• B2B MARKETING DIRECTIONS  |  SUNDAY, JANUARY 21, 2018
    [B2B] New Research Tracks Progress on B2B Customer Experience
    In 2013, Walker Information published the results of a study regarding the emerging importance of customer experience for B2B companies. Customers 2020: The Future of B-to-B Customer Experience focused on how B2B companies should be preparing to meet changing customer expectations. Walker's research found that B2B customer experience professionals believe that customer expectations have risen across all three of these dimensions and will continue to rise for the foreseeable future.
  • HEINZ MARKETING  |  SATURDAY, JANUARY 20, 2018
    [B2B] B2B Reads: Creative Content and Closing Questions
    In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. In the meantime, here are some B2B Reads we love: The One Thing Killing Your Most Creative Content Ideas (and How to Stop It). What B2B Marketers Can Learn From Some of 2017’s Best Emails. The post B2B Reads: Creative Content and Closing Questions appeared first on Heinz Marketing.
  • LEAD GENERATION  |  FRIDAY, JANUARY 19, 2018
    [B2B] Empathy: Your Lead Generation Superpower
    The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel.
  • LEAD GENERATION  |  FRIDAY, JANUARY 19, 2018
    [B2B] Developing a Conversational Approach
    B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 19, 2018
    [B2B] Effective B2B Marketing Content That Will Lead to Sales Growth
    Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 19, 2018
    [B2B] Stop Killing Your Content: 3 Reasons Your Content Falls Flat
    Each year B2B organizations spend more than $5.2 billion on content creation
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 19, 2018
    [B2B] 5 Pillars of Marketing Automation Success
    Ensure Your B2B Marketing Clients Get the Best Results
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 19, 2018
    [B2B] Flip My Funnel - Guide To B2B Account Based Marketing
    As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 19, 2018
    [B2B] Secrets to Successful B2B Webinars
    This best practice guide covers a variety of elements surrounding successful webinar strategy and execution
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 19, 2018
    [B2B] A Content Formula for Complex B2B Organizations
    Content Marketing is essential for anyone who wants continued success and growth
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 19, 2018
    [B2B] Why B2B Content Strategies Are Paramount for Generating Quality Leads
    Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful
  • BIZNOLOGY  |  FRIDAY, JANUARY 19, 2018
    [B2B] The 10 most fascinating people in B2B marketing in 2017
    My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Top 10 lists are everywhere this year.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 19, 2018
    [B2B] 6 KPIs For Content Marketing
    Content Marketing b2b ConsumerMarketing is all arts and crafts. Marketing is a cost center for my organization. If you haven’t heard these things at least once as a marketer, you’re in the minority. What’s more, until the digital age, arguing against these statements was near impossible. Now, marketers are lucky enough for the ability to fight these words with a long list of KPIs and ROI. Unfortunately, In the smaller silo of content marketers, the “what do I measure?”
  • HEINZ MARKETING  |  FRIDAY, JANUARY 19, 2018
    [B2B] Nine days, 30 speakers, zero travel: Join me for The B2B Sales Summit
    I am proud and honored to participate in next month’s B2B Sales Summit, a nine-day marathon event featuring 30 speakers and a wide variety of sales topics – prospecting, pipeline management, digital selling and more. The post Nine days, 30 speakers, zero travel: Join me for The B2B Sales Summit appeared first on Heinz Marketing. Two of the biggest challenges facing educational events in any industry are travel time/costs and the inconsistent quality of presentations.
  • LAUNCH MARKETING  |  THURSDAY, JANUARY 18, 2018
    [B2B] Five Steps to Optimize Your B2B Lead Conversion Efforts
    Here are 5 best practices that will help you improve your B2B lead conversion efforts. Identify specific buyer personas: While segmentation is not a new concept in marketing, building buyer personas is too often ignored by B2B marketers because of its complexity. And yet 58% of b2b content marketers consider “Audience Relevance” to be the most important factor in determining content marketing effectiveness according to the 2014 B2B Content Marketing Spotlight Report.
  • THE MX GROUP  |  THURSDAY, JANUARY 18, 2018
    [B2B] B2B Telemarketing — The Secret Weapon to Energize Demand Generation
    What we’ve seen firsthand with many B2B clients is that they can overcome their toughest demand generation challenges, and get better results from their modern marketing efforts like ABM , by leveraging telemarketing. Hear Real-World B2B Telemarketing Success Stories. Kerry and Kelly will also be happy to answer your specific questions about B2B telemarketing. The post B2B Telemarketing — The Secret Weapon to Energize Demand Generation appeared first on The Mx Group.
  • ASPIDISTRA  |  THURSDAY, JANUARY 18, 2018
    [B2B] B2B eCommerce Masterplan book
    B2B eCommerce Masterplan book. It may surprise you to know that until recently there were no books available on B2B eCommerce! B2B eCommerce Masterplan was published in October 2017 and is now available from Amazon and selected book stores. The aim of the book is to explain all the stages of B2B eCommerce and to help newcomers to the world of online trade sales to avoid pitfalls, make good decisions and ultimately maximise their profits whilst keeping costs to a minimum.
