• AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [B2B] 7 Inspiring B2B Marketing Campaigns
    Must-See Examples of Marketing Success That You Can Replicate
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [B2B] Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy
    Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [B2B] 7 B2B Marketing Strategies You Need to Know About
    As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [B2B] 5 Pillars of Marketing Automation Success
    Ensure Your B2B Marketing Clients Get the Best Results
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [B2B] Flip My Funnel - Guide To B2B Account Based Marketing
    As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [B2B] How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel
    Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [B2B] Secrets to Successful B2B Webinars
    This best practice guide covers a variety of elements surrounding successful webinar strategy and execution
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [B2B] The B2B Demand Gen Marketing Playbook
    To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [B2B] A Content Formula for Complex B2B Organizations
    Content Marketing is essential for anyone who wants continued success and growth
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [B2B] Why B2B Content Strategies Are Paramount for Generating Quality Leads
    Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful
  • FATHOM  |  THURSDAY, APRIL 27, 2017
    [B2B] How to Use Stories to Bring Your B2B Content Strategy to Life
    In the B2B marketing world, there are a lot of industries and companies that might, at first glance, sound boring. The article How to Use Stories to Bring Your B2B Content Strategy to Life appeared first on Fathom. Do you remember back in grade school when you used acronyms to remember things? Things difficult to remember, such as the order of operation or the branches of taxonomy, became short sentences that had characters and were easier to learn.
  • TERMINUS  |  THURSDAY, APRIL 27, 2017
    [B2B] How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence
    There are three things you need to know about Aditi Karandikar , Director of Demand Generation and Marketing Ops at Panasas : She is on the cutting edge of B2B marketing process and technology, including account-based and lead-based marketing. Aditi has over a decade of experience in demand generation and operations at B2B technology companies. What advice do you have for B2B marketers who are getting started with account-based marketing?
  • CONTENTLY  |  THURSDAY, APRIL 27, 2017
    [B2B] Ask a Content Strategist: How Do You Measure the ROI of Video Marketing?
    B2B marketers now use it almost as much as e-books, per CMI’s 2017 Content Marketing Benchmarks report. Welcome to the April edition of Ask a Content Strategist, the monthly mailbag column about love, life, and mostly content marketing. This month’s column focuses on a topic that no one’s talking about: video marketing. What’s that? Everyone’s talking about video marketing? Even your nana wants to know why you aren’t doing more video?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 27, 2017
    [B2B] Marketing Teams Struggle to Deliver ‘Reasonable’ Number of Qualified Sales Opportunities
    B2B marketers strive to deliver new sales opportunities to their organizations, but new research suggests that some of them are missing the mark. However, 68 percent of B2B marketers believe that they fully understand their organization’s customers, representing further disconnect. Industry News Performance Measurement B2B Marketing digital marketing marketing sales enablement
  • SNAPAPP  |  THURSDAY, APRIL 27, 2017
    [B2B] Solving the 9 Most Common Marketing Problems With Interactive Content
    With 78% of B2B marketers indicating that lead generation is the biggest challenge they are currently facing, it’s no surprise that marketing teams of all sizes are trying to find ways to increase lead generation through a core brand asset – the company website. . . When your B2B lead scoring efforts are broken, your sales team will become frustrated with the marketing team for sending them unqualified leads.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 27, 2017
    [B2B] 3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts
    As B2B marketers, we face a myriad of challenges unique to this space: More specific buyer personas. Through Google customer match B2B account-based marketers can: Optimize search campaigns based on specific users and their behaviors. As a component of our B2B online marketing programs, we often use Twitter to research and interact with decision makers and key influencers, as well as share content with interested users.
  • ONALYTICA B2B  |  THURSDAY, APRIL 27, 2017
    [B2B] PPC V Influencer Marketing; Clicks V Sales
    Education Marketing B2B b2b marketing content marketing Digital Marketing influencer influencer engagement influencer marketing marketing pay per click payperclick ppc social media Social Media Marketing social selling
  • DISCOVERORG  |  THURSDAY, APRIL 27, 2017
    [B2B] The Truth about Cold Email
    Best Practices from the Industry Email Marketing Outbound Selling B2B Insights Clean Data cold email Email Deliverability Outbound Email Outbound Marketing Outbound Sales ProspectingWhat is spam? What is a cold email? And when is my email against the law? I have gathered from speaking with our sales team here at DiscoverOrg that there is a lot of confusion surrounding these questions.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 27, 2017
    [B2B] Live From The Marketing Nation: Day 3 – ABM, Content Marketing, and Leadership
    Modern Marketing b2b ConsumerAuthor: Ellen Gomes Usually, by the time you hit the last day of a conference, you can feel the energy dwindling, but that wasn’t the case for day three of Marketing Nation Summit. Maybe it was the awesome party and Train concert the night before, but sessions were packed—both with people and awesome content. Here are some takeaways and highlights from a few key sessions: Be a Champion Leader.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 27, 2017
    [B2B] 5 Insider Tips to Get a Demo That’s Actually Useful
    Marketing Technology b2b ConsumerAuthor: Omair Malik Have you ever found yourself (and your team) wasting time, missing out on opportunities, or failing to meet your goals? It can be perplexing when you know that your strategy is airtight—what could be holding your back? After analyzing all the clues like a detective in a riveting HBO finale, you may realize the culprit is lurking in your marketing technology stack!
