[B2B] Email Copywriting: Drive Action at Every Opportunity
    For more tips on email copywriting, check out our infographic (no registration required): “ 29 Tips to Improve B2B Email Campaign Performance. ”. B2B Marketing Copywriting Creative Demand Generation email marketing B2B email copywriting B2B email creative email copywriting email copywriting best practices email copywriting tips email creative email marketing agency email marketing consultant verintSales experts preach the value of “asking for the sale.”
  • AVITAGE  |  WEDNESDAY, JULY 26, 2017
    [B2B] Use Information Interview Approach for Sales Prospecting Conversations
    B2B sales organizations with a complex, “platform,” or value sales process face some of their biggest challenges in the initial prospecting stage. The process for a value sale is naturally longer than a simple product sale. Companies risk missing revenue growth targets when sellers are ineffective or inefficient at getting target accounts to engage. A couple of big deals can make a huge difference at the end of the year.
  • KAPOST  |  WEDNESDAY, JULY 26, 2017
    [B2B] The Do’s and Don’ts of Building a SaaS Content Marketing Strategy
    B2B organizations need a clear, consistent plan to cover the. There is more to building a SaaS content marketing strategy than creating a website and social media accounts for self-promotion. The post The Do’s and Don’ts of Building a SaaS Content Marketing Strategy appeared first on Kapost Content Marketing Blog. Marketing Strategy
    [B2B] Why 32% of Companies Don’t Have a Formal Marketing Plan (Part 1)
    Digital Marketing Strategy Strategic Marketing Plans B2B Marketing Best Practices B2B Marketing PlanningWhen we talk to potential clients, we always ask a simple question: “Do you have a marketing plan?” The answers range from “Yes, of course,” to “No, we don’t have time or budget for that.”. But there’s always more to it than yes or no.
    [B2B] New from Terminus: Measure Account Website Engagement with Visitor ID
    In fact, the most common question B2B marketers have when they get started with ABM is how to track their progress and prove that it’s working. As B2B marketers ditch leads as their core KPI, the focus has shifted to a new measure of success: account engagement. With Visitor ID, B2B marketers can measure account engagement and behavior on their website, including: The number of visitors from a company.
  • SNAPAPP  |  WEDNESDAY, JULY 26, 2017
    [B2B] 8 Types of Interactive Business Videos to Create Today
    If you’re like most B2B marketers, you’re already using – or at least thinking about using – video in your marketing. . Video can be an incredibly powerful medium for B2B. So, we’ll show you some great examples of how to best use interactive video for B2B content. . And you should be. It brings products to life, puts a human face in front of viewers, adds personality to dryer topics, and keeps audiences engaged. .
    [B2B] 5 Ways to Keep Your Marketing Organized
    In my book, that’s a must-know for any B2B organization. I was working with one of our new clients the other day and they asked how successful companies get started with marketing automation. Without hesitation, I answered “they get organized.”. It sounds simple, sure, but when you’re dealing with a database of thousands of prospects and hundreds of pieces of content, it gets a bit more intimidating.
    [B2B] Getting to ABM: notes from the field
    Account-based marketing is a hot concept in B2B these days, but how does it really work on the ground? David Rowe , SVP marketing and business development at Enli Health Intelligence , spoke at the BrandHIT marketing conference in Las Vegas last month, and candidly shared some of his firm’s experiences in migrating from traditional B2B demand generation to an ABM strategy.
    [B2B] Stuck on words: how can marketing connect with customers better?
    You see, I’ve worked in the world of complex sales, B2B marketing, and lead generation for two decades. appeared first on the B2B Lead Blog. Marketing Strategy b2b strategy empathetic marketing empathy sales and marketing trustHow can marketers better connect with people we hope will become our customers? Over the past year, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap.
  • LEANDATA  |  TUESDAY, JULY 25, 2017
    [B2B] LeanData Builds on Growing Momentum, Announces Additions to Executive Team
    LeanData’s best-in-class solution simplifies the complexity of the B2B sales process through intelligent lead management. SUNNYVALE, Calif. , July 25, 2017 /PRNewswire/ — LeanData , the leader in lead management, is announcing the addition of three senior-level executives as the innovative startup takes advantage of growing momentum and prepares for the next stage of its rapid expansion.
    [B2B] From Tattoos To Testimonials: How Cisco Energized Over 700 European Brand Advocates (In Just 4 Months)
    In 2016, Cristina Melluzzi, Head of Customer Advocacy EMEAR at Cisco, was facing something lots of B2B companies can relate to: having an internal fire drill every time Cisco needed customers for references, speaking opportunities, analyst interviews, and case studies.
    [B2B] How to Make B2B More Exciting: Experts Weigh In
    After a recent industry news post about whether or not marketing is an art or a science, we wondered if the trick to a successful B2B marketing campaign is to think of marketing as a blend between the two. We asked some of our favorite digital marketing experts their thoughts on how creativity has influenced their campaigns and what they have done to make B2B marketing more engaging with their audience. Research is a very compelling content for B2B marketers.
