The Point

APRIL 4, 2024

The lead generation experts at NetLine just released their “ 2024 State of B2B Content Consumption & Demand Report ,” a meaty 38-page guide based on data from more than 6 million content registrations. Even in the throes of an uncertain economic climate, B2B buyers’ appetite for quality gated content shows no sign of abating.

Trends 293

Trends B2B Thought Leadership B2B Content 293

Launch Marketing

MAY 31, 2023

Consequently, B2B marketers continue to leverage the power of thought leadership content to build connections and drive leads. How to Create B2B Thought Leadership Content That Stands Out In the competitive landscape of B2B marketing, thought leadership content has become ubiquitous.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 92

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). The findings?

B2B Marketing 354

B2B Marketing Content Marketing B2B Thought Leadership Planning 354

Webbiquity

SEPTEMBER 25, 2018

What content marketing channel do B2B marketers pretty much all agree is highly effective? And what potentially powerful B2B marketing strategy is perhaps the most overlooked? The webinar detailed seven conclusions from the report, which was based on in-depth interviews with senior B2B marketing professionals.

Work Management 253

Work Management B2B Marketing Marketing Management B2B Thought Leadership 253

Marketing Insider Group

OCTOBER 2, 2020

Back in 2010, I started blogging on this very site but under the brand name “ B2B Marketing Insider” I started publishing my own rants and raves on content marketing, social media and marketing strategy right here because I wanted to share my experiences as a marketing insider, working at recognized company.

Ad Building 359

Ad Building RSS Lead Ranking B2B Thought Leadership 359

Vision Edge Marketing

JANUARY 14, 2025

B2B marketing and sales can be challenging due to competitors, the economy, and supplier management processes, to name just a few contributing factors. Unlike traditional influencers in the consumer world, where popularity drives influence, B2B COIs carry weight because of their authority and established relationships.

Communities 208

Communities Peer-to-peer Webinar Metrics B2B Thought Leadership 208

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. B2B Content Marketing Strategy. B2B Content Marketing Maturity.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Marketing Insider Group

APRIL 20, 2020

B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. I thought so. An email newsletter works equally well for B2C companies as well as B2B businesses. Glad you did. Here’s the deal. That 88 percent increase in leads.

Service 364

Service B2B Thought Leadership Business Newsletter 364

Webbiquity

MARCH 17, 2023

Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. Image credit: Scott Graham on Unsplash More than half of B2B companies struggle to consistently generate high-quality leads. Because B2B lead generation is more than just a numbers game.

Tactics 322

Tactics Sales Qualified Leads Generation Lead Scoring 322

Trade Press Services Newsletter

AUGUST 1, 2024

One fundamental truth reigns supreme in the B2B marketplace: trust is the cornerstone of every successful transaction. People, especially in the B2B world, buy from brands they trust. No matter what the industry is, brand trust is instrumental to achieving sustainable business growth in the B2B marketplace.

Trust Marketing 202

Trust Marketing B2B Marketing B2B Thought Leadership Ad Building 202

Launch Marketing

OCTOBER 20, 2021

However, for B2B leaders, the mix of content for thought leadership looks a bit different. Because thought leadership is all about establishing credibility and expertise, some of the typical marketing strategies are better suited when compared to others. Being a B2B Thought Leader.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Biographies of Cisco’s leadership team. More leads. Higher conversion rates.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Marketing Insider Group

JANUARY 2, 2020

Start Your Transformation with Thought Leadership. Everything rises and falls on leadership. When you begin such a massive undertaking as a marketing transformation, effective thought leadership is unquestionably the key to success.

Work Management 272

Work Management Paid Search Agency Marketing Management Advertising Agencies 272

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). ” — 2018 Trends: B2B Marketing , Edelman. . ” — 2018 Trends: B2B Marketing , Edelman.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Marketing Insider Group

SEPTEMBER 21, 2020

B2B marketers who blog get 67 percent more leads than those who don’t. Downloading an ebook or white paper. This is where you can engage with thought leadership posts and in-depth guides. For B2B businesses, your customers are probably on LinkedIn. Subscribing to your newsletter. Publish Frequently.

Top of Funnel 361

Top of Funnel Paid Search Agency Companies Marketing Automation Services 361

Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. As we move into 2025, staying ahead of emerging trends is essential for B2B brands. Microsoft’s social initiatives showcase leadership perspectives on industry trends.

Social Media 156

Social Media B2B Thought Leadership Trends Social Marketing 156

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. What’s the Real Deal with B2B Lead Magnets? Lead Magnet Examples for B2B Marketers.

Sales Qualified Leads 363

Sales Qualified Leads Lead Ranking Lead Scoring Leads 363

Marketing Insider Group

FEBRUARY 8, 2021

For instance, legacy SaaS giant IBM maintains its relevance even today through a massive library of thought leadership content , much of it created by regular employees, not only its marketing department. Create graphs or infographics that tell the story in numbers, especially if your business is primarily B2B.

Paid Search Agency 279

Paid Search Agency Top of Funnel Content Marketing Companies 279

Onalytica B2B

OCTOBER 26, 2017

Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. In the B2B space generally, I find Onalyca’s views, practical guides and thought leadership helpful in my pursuits of finding the right voices that matter. DOWNLOAD NOW!