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 27, 2017
    [B2B] B2B Marketers – Your Lead Generation Targeting Strategy is Missing Key Influencers
    As a B2B marketer, one of the primary goals for your department is to run lead generation initiatives to fill your pipeline with revenue driving opportunities. The post B2B Marketers – Your Lead Generation Targeting Strategy is Missing Key Influencers appeared first on Marketing Insider Group. Demand Generation B2B B2B Marketing content consumption content syndication demand generation lead generation research targeting strategy
  • ACT-ON  |  THURSDAY, APRIL 27, 2017
    [B2B] Want Better Marketing Automation Results? Think Outside the Inbox
    Most of us probably think of using messaging apps for B2C programs rather than for B2B. But as you know, B2B marketers tend to eventually adopt all the channels and tactics that B2Cers do. When most of us think of marketing automation, we think of email. Automated emails, also called “drip emails,” “drip campaigns,” or “auto-responders,” are the backbone of marketing automation. These pre-scheduled emails go out at certain times, based on specific actions your subscribers take.
  • WEBBIQUITY  |  THURSDAY, APRIL 27, 2017
    [B2B] The 10 Best Customer Service and Customer Engagement Platforms
    The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. Producers of a wide array of products—from vehicles to machine tools to jet engines to officer copiers—now have access to the kind of user and usage data that, not long ago, only SaaS software developers could capture. For suppliers, that means a vast new stream of data that can be used for marketing, warranty, maintenance, and other purposes.
  • THE POINT  |  WEDNESDAY, APRIL 26, 2017
    [B2B] Observations from the 2017 Marketo Summit
    The last two decades have seen a sea change in B2B marketing, much of it driven by data, analytics, and advances in marketing technology. B2B will be technology-driven for the foreseeable future, and yet many of the dominant themes of this year’s summit were pure throwbacks. Email may be losing its B2B dominance. This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor.
  • ENGAGIO  |  WEDNESDAY, APRIL 26, 2017
    [B2B] 3 Components of Measuring Reach in Account Based Everything
    One particular quote that still stands out and is applicable in today’s B2B word is this: “Don’t count the people you reach; reach the people that count.”. David Ogilvy was far ahead of this time. He was known as the King of Madison Avenue. Though often viewed by his peers as eccentric (and even bizarre – he was known to wear capes to board meetings), he got many things right.
  • BIZIBLE  |  WEDNESDAY, APRIL 26, 2017
    [B2B] Land & EXPAND: How to Accurately Measure Customer Marketing in an ABM World
    When B2B marketers think of account-based marketing, what first comes to mind is identifying target accounts and personalizing campaigns to engage key personas within those accounts. While these are important, this is all just part of the “land” phase: closing new customers.
  • CONTENTLY  |  WEDNESDAY, APRIL 26, 2017
    [B2B] 5 Golden Rules for Your Next Content Marketing Hire
    For instance, when we were interviewing Erin Nelson for our marketing editor role, I assigned her a 2,000 word explainer on best practices for mid-funnel content marketing in B2B tech. She had a solid base of knowledge coming from the B2B events world, did a ton of research on her own, and knocked it out of the park. B2B CMI content marketing hiring video Writing
  • KEO MARKETING  |  WEDNESDAY, APRIL 26, 2017
    [B2B] Marketing Automation and B2B Lead Generation Services
    But can marketing automation work with today’s modern B2B lead generation services and strategies? So, can marketing automation processes work with other B2B lead generation services? B2B lead generation is the process of reaching out to targeted and qualified leads to entice them to connect with the website or sales team of a company. In short, B2B lead generation services and marketing automation work very well together.
  • SNAPAPP  |  WEDNESDAY, APRIL 26, 2017
    [B2B] A Marketing Fitness Plan to Improve Your Content Strategy
    Today, like a free-trial personal trainer, I’m going to give you an overview of how to evaluate the status-quo B2B marketing strategy and see what a healthier strategy could look like. . A healthy marketing program is much like a healthy exercise regimen. If you let it go to the wayside, you’ll lose strength and flexibility over time – and your marketing strategy will get pudgy around the middle.
  • HG DATA  |  WEDNESDAY, APRIL 26, 2017
    [B2B] When it Comes to Choosing Data Vendors, Buyer Beware
    If you’re currently buying B2B business or contact records for the go-to-market functions of your company, be forewarned – the old poker saying of “if you don’t see the sucker at the table, it’s you” might apply. Just how many companies are there on the planet, and how many of those are B2B and big enough to actually buy anything? According to MarketingSherpa , B2B data decays at a rate of 2.1% What’s been your experience buying B2B data?
  • AVITAGE  |  WEDNESDAY, APRIL 26, 2017
    [B2B] The epidemic in B2B sales prospecting
    Many B2B selling organizations hit a wall in their new customer acquisition and revenue growth rates. But the B2B sales prospecting epidemic has a more fundamental core cause than consultative or solutions orientation. The post The epidemic in B2B sales prospecting appeared first on Avitage. This is the result of a critical underlying cause they unaware of, and do not fully appreciate even when they become aware.
