marketing appeared first on MLT Creative. Ideas@Work Blog B2B Analytics and Measurement B2B Marketing StrategyHave you been using Google Analytics for awhile but have a sneaking suspicion that you just aren’t using it to it’s full potential? Want to take your skills to the next level? Perfect.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 22, 2015
    [B2B] 5 Common Misconceptions About B2B Content Marketing Development
    Below are some of the major misconceptions about content that B2B marketers need to focus on when shaping their content strategy for the next month, quarter, or even year. This wise saying holds true when it comes to B2B content marketing. Some B2B companies still give pushback when it’s suggested that they share other companies’ content on their social media channels or even link to them as a source in a blog post.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 16, 2015
    [B2B] Effective B2B Marketing Leaders Do This
    The post Effective B2B Marketing Leaders Do This appeared first on Marketing Insider Group. Technology plays a critical role in the success of today’s marketers. Marketers use technology to help us make smarter decisions, execute more effective campaigns, and drive more revenue. But with so many new technologies rising up every day, how does a marketer decide which tools, channels, and metrics to focus on to improve marketing performance […].
  • ANNUITAS  |  THURSDAY, MAY 29, 2014
    [B2B] CASL Countdown for B2B Marketers
    The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. Blog B2B Marketing Canadian Anti-Spam Legislation CASL compliance email marketing implied consent opt-in The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent. Many of the same rules apply such as unsubscribe, postal address (location), etc.,
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JANUARY 1, 2011
    [B2B] The Top-10 B2B Marketing Trends for 2011
    Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn. Here are the key trends that B2B marketing professionals think are shaping B2B marketing in 2011. I hope the new year will treat you well and that you have much success in your B2B marketing efforts in 2011 Happy New Year!
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, JANUARY 31, 2012
    [B2B] The Top-5 B2B Marketing Trends for 2012
    It is time again for our annual B2B Marketing "predictions". As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. I hope the New Year will treat you well and that you have much success in your 2012 B2B marketing efforts Happy New Year!
  • GREAT B2B MARKETING  |  THURSDAY, SEPTEMBER 24, 2015
    [B2B] Attracting More B2B Buyers by Focusing on Their Interests
    The post Attracting More B2B Buyers by Focusing on Their Interests appeared first on Great B2B Marketing. B2B Buyer Demand Generation Marketing FocusWhat problems are your buyers looking to solve? Like you, I’m frequently bombarded by online ads and self-promoting emails […].
  • GREAT B2B MARKETING  |  WEDNESDAY, AUGUST 29, 2012
    [B2B] Marketing Analytics – Measuring What Matters in B2B
    One of the things that drives me batty is when otherwise smart B2B marketers focus relentlessly on marketing analytics that measure things that are not important, while neglecting the big picture – a classic example of missing the forest for the trees. A recent blog post titled The Thorny Question of Marketing Attribution: Does it Apply to B2B illustrates this perfectly. The author, Ruth Stevens, talked about the difficulty of linking B2B sales with specific marketing touch points.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 29, 2011
    [B2B] Two B2B Social Marketing Initiatives Worth Checking
    A couple of notable B2B efforts have caught my eye recently that I wanted to share. No doubt this wasn’t cheap, but it’s impressive to see a B2B community demonstrate this kind of ingenuity. Two impressive B2B social media efforts by two companies addressing very different audiences. B2B communities marketing Social Media videoOne is Element14 , a social community for engineers sponsored by an electronics distributor of the same name.
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [B2B] The Basics of B2B Social Media Marketing Strategy
    Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. But LinkedIn is also the preferred network for CEOs, and 74% of B2B decision makers say they use LinkedIn to help make purchasing decisions.
  • INFLUITIVE B2B  |  WEDNESDAY, OCTOBER 21, 2015
    [B2B] Forrester: Advocate Marketing Is Critical To B2B Success
    The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. That’s what Forrester Vice President and Principal Analyst Laura Ramos has found in a new report, Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime. . In the report, Laura discusses why advocate marketing is critical to the success of B2B companies.