  • MEASURE UP MARKETING  |  THURSDAY, JANUARY 18, 2018
    [B2B] How to Save a Year of Research for Your Account-Based Marketing
    While we work with firms of all types in all industries around the world, for this experiment we focused on our sweet spot of mid-Market global US-based B2B companies. We’ve enjoyed the privilege of being engaged with a number of our customers for nearly two decades and last year were fortunate to add new projects and new customers.
  • VIDYARD  |  THURSDAY, JANUARY 18, 2018
    [B2B] Hot Off the Press! B2B Video Trends, Benchmarks and Success Factors
    B2B Video Trends, Benchmarks and Success Factors ” is the video for you! B2B Video Trends, Benchmarks and Success Factors appeared first on Vidyard. Video remains as important as ever—which is reflected by the increased usage, with 69% of all web traffic this year predicted to be video, which is a clear indicator of the power of this form of content. Demand Metrics latest annual report explores how Marketers are using videos.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 18, 2018
    [B2B] 12 Statistics to Guide Your B2B Marketing Investment in 2018
    As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. While most B2B marketers have an idea of their budget spend for the year by this point, at least from a high level, there should be room for tactical and strategic shifts as the year progresses and numbers roll in. 53% of B2B Enterprise Marketers Are Committed to Content Marketing.
  • HEINZ MARKETING  |  THURSDAY, JANUARY 18, 2018
    [B2B] “How I Work”: Matt Amundson, VP of Marketing and Sales Development for EverString @mattya56 #HowIWork
    Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 18, 2018
    [B2B] 4 Ways a Knowledge Management System Helps Align Your Strategy
    Marketing Automation b2bWhat is essential for running a business effectively? Is it the happiness of employees, its processes, proper investment, marketing, sales, or the profit generated? If we look from a bird’s eye view, each of these creates a chain reaction and carry equal weight. For all businesses, profit and revenue are key targets. But what are the essentials of generating profit?
  • CONTENT STANDARD  |  THURSDAY, JANUARY 18, 2018
    [B2B] Modern White Paper Marketing: How to Create Readable, Shareable, and Successful White Papers
    But your B2B content marketing strategy deserves a better kind of white paper for a better kind of campaign. For B2B content marketing applications, a third-party login service like Sign In with LinkedIn can give your users an easy way to pass your gate while still providing most if not all of the information your brand needs. ?. Thank you for your interest in white paper marketing! Before continuing, please provide the following information so we can get to know each other!
  • ONALYTICA B2B  |  THURSDAY, JANUARY 18, 2018
    [B2B] Interview with Moni Oloyede
    I really like Ann Handley & MarketingProfs who focuses on B2B marketing in general, Rand Fishkin of Moz , who specializes in SEO, Neil Patel for general digital marketing tips, especially around demand generation, Kim Garst for social media tips and Gary Vaynerchuk for general business advice. Moni Oloyede – Marketing Technology & Marketing Operations Specialist. Key Topics: Martech, Marketing Operations. Location: Bethesda, MD, USA.
  • NAVIGATE THE CHANNEL  |  THURSDAY, JANUARY 18, 2018
    [B2B] Your Best Demand Generation Practices for 2018
    Over half of all B2B firms are now using automation to nurture leads and, believe it or not, create more personalized content. The revenues that you report in the current month usually do not represent the leads that were converted in that month – lead times for B2B firms is usually half a year to a year. The new buzzword for improving interest in your products and services is demand generation , which is fast becoming a vital metric for many companies.
  • TERMINUS  |  WEDNESDAY, JANUARY 17, 2018
    [B2B] #OneTeam: The Terminus Account-Based Marketing Story
    Terminus co-founder & CMO, Sangram Vajre, recently launched a daily #FlipMyFunnel podcast dedicated to helping B2B marketing, sales, and customer success professionals become masters of their crafts. Our vision statement came out to be that we want to unify the go to market teams of every single B2B organization in the world. “Shot of tequila? Shot of tequila.”
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 17, 2018
    [B2B] Artificial Intelligence in the Digital Age: Optimizing Your AI Strategy
    In B2B markets, competitive advantage is everything. It is no surprise that technology is evolving at a high-speed rate – welcome to the digital age! For most of us, our day begins with making immediate contact with our tech devices. Digital marketing is the front-line messenger for consumers, and will continue to be the main source of contact as technology evolves. Artificial intelligence has become a key driver in business growth, resulting in even more buyer power.
  • KAPOST  |  WEDNESDAY, JANUARY 17, 2018
    [B2B] 11 Things CMOs Wish All Marketers Knew
    As B2B marketers sprint into a new year, full of anticipation and excitement to help our companies grow and thrive based on the success of our customers, there are a. The post 11 Things CMOs Wish All Marketers Knew appeared first on Kapost Content Marketing Blog. Marketing Strategy
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 17, 2018
    [B2B] 5 Things We’ve Done to Increase Our Organic CTR by 300%
    Search Engine Optimization b2b ConsumerIf you follow the latest SEO trends , you are probably aware that RankBrain, Google’s AI-driven algorithm, is set to become even more powerful in 2018. Whether organic click-through rate (CTR) affects Google rankings is no longer a question. There is no doubt today—its influence is stronger than ever. CTR along with the dwell time (how long someone spends on your website) are two critical things that RankBrain focuses on.