    [B2B] 5 Common Campaign Implementation Mistakes and How to Overcome Them [Slideshare]
    Discover the mistakes B2B marketers make when implementing campaigns - and how to become the marketing wizard who overcomes them
    [B2B] User-Generated Content Can Happen in B2B Marketing Strategy
    She’s worked all week to crank out two articles and a video for her B2B software brand. Is their content marketing strategy the problem, or is her B2B audience just inherently less engaged than she might like? From social media to user-generated content, there seems to be a bucket of tactics in marketing that B2B brands like to think just can’t work for them as effectively as for B2C. I like to call it the “B2B to B2C” formula.
    [B2B] 5 Things New Marketers Can Learn from Broadway’s Hamilton
    Professional Development b2b ConsumerThe hottest ticket on Broadway, even after two years at Richard Rodgers Theatre, is still Lin-Manuel Miranda’s Tony Award winning Hamilton.
    [B2B] How You Could Benefit from B2B Outbound Marketing
    There are many business to business (B2B) companies out there trying to reach a small pool of high-value buyers. According to Marketing Insider Group, 68% of B2B companies report that they struggle with lead generation , which is the backbone of their operations. If want to run more efficient campaigns, the following is valuable information about B2B outbound marketing: . What is B2B outbound marketing? . The advantages of B2B outbound marketing .
  • VIEWPOINT  |  MONDAY, JULY 24, 2017
    [B2B] Scheduling an Appointment With an "Uncloseable"
    A competitor in the teleprospecting business recently published a list of B2B companies based on how easy or hard they were to work from a lead-generation standpoint. They listed those that they had had success with on top. At the bottom of the list were what they called “uncloseables,” meaning these were companies that this competitor was not able to generated leads from.
    [B2B] Survey: Challenges Still Surround Content Marketing as a Business Asset
    B2B Marketers and Content Marketing Strategies. Despite the challenges associated with content marketing, previous research shows that B2B enterprise marketers are dedicated to using the tactic. The “B2B Enterprise Content Marketing 2017: Benchmarks, Budgets and Trends – North America” report from the Content Marketing Institute and MarketingProfs discovered that 53 percent of B2B enterprise marketers are “extremely/very committed” to content marketing.
    [B2B] Content and the Knowledge Economy
    Content Marketing b2b ConsumerThe term ‘knowledge economy’ was coined and used sneeringly as a term to denote the monetization of education. In reality, the knowledge economy is so much more, and it is something many marketers can capitalize upon to drive growth for their business and better serve their customers. The modern knowledge economy is an economic state in which growth depends on information and data as much as physical products.
  • SNAPAPP  |  MONDAY, JULY 24, 2017
    [B2B] 28 Amazing B2B Examples of Interactive Content
    Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. . Due to the nature of a lot of B2B products, services, and industry spaces, bringing the content to life in a way that pops and appeals can be a tricky task, no doubt. 28 Visual and Innovative Examples of B2B Interactive Content. .
  • HUBSPOT  |  MONDAY, JULY 24, 2017
    [B2B] How We Grew Our Organic Traffic 120% in 5 Months with 4 Simple Steps
    As a B2B texting software, one of our main goals at Text Request is maximizing value, both for ourselves and our users. That's what led us to focusing on organic traffic. Billions of people are looking for answers or solutions to their questions or problems, and we're trying to add value. So we saw organic search as a symbiotic relationship we could tap into. As the guy responsible for our content and SEO, I've only found one "secret" to growing organic traffic.
    [B2B] How to Ramp Up Your B2B Sales Lead Generation with Social Media
    The post How to Ramp Up Your B2B Sales Lead Generation with Social Media appeared first on Marketing Insider Group. Social media is no longer just a fun, helpful supplement to a marketing mix. For many companies, it has become the primary vehicle for customer engagement. In fact, a report by LinkedIn found that 90% top performing sales representatives incorporate social media into their tactics. Using the right tools and data, you can find compelling […].
  • PUREB2B  |  SUNDAY, JULY 23, 2017
    [B2B] 20 Signup Form Optimization Techniques for More Sales Leads
    Keep your techniques up to scratch with our Complete Guide to B2B Lead Nurturing ! Marketers and entrepreneurs focus much of their time and energy on growing their email list and generating leads. For any email marketer, the success of this strategy is determined by the number of subscribers and how well these subscribers are converted into actual sales. There’s a lot of emphasis placed on crafting seamless email sequences, valuable content, and a great landing page.
  • NUSPARK  |  SUNDAY, JULY 23, 2017
    [B2B] How LinkedIn Sales Navigator Can Generate Qualified Leads
    people are involved in every B2B purchasing decision , and each has a different role to play. With it’s account-based marketing (ABM) focus the program is especially useful for B2B. Launched in August 2014, LinkedIn’s Sales Navigator makes use of the social platform’s richly populated database of business profiles to identify the ideal prospective customer.