  • B2B MARKETING TRACTION  |  MONDAY, MAY 11, 2015
    [B2B] 3 New Promotional Product Campaign Ideas for Your B2B Marketing
    I got to thinking about fun campaigns using new promo products and wanted to share some ideas for B2B marketers. ( Marketing Implementation b2b customer marketingAre you wondering if promotional products or giveaways make a difference? Here are three thoughtful promotional campaign ideas to make your marketing stand out. Last week Flora Taub , my friend and promotional products rep for Geiger in Southern California, sent me an email with a fun new idea – selfie sticks!
  • GREAT B2B MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [B2B] Can You Really Use Marketing to Shrink the B2B Sales Cycle?
    It seems at least once a week that I talk to a B2B company about how to shrink their sales […]. The post Can You Really Use Marketing to Shrink the B2B Sales Cycle? appeared first on Great B2B Marketing. B2B Sales Sales Cycle Sales Model B2B sales cycle
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 26, 2016
    [B2B] The 10 Don’ts of Twitter for B2B Marketing
    Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site. Despite this, many B2B marketers struggle to progress on Twitter and demonstrate any significant results on the platform.
  • THE POINT  |  THURSDAY, AUGUST 1, 2013
    [B2B] Top 10 B2B Lead Scoring Mistakes (Part 1 of 2)
    Drawn from that experience, here are 10 examples of the most common scoring mistakes we see B2B companies make: 1. B2B Marketing Campaign Measurement Demand Generation Lead Management Lead Nurturing Marketing Automation lead scoring lead scoring best practices lead scoring mistakes lead scoring schema lead scoring tips Marketo best practices marketo consultants Marketo lead scoring Marketo partner
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 12, 2011
    [B2B] B2B Marketing Automation Industry Size and Segments
    As I mentioned yesterday, our new B2B Marketing Automation Vendor Selection Tool (VEST) asks vendors to estimate the number of clients in each of four size categories. There’s a strong case to be made that micro-businesses in particular have such different needs that their vendors are not really part of the same industry as the rest of B2B marketing automation. But not all of these are B2B marketers.
  • MODERN MARKETING  |  MONDAY, NOVEMBER 7, 2016
    [B2B] A Deeper Look Into B2B Demand Generation
    We just completed our third annual B2B Enterprise Demand Generation Study , which evaluated the maturity of the demand generation function within enterprise organizations. Here are some of the statistics that jumped out and what they mean for those in B2B marketing. With all the changes that have occurred in the B2B demand generation landscape, CMOs should be allocating budget to the training and skills development of their teams.
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [B2B] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. Both leverage the power of Big Data, and both offer the ability to dramatically change the way that B2B marketers target, segment, and engage with prospective buyers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 4, 2016
    [B2B] How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]
    A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. The Content Marketing Institute put out their annual marketing report in which events were ranked as the most effective B2B marketing tactic for the sixth year in a row — and that came from a content marketing study! WHAT CAN B2B MARKETERS LEARN FROM YOUR SURVEY RESULTS? “Of
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 2, 2015
    [B2B] The Tao of B2B Buying Behavior – Why Emotion Trumps Logic
    The post The Tao of B2B Buying Behavior – Why Emotion Trumps Logic appeared first on Great B2B Marketing. B2B Buying B2B Marketing B2B BuyerI’ve always wanted to use the word “Tao” in a blog post because the term has such profound (albeit esoteric) […].
  • MLT CREATIVE  |  TUESDAY, DECEMBER 15, 2015
    [B2B] The 23 Best B2B Marketing Blogs of 2015
    Continual learning is indispensable to successful b2b marketing. ” Blogs are a great way to keep that learning process going and to stay up to date on the b2b marketing industry. The post The 23 Best B2B Marketing Blogs of 2015 appeared first on MLT Creative. Ideas@Work Blog B2B Content Marketing B2B BloggingThe landscape is changing so quickly that as Jay Baer so poignantly said: “If you stop learning you die. Period.”
