B2B Thought Leadership Sales Management White Paper 
Webbiquity
MARCH 17, 2023
Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on. What is B2B Lead Generation?
Zoominfo
AUGUST 21, 2019
There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.
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Marketing Insider Group
JUNE 30, 2020
Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Let’s see how.
Vision Edge Marketing
JANUARY 14, 2025
B2B marketing and sales can be challenging due to competitors, the economy, and supplier management processes, to name just a few contributing factors. Unlike traditional influencers in the consumer world, where popularity drives influence, B2B COIs carry weight because of their authority and established relationships.
Marketing Insider Group
SEPTEMBER 21, 2020
B2B marketers who blog get 67 percent more leads than those who don’t. Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. Downloading an ebook or white paper. Middle-of-the-funnel posts are targeted at consideration stage buyers. Publish Frequently.
Webbiquity
SEPTEMBER 25, 2018
What content marketing channel do B2B marketers pretty much all agree is highly effective? Which tactics do they disagree about? And what potentially powerful B2B marketing strategy is perhaps the most overlooked? The (Almost) Universal B2B Marketing Channel. Four Lead Generation Tactics Marketers Disagree About.
Zoominfo
JULY 11, 2018
When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. B2B Content Marketing Strategy. B2B Content Marketing Maturity.
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