    [B2B] Inbound Marketing vs. Outbound Marketing: Which Should You Choose
    Business-to-business (B2B) focused companies use a variety of marketing programs in their attempts to generate sales leads. Some of the most effective types of Inbound marketing that B2B companies utilize include search engine optimization , sharing content (blogs, case studies, e-books, whitepapers) on their own website and with other sites, posting on social media sites like Twitter and LinkedIn, and holding webinars.
  • EMEDIA  |  FRIDAY, JULY 21, 2017
    [B2B] Email Analytics: KPIs to Gauge the Success of Your Campaign
    That said, most B2B lead generation campaigns are designed with lead nurturing in mind, rather than near-term deals. If you use email to generate leads for your company (and if you don’t, you should ), you have to face a basic question: how do I know if my campaign has been successful? Modern-day email analytics will provide the answers you need, as long as you have fully considered your campaign Key Performance Indicators (KPIs). .
    [B2B] How to Structure your Market Development Funds for Digital Marketing
    This issue can be solved by understanding the impact on B2B marketing tactics, and knowing that the customer looks to the marketer to get smarter. As 2017 gains steam, the market development funds continues to adapt to digital . Vendors argue programs which feature MDF are in a world of flux, and partners–with limited digital marketing experience–struggle to execute these incentives.
    [B2B] How to Structure your Market Development Funds for Digital Marketing
    This issue can be solved by understanding the impact on B2B marketing tactics, and knowing that the customer looks to the marketer to get smarter. As 2017 gains steam, the incentive world continues to adapt to the changing tides. Many vendors argue that programs which feature market development funds are in a world of flux, and partners (with limited digital marketing experience) are struggling to adjust to end-customer’s transformative demands.
    [B2B] 6 key Rules to Expand Your B2B Marketing Influence
    B2B Marketing Marketing Influence NetworkingMarketing influence is a timeless subject but the ways we capture and communicate are constantly evolving. I originally wrote about […].
    [B2B] Effective B2B Marketing Content That Will Lead to Sales Growth
    Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales
    [B2B] Stop Killing Your Content: 3 Reasons Your Content Falls Flat
    Each year B2B organizations spend more than $5.2 billion on content creation
    [B2B] Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy
    Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality
    [B2B] 5 Pillars of Marketing Automation Success
    Ensure Your B2B Marketing Clients Get the Best Results
    [B2B] Flip My Funnel - Guide To B2B Account Based Marketing
    As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies
    [B2B] Secrets to Successful B2B Webinars
    This best practice guide covers a variety of elements surrounding successful webinar strategy and execution
    [B2B] A Content Formula for Complex B2B Organizations
    Content Marketing is essential for anyone who wants continued success and growth
    [B2B] Why B2B Content Strategies Are Paramount for Generating Quality Leads
    Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful
  • CONTENTLY  |  FRIDAY, JULY 21, 2017
    [B2B] Why It’s Time to Rebuild Traditional Marketing Teams
    A B2B company like Contently, for example, could have an individual—or a small squad—dedicated to marketing to finance, insurance, tech, and so on. I’m not usually one for quotations, but there’s a saying attributed to Albert Einstein that I’ve always appreciated: The definition of insanity is doing the same thing over and over again, and expecting different results.
    [B2B] How to Manage an Account-Based Sales Team
    If you’re keeping up with the latest B2B trends, you’ve probably heard or read the term “Account Based” recently. Many B2B organizations deal with a smaller lead pool and longer sales cycle, which means you’ve probably had to adjust your marketing campaigns accordingly. B2B sales requires a comprehensive, multi-channel approach to nurturing leads at different levels. Account-Based Marketing b2b
    [B2B] Outbound vs. Inbound Marketing? What You Should Know
    If you are an owner of a B2B company today, an integrated marketing program that includes both outbound and inbound marketing is crucial to your success. For example, inbound marketing is necessary because B2B buyers are engaging with content now more than ever. Fifty-one percent of B2B buyers look at content for research , and 73% viewed a case study while trying to find out about a product or service. LinkedIn is the top social media site for B2B lead generation.
    [B2B] Developer Advocacy: Why Brands Must Go Deeper Than Developer Evangelism
    This is the third post in a developer relations and advocacy series. In my previous posts, I touched on the concept of developer advocacy—AKA turning developers into brand advocates. In this post, I’ll cover how developer advocates are different from developer evangelists, and where growing a community of advocates (and shifting the mindset of your.
    [B2B] Report: Customers Challenge Marketers to Deliver Omni-Channel Experiences
    B2B Marketers and the Customer Experience. B2B marketers have been made aware of the growing demand for a more enhanced customer experience in recent months. The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” report from Forrester Consulting and FPX recently looked at how B2B marketers are serving their customers and prospects.
    [B2B] The 10 Biggest SEO Myths & Misconceptions to Watch for
    B2B Online Marketing Blog Search Engine Optimization seo mythsIt’s no secret that there are many myths and misconceptions when it comes to search engine optimization. The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. This could be your client asking a question about SEO best practices or your CMO looking for answers.