  • THE POINT  |  WEDNESDAY, MAY 18, 2016
    [B2B] Infographic: Top 10 B2B Paid Search Mistakes
    If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs. Based on our experience, here are the most common paid search mistakes made by B2B marketers. The post Infographic: Top 10 B2B Paid Search Mistakes appeared first on The Point.
  • GREAT B2B MARKETING  |  WEDNESDAY, APRIL 30, 2014
    [B2B] 5 Characteristics of a Winning B2B Marketer
    Following are five key characteristics that will separate you, as a winning B2B marketer, from the has-beens and also-rans. A Winning B2B Marketer Stops What is Hurting. A Winning B2B Marketer Plays to Win. A Winning B2B Marketer Demonstrates Laser Focus. A Winning B2B Marketer Flouts Conventional Wisdom. A Winning B2B Marketer Does Whatever it Takes. B2B Marketer B2B Marketing Winning B2B Marketer
  • REACHFORCE  |  MONDAY, MARCH 9, 2015
    [B2B] Always Connected B2B Customers: Meeting Their Expectations
    B2B Marketing Ideas B2B personas marketing insight What are today’s customers like? For one thing, they take far more control of their buying experience, and they do it largely through mobile devices. The “always connected” customer typically has three connected devices. He or she reads reviews, checks on product specifications, and may watch videos of products in action. The always connected customer […].
  • THE POINT  |  THURSDAY, APRIL 23, 2015
    [B2B] Above the Fold Still Critical for B2B Email Design
    Here then is my modern version of “Above the Fold” for today’s B2B email marketers: 1. For more tips on B2B email marketing, download a free copy of our white paper: “ Top 10 B2B Email Marketing Mistakes ”. “Above the fold” is a term that originated in the heyday of print advertising and direct mail.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 8, 2010
    [B2B] 11 B2B Marketing Predictions for 2011
    Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 28, 2015
    [B2B] Is Your B2B Marketing Valuing C2B?
    We know what B2B means, but C2B is consumer-to-business, meaning that the consumer (or customer or even client perhaps) creates or offers something of value to a business, which they then use to turn into a profit or as a key factor into their business decisions. However, when it comes to B2B, the value consumers can offer businesses are usually less physically tangible and are in terms of feedback and communication. Can C2B truly influence and improve B2B marketing?
  • BIZIBLE  |  TUESDAY, AUGUST 9, 2016
    [B2B] 7 Stages of B2B Marketing Sophistication [Which Level Are You?]
    B2B marketing is no easy task. There are, we believe, seven stages to B2B marketing sophistication. 7-Stage B2B Marketing Sophistication Framework. The framework below outlines the various stages of B2B marketing sophistication, from top-of-funnel introduction to digital marketing all the way up to integrated, optimized, revenue-focused, predictive campaign strategies. Any and every B2B organization can find themselves on this chart.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 28, 2012
    [B2B] 7 Characteristics of Tomorrow’s Best B2B Marketers
    Here are 7 key characteristics of B2B marketers that will be able to learn the skills needed today and tomorrow and will be able to identify and pursue new B2B marketing opportunities as they emerge. Business Savvy If B2B marketing will be connected more closely to the business and business results, B2B marketers must become more business savvy.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 2, 2017
    [B2B] The 10 most fascinating people in B2B marketing in 2016
    Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. Gary Skidmore founded one of the more effective B2B call center operations in the pre-modern B2B marketing days. Laura Patterson is one of the smartest and most forward thinking people in B2B marketing. The post The 10 most fascinating people in B2B marketing in 2016 appeared first on Biznology.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 29, 2011
    [B2B] 8 Big Ideas to Drive B2B Buzz
    Yet despite the existence of an active industry association and a cluster of WOM-related innovative companies, we, as an industry, still haven’t produced something elemental — a repeatable, measurable model for B2B word of mouth. B2B is a unique beast. Yet despite these challenges there are several fundamentals that are sure to generate WOM buzz … even for B2B marketers. Since the buying process in B2B markets is more protracted (what IS the point of sale?),
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 13, 2017
    [B2B] Nine Lessons in B2B Thought Leadership [Research]
    The results bring good news to those in charge of a B2B firm’s marketing and communication programmes – if they heed these nine lessons. The post Nine Lessons in B2B Thought Leadership [Research] appeared first on Marketing Insider Group. We surveyed over 200 senior executives at FTSE 350 organisations to better understand how they view and use content marketing.