  • BLUETEXT  |  WEDNESDAY, JANUARY 17, 2018
    [B2B] Big Week for Big Trade Shows
    B2B user experience website design Campaigns Consumer Marketing Website DesignAnnual trade shows are often the biggest events of the year for brands hoping to make connections, network with players across their industry, identify new solutions for their business, and generate solid sales leads.
  • ONLY B2B  |  WEDNESDAY, JANUARY 17, 2018
    [B2B] Only B2B - Untitled Article
    B2B marketers often use lead generation and demand generation interchangeably. Also Read – 18 B2B Lead Generation Strategies To Rock Your 2018. The post appeared first on ONLY B2B. Lead Generation vs. Demand generation: What Marketers Tend to Confuse. Lead Generation vs. Demand generation: Stop Being Confused. For most people “ content marketing ” is ALL about “ marketing content ”. That is partially right.
  • ONLY B2B  |  WEDNESDAY, JANUARY 17, 2018
    [B2B] Only B2B - Untitled Article
    The post appeared first on ONLY B2B. blogs Account Based Marketing Benefits B2B Content Syndication Demand Generation Demand Generation Etiquettes Lead Generation5 Basic Demand Generation Etiquettes Every Marketer Should Follow. Just like life and business, demand generation also has its etiquettes and rules, if you break them, it will lead to poor results, wasted money and effort, and a frustrated marketer.
  • ONLY B2B  |  WEDNESDAY, JANUARY 17, 2018
    [B2B] Only B2B - Untitled Article
    B2B organizations might consider channel content syndication for a number of reasons. The post appeared first on ONLY B2B. blogs B2B Content Syndication content syndication FAQs Demand Generation Lead Generation Marketing10 Content Syndication Unanswered Questions. Even though Content Syndication is something that no marketer can overlook, there are various unanswered questions that might hover your head time to time.
  • LEADSPACE  |  WEDNESDAY, JANUARY 17, 2018
    [B2B] Why You Don’t Really Need to Break Down Your Data Silos
    Data Silos have become the “s-word” of B2B marketing for two reasons. But the other reason B2B marketers don’t like hearing about “silos”, is because it’s one of those buzzwords that gets thrown around so much it just becomes painful to see it written (sorry). Finding a genuine single source of truth has mostly eluded B2B marketers and salespeople until now, primarily because what they were looking for doesn’t exist — and can’t exist.
  • ACT-ON  |  WEDNESDAY, JANUARY 17, 2018
    [B2B] 3 Things About Machine Learning Every Marketer Needs to Know
    Adaptive Marketing AI B2B Marketing Marketing Life PersonalizationNot sure you understand what machine learning is? It can sound a little scary and confusing, but it's not. It's just using data to answer questions.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 16, 2018
    [B2B] 5 Things Highly Committed Content Marketers Do Better [New UK Research]
    HANDPICKED RELATED CONTENT: CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples. Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. This striking insight came from analyzing the U.K.
  • BOP DESIGN  |  TUESDAY, JANUARY 16, 2018
    [B2B] Tips to Make Your B2B Website Design Lead Centric
    If lead generation is one of the main goals of your marketing strategy, it’s important to have a B2B website design that is crafted around converting and capturing leads. To create a great user experience, your B2B website design must be easy to navigate and intuitive to the user. If a “Contact Us” button is hidden within the deeper pages of a B2B website, or if it doesn’t visually stand out, it may be completely passed over by a website visitor. Leads.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 16, 2018
    [B2B] 10 Infographics to Inform Your 2018 B2B Content Marketing Strategy
    There are a number of B2B content marketing infographics available to help adopters and those looking to implement a strategy understand its importance. In this graphic, Contently compares across the B2B, finance, and tech industries. B2B Online Marketing Blog Content Marketing b2b content marketing content infographics content marketing strategy infographicsIt can be argued that content marketing is the most important digital marketing strategy available today.
  • AVITAGE  |  TUESDAY, JANUARY 16, 2018
    [B2B] How to Uplevel Your Content Operations
    At some point B2B executives realize that adding resources and technology to the traditional content operations process produces only marginal improvements. This will become even more evident when marketing begins to adequately support B2B sales content requirements, as well as those of the sales channel. Background on B2B Content Operations All content is outsourced, or should be. When it comes to B2B customer-facing content, there’s too much assumption going on.
  • HG DATA  |  TUESDAY, JANUARY 16, 2018
    [B2B] Don’t Let Your Data Break Your ABM Program – Make Sure it’s Complete and Accurate
    MarketingSherpa has reported that B2B data decays at a rate of 2.1% We’ve been talking about account based marketing (ABM) resolutions for 2018 and so far we’ve covered resolutions on starting an ABM program and selecting the right data sets needed to build a successful ABM program. Today’s resolution is focused on acquiring complete and accurate data. Data – it can be such a powerful component of your sales and marketing efforts.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 16, 2018
    [B2B] What Cards Against Humanity Can Teach Marketers About Content Personalization
    This gets slightly more complex in the B2B realm, where it’s critical to drive consensus among multiple people in different roles. Targeting and Personalization b2b ConsumerInspiration can strike at any moment. I never thought I’d have a revelation about marketing during a game of Cards Against Humanity, but we don’t get to choose when the lightbulb goes off. For people unfamiliar with Cards Against Humanity , it dubs itself the “party game for horrible people.”