  • ACT-ON  |  WEDNESDAY, APRIL 26, 2017
    [B2B] Marketing Automation for the New Buyer’s Journey
    Just a few short years ago, the average B2B buyer still responded well to the classic marketing and sales tag-team approach, with marketing providing high-quantity product exposure and sales moving in to close the deal. 67% of B2B marketers say lead nurturing increases sales opportunities throughout the funnel by at least 10%, with 15% seeing opportunities increase by 30% or more.
  • EMEDIA  |  WEDNESDAY, APRIL 26, 2017
    [B2B] Marketing Automation: Tips For Ensuring Top-of-Funnel (and Full Funnel) Success
    B2B personas will help you customize your messaging and offers so they are tailored to their unique pain points and decision-making capabilities. Manage your B2B lead generation efforts to ensure that leads who best fit your ideal prospect personas are evaluated, qualified, and routed to Sales or enter your lead nurturing process. (Back by Popular Demand). Editor’s Note: Most marketing automation users never stop trying to optimize their systems to produce more Sales-Ready Leads.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 25, 2017
    [B2B] Live From The Marketing Nation Summit: Day 2 – Storytelling, Brand Evolution, and The Future of Marketing
    Modern Marketing b2b ConsumerAuthor: Ellen Gomes It’s day two at Marketing Nation Summit and the pace of interesting content and conversations—from the keynote, to a bustling expo show floor, to fantastic breakout sessions—has not slowed down. The day kicked off with breakout sessions, progressed to an awesome keynote led by the Marketo CMO, Chandar Pattabhiram with a multitude of awesome guests (including Queen Latifah ), and ended with more awesome breakout sessions.
  • KAPOST  |  TUESDAY, APRIL 25, 2017
    [B2B] The Business Value of Content Marketing [Webinar]
    There aren’t many more ways for us to say it: getting your content operation organized is critical to the success of your B2B marketing organization. A short and sweet agenda for the webinar you won’t want to miss: A simplified guide to B2B content operations. We can talk, talk, talk about content strategy and thought leadership all day, but when it comes down to it, you’d probably rather hear from someone other than a marketing software company, right?
  • TERMINUS  |  TUESDAY, APRIL 25, 2017
    [B2B] Account-Based Marketing Worksheet: How to Map Content to Your B2B Buyer’s Journey
    For a lot of marketers today, it’s hard to remember a time before content became the calling card of B2B marketing. Now that B2B sales and marketing teams are banding together to do account-based marketing (ABM) and turn best-fit accounts into customers , the approach to content is shifting. Content Mapping Worksheet for the B2B Buyer’s Journey.
  • REACHFORCE  |  TUESDAY, APRIL 25, 2017
    [B2B] ReachForce Announces 3X360 Technology Update Designed to Empower the Marketing Technologist
    Used by B2B marketing technologists globally, ReachForce solutions automatically enrich incoming leads in real-time, and continuously clean, update and manage lead quality throughout […]. San Francisco, April 25th 2017 – At Marketo’s Marketing Nation Summit – ReachForce, a leading provider of cloud-based marketing data quality automation solutions, announced a new milestone technology update it calls “3X360”.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 25, 2017
    [B2B] 15 Audiences You Should Be Targeting with B2B Facebook Ads
    As a social network, Facebook Ads are typically seen utilized for B2C, but don’t let that deter you from running B2B campaigns as they too, can successfully get in on the action. Wondering how to drive awareness and acquire B2B leads and customers with Facebook Ads? With B2B being the focus of your business, there are some terrific methods to reach others in business, using work demographic targeting. Behaviors > B2B.
  • INFER  |  TUESDAY, APRIL 25, 2017
    [B2B] Getting Started with Machine Learning: 3 Things Marketers Need to Know
    B2B enterprises and consumer companies alike are experimenting with these conversational user interfaces, which use NLP to recognize speech patterns, essentially mirror a human, and (hopefully) create better customer experiences. This article was originally published on CMSWire by Sean Zinsmeister , Vice President of Product Marketing at Infer. The buzz surrounding machine learning and artificial intelligence (AI) in the consumer world has rapidly bled over into the enterprise.
  • DISCOVERORG  |  TUESDAY, APRIL 25, 2017
    [B2B] Myth Busters: 3 Sales Intelligence Assumptions Dispelled
    Account-Based Everything Best Practices from the Industry Data Driven Marketing Account-Based Marketing B2B Insights B2B Sales Insights Clean Data data intelligence Outbound Marketing Sales EffectivenessSome information is so sensational that it gets passed around regardless of the truth: The amount of tryptophan in a Thanksgiving turkey is enough to make people sleepy. Humans only use 10% of their brains. Jimmy Hoffa is buried under Giants Stadium.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 25, 2017
    [B2B] Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity
    A rtful: Since when does B2B have to be boring? GE was the first big B2B companies to engage on Twitter, Instagram, and Pinterest, while NASA transformed their brand through social media, engaging with their fan base through stunningly gorgeous photographs on Instagram. Modern Marketing b2b ConsumerAuthor: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived.