  • ANNUITAS  |  TUESDAY, JULY 14, 2015
    [B2B] The Change in B2B – 4 Rules To Live By
    According to the latest B2B Buyer research published by DemandGen Report, the world of B2B marketing is continuing the get more complex and our buyers more sophisticated. Some of the results from the 2015 B2B Buyers Survey Report , are as follows: 53% of buyers say their time to purchase has increased with 80% of those saying they are taking more time to research and 82% saying they are viewing more sources.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [B2B] 6 Great B2B Business, Marketing, and Strategy Books
    Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. This book is useful for B2B business owners and marketers because it allows you to identify the key areas where you can specifically improve and grow your business. The B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth by Sean Greehan. B2B Online Marketing Blog Brand Management
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 25, 2015
    [B2B] 8 Time Management Tips For B2B Marketers
    This awareness can help you implement the above tips in order to make your B2B marketing as efficient and effective as possible. B2B Online Marketing Blog Marketing Measurement productivity time managementIt doesn’t matter what industry you’re in, time management is a crucial skill that has a significant impact on not only your productivity, but the way your days and weeks shape in as a whole.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 6, 2015
    [B2B] 5 2015 Predictions Only a B2B Marketer Would Care About
    Instead, here are my five B2B marketing predictions for 2015. Predictive marketing is already a hot space, but it hasn’t hit its mainstream stride yet as a solution for B2B marketers to segment and prioritize leads for marketing and sales. Predictive marketing solutions like Lattice Engines , Mintigo or 6sense will move beyond the biggest marketers and earliest adopters and will be nearly as common as marketing automation among mid-sized and large enterprise B2B marketers.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 5, 2012
    [B2B] How B2B Marketers Are Scoring Big with Social Media [Infographic]
    The results show that B2B marketing professionals are indeed achieving tremendous results with social media marketing, and in many cases, beating out their B2C counterparts. How do you compare as a B2B marketer? For a complete guide to B2B Social Media Marketing, Download the Definitive Guide to B2B Social Media. B2B Marketing Infographic Modern B2B Marketing Social Media
  • WEBBIQUITY  |  TUESDAY, JANUARY 3, 2012
    [B2B] Best B2B Marketing and Sales Strategy Guides and Insights of 2011
    Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. B2B Sales Trends and Strategies.
  • GREAT B2B MARKETING  |  THURSDAY, SEPTEMBER 19, 2013
    [B2B] B2B Marketing: The Importance of Blocking and Tackling
    By marketing machine, I mean a systematized process for creating awareness, generating B2B leads, qualifying prospects, and converting them into sales opportunities. There is both an art and science to creating an effective B2B marketing machine. More often than not, the B2B companies we talk to can benefit from a better-performing website. When creating a B2B marketing machine, it helps to be smart and creative.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 2, 2010
    [B2B] Creating Engagement in B2B Marketing
    Related posts: B2B Marketing Content: Lure or Lasso? Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. A recent Cone Inc.’s s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media.
  • SALESFUSION  |  FRIDAY, MAY 9, 2014
    [B2B] B2B Marketing Strategy
    The post B2B Marketing Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field.