  • OKTOPOST  |  TUESDAY, JANUARY 16, 2018
    [B2B] What Is GDPR and How It Affects B2B Marketers
    Unless you’ve been living under a rock, by now you should have heard, read or watched something about the General Data Protection Regulation (GDPR) and how it’s going to profoundly affect your future B2B marketing. B2B Marketing GDPRIf you’re still in the dark, let us cover some of the basics that you need to know. We promise […].
  • WEBBIQUITY  |  TUESDAY, JANUARY 16, 2018
    [B2B] Price Matching Pros and Cons for Online Retailers
    As a growing portion of B2B purchases move online , business marketers will confront more of the same issues (such as price matching) of their B2C counterparts. Marketing Technology Alex Walker b2b ecommerce Best Buy online retail price matching software WalmartGuest post by Alex Walker. Every business or product needs a unique value proposition, something that sets their brand or product apart from the rest and attracts a particular segment of the market.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 16, 2018
    [B2B] Empathy, Web & People: Improving The B2B Customer Experience
    It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution. Customer Experience Marketing Account-based Marketing B2B Marketing Brian Carroll Carlos Hidalgo Customer-Centric Empathetic Marketing Empathy Lead Generating leadership Marketing Strategy
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 16, 2018
    [B2B] 13 Smart Brands Using Technology to Power Their Content
    For example, according to CMI’s 2018 Benchmarks, Budgets, and Trends research , 25% of B2B and 28% of B2C marketers report content marketing tools and technologies have contributed to their increased levels of success over the past year. It’s a new year, and I bet you picked up a few shiny tech gadgets to play with over the holidays.
  • PUREB2B  |  MONDAY, JANUARY 15, 2018
    [B2B] Which Content Syndication Networks Are Right for You?
    Download our FREE whitepaper on “ Content Marketing as an Effective Tactic for B2B Lead Generation ” today to find out more about using content to drive customer acquisition. If you’re not already syndicating your content in one way or another, you really should be. The online world is a big and cluttered place, so it isn’t reasonable to think that you can limit the distribution of your content solely to your own blog.
  • VISUMCX  |  MONDAY, JANUARY 15, 2018
    [B2B] Customer Experience Is A Team Sport
    90% of B2B leaders believe that customer experience is key to their companies’ strategic priorities and 75% of those believe that importance will increase over the next two years according to a 2017 study published by Accenture. Given this high level of importance, many B2B mid-market CMOs have assumed the responsibility of delivering on the promise of customer experience and are doing so amidst a continual change in their B2B buyers and customers.
  • EMEDIA  |  MONDAY, JANUARY 15, 2018
    [B2B] How Can B2B Social Media Best Fit Into Your Demand Generation Plan?
    Without tested results, knowing how much time and money to invest in B2B social media for your business can be tricky to navigate. According to a 2017 study by the Content Marketing Institute, 83% of B2B marketers are using social media content and 84% of those polled say that social promotion is their leading method of content promotion. B2B Social Media Considerations. Will the effort you put into B2B social media translate to success?
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 15, 2018
    [B2B] B2B Marketers Look to Further Align Sales and Marketing in 2018
    B2B marketers continue to show an interest in account-based marketing (ABM), and they are looking forward to aligning sales and marketing to achieve their objectives in 2018. Ascend2 recently conducted the “Account-Based Marketing Strategy Report” to hone in on the growing trends among B2B marketers who utilize ABM. Forty percent of best-in-class B2B marketers stated that it has been “very successful.”. B2B Marketing News Industry News B2B marketers sales
  • OVERGROUND  |  MONDAY, JANUARY 15, 2018
    [B2B] What’s the Difference Between a B2B Demand Generation and Lead Generation Strategy?
    Many marketers often find it difficult to understand the difference between B2B Demand Generation and lead generation strategy. We break it down for you
  • HEINZ MARKETING  |  MONDAY, JANUARY 15, 2018
    [B2B] Sales Pipeline Radio, Episode 99: Q&A with Jen Spencer
    It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We are featuring every week, experts and best practices in b2b sales and marketing, mostly featuring experts in the field who are doing the work and today is no exception. She is a well known person in the b2b marketing space, speaker, a board member at Girls In Tech Phoenix. Hey, let’s talk a little b2b sales and marketing.
  • LEADSPACE  |  MONDAY, JANUARY 15, 2018
    [B2B] 5 Top Tips for Getting Guest-Published
    If you didn’t look closely enough, you could be writing a fantastic article aimed at B2B marketers — for a blog that’s clearly aimed at consumer marketers, or vice-versa. Best Practices Marketing b2b b2b marketing blogging content marketing marketingContent marketing just keeps getting harder.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 15, 2018
    [B2B] 5 Time Management Tips From an Expert*
    Professional Development b2b Consumer*Full Disclosure: no one has really ever called me an expert. But I did manage to complete two full-time degree programs while working full time, worked 80-100 hour weeks for five years, and somehow have not completely lost my mind along the way (I think). Even now, believe it or not, we have a team of two content marketers who create all of Marketo’s content. We’re all busy and there’s no end in sight to the busyness, as far as I’m concerned.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 15, 2018
    [B2B] 27 Reasons Why Your Content Sucks
    HANDPICKED RELATED CONTENT: CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples. Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? And yet, a lot of content sucks. We’ve all seen (and sometimes created) it.