    [B2B] Lead Liaison Leaks a Glimpse of First-Ever, Fully Integrated Lead Capture App
    Allen, TX – Lead Liaison, an innovative marketing and sales solution provider, is elevating the scope of B2B mobile software with a first ever, fully integrated lead capture app, conveniently named GoCapture!™. Although it is not available for public consumption yet, the Lead Liaison has released a few specifics that have the technology world buzzing.
  • AKOONU  |  THURSDAY, JULY 20, 2017
    [B2B] What Path is Your Sales Team On?
    Most B2B Sales organizations concentrate on their Sales Process without mapping the process to how their buyers buy. Buyer's Journey B2B SalesYet, how the Sales Process aligns—or doesn’t—to the Buyers Journey is essential to understanding the logistics, timing and needs involved in winning deals. This combined process of the Buyers Journey and Sales Process is called the Revenue Journey.
  • SNAPAPP  |  THURSDAY, JULY 20, 2017
    [B2B] Interactive Content: The Next Frontier for SEO
    The more informative and engaging your blog is, the more SEO value it holds, especially for B2B organizations. . Interactive content is still a relatively new concept in the B2B marketing space, and is a really novel idea in the SEO world. This is a sore spot for B2B marketers, as 60% of them identified the production of engaging content as one of their biggest challenges. .
    [B2B] When and Why to Use Landing Pages
    Demand Generation b2bMarketers have started to realize that most web pages have a major fault: They’re not designed to win customers. Mostly, they’re distracting, they’re overwhelming, and they’re bad at guiding prospects through the marketing funnel. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. Landing Page Technology: Top Marketers’ Favorite New Tool.
  • EXO B2B  |  THURSDAY, JULY 20, 2017
    [B2B] Your emails aren’t spam
    As you know, email campaigns are essential to your B2B marketing strategy. As we often repeat here at Exo, Emails are fundamentally important for B2B lead generation, and getting the word out about your company, its products, services, your offers , and so on. The B2B marketing strategy specialists at Exo B2B, are here to help you get the best leverage from your emails. Cet article Your emails aren’t spam est apparu en premier sur Exo B2B.
    [B2B] Empathetic Marketing: How To Connect With Your Customers
    The post Empathetic Marketing: How To Connect With Your Customers appeared first on the B2B Lead Blog. Have you made empathetic marketing part of your strategy in 2017? If not, you should. Let me explain. I interviewed Michael Brenner (@BrennerMichael) the CEO of MarketingInsiderGroup.com. Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today.
    [B2B] How to Build a B2B Marketing Team
    Business Leadership Marketing Analyst Relations B2B Marketing Customer Experience CX digital marketing Email Jascha Kaykas-Wolff Jason Lemkin Sales Operations SEO Tom Pick WebbiquityJuly 20, 2017 by Tom Pick One of the most critical aspects of creating a roadmap for business growth is staff planning. Other than cash flow analysis, it may be the most. read more.
  • ACT-ON  |  THURSDAY, JULY 20, 2017
    [B2B] How to Use the Power of Storytelling in B2B Ads
    Create greater impact in your B2B advertising with powerful storytelling strategies. B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling content
  • ENGAGIO  |  WEDNESDAY, JULY 19, 2017
    [B2B] Building a World-Class ABM Program with Marketing Orchestration
    But if you to win large B2B deals with complex cycles, you need a more targeted, strategic, and proactive approach – this is Account Based Marketing. Marketing Orchestration is tailor-made for B2B marketers. At Engagio, we’re always testing new tools, tactics, and strategies for helping marketers be more effective and deliver a great customer experience.
    [B2B] Trends in Outbound and Inbound Marketing for 2017
    If you own a B2B company, you are familiar with outbound marketing , or the process of pushing your sales messages out to as many prospects as possible. Today, 55% of B2B companies use marketing automation technology , and businesses report that automation leads to a 14.5% The best strategy for B2B marketing in 2017 involves inbound marketing and account-based marketing.
    [B2B] Embarking on a sales lead generation project: What could go wrong?
    Jim and our other long-term and repeat clients know that it takes a team to succeed at B2B lead generation. Lead Generation Sales Process B2B Sales Lead Nurturing Lead Management“What could derail this project?” a prospect asked me, following our discussion about PointClear’s lead generation, qualification and nurturing services.
  • SNAPAPP  |  WEDNESDAY, JULY 19, 2017
    [B2B] 27 Seriously Impactful Event Hacks Every B2B Marketer Should Know
    With so much marketing happening digitally now, in-person events have taken on new meaning. . An event is a chance to grow your network, learn more about your industry and upcoming trends, meet influencers and spread the word about your brand. . An event is also an invaluable opportunity to meet other human beings, face to face, in real life. . I spend a lot of my time behind a computer screen. I know you do, too, dear reader.