  • CHRIS KOCH  |  FRIDAY, MARCH 4, 2011
    [B2B] What the slow death of B2B publishing means for marketers
    This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap. But if you step back and think about where the real opportunity is for B2B marketers, it is idea marketing. B2B buyers are tired of marketing, but they’re not tired of ideas. The people who used to do that, B2B journalists, aren’t doing it so much anymore.
  • TYPE A COMMUNICATIONS  |  TUESDAY, MAY 10, 2016
    [B2B] 4 Myths Preventing True B2B Customer Understanding
    May 10, 2016 by Tony Zambito There is a big problem when it comes to B2B customer research. And, most B2B executives may be unable to see or recognize the. B2B Marketing Personas buyer's journey sales enablement Tony Zambitoread more.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 19, 2010
    [B2B] The 4 C’s of B2B Marketing
    So let’s take a look at another more contemporary framework for B2B marketing – the Four C’s. The 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content. Related posts: 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. We’ve all heard about the four P’s of marketing. Product. Price. Placement. Promotion.
  • DISCOVERORG  |  THURSDAY, JUNE 2, 2016
    [B2B] The Most Untapped Leverage Point For B2B Growth
    Direct mail is hot in B2B right now, for good reason: it can be extremely effective. Best Practices from the Industry Outbound Selling Sales Leadership & Management B2B B2B Insights B2B Sales B2B Sales Insights Clean Data Data data intelligence database hygiene Good Data Sales Effectiveness Sales Intelligence Sales Leadership Skills Sales Success
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 19, 2015
    [B2B] What B2B Marketers Can Learn About Buyers Without Trying Too Hard
    Here I’ve barely scratched the surface of ways, both analog and modern, in which marketers can stay abreast with their B2B buyers needs and interests, and learn more about them. B2B Online Marketing Blog Demand Generation buyer journey consideration conversion planningPeople don’t always tell you what they’re thinking.
  • BEYOND  |  FRIDAY, JUNE 17, 2016
    [B2B] B2B and Customer Experience
    Customer experience (CX) has always played a major role in B2C marketing; so why is it that in a B2B scenario, CX is only now taking centre stage, and what are the implications for businesses
  • THE B2B RESEARCH BLOG  |  SUNDAY, SEPTEMBER 25, 2011
    [B2B] B2B marketing sector bounces back: 57% report rising budgets
    These turbulent times make the latest instalment of the bi-annual B2B Barometer interesting reading. The survey – conducted in August 2011 and based on the opinions of 137 B2B agencies and marketers – shows that despite strong headwinds, the last 12 months have been rather rosy for most. The full B2B Barometer report will be published in October 2011 (subscribe to our blog to receive a complimentary copy – simply click here ).
  • THE B2B RESEARCH BLOG  |  FRIDAY, JUNE 24, 2011
    [B2B] Top B2B marketing challenges – an update
    I recently posted an analysis of a question to the B2B Marketing LinkedIn group. Can you use ONE WORD to describe the biggest challenge facing B2B marketing today?”. Business Ideas B2B trends LinkedInAt the time 162 people had replied. Just two weeks on that’s risen to 246. The original analysis can be found here , but given this volume of response I thought it time to provide a brief update on the key metrics.
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 26, 2012
    [B2B] New Research: B2B Content is a Dead End
    According to research from the Content Marketing Institute , B2B marketers are now spending 26% of their budget on content marketing. Today, many large B2B marketers are putting a stop to the conversation and cutting off prospects ability to continue finding additional information when potential customers get to their best content. Best Practice: Enable Self-Directed Research Many B2B websites enable prospects to find the information they need, and they should.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 20, 2015
    [B2B] Why Mobile Advertising Is Critical for B2B Marketers
    As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience. Our clients are evolving as well – Internet Retailer suggests that almost two-thirds of B2B companies offer some type of app or site designed specifically for mobile devices. One of the biggest challenges B2B advertisers have is simply getting there ads served to the right user.