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [B2B] The Benefits of Retargeting for B2B
    They do this through a variety of marketing strategies on various channels, of course, but one tactic rises above the rest: retargeting for B2B. This is a great approach for B2B marketers because you can potentially engage more contacts who could be involved in the purchase decision who might not otherwise be known in your database. What are some of the challenges you’ve overcome with retargeting for B2C vs. B2B? An Interview with Act-On Software Marketers.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 25, 2017
    [B2B] 3 Questions To Help You To Stop Wasting Your B2B Content Marketing Budget
    These three questions will help you refocus your B2B content marketing strategy on quality, not quantity. The post 3 Questions To Help You To Stop Wasting Your B2B Content Marketing Budget appeared first on Marketing Insider Group. It’s no use throwing good money after bad content. Content Marketing
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [B2B] 7 Steps to Documenting a Content Marketing Strategy That Works
    But there’s a pretty big difference between knowing you should do something and knowing how to do it -- which might explain why 89 percent of B2B marketers use content, yet only 37 percent have documented strategies. I already know what you’re thinking. You saw the words content marketing and strategy together in the headline and thought, “Oh, cool, another article telling me how important it is to have and actually write down my strategy -- just what I need.”.
  • GREAT B2B MARKETING  |  MONDAY, APRIL 24, 2017
    [B2B] You Need to Become Good at Content Marketing – Here’s How
    B2B Content Marketing Content Content Marketing b2b content Content marketingNext month, I will be speaking at an event called, the Summit on Content Marketing. Beginning May 22, the Summit […].
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 24, 2017
    [B2B] PR and Marketing Professionals See Responsibilities Overlapping in Near Future
    According to a survey conducted by Demandbase and Wakefield Research, 80 percent of B2B marketers believe that AI will revolutionize marketing over the next five years. Industry News Performance Measurement B2B Marketing marketing public relationsAs public relations professionals begin to work closely with marketers, new research suggests that they will become more aligned in the future.
  • OPENTOPIC  |  MONDAY, APRIL 24, 2017
    [B2B] The Top 8 B2B Customer Marketing Trends in 2017 [Infographic]
    The post The Top 8 B2B Customer Marketing Trends in 2017 [Infographic] appeared first on Opentopic. The first quarter of 2017 is already past, and it’s brought with it continued evolution of the customer marketing process. For clarity, customer marketing refers to the set of activities that aims to drive retention, loyalty, advocacy, growth and community participation with your current customers. What sets it apart from general marketing is that the goal is to build a.
  • BIZNOLOGY  |  MONDAY, APRIL 24, 2017
    [B2B] 30 fascinating facts about organic vs paid social media
    Over 50% of B2B marketers rank social media as a “very” or “somewhat” low-cost ad option. 43% of both B2C and B2B companies say they use organic and paid social media equally. 27% of B2B marketers identify social media as an “indispensable” tool for content distribution ( Regalix ). Organic vs paid social media. Social media is the most genuine form of marketing.
  • PUREB2B  |  MONDAY, APRIL 24, 2017
    [B2B] How to Effectively Manage Your Contacts List
    Here are some common ways to segment by demographic: Geography: Retail companies and location-based apps that make email offers based on location are particularly effective, but B2B and global organizations can also take advantage of geographical information. We all know that email marketing isn’t dead. But before sending a single email, businesses need to understand the importance of segmenting email contact lists.
  • HUBSPOT  |  MONDAY, APRIL 24, 2017
    [B2B] 8 How-To Videos We Love (and Why)
    Now that you have inspiration from real-life B2B and B2C brand videos, start thinking about how you could create helpful content for your audience. Have you ever learned how to do something with the help of an internet search? The answer is most likely a resounding “yes.” Most recently, I taught myself how to fold a fitted sheet with a helpful video from homemaker extraordinaire and friend of Snoop Dogg Martha Stewart.
  • OPENTOPIC  |  MONDAY, APRIL 24, 2017
    [B2B] The Top 8 B2B Customer Marketing Trends in 2017 [Infographic]
    In recent years, the importance of customer marketing has increased steadily – in fact, a report from Influitive and Konye Marketing, titled “The State of Customer Marketing 2017”, revealed that 93% of B2B and hybrid B2B companies today are expecting that their customer marketing efforts will take on greater importance, with 62% planning to increase their staff and budgets this year.
  • HIVE9  |  FRIDAY, APRIL 21, 2017
    [B2B] Workfront LEAP 2017 Conference Wrap-up
    Marketing Planning Hive9 B2B WorkfrontOur team had the chance to take part in the third-annual Workfront Leap User Conference last week in Salt Lake. The event was a great opportunity to connect with the Workfront community and discuss improving workplace collaboration and efficiency.
  • KAPOST  |  FRIDAY, APRIL 21, 2017
    [B2B] The Value of ABM Goes Beyond Marketing
    Pushing product: it’s what B2B companies have been doing for years. While the idea behind Account-Based Marketing (ABM) is not necessarily new, its relatively new name and acronym is picking up a ton of steam in B2B organizations. ABM, done well, can transform B2B companies from being product pushers to account champions. Even if we say we’re putting the customer front and center, usually we’re not really walking the talk.