    [B2B] Why Many a B2B Marketing Plan Goes to Waste
    Strategic Marketing Plans B2B Marketing Strategies B2B Strategy B2B Marketing PlanningIf your company has invested in a good strategic marketing plan , it’s safe to assume that the plan will be enacted. After all, the hard work is done. The strategic foundation is set. The budgets and timelines are detailed. Everyone is ready to go. So it’s just a matter of ticking off the boxes, right? Right…?
    [B2B] ReachForce Appoints Dion Cornett as CEO
    ReachForce serves the emerging and fast-growing marketing technology (MarTech) market, where a fundamental shift in B2B sales drives the need for high-quality, […]. Austin, July 19, 2017 – ReachForce, a leading provider of cloud-based data quality solutions for marketing and sales professionals, today announced it has appointed Dion Cornett as the new president and chief executive officer.
    [B2B] How to build your social selling system with LinkedIn and Twitter
    As a digital native, she has spent nearly a decade working with B2B and B2C companies on developing and implementing strategic marketing programs. She also consults for The Conversion Company, an online marketing firm helping B2B companies and executives use social media to drive dramatic business results. Connect with Mindi by email , on LinkedIn , on Facebook , or tweet her on Twitter to chat about all things B2B marketing, social selling, employee advocacy and social media.
    [B2B] Top Tips For Successful Community Building on Twitter
    Social Media Marketing b2b ConsumerAre you struggling to build a strong community for your business on Twitter? It’s easier than you think. You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers.
  • KAON  |  WEDNESDAY, JULY 19, 2017
    [B2B] Cisco Shows Why Augmented Reality Isn’t Just for Games
    That’s right: what started as gaming technology is now being used for B2B marketing and sales purposes, and it is working. 3D Products Channel Partners Geek Talk Hardware Trends Marketing Guru Sales Tools Trade Show Trends 3D AR 3D Augmented Reality 3D interactive product models 3D interactive trade show solutions 3D model 3D Product Catalog 3D Product Models augmented reality B2B Marketing Trends B2B sales and marketing tools CiscoLive Trade show technologies
  • VIDYARD  |  WEDNESDAY, JULY 19, 2017
    [B2B] Surpassing 100,000 Users, ViewedIt by Vidyard Leads the Way as Top Video Messaging App for Business
    ” Innovative B2B companies such as CentiMark, Hootsuite, HubSpot, League, Shopify, PostBeyond, Terminus, and Vision Critical are embracing personal video as a way to stand out and boost the performance of their sales and go-to-market teams. With more than 100,000 users in over 100 countries, ViewedIt by Vidyard is transforming the way business professionals communicate with personal video messages.
    [B2B] What Can B2B Marketers Gain from Growth Hacking? [Infographic]
    What can you gain from growth hacking and how can you develop a mindset to be better at B2B marketing? The post What Can B2B Marketers Gain from Growth Hacking? appeared first on the B2B Lead Blog. The post What Can B2B Marketers Gain from Growth Hacking? To help answer this question, I interviewed Neil Patel (@neilpatel), co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue.
  • HG DATA  |  TUESDAY, JULY 18, 2017
    [B2B] Target Your B2B Display Ads More Effectively with HG Audience
    We’re excited to announce the launch of our new HG Audience segments designed to improve targeting for B2B digital advertising. HG Audience segments allow B2B marketers to hyper-target prospective customers or entire market categories with online advertising based on the installed technologies and other business needs and conditions tracked by HG Data. The post Target Your B2B Display Ads More Effectively with HG Audience appeared first on HG Data.
  • TERMINUS  |  TUESDAY, JULY 18, 2017
    [B2B] Build Your Account-Based Marketing Campaigns with These 12 ABM Plays
    We’re in the midst of a paradigm shift in the world of B2B marketing. Up to this point, B2B marketing has been all about leads — generating them, nurturing them, and qualifying them. How can it help B2B companies reach their revenue goals? Because the B2B sales cycle is long and often complex, many of the accounts you’re marketing to won’t be immediately ready to make a purchasing decision.
    [B2B] Why You Need Digital Marketing Experts
    According to CMO, 50% of B2B marketers say it is tough “to attribute marketing activity directly to revenue results as a means to justify budgets.” Digital marketing is dominating the marketing space, and its influence will only continue to grow. Every year, organizations are increasingly allocating bigger shares of their overall marketing costs towards digital. According to Forrester Research, last year, the average company dedicated 30% of its marketing budget to online efforts.
    [B2B] A 5-Point Checklist for Writing SEO Content
    How To Blend B2B SEO Into On-Site Content Development. Your Complete B2B Content Strategy Checklist. B2B Online Marketing Blog Content Marketing content marketing content strategy Search Engine Optimization seo contentEffective content marketing in today’s digital space should appease your audience as well as search engines. Of course, the audience should always come first.