  • GREAT B2B MARKETING  |  TUESDAY, SEPTEMBER 3, 2013
    [B2B] Fast Lead Response Keeps B2B Leads from Going Stale
    Last month, I spoke about lead metrics and ROI at the B2B Leads Conference in New York. Most had case studies or industry data to support their claim that lead response time is a key B2B leads metric. of B2B leads are never called. First, the steps you take to contact and process your B2B leads in a more expedient manner will reap large rewards. Technorati Tags: B2B Leads , Lead Response , Sales Development. B2B Leads Lead Response Sales Development
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [B2B] 8 Key Changes In Google Search B2B Marketers Should Know
    This change in searcher behavior is just one change – either related to Google or driven by Google – that B2B marketers need to be aware of. In this newsletter, I wanted to highlight 8 recent Google developments (including the Google eye tracking study) and what they could mean, today and in the long run, for B2B marketing professionals. Did we miss something significant in your B2B marketing endeavors? B2B Online Marketing Blog Search Engine Optimization
  • DIGITAL B2B MARKETING  |  SUNDAY, APRIL 22, 2012
    [B2B] B2B Sales and Marketing Integration
    Danny lined up a great set of provocative questions for the group on aligning B2B sales and marketing. Last week Danny Hanssel ( @dannyhanssel ) us as the guest moderator and leader for #B2Bchat. As always, the #B2Bchat participants shared a range of perspectives from both sales and marketing experiences.
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 16, 2015
    [B2B] Just When You Think You Know B2B Marketing, The Millennials Are Here
    You know where your B2B target audience gets information and how they buy, right? Just when you think you know your B2B buying audience; it’s changed. In 2012 millennials made up 27% of B2B purchasers. By 2014, millennials made up almost half of B2B buying decision makers at 46%. Source: Adage article, Google Says Millennial Influence on the Rise in B2B Buying ). Marketing Strategy b2b customer marketing strategyYou did the research.
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 17, 2014
    [B2B] 11 B2B Website Mistakes and How to Avoid Them
    Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. A new tool for B2B marketers are detailed buyer personas that help guide positioning and messaging online. Make sure that your writer doesn’t write boring content that is so typical for B2B product and service marketing! Some B2B sites are reporting 25-30% access via mobile.
  • B2B MEMES  |  THURSDAY, JULY 5, 2012
    [B2B] A Look Inside a B2B Editor’s Head
    That’s what makes a recent Twitter chat among B2B editors and writers a valuable resource. The discussion is frustratingly fractured and incomplete (it’s Twitter, after all), but it will give you a good sense of the issues that keep trade editors up at night: Preventing undue influence by advertisers (given the nature of B2B publishing, this topic was front and center). These concerns are not unique to B2B journalists, of course.
  • MARKETRI  |  FRIDAY, OCTOBER 28, 2016
    [B2B] 3 Common B2B Marketing Challenges
    B2B Marketing Challenges B2B Marketing Plans B2B Marketing Strategies Strategic Marketing ConsultingIf you’ve had a marketing seat in a smaller organization, I feel for you. Those can be tough seats. I know, because I’ve sat in a few of them myself.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 13, 2016
    [B2B] 4 B2B Marketing Strategies for Lead Generation
    Driving qualified leads is a pain point for many B2B marketers, as the pressure to generate these leads is increasing. Below I’ve outlined a few B2B marketing strategies to increase lead generation. I have had tremendous success [humble brag] driving B2B leads through LinkedIn with organic and sponsored posts. In addition to LinkedIn, Twitter is another great platform to drive B2B leads.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 4, 2016
    [B2B] The Secret Ingredient to Effective B2B Content Marketing Performance
    In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. B2B Content Marketing & SEO. How to Find Influencers for B2B Online Marketing Campaigns.