  • THE CONTENT FACTOR  |  FRIDAY, APRIL 21, 2017
    [B2B] 3 Ways to Spring Clean Your B2B Content
    B2B Content Content Marketing Inbound MarketingIn Atlanta, we know it’s spring when we start to see the film of yellow pollen covering cars, decks and outdoor furniture. Washing it away after the worst is over is all part of the spring cleaning process. Taking time to spring clean your content can help wash away some of the film that may have accumulated on it over the last year(s), as well. We’re not talking a deep dive content audit or complete overhaul of existing assets.
  • AKOONU  |  FRIDAY, APRIL 21, 2017
    [B2B] How Many Emails do You Delete Per Day?
    Targeting & Personalization B2B SalesAnd how many of your marketing emails are deleted by your audience? Relevant, impactful email marketing drives results. The problem is we largely receive generic, untargeted or promotional emails. As marketers, we don’t usually start our day thinking, “What solution can I buy today?” to then find ourselves delighted by the offers in our inbox. We face strategic and tactical challenges that we have to conquer to meet our goals and earn revenue.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 21, 2017
    [B2B] Everything You Need to Know About AdTech & MarTech in 4 Sessions
    Marketing Technology b2b ConsumerAuthor: Marissa Lyman Bolder , better , and BIGGER than ever before. These are the themes you’ve been hearing tied to next week’s Marketing Nation Summit , and I can definitively attest to the fact that they are SPOT ON.
  • ACT-ON  |  FRIDAY, APRIL 21, 2017
    [B2B] The Art of Creating Curated Content
    Specifically, in B2B influencer marketing, we will see companies plan campaigns that include influencer content and offers that help both lead gen and demand gen in the customer journey.”. For the B2B audience, it may be LinkedIn or Twitter. Content creation is on the rise, with 76 percent of marketers reporting that they plan to generate more content this year than last.
  • PUREB2B  |  FRIDAY, APRIL 21, 2017
    [B2B] Using Buyer Intent to Drive Your Marketing Efforts
    If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. To uncover buyer intent, it’s important to trace the process that B2B buyers go through before committing to the actual purchase. Thus, the B2B buyer’s journey begins with a change in the status quo or the need to address a particular problem.
  • LEANDATA  |  THURSDAY, APRIL 20, 2017
    [B2B] When Leads Get Left Behind
    In a new LeanData survey, The State of Lead Management , more than 500 B2B sales and marketing professionals said that 25.5 Here’s a statistic that should grab the attention of data-driven marketers. But fair warning. This particular piece of data likely will drive them absolutely crazy. percent of marketing-generated leads, on average, are assigned to the wrong account owner in their organizations. Four.
  • CONTENTLY  |  THURSDAY, APRIL 20, 2017
    [B2B] The Content Marketing Journey, in 3 Stages
    We started maturing as a business to identify our ideal clients: enterprise companies—most commonly in finance, B2B, tech, travel, and real estate—as well as fast-growth mid-market brands. We helped Contently continue to grow at a rapid pace, and along the way, we were named the Best B2B Content Marketing by The Drum and the Best Brand Publication by Digiday.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 20, 2017
    [B2B] Should You Re-Evaluate the Role of Your Customer Success Managers?
    Over the last decade we’ve seen a significant shift in how B2B buyers want to consume products and services. The following post was authored by Julia Wilson, a veteran Customer Success Manager at InsideView. Similar to how we consume in our personal lives, we seek cost-effective, low commitment access to goods. This is the dynamic […].
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 20, 2017
    [B2B] Building a B2B Mobile SEO Strategy? 5 Key Points To Consider
    While these are relevant questions to ask, as a B2B marketer you must have all of your ducks in a row before completely committing to a mobile SEO strategy. B2B organizations must make sure their mobile sites are conveying the same amount information and performance as the desktop site. Let’s look at what it takes to develop a B2B mobile SEO strategy. Justina, your blog is about B2B mobile SEO. The 2017 digital marketing buzzword of the year is mobile SEO.
  • ONALYTICA B2B  |  THURSDAY, APRIL 20, 2017
    [B2B] Employee Advocacy- Are You Leveraging Your Employees’ Influence?
    Education Marketing advocacy B2B b2b marketing B2BMarketing content marketing employee advocacy employeeadvocacy influence influencer influencer engagement influencer identification influencer marketing influencer program influencers marketing social media Social Media MarketingDepending on how familiar you are with influencer marketing or influencer relations, it may or may not come as a surprise that under its umbrella comes brand advocacy, too.
  • DISCOVERORG  |  THURSDAY, APRIL 20, 2017
    [B2B] A New Generation of Marketing Metrics & the ROI of Better Data
    Revenue growth is only possible with a solid understanding of our prospects – and no one knows that better than B2B marketers. SiriusDecisions, a global B2B research and advisory firm, has historically identified data management proficiency in the following ways: Impact : Measures revenue, marketshare, and profit. Contact lists that consist of names, organizations, and phone numbers are still frequent B2B offerings.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 20, 2017
    [B2B] 4 Steps to Create Awesome Interactive Content
    Content Marketing b2bAuthor: Vanessa Porter People demand a lot from marketers these days. Marketers aren’t just expected to generate more leads, they’re also being asked to create more engaging experiences that convert visitors every time. That is, of course, far easier said than done. It might seem like creating these win-win scenarios–when your audience is satisfied with an awesome experience, and you get the lead information you need–is like finding a four-leaf clover.