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Webbiquity

AUGUST 22, 2017

But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies. It’s not about being the coolest company in your industry, it’s about thought leadership.

Ad Building 274

Ad Building Branding Brand Identity Enterprise Management 274

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks. But, we’re a B2B company,” you protest.

Startups 279

Startups B2B Marketing Buyer Personas Advertising Agencies 279

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight. DOWNLOAD NOW!

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Zoominfo

AUGUST 21, 2019

You likely have plenty of sales enablement content waiting in the wings, if you’re producing assets such as: Blogs White papers. White papers, case studies, and testimonials usually live a little deeper, and they help nurture prospects toward the decision phase. Closing Thoughts. Case studies. Video testimonials.

Top of Funnel 241

Top of Funnel Content Marketing Digital Marketing Funnels Case Studies 241

BOP Design

MARCH 22, 2021

In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. Creating Thought Leadership (aka Blogging). In certain circumstances, “creating thought leadership” is a fancy way to say “blogging.”

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Webbiquity

FEBRUARY 20, 2018

But it’s not just millennial consumers: 40% of smartphone and tablet owners search for B2B products on those devices. ( But B2C emails get 57% more opens on mobile devices than B2B email. Among the key takeaways for B2B marketers are: Optimize for mobile search. MediaPost ). Red Website Design Blog ). GO-Globe ).

Mobile Marketing 238

Mobile Marketing Mobile Advertising Planning Stats 238

Onalytica B2B

SEPTEMBER 12, 2017

The Zoellas of this world may well be popular but are they actually relevant to your B2B topic? High reference is likely to highlight thought leaders, consultants or conference speakers that are respected and seen as being authoritative by their peers. To download the full white paper, click the button below.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Paid Search Agency 257

Marketing Insider Group

SEPTEMBER 15, 2020

In our second blog in a series on the Impact of Coronavirus on B2B Content Consumption , we noticed an interesting trend. In our 2020 State of B2B Content Consumption and Demand Report for Marketers , we shared that eBooks were the most consumed content type of 2019. White Papers offer that in spades. Closing Statements.

Work Management 237

Work Management Content Marketing Management Paper 237

Hinge Marketing

JUNE 14, 2021

It perfectly aligns with B2B buyers’ behavior patterns. . In short, it helps establish you as a thought leader in your space. The first is in content marketing or thought leadership marketing programs. White Papers/Executive Guides . Let’s see if we can fix some of those shortfalls.

Paid Content 173

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 173

Webbiquity

MARCH 16, 2017

This does PDF content a real disservice as it’s a common format for in-depth information like research, specifications, white papers, and thought-pieces—the kind of content Google loves. Prior to Fell Swoop Alex held leadership roles with Ritani, Wetpaint, Expedia, and Blue Nile. 6. Search Engine Land.

Design 237

Design SEO Tips Lead Scoring 237

Buzz Marketing for Technology

JULY 1, 2015

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. What came out is quite interesting for any company looking to take their thought leadership program to the next level. 75% of would-be buyers say thought leadership helps them determine which buyers to put on their short list.

Thought Leadership 100

Thought Leadership Lead Ranking SME Paper 100

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. Table of Contents The 95-5 Rule: Guidance for Industrial Sales What is B2B Thought Leadership? What is B2B Thought Leadership? Don’t be so quick to dismiss this idea.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Advertising Agencies 52

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Fresh Content Google loves fresh content. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Zoominfo

FEBRUARY 18, 2021

Propel them further down the sales funnel with white papers and webinars. Build your thought leadership through conference presentations and podcasts. A lot of B2B purchasing decisions have more to do with the relationships the buyers have with the salespeople, and less to do with the product or service.

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227

Contently

OCTOBER 9, 2024

In fact, according to LinkedIn : 40% of B2B marketers surveyed say LinkedIn is the most effective channel for driving high-quality leads. They can help B2B companies looking to establish credibility, smaller companies and startups who want to make their mark as an authority in their field, or large companies looking to build their brand.

Linkedin 137

Linkedin B2B Thought Leadership Thought Leadership FAQ 137

KoMarketing Associates

OCTOBER 22, 2018

Twenty percent cited thought leadership, while 12 percent named ebooks and white papers. B2B Marketers and Their Dedication Toward Content Marketing. Just 35 percent of the least successful B2B marketers claim they are dedicated to content marketing.

Spending 153

Spending Budget Management B2B Thought Leadership Content Marketing 153

Contently

APRIL 18, 2023

But when budgets tighten across B2B and B2C organizations, there’s greater pressure to prove content marketing value relative to revenue contribution. Seventy-one percent of B2B buyers read blog content prior to making a purchase decision. Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my!

Lead Ranking 183

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 183

Trade Press Services

SEPTEMBER 30, 2024

Thought leadership is a powerful way to influence industries, drive innovation, and build credibility in the B2B marketplace. But to maintain influence and ensure long-term success, thought leaders need more than just ideas—they need a strategic marketing plan. For thought leaders, personal branding is essential.

Planning 94

Planning Marketing Plans Thought Leadership B2B Thought Leadership 94