  • VIDYARD  |  TUESDAY, JULY 18, 2017
    [B2B] Welcome to the Business-to-Human (B2H) Movement
    That’s what modern B2B marketing lacks: the human factor. Even today, if you search for B2B marketing best practices, 9 out of 10 articles are on demand gen, account based marketing (ABM), and these traditionally “growth-oriented practices” that were crystalized during that web 2.0 B2B consumers are tired of being automated. ” But we’re all consumers—and that’s no different in B2B. This post was originally published on Upshot.
    [B2B] Technical vs. Engagement SEO: The What, Why, and How of Modern SEO
    Search Engine Optimization b2b ConsumerAn effective SEO strategy leads to increased organic traffic, more qualified leads, better brand awareness, and—ultimately—increased revenue. If your SEO program isn’t providing all of these benefits, you may be allocating too much time to the wrong tasks. It’s time to revisit your strategy. Because SEO has changed a lot in recent years. Veterans of the early days will tell you horror stories about keyword density and link farms.
  • THE POINT  |  MONDAY, JULY 17, 2017
    [B2B] Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content
    Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. This year’s report (download a copy here – registration required) is striking in the degree and pace of change reported, since only last year, in how B2B buyers describe their research and purchase processes.
  • ENGAGIO  |  MONDAY, JULY 17, 2017
    [B2B] The 5 Steps to Using the Won Sales Analysis for Selecting Accounts in ABM
    If Abraham Lincoln and Albert Einstein were B2B marketers today, what do you think they’d spend most of their energy and effort on? If Lincoln and Einstein were B2B marketers today, I’d argue they would focus heavily on finding the right accounts to target in the first place. Let’s take a look at a few quotes to get a hint: “ Give me six hours to cut down a tree and I will spend the first four sharpening my axe. ”. Abraham Lincoln. “
  • 6SENSE  |  MONDAY, JULY 17, 2017
    [B2B] My Journey from What If to What’s Next
    At that time, only a few B2B companies subscribed to this kind of service in the cloud (hint: early adopters). These same B2B companies were early adopters of the cloud itself (no surprise) – because they saw that the cloud was the future. Just last month, Forrester released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. Perhaps they even see that this is the future of B2B sales and marketing success.
  • BIZIBLE  |  MONDAY, JULY 17, 2017
    [B2B] How Marketing Can Move The Dial On Down-Funnel Metrics
    Conventional B2B marketing is all about lead generation—filling the top of the funnel and allowing the numbers game to play out. As B2B marketing strategy has matured (including the growth of ABM programs), high performing organizations have realized that marketers can more efficiently drive growth by optimizing every stage of the funnel, not just the top.
  • BIZNOLOGY  |  MONDAY, JULY 17, 2017
    [B2B] Read this article before you start a social media program
    Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone. I estimate about half of the people who contact us for help with a social media program don’t have set objectives in mind–often because they don’t really know what social media can do for them. They just feel they need to be there. That’s not a great reason. “If
    [B2B] The Big and Small ‘T’ In Digital Marketing Transformation
    The transformation of B2C and B2B marketing at Royal Philips with its focus on customer obsession facilitated by marketing automation. She highlighted their use of Oracle Eloqua and her partnership with the Oracle Marketing Cloud team in their strategy and planning efforts leading to 80% increase in B2C consumer engagement and 60% increase for B2B customer engagement.
    [B2B] The Big and Small ‘T’ In Digital Marketing Transformation
    The transformation of B2C and B2B marketing at Royal Philips with its focus on customer obsession facilitated by marketing automation. She highlighted their use of Oracle Eloqua and her partnership with the Oracle Marketing Cloud team in their strategy and planning efforts leading to 80% increase in B2C consumer engagement and 60% increase for B2B customer engagement.
    [B2B] 5 Lessons Sales Can Learn from Dating
    Sales b2bIf we have said it once, we have said it a thousand times…business is all about the relationships you build. We are all familiar with the traditional ways of selling, the old-school push to sell sales tactics and of course, the ABC message—Always Be Closing. However, this outdated message fails to address how buyers buy today. Relationships between brands and customers have changed.
    [B2B] These Are The 12 Best Event Marketing Tools
    According to recent research, live events remain the top lead generation source for B2B marketers. Though digital marketing dominates headlines, event marketing remains the indispensable mainstay of brand promotion and lead generation across industries and company sizes. Writing in Forbes, John Hall contends ” the power of face-to-face interactions in strengthening connections is lost in […].
  • PUREB2B  |  SUNDAY, JULY 16, 2017
    [B2B] How to Research Your B2B Audience
    You might be surprised by how much your B2B marketing strategy relies on changes in your audience. The Difference Between B2B and B2C Audiences. Market segmentation and targeting for B2B is wildly different than B2C targeting. In the B2B sales journey, the decision unit is much more complex. A B2B buyer considers the welfare of the business even before making a purchase and makes sure that a need for the product truly exists. B2B and Audience Centricity.