  • TYPE A COMMUNICATIONS  |  THURSDAY, APRIL 20, 2017
    [B2B] Building a B2B Brand Starts with Stories, Not Standards
    April 20, 2017 by Chris Schermer As a B2B marketing agency, SCHERMER often gets asked to do “branding.” Branding Marketing Storytelling B2B B2B Marketing Chris Schermer digital marketing Schermer storytellingTypically, it’s marketers who want help with their brand positioning, messaging and. read more.
  • EMEDIA  |  WEDNESDAY, APRIL 19, 2017
    [B2B] 3 Channels We’ll Still Talk About in 5 Years
    The fact remains that email is one of the best ways to reach anyone — especially B2B buyers. B2B marketers will have to expand their definition of search over the next few years. That said, B2B brands will still need to optimize search to ensure their products are listed first. B2B Channels Demand Generation Digital Channels channels digital ads email SEO
  • VIEWPOINT  |  WEDNESDAY, APRIL 19, 2017
    [B2B] Insights on Outbound Conference in Atlanta
    B2B Sales Outbound Marketing Cold CallingOn April 13, 2017, I attended the #OutBound conference in Atlanta, GA. Remarkably, despite the road destruction in downtown Atlanta, everyone got there on time – about 400 attendees. The event was held at the Hotel Intercontinental in Buckhead and Cirrus Insight did a great job as a sponsor. The coffee was hot and the lunch was great. Thank you. The entire day was spent talking about prospecting.
  • KAPOST  |  WEDNESDAY, APRIL 19, 2017
    [B2B] 3 Ways to Make the Most of Your Marketo Summit Experience
    Forrester Reveals the 7 Key Steps to Customer-Obsessed B2B Marketing. Speaker: Lori Wizdo (Vice President & Principal Analyst for B2B Marketing, Forrester). The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. San Francisco has a million things to offer, but optimizing your short time at the Summit requires some serious planning. As a data-driven marketer, I ask myself how I am going to maximize my ROI.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, APRIL 19, 2017
    [B2B] Survey: Marketers Remain Challenged to Prove the ROI of Efforts
    B2B Marketing and Company Objectives. A survey conducted by B2B Marketing and The Telemarketing Company in 2016 found that most B2B marketers (59 percent) are “significantly” pressured to generate additional leads by upper management. Although marketers are invested in showing the impact of their work, new research indicates that they are struggling to prove the ROI. According to the 2017 Marketing Leadership Survey from TrackMaven, just 27.6
  • TERMINUS  |  WEDNESDAY, APRIL 19, 2017
    [B2B] Terminus Account-Based Marketing vs. Retargeting: What’s the Difference?
    As a B2B marketer, you can use retargeting to continue marketing to web visitors long after they leave your website. Limitations of Retargeting for B2B Companies. ” Retargeting can be a useful tactic for B2B marketers as part of a larger digital strategy, but retargeting alone is largely ineffective because its reach is limited and unfocused. Our team of ABM experts would love to chat about the Terminus platform and how it fits into your B2B marketing strategy.
  • OPENTOPIC  |  WEDNESDAY, APRIL 19, 2017
    [B2B] The Case for B2B Marketing on LinkedIn [Infographic]
    LinkedIn has long been known as the top social platform for B2B marketers, with the professional focus of the network aligning it more closely with internal business operations, as opposed to customer-facing opportunities. Underlining this, LinkedIn has released a new infographic which outlines the key strengths of the platform from a B2B perspective. 92% of B2B marketers leverage LinkedIn above all other social platforms.
  • THE POINT  |  WEDNESDAY, APRIL 19, 2017
    [B2B] 8 Questions to Help You Decide if Your Content is Good Enough
    B2B Marketing Content Development Content marketing Demand Generation Demand Generation Agencies Lead Nurturing White Paper Marketing White Papers B2B content B2B content strategy B2B content tips content development content development agency content marketing agency demand generation content lead generation content lead nurturing contentThe best demand generation campaigns start with content that your prospects want.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 19, 2017
    [B2B] How to Define the Scope and Vision of Your Engagement Platform Implementation
    Marketing Automation b2b ConsumerAuthor: Susan Sauter As Antoine de Saint-Exupéry, the author of the children’s classic The Little Prince, said, “A goal without a plan is just a wish.” As you’re defining your scope and vision for an engagement platform implementation, you need to have a clear plan and change management processes in place to be successful.