  • OUTREACH  |  SUNDAY, JANUARY 14, 2018
    [B2B] After A Stroke, My Sales Skills Helped Me Recover. Here’s How.
    It felt like back in my sales days, when I finally grasped the multichannel marketing channel universe in my B2B. This post is part of Outreach's new blog series, Beyond the Number. We believe that salespeople are more than the number they carry, and that by celebrating the human side of sales, we help salespeople win bigger. Join the movement by sharing this post with the hashtag #beyondthenumber. It was a snowy February, one of the shortest selling months of the year.
  • TAYLORMADEIN KEW  |  SUNDAY, JANUARY 14, 2018
    [B2B] Being Different B2B Marketers
    In my most recent posts, I’ve explored why and how we can think and do differently in B2B marketing. Yet, have we ever considered why we became B2B marketers in the first place? Some of us may have ended up here by chance or through good luck, but the majority of us made a conscious decision to go into B2B marketing. For B2B marketing, change most likely won’t happen quickly or easily. Being different B2B marketers.
  • B2B MARKETING DIRECTIONS  |  SUNDAY, JANUARY 14, 2018
    [B2B] How Marketers Can Nurture Buyer Trust, and Why That Matters
    B2B buyers are conditioned to view vendor-provided information with a healthy dose of skepticism, and this makes lack of trust an elephant-in-the-room issue for B2B marketers. And so will most B2B buyers. B2B Marketing Content MarketingLack of trust produces a major drag on marketing performance. If buyers don't trust what you say, they won't give you credit for understanding their needs or providing relevant, personalized, and engaging content and experiences.
  • HEINZ MARKETING  |  SATURDAY, JANUARY 13, 2018
    [B2B] B2B Reads: Influencers, Data, and the Verbal Revolution
    In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. In the meantime, here are some B2B Reads we love: “Servant Salespersonship”. Three Things B2B Marketers Should Know About Data in 2018. A great look at the importance of data in B2B marketing this year. How B2B Sales Benefits From Prescriptive Analytics.
  • MODERN MARKETING  |  FRIDAY, JANUARY 12, 2018
    [B2B] Why Next Year’s Marketing Success Will Always Follow Last Year’s Customer Experience
    For B2B companies, it’s critical to know why you win or lose deals. The measurement of customer sentiment has evolved over time. We are constantly searching for more accurate methods of understanding what customers will do in the coming days, months and years. For a long time we tracked mainly customer satisfaction (CSAT) scores, thinking that a happy customer is a long-term customer.
  • STRATEGIC-IC  |  FRIDAY, JANUARY 12, 2018
    [B2B] Account-Based Marketing - New Concept or Not?
    As Account-Based Marketing (ABM) is increasingly adopted by B2B marketing and sales teams, you may wonder how ABM differs from a traditional sales process. Pre-internet, the B2B Sales Cycle was seller-centric, with organisations cold calling, using interruptive ads and a static pitch. Is ABM really a new concept, or have existing techniques simply been rebranded? This post explores what ABM is, and why it’s such a unique strategy. Related: What is ABM? Old School vs. New.
  • ONLY B2B  |  FRIDAY, JANUARY 12, 2018
    [B2B] How to Get Better at B2B Lead Generation
    All marketers agree that B2B Lead Generation is the biggest challenge that they face. 78% of B2B Decision Makers agree to take an appointment or attend an event based on a cold call – DiscoverOrg. The post How to Get Better at B2B Lead Generation appeared first on ONLY B2B. One of the main reasons why this is the case is because companies tend to disregard Outbound Marketing tactics for generating qualified leads.
  • ONLY B2B  |  FRIDAY, JANUARY 12, 2018
    [B2B] 5 Ways to Make Your Email Marketing Strategy Successful
    The post 5 Ways to Make Your Email Marketing Strategy Successful appeared first on ONLY B2B. Email Marketing Whitepaper – From Workhorse to Over-Acheiver. Marketers agree that Email Marketing is the workhorse of their marketing mix. but are they doing everything to make their strategy successful? Are you? this whitepaper deals with some tips that will make your strategy infinitely better. Fill the form below to download. Name*. Email*.
  • ONLY B2B  |  FRIDAY, JANUARY 12, 2018
    [B2B] 5 Ways to Make Your Email Marketing Strategy Successful
    The post 5 Ways to Make Your Email Marketing Strategy Successful appeared first on ONLY B2B. Email Marketing Whitepaper – From Workhorse to Over-Acheiver. Marketers agree that Email Marketing is the workhorse of their marketing mix. but are they doing everything to make their strategy successful? Are you? this whitepaper deals with some tips that will make your strategy infinitely better. Fill the form below to download. Name*. Email*.
  • ONLY B2B  |  FRIDAY, JANUARY 12, 2018
    [B2B] Only B2B - Untitled Article
    The post appeared first on ONLY B2B. blogs b2b Remove term: Content syndication Content syndication blog Content Syndication Demand Generation grow blog traffic traffic What is Content SyndicationQuick guide to Content syndication: All you need to know. Is your content marketing strategies all lined up? While drafting those strategies you must have added content syndication in your list.