  • CONTENTLY  |  SUNDAY, JULY 16, 2017
    [B2B] The Content Marketer’s Guide to Lead Generation
    According to Forbes, 93 percent of B2B marketers claim content marketing drives more leads than traditional marketing. This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here.
  • INFLUITIVE B2B  |  FRIDAY, JULY 14, 2017
    [B2B] IDC Study: B2B Customer Advocacy Programs Grow 570% In A Year
    A new IDC report has found that one organizational tactic has grown 570% YOY among B2B vendors (and no, we don’t mean ABM). Last year, only 10% B2B vendors surveyed had a customer advocacy program in place, according to the IDC research. It’s customer advocacy programs. This year, “The Role of Marketing in Customer Advocacy”.
  • BIZIBLE  |  FRIDAY, JULY 14, 2017
    [B2B] Introducing the Guide To Annual Planning For B2B Marketers
    That's why we created the B2B Marketer's Guide to Annual Planning. Every year marketers go through the ritual of annual planning. It typically involves working with team members to update a highly complex Excel workbook and an attempt to forecast leads, opportunities, and deals into the future.
    [B2B] Marketectures: Mapping Product Features to Market Problems [Infographic]
    Many B2B technology companies have a hard time speaking to the real market problems their product or service solves. They love to lead with the technical features and competencies of their product — which makes sense, since they’ve worked hard to create it! However, when launched into the marketplace, those technical capabilities often leave your buyer lost in a sea of jargon that’s not only hard to understand, but impossible for them to relate to. Strategy
  • AKOONU  |  FRIDAY, JULY 14, 2017
    [B2B] [Guest Post] The Need for Problem-Solving in B2B Selling
    It’s a painful reality: B2B sales is complex, and getting more so at every turn. Buyer's Journey B2B SalesWe need technologies like auto-dialing, transcription, automated email follow-ups and reminders to keep up with the sheer number of attempts it takes to make a quality connect. At any point in time, it takes more and more outbound sales efforts to get the same number of opportunities as a year ago. Aren’t you exhausted?
    [B2B] 4 Ways to Look Like a Writer When You’re Really Not
    Content Marketing b2b ConsumerIt’s been a while since English class, and you might be a little out of practice when it comes to your writing skills. And yet, here you are, a business professional who relies on your communication skills to better market yourself and reach a wider audience. Whether you need to craft an email to a client, write a blog post , or simply atone for those past sins, here are four tips to refresh your writing skills. Read Other Writers.
  • NUSPARK  |  THURSDAY, JULY 13, 2017
    [B2B] Is Programmatic Display Good for B2B advertisers?
    A 2017 report from Dun and Bradstreet indicates almost 70 percent of B2B marketers intend to increase their programmatic spend this year, with 22 percent intending to increase by more than one quarter. How B2B Marketers Use It. Programmatic display ads come into their own when a B2B user visits a company website and performs an action such as reading a blog post or article, or viewing a webinar. Benefits for B2B Advertisers.
    [B2B] Best Practices: Outbound Lead Generation Services
    Many B2B companies are competing for the attention of a small pool of valuable buyers. If B2B companies cannot succeed in making sales, they will fail quickly. Outbound marketing agencies provide outbound lead generation services to B2B companies. The common forms of digital outbound lead generation include Account-Based marketing, cold calling, email newsletters, direct mail, and B2B appointment setting.
    [B2B] How to Leverage Weibo for B2B Marketing in China
    Facing such fierce competition, how can B2B marketers effectively leverage Sina Weibo to further marketing efforts in China? To effectively speak to a target audience, B2B marketers need to understand where they are and what their interests are. B2B marketers can visit the page of topics and see the trending topic in each category. For B2B companies, verifying the business has multiple benefits.
    [B2B] 5 Marketing Trends and How Technology is Helping Marketers Address Them
    Modern Marketing b2bMarketers today are not shy about facing the challenges of the changing market, regardless of whether they are selling to consumers or to other businesses. And the market is changing rapidly—mobile use only continues to rise, personalization is an expectation, and the channels where people engage are constantly shifting—and marketers and marketing organizations are expected to respond at speed and with scale. The challenge could feel insurmountable, but it’s not.
  • SNAPAPP  |  THURSDAY, JULY 13, 2017
    [B2B] How to Quickly Create Attention-Grabbing Social Media Images in 3 Simple Steps
    It should come as no surprise that 83 percent of B2B marketers today use social media content. Social media – it’s not just a B2C marketer thing. Marketers say they see more exposure, increased website traffic, and more loyal fan bases thanks to social media. . Another fact – 74 percent of marketers are using visuals as part of their social media marketing efforts. It’s not surprising – most people claim to be visual learners after all, so a well-placed cat meme seems to go a long way.