  • MARKETRI  |  WEDNESDAY, APRIL 19, 2017
    [B2B] What’s New in B2B Marketing Planning: Interview With a Fractional CMO
    This is the first of our blog series entitled “What’s New in B2B Marketing Planning: Interviews with Thought Leaders." B2B Marketing Plans B2B Marketing Strategies Marketing Departments Strategic Marketing Consulting Fractional CMO B2B Marketing PlanningIn this kickoff, we talk to Debra Andrews, the President and Owner of Marketri, for some insight into her experience as a Fractional CMO.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 19, 2017
    [B2B] THE HACKIES: Hacking your stack for account-based marketing
    Account-based marketing (ABM) at its core is laser-focused B2B marketing. By no longer doing “spray and pray” email blasts to thousands of contacts for lead generation, marketers are adhering to an account-based approach that leverages existing B2B marketing technology. Think about it: at the core of every best-in-class B2B #MarTech stack are four components: Customer relationship management (CRM). This article is a guest post by Sangram Vajre of Terminus.
  • EARNEST ABOUT B2B  |  WEDNESDAY, APRIL 19, 2017
    [B2B] This is the week that was in B2B: from content marketplaces to dinner dates
    All the news you didn’t think you needed until now from the world of B2B marketing and beyond: Trend of the week…. goes to LinkedIn and its B2B dinner for five. Take a selection of industry luminaries (including the always entertaining Doug Kessler), pump them full of wine and let them riff on the B2B topics du jour. B2B Marketing b2b B2B latest news
  • INFLUITIVE B2B  |  WEDNESDAY, APRIL 19, 2017
    [B2B] Meet The New Rising Star In B2B Marketing: The Customer Marketer
    When it costs 6X more to attract a new customer than it does to keep an existing one, does it still make sense for marketers to focus mainly on generating new leads, rather than nurturing current customers? Nope!) As more and more companies turn their focus away from short-lived marketing campaigns, and towards building ongoing.
  • AVITAGE  |  TUESDAY, APRIL 18, 2017
    [B2B] Situation-ready content, on-purpose, by design
    Having managed a business that created content for B2B sales, marketing and training organizations for 20 years, we regularly dealt with requests expressed this way. I’m done talking about “content.” ” The word is too conceptual to have any useful meaning. In my world, words matter. To work, words must convey common meaning. I believe the word “content” and how it’s used actually causes problems.
  • TERMINUS  |  TUESDAY, APRIL 18, 2017
    [B2B] A Year of ABM – The First Anniversary of “Account-Based Marketing for Dummies”
    Our partners at Wiley publishing were a huge factor in making this book a success, as were the 50+ B2B marketing and sales thought leaders who were interviewed for the book. Since the book’s launch in early 2016, the B2B marketing industry has seen a revolution in shifting to an ABM approach. Hear what these B2B marketing champions had to say on the 1st anniversary of Account-Based Marketing for Dummies.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 18, 2017
    [B2B] How Reporting Can Improve B2B Blog Performance
    B2B Online Marketing Blog Content Marketing Marketing Measurement blogging content marketing marketing measurementAt the end of each month here at KoMarketing, we provide in-depth online marketing reports to our clients that provide an overview of the program’s performance. While these reports are valuable to our clients, they’re also extremely valuable to myself and the rest of the content marketing team.
  • CONTENT STANDARD  |  TUESDAY, APRIL 18, 2017
    [B2B] 5 Ways B2B Tech Brands Can Focus on Quality and Drive Better Content Performance
    A B2B tech company’s content manager is pulling data to build a quarterly report on the health of the company’s content marketing program, which includes a branded media site. B2B tech storytellers have to work with designers and developers to create the graphic. And B2B marketers have to build effective CTAs at the bottom of each part of the story, redirecting to landing pages in hopes of generating leads and conversions.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 18, 2017
    [B2B] 10 Account-Based Marketing Sessions You Don’t Want to Miss at Summit
    If you’re wondering whether ABM is a real trend and if it’s living up to its hype, Megan Heuer of SiriusDecisions, the leading global B2B research, and advisory firm, will offer proof. Create an Account-Based Marketing Strategy to Drive Consensus for Complex Sales—Ardath Albee, CEO and B2B Marketing Strategist at Marketing Interactions. Account-Based Marketing b2b
  • SNAPAPP  |  TUESDAY, APRIL 18, 2017
    [B2B] A Simple Guide to Creating Interactive Ebooks (With Examples and How-To's)
    Despite this, ebooks are still one of the top preferred content marketing mediums by B2B marketers in 2017: This sustained popularity means static ebooks are only going to become more saturated, and readers more numb to them. While ebooks are still a critical component of the B2B marketing mix, they have become saturated. Ebooks have come a long way since the Kindle was first introduced ten years ago.
  • ACT-ON  |  TUESDAY, APRIL 18, 2017
    [B2B] Maximize Success by Optimizing the Customer Lifecycle
    Digital Marketing Marketing Automation Marketing Strategy adopting marketing automation b2b Marketing automation b2b marketing automation software b2b marketing strategy buyer's journey customer lifecycle marketing automation strategyAs marketers, we want to maximize our results at every step of the customer journey. We want to attract more prospects, capture critical information, nurture them, and convert them into closed deals. That’s easier said than done, of course.
  • ENGAGIO  |  MONDAY, APRIL 17, 2017
    [B2B] What’s The Difference Between “Engagement” and Account Based Everything?