  • ONLY B2B  |  FRIDAY, JANUARY 12, 2018
    [B2B] Only B2B - Untitled Article
    The post appeared first on ONLY B2B. Weighing the pros and cons of content Syndication. What is Content Syndication? The concept of syndication isn’t unique to web content marketing. It likely began around 1865, when print newspapers reigned supreme. Content syndication is the process of pushing your blog, site, or video content out into third-party sites, either as a full article, snippet, link, or thumbnail.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 12, 2018
    [B2B] Ingenuity Rising: How to Boost UX and Sales Simultaneously
    Modern Marketing b2b ConsumerInteractions with a brand or organization are becoming more complicated, dynamic, and nuanced. Not only do today’s customers browse via multiple devices and platforms, they do it simultaneously. A customer may start out shopping via mobile, for instance, and then check out or pay via a home computer or desktop. Alternatively, customers also might start shopping on mobile, yet choose to pick up the items in-store and in-person.
  • HUBSPOT  |  FRIDAY, JANUARY 12, 2018
    [B2B] What to Do When Your Content Falls Flat: 6 Ways to Recover
    Because the rewards for executing effective content marketing are so high, it’s no surprise that in a 2016 study, it was found that 70% of B2B marketers were planning to create more content in 2017. Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads.
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, JANUARY 12, 2018
    [B2B] How Content Marketing Can Save Your Digital Marketing Strategy
    In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. Of the 30 organizations, 19 were B2B and 11 were B2C or B2B2C. (I 85% of the B2B companies and 60% of the B2C companies were “frustrated” because, while they were “doing a lot of digital,” they either didn’t have a cohesive strategy or digital was a separate effort and, ironically, often competitive with what other functional areas were working on.
  • ONALYTICA B2B  |  FRIDAY, JANUARY 12, 2018
    [B2B] Interview with Cory Munchbach
    Key Topics: Marketing Technology, Marketing Strategy, Startups, B2B Marketing, Women in Tech. Cory Munchbach – SVP of Strategy at BlueConic ?. Location: Boston, MA USA. Bio: Cory Munchbach is the senior vice president of strategy at BlueConic, the world’s simplest and most accessible customer data platform, empowering every marketer to find success with a CDP.
  • ONLY B2B  |  THURSDAY, JANUARY 11, 2018
    [B2B] Only B2B - Untitled Article
    Content Syndication is what gives you the reach to a broader audience, Only B2B also provides content syndication services and content creation services that can help your business reach a wider audience. The post appeared first on ONLY B2B. blogs B2B blog blog traffic building blog audience Content Syndication Content Syndication Strategies Demand Generation Lead Generation traffic generation14 Tips to Grow Your Blog Traffic via Content Syndication.
  • ONLY B2B  |  THURSDAY, JANUARY 11, 2018
    [B2B] Only B2B - Untitled Article
    Content Syndication is what gives you the reach to a broader audience, Only B2B also provides content syndication services and content creation services that can help your business reach a wider audience. The post appeared first on ONLY B2B. 14 Tips to Grow Your Blog Traffic via Content Syndication. Nowadays Blogging being the latest trend of content marketing, marketers certainly are aware that it can be more challenging than what others may assume.
  • LAUNCH MARKETING  |  THURSDAY, JANUARY 11, 2018
    [B2B] Proven Tips to Improve Your Content Marketing Efforts
    In a recent blog post, we discussed how the B2B buying process is generationally shifting with consumers doing more research on their own before connecting with a company sales representative. To give you an idea on what content types you should consider offering behind gated landing pages, a recent study from Curata reported the content types that B2B buyers would be most willing to provide their contact information for: Webinars (79%).
  • CANADIAN MARKETING ASSOCIATION  |  THURSDAY, JANUARY 11, 2018
    [B2B] B2B Marketing: The Biggest Opportunity In 2018
    By James Chalmers of CMA's B2B Council. The following is the first in a series of blog posts by various members of the CMA B2B Marketing Council. The series will discuss all things B2B Marketing and is aimed to educate and inspire you to become a stronger B2B Marketer. We did not set out to give you another list, but we have decided to the share what we feel is the biggest opportunity for B2B marketers in 2018.
  • VIDYARD  |  THURSDAY, JANUARY 11, 2018
    [B2B] 6 Reasons Video Is A Star Player In Content Marketing
    The future is bright, loud, and interactive, what does the next generation of B2B buyers love? It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 11, 2018
    [B2B] Should Your B2B Company Be On Instagram?
    When most B2B marketers think of Instagram, they may think of teenagers or millennials who are using it to post photos about their lives and what they are into. But using Instagram in B2B marketing actually isn’t a bad idea: a 2017 Marketing Profs infographic reports that Instagram is the fastest growing platform for B2B marketers and it actually has the highest engagement rate amongst all social media platforms.
  • LEADCRUNCH  |  THURSDAY, JANUARY 11, 2018
    [B2B] 4 Common Reasons You’re Not Closing The Deal
    B2B SalesIt’s a phrase salespeople love and hate — closing the deal , or making sure the customer signs on the dotted line and the sale processes. On the one hand, closing the deal can be an empowering feeling, but on the other hand, it’s easy to feel defeated after a few misses.