  • BUZZSUMO  |  THURSDAY, JULY 13, 2017
    [B2B] How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn
    This is why copying a viral headline format that worked on BuzzFeed or Facebook is a bad idea, particularly if you write for a B2B audience. Our latest research reveals the headlines that resonate with B2B audiences including: The top phrases that start B2B headlines. The most engaging phrases in B2B headlines. The top words and topics that resonate with B2B audiences. The optimum length of B2B headlines. The Top Two-Word Phrases That Start B2B Headlines.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [B2B] How to Do ABM Without Selling Your Soul
    Put simply, a company-centric B2B approach doesn't have to be spammy. If you’re B2B, you’re selling to businesses. A few important best practices to remember when creating your buyer personas, as it relates to an account-based strategy: If you’re B2B, your personas should include insights about the person’s company. A common question that often comes up around personas and ABM: if you’re B2B, should you select one specific set of a few companies to target?
  • TERMINUS  |  THURSDAY, JULY 13, 2017
    [B2B] What Are the Benefits of Advertising in Account-Based Marketing?
    Advertising has some unique benefits that help B2B marketers reach more of key stakeholders in their target accounts, and to do so at scale. Solutions like Terminus enable B2B marketers to reach the entire buying committee in their target accounts, including the contacts that are not in your CRM and have never been to your website. There are big benefits of using advertising in your account-based marketing campaigns.
  • ENGAGIO  |  WEDNESDAY, JULY 12, 2017
    [B2B] 3 Reasons Why Marketing Operations and ABM are the Perfect Match
    Marketing Operations now plays a strong leadership role in B2B organizations, especially one that is highly influential in ensuring Account-Based Marketing is a success. The role of marketing operations has evolved significantly from the 2000’s when the sharp rise of marketing technologies and data-driven practices put all eyes on this critical business function.
  • EMEDIA  |  WEDNESDAY, JULY 12, 2017
    [B2B] NEWS DIGEST: 5 Sources of B2B Channel Success
    Hello there, From where does your company generate B2B sales leads? How frequently do you test a new B2B channel, and how many new ones do you typically adopt? Webinar Thoughts: Selecting B2B Marketing Channels Successfully. Hear what B2B lead gen industry expert Brian Carroll has to say about choosing your marketing channels. Which B2B channel is best at keeping the top, middle, and bottom of your lead funnel full.
    [B2B] What’s the Difference Between CGO and CMO?
    B2B Digital Marketing Strategy B2B Marketing Strategies B2B Strategy B2B Marketing PlanningComparing a good Chief Growth Officer description against what we know about Chief Marketing Officers is something we’ve been fixated on for some time now. Are Chief Growth Officers (CGOs) simply high-octane Chief Marketing Officers (CMOs)? Or are they run-of-the-mill senior marketers with fancier titles? What's the real difference between CGO and CMO?
  • BIZIBLE  |  WEDNESDAY, JULY 12, 2017
    [B2B] A Deep Dive into the 2017 State of Account-Based Marketing Survey
    Recently, #FlipMyFunnel and the B2B News Network completed the annual State of ABM survey, which received responses from over 250 B2B marketers, with 60% at a director level or higher. It seems that last year B2B marketers were still trying to understand ABM and begin the process of implementing a program, but 2017 has marketers ramped and expanding their strategies.
    [B2B] How Seamless is Olark Live Chat and ActiveDEMAND Integration?
    B2B Marketing Zone Marketing Tips ActiveDEMAND Agency Marketing ActiveDEMAND Marketing Automation advertising agencies agency marketing automation communication agencies consulting agencies Digital agencies live chat market attribution Marketing Agencies marketing attribution marketing automation for agencies Marketing Automation Software OlarkActiveDEMAND Integrates Seamlessly with Olark.
  • RADIUS  |  WEDNESDAY, JULY 12, 2017
    [B2B] Driving Strategy, Implementation and Execution for Einstein ABM
    Account-based marketing (ABM) is a popular and much-hyped movement in today’s B2B marketing strategy space. Source – Q&A: 10 ABM FAQs — And Five More That B2B Marketers Should Ask More Often, March 2017, Forrester. And now with Bluewolf quarterbacking organization mobilization, and Radius delivering the industry’s best B2B data and integrated intelligence, Salesforce customers can accelerate their ABM adoption and maximize the revenue benefit.
    [B2B] Salespeople Must Accelerate Response or Fail
    B2B Sales Sales Training Guest Blogs Prospecting QuestionsI read and reread Andy Paul’s book Zero-Time Selling , and gave it to my sales reps. We discussed the 20 chapters in sales meetings each week, with a different representative taking 2-3 chapters and highlighting what he or she had learned. We expected everyone in the sales team to chip in. In the book, Andy discussed 10 essential steps to accelerate every company’s sales.
    [B2B] Survey Shows Customers Value Honest, Friendly Social Media Marketing
    B2B Marketers and Social Media Usage. As social media becomes an important link between brands and their customers, research shows that B2B marketers are investing more in these channels. The CMO Survey Highlights and Insights Report” found that in February 2017, B2B product marketers were putting 9.4 At the moment, the CMOs of B2B services companies say they dedicate 10.7 Industry News Social Media Marketing B2B Marketing marketing social media
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