  • ACT-ON  |  WEDNESDAY, MAY 18, 2016
    [B2B] 7 Things About Online Reviews Every B2B Business Needs to Know
    There is less data available about how B2B companies are affected by online reviews than there is for B2C companies. We are people, after all, whether we’re in B2B or B2C. And while buying decisions in B2B are often more complex, it’s still people making those decisions – and those people are swayed by online reviews. There are also plenty of circumstances when it’s obvious that even pure B2B businesses are affected by online reviews.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, APRIL 12, 2011
    [B2B] Why care about B2B Content Marketing?
    Our B2B content marketing survey is the most popular survey we have produced to date. We asked over 20,000 B2B marketing professionals to share their collective insight on B2B content marketing issues, trends, and preferences. The first survey question is designed to better understand the motivation of organizations engaging in content marketing as a B2B marketing strategy.
  • EVERYTHING TECHNOLOGY MARKETING  |  SUNDAY, APRIL 17, 2011
    [B2B] Top-3 B2B Content Marketing Formats & Channels
    In our last post we reviewed the key objectives of B2B content marketing initiatives as indicated by our 20,000 member survey. How well are they performing for B2B marketers? Now, let's take a look at the perceived effectiveness of delivery channels used by B2B marketers to get content in front of the target audience (either outbound or inbound). Related content: Why care about B2B Content Marketing?
  • SALES LEAD INSIGHTS  |  TUESDAY, MAY 31, 2011
    [B2B] B2B marketing and lead generation campaigns: Expert tips
    B2B marketing , B2B lead generation & B2B marketing automation. Worth considering: Need help getting your B2B lead generation and lead nurturing campaigns designed, implemented or improved? Readers, what are your tips regarding B2B marketing and lead generation campaigns? B2B Lead Generation B2B marketing B2B marketing automation B2B marketing tipsThis is another in an ongoing series of tips from experts in.
  • GREAT B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [B2B] How to Rejuvenate a Troubled B2B Brand
    My suggestions will work for both types of B2B brand rejuvenation, but category one is more difficult, of course. Interestingly, according to the intensive Millard Brown BrandZ Top 100 Most Valuable Global Brands Study , 20 B2B brands make the list of the 100 most valuable brands. Be relentless and persistent in promoting your B2B brand. B2B Brand Brand Branding Two months ago, I wrote an article titled The Economic Value of Your Company Brand.
  • WEBBIQUITY  |  MONDAY, APRIL 18, 2016
    [B2B] The B2B Lead Generation Ecosystem and WPO [Infographic]
    Content Marketing Marketing Automation and Demand Generation Marketing Infographics Marketing Strategy Social Media Marketing Web Presence Optimization b2b lead generation Brad Shorr Internet Marketing Lead Generation Ecosystem infographic pre-CRM website traffic Straight NorthThe “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 31, 2016
    [B2B] The Biggest Contributor to B2B Revenue
    In most B2B companies with complex products or services, marketing-sourced leads rarely account for even half the revenue and often it is much less. The post The Biggest Contributor to B2B Revenue appeared first on B2B Lead Blog. To keep valuable field sales resources productive, many of the more innovative sales and marketing departments build “sales development” teams. Oracle. Marketo. HubSpot. Salesforce.com. Just to name a few.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 6, 2014
    [B2B] The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation
    While the adoption of content marketing has certainly become prevalent across B2B organizations, the separation between good and great organizations revolved around one key theme: documentation. Fortunately, the vast majority of B2B marketers realize the importance of content marketing regardless. 86% of B2B marketers reported using some form of content marketing in their overall marketing strategy. Why B2B Companies Use Content Marketing.
  • BIZIBLE  |  FRIDAY, MARCH 24, 2017
    [B2B] B2B Marketing Experience: The Case For and Against Gated Content
    Gated content—ebooks, reports, and other downloads hidden behind a form—has long been a part of the B2B playbook. In this article, we’ll look at the data for both sides of the argument so that we can finally answer the question, Should B2B marketers use gated content or should all content be ungated? Research suggests that the majority of the B2B buying process takes place online and before engaging with a sales rep. What does the data say about the B2B marketing experience?
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