  • LEADCRUNCH  |  THURSDAY, JANUARY 11, 2018
    [B2B] These Sales Statistics Will Change Your Approach in 2018
    B2B SalesAre you a sales professional hoping to close more deals than ever before in 2018? What new strategies are you planning to incorporate into your approach in order to reach those big goals? While your approach to sales won’t be exactly the same as the next person’s strategy, you can learn a lot by observing others. In fact, there are quite a few sales statistics that could potentially change your approach to selling.
  • LEANDATA  |  THURSDAY, JANUARY 11, 2018
    [B2B] LeanData Expands Executive Team to Further Momentum and Growth
    January 10, 2018 – LeanData , the leader in demand management for B2B organizations, announced the addition of two senior-level executives to the leadership team to further build on the company’s growing momentum. Steele brings over 25 years of B2B technology marketing experience to LeanData, having held executive roles at notable companies including VMware, Informatica, Xactly, and most recently Marketo.
  • HEINZ MARKETING  |  THURSDAY, JANUARY 11, 2018
    [B2B] “How I Work”: Heather Kahler, VP of Customer Exeperience at PFL @sunshinegrrrl #HowIWork
    Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well.
  • SNAPAPP  |  THURSDAY, JANUARY 11, 2018
    [B2B] A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)
    stakeholders involved in any given B2B sale. Customers, however, have grown tired of the instant close tactics, especially when it comes to complex B2B buying decisions with much longer sales cycles. . . . As Act-On reports , B2B prospects have always been slow to close. Customers need to be engaged, educated, and nurtured to a level of trust needed to make B2B purchase decisions. . For a century, marketing and advertising were the same thing.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 11, 2018
    [B2B] 3 Technologies to Watch (and Use) Today
    Marketing Technology b2bMarketing is going through a technology revolution. Bold statement, right? For proof, just take a look at Marketo’s 2018 Predictions , and you’ll find a beefy technology section as well as numerous predictions that are fueled, if not dependent, on advancing technology. More than ever before, to evolve as marketers, we must embrace the technology innovations that will help us keep up with (and stay ahead of) ever-increasing customer expectations.
  • AVITAGE  |  THURSDAY, JANUARY 11, 2018
    [B2B] 10 Questions About Sales Content Sales Leaders Should Ask Marketing Leaders
    I’ve written that sales and sales channel content requirements are some of the most under-served in most B2B organizations. Selling in a digital era characterized by hyper-connected, hard to engage, low attention span buyers makes effective sales content a strategic imperative. While research indicates 65% of the content created by marketing for sales is never used by sales, the situation is in fact much worse.
  • TELEVERDE  |  THURSDAY, JANUARY 11, 2018
    [B2B] How to Approach your Data Strategy
    In one example calculated by SiriusDecisions, this modern marketing activity reduced a B2B marketer’s bad data rate from 25% to 10%, which resulted in: ? Best Practices Blog Data B2B Data Dara Quality data Data Intelligence Data Quality Control Measurement modern marketerAn effective data strategy goes way beyond having a good list.
  • ACT-ON  |  THURSDAY, JANUARY 11, 2018
    [B2B] SEO Strategies and B2B Trends to Watch for in 2018
    In this Rethink Podcast interview, Webfor’s Kevin Getch discusses SEO strategies to watch for in 2018: voice search, digital assistants, and link-building. AI Marketing Strategy SEO Video
  • MARKETING ENVY  |  THURSDAY, JANUARY 11, 2018
    [B2B] Are you presenting relevant B2B Marketing KPIs to Your Board?
    Tech Marketing B2B MarketingReading time: 5 very beneficial minutes. At the heart of every effective marketing campaign are its KPIs. Why are KPIs so important? Nowadays, marketing is all about accountability. As CMOs increasingly come under pressure to account for exactly how their activities contribute to furthering business objectives, reporting becomes a crucial concern.
  • VIEWPOINT  |  WEDNESDAY, JANUARY 10, 2018
    [B2B] Leads are Hard 
    One point I made in that blog is that it is ludicrous to generalize about how much B2B leads should cost. High quality B2B teleprospecting and telequalifying are key to turning the garbage into gold. A Story From Yesteryear About Reader Service (aka Bingo) Cards. According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue.
  • MARKETRI  |  WEDNESDAY, JANUARY 10, 2018
    [B2B] Our Top 6 Marketing Plan Failures and How to Fix Them
    So let’s get you moving by taking a look at six common marketing plan failures for B2B companies and how to fix them. Strategic Marketing Plans B2B Strategy B2B Marketing Best Practices B2B Marketing PlanningYeah, I admit the title is a bit negative—especially for the New Year, when everyone feels hopeful and optimistic. But now's the time to focus on getting on track for growth.
  • SNAPAPP  |  WEDNESDAY, JANUARY 10, 2018
    [B2B] The Quiz Factor: How MarketingProfs Used Spirit Animals to Drive Event Booth Traffic
    At the 2017 B2B Marketing Forum , MarketingProfs accomplished all three of these goals by adding some spirit to their booth approach. . Really, the goal of this was to encourage B2B Marketing Forum attendees to visit our booth and learn more about MarketingProfs. A universal motive of all organizations sponsoring an event is to get event attendees to their booth. That’s goal number one. .
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 10, 2018
    [B2B] How to Generate Leads with Webinars
    As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. In B2B, most people are on a journey to get more educated.” Content Marketing b2bAny marketing and sales professional knows that most buyers don’t make a purchase decision right away. There is no better way to educate leads on your value proposition than webinars.