    If you’re a B2B organization with a complex sale, the only true way to create a cohesive customer experience and drive target account engagement is by adopting an Account Based Everything strategy. From day one, the Engagio team has been focused on finding new, innovative ways to foster engagement at scale for businesses. We’re so convinced of its potential that engagement is literally in our name. But, we need to talk about what “engagement” really means.
  • ABERDEEN CMO ESSENTIALS  |  MONDAY, APRIL 17, 2017
    [B2B] You Need to Work on Your Writing
    ” Speaking of email , why don’t you check out B2B and B2C Email Marketing: Insights for Success in the Inbox and Beyond ? My friend Ken Gordon is a writer. Having read that John Maeda considered writing, not coding, the true “unicorn skill” that designers needed to cultivate, Ken wrote a response. In his response, Ken emphasizes the hard work of writing and recommends that designers aspiring to write crack open some great works in order to hone their craft.
  • KAPOST  |  MONDAY, APRIL 17, 2017
    [B2B] Why B2B Marketing Still Needs Social Media
    When your organization struggles to find a way to turn an online presence into a revenue generator, it’s easy to wonder why B2B needs social media in the first place. Yet, B2B marketing still needs social media for very powerful reasons that all play back into an effective overall marketing strategy. It’s also the key reason B2B needs social media—to leverage valuable social currency for the present moment and future long game.
  • OPENTOPIC  |  MONDAY, APRIL 17, 2017
    [B2B] Three B2B Predictive Marketing Use Cases – Four Quadrant Go to Market Strategies
    There are three B2B predictive marketing use cases that are gaining traction with marketers today. B2B organizations (CEOs, CFOs & CROs) are increasingly evaluating marketers on revenue impact.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 17, 2017
    [B2B] Tips & Tricks for Optimizing Your Emails
    Email Marketing b2b ConsumerAuthor: Mike Madden I’ll admit it. Email marketing is scary. You pour your heart and soul into an email–crafting creative copy, compelling imagery, and the perfect subject line just to hit send and get judged by thousands of subscribers (or at least it feels that way sometimes). Unfortunately, the reality is that not every email you send will be a winner.
  • CHIEFMARTECH  |  MONDAY, APRIL 17, 2017
    [B2B] THE HACKIES: Creating SCALE: Shared Content and Link Evaluation
    Below, please find a sample, sanitized SCALE report of comparing two large B2B security companies. This article is a guest post by Christopher Penn of SHIFT Communications. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. The Challenge.
  • ACT-ON  |  MONDAY, APRIL 17, 2017
    [B2B] Which (If Any) Marketing Automation Platform Is Right for You?
    Marketing Automation b2b Marketing automation b2b marketing automation software marketing automation marketing automation software marketing technologyHere it is, 2017, and we don’t get around in flying cars. Still, many of the inventions and technologies that seemed like a far-fetched or futuristic dream just a decade ago are now a reality. Automation is moving into all aspects of our personal and working lives, from our appliances to our communications, to, yes, our cars.
  • PUREB2B  |  SUNDAY, APRIL 16, 2017
    [B2B] Why Timing is Critical in Lead Generation
    B2B buyers are the same (because you know, they’re people, too). According to a Harvard Business Review’s Lead Response Study , the average response time of B2B companies is 42 hours. 80% of B2B Buyers Expect Real-Time Interaction. While the expectation varies by channel, 67% of B2B buyers expect an email reply within one hour, and we’re not talking about a “thank you” email. A recent study by Shopify shows that 77% of B2B buyers will not wait longer than 6 hours.
  • VIEWPOINT  |  FRIDAY, APRIL 14, 2017
    [B2B] Desperate and Fearful: Need Pipeline – Want Sales Lead Generation
    Last week I published a blog that provided five ways to avoid getting burned by outsourced B2B sales lead generation, qualification and nurturing. B2B Telemarketing Lead Generation B2B Marketing Sales Process Lead Nurturing Increase Sales Sales LeadsYou can read the blog here. In that blog, I wrote: “When the pipeline is weak, desperation and fear take over. Sales/B2B Marketing execs feel intense need to do something, but are afraid to risk budget.
  • AKOONU  |  FRIDAY, APRIL 14, 2017
    [B2B] Top Trends from Revenue Growth Focused Summit
    ABM B2B SalesIt’s no wonder why 1000+ sales and marketing practitioners gathered at TOPO Summit this week. In just 2 days, 50 sessions and workshops covered actionable best practices for scalable revenue growth across Marketing and Sales.
  • DISCOVERORG  |  FRIDAY, APRIL 14, 2017
    [B2B] The Real Cost of List-Building: Buy or Build Your Own?
    Best Practices from the Industry Data Driven Marketing Sales Development Account-Based Marketing B2B Insights B2B Sales Clean Data CMO database hygiene Good leads Prospecting Sales IntelligenceYour sales team is doing double duty: They’re selling to the leads delivered by your marketing department—and they’re de facto researchers. Very, very expensive researchers.
  • BIZNOLOGY  |  FRIDAY, APRIL 14, 2017
    [B2B] What is business video content marketing and how to get started
    Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.
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