  • BOP DESIGN  |  TUESDAY, JANUARY 9, 2018
    [B2B] B2B Marketing Agencies: How to Choose the Best Fit
    In this blog post, we take a quick look at how to choose the B2B marketing agency that is the best fit for your needs. Are All B2B Marketing Agencies Are Created Equal? As such, it’s imperative that you find the right B2B marketing agency for your firm. Be wary of B2B marketing agencies that offer everything. For example: B2B or B2C? If they say they do both, they may not entirely understand what makes the B2B space different from consumer-focused brands.
  • THE ROI GUY  |  TUESDAY, JANUARY 9, 2018
    [B2B] Top Two of Three Sales Barriers for 2018 are Business Value Challenges
    Alinean B2B business value selling Pisello ROI sales Sales Enablement Sales Mastery TCOSales still lacks the ability to effectively communicate and quantify business value, this according to new research from consultancy Sales Mastery. This new study indicated business value related barriers as two of the top three challenges impacting the ability for sales organizations to achieve their 2018 revenue objectives.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 9, 2018
    [B2B] Creating SEO Guidelines for Your B2B Organization 
    B2B Online Marketing Blog Search Engine OptimizationFor most of us, the beginning of a new year allows us to look forward, set goals for ourselves, and imagine all the wonderful things we are going to accomplish in the upcoming year. Of course, we get to the end of the year and realize we didn’t do nearly all of the things we wanted but hey…that was last year. This is a new year and things are changing! Right?
  • KEO MARKETING  |  TUESDAY, JANUARY 9, 2018
    [B2B] Web Design Trends for 2018
    B2B customers have longer sales cycles and spend about 70% of that time researching their purchase beforehand. a leading B2B digital marketing agency in Phoenix, Arizona, develops and implements strategies to help clients significantly increase leads and sales. What are some signs that it might be time for a mobile responsive web design in 2018? At KEO Marketing, we ground our expertise and experience in responsive web design services for a wide range of clients.
  • HEINZ MARKETING  |  TUESDAY, JANUARY 9, 2018
    [B2B] B2B IRL: A Scalable Content Marketing Strategy to Drive Long-Lasting Results
    To say that the B2B landscape has changed dramatically over the last decade would be an understatement. However, it’d be dismissive to think the changes in B2B content marketing solely revolve around new technologies displacing the old. While we’re all too familiar with the recent headlines of “Millennials ruin” this and that, they’re making an even more significant impact among today’s B2B buying committees. What does this change mean for B2B sales and marketing teams?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 9, 2018
    [B2B] 6 Ways You Could Be Dooming Your Case Studies Before You Even Start Writing
    Content Marketing b2bCase studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. Sales teams need them to show proof to their prospects. Marketers add them to email campaigns to keep mid-funnel buyers engaged. And potential customers look for them on your site to evaluate whether your solution will work for their unique situation.
  • OKTOPOST  |  TUESDAY, JANUARY 9, 2018
    [B2B] 3 Tricks for Maximizing Event ROI with Employee Advocacy
    That’s why it comes as no surprise that over 50% of B2B […]. In-person events can take a huge toll on company budget. Booking a venue, paying for travel arrangements, organizing food supplies, and inviting guest speakers are just a few of the many costs and resources associated with running an event, regardless of its size. Employee Advocacy Marketing Strategy Social Media Strategy
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 9, 2018
    [B2B] 10 Women CMOs to Keynote Your Next Event
    C-Suite Marketing Accenture Adient Antonio Lucio B2B Marketing Bank of America Carla Johnson CES Christine Feuell Cisco CMO Diana O'Brien digital marketing Eileen Zicchino Emerson GE Jill Kouri JLL JP Morgan Chase Karen Walker Kathy Button Bell Kristin Lemkau Linda Boff Maggie Chan Merrill Lynch SAP Toni Clayton-Hine Type A Communications Women Speakers Women Talk Design Xerox
  • AVITAGE  |  MONDAY, JANUARY 8, 2018
    [B2B] Marketing and Sales Content – Differences That Matter
    This is the common state across most B2B sales organizations. What IS the difference between marketing and sales content? This is a good question to ask across your organization. The answers will reveal people’s thinking and understanding about “content” in general. Notice how clear, specific, consistent and actionable the responses are. Or not. Why does this matter?
  • HG DATA  |  MONDAY, JANUARY 8, 2018
    [B2B] You Know You Need to Up Your ABM Game in 2018 – But Do You Know Why?
    According to SiriusDecisions , 92 percent of B2B marketers worldwide consider ABM “extremely” or “very” important to their overall marketing efforts. And according to SiriusDecisions , 84 percent of B2B marketers believe that ABM provides significant benefits for retaining and expanding current client relationships. Sales & Marketing ABM B2B Marketing Business Intelligence HG Data martech Startup technographics
  • BLUETEXT  |  MONDAY, JANUARY 8, 2018
    [B2B] B2B Website Design – More Best Practices
    B2B website design that focuses on the user experience will continue to be a top priority for brands who thought UX was only for consumer and e-commerce sites. In this post, we will explore some additional best practices for the B2B website design that puts the user first in its architecture. Medium Title: Medium Content: The post B2B Website Design – More Best Practices appeared first on Bluetext.
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