Exo B2B

SEPTEMBER 19, 2023

For both us and our customers, strategic planning in marketing is a demanding, methodical but oh-so-essential process. It requires deep thought, meticulous analysis and the ability to project your business into the future. In the world of B2B marketing, every decision must be carefully calculated.

Planning 52

Planning B2B Marketing Paid Content B2B 52

PureB2B

APRIL 16, 2021

As the need for a more streamlined B2B buying process grows, so does the requirement of data granularity in demand generation. This directly affects your ability to generate demand and thought leadership, as you’re not only combating your numerous competitors, but also the buyer themselves.

Planning 62

Planning Marketing Plans B2B Thought Leadership Marketing 62

Heinz Marketing

JANUARY 28, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Read to learn how you know when to invest in a go-to-market motion. Overconfidence and AI By Seth Godin Seth suggests we insert our own preface with AI outputs, read why.

B2B Marketing 96

B2B Marketing Planning B2B B2B Thought Leadership 96

Schubert B2B

NOVEMBER 6, 2018

When creating a B2B marketing plan, you need to determine the best integrated tactics to capture the attention of your buyers. Including media relations and earned content in your B2B marketing plan raises the awareness of your company as a leader in the field in the eyes of editors and readers.

Planning 76

Planning B2B Marketing Marketing Plans Advertising Agencies 76

Savanta

FEBRUARY 14, 2013

As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans. The most fruitful of these plans are built on customer insights. The traditional approach in B2B is to segment the customer base ‘firmographically’ – based on size, activity, spend and so on.

Planning 120

Planning Marketing Plans Work Management Ideal Customer Profiles 120

Launch Marketing

NOVEMBER 17, 2021

Marketing is complicated. As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. What about expanding your marketing automation efforts or supporting sales and the channel? Download our Marketing Momentum eBook to ensure long-term marketing success.

B2B Marketing 106

B2B Marketing Planning B2B Top of Funnel 106

Marketing Insider Group

NOVEMBER 18, 2020

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

B2B Marketing 351

B2B Marketing Planning Marketing & Strategy Marketing Strategy 351

ClearVoice

APRIL 10, 2023

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. But when you get it right, B2B content marketing can have a huge impact on the success of your organization. Millennials make 73% of all B2B buying decisions.

B2B Marketing 52

B2B Marketing Top of Funnel Content Marketing Planning 52

BOP Design

JUNE 23, 2022

From time to time, it’s a good idea to check in on your B2B marketing plan and ensure you have considered or are using the top B2B marketing best practices. In this post, we take a look at the eight top marketing practices for B2B firms. Build a Clear, Professional B2B Web Presence.

B2B Marketing 118

B2B Marketing Planning Work Management Marketing Management 118

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. This blog article will explore three B2B content marketing strategies your business must prioritize for business success. But blogging should remain a top B2B content marketing strategy when creating mid- to long-form content.

B2B Marketing 98

B2B Marketing Content Marketing Planning Marketing & Strategy 98

Heinz Marketing

OCTOBER 1, 2022

By Karla Sanders , Engagement Manager at Heinz Marketing. Marketing Prof’s most anticipated B2B event is here and I’m so glad I’m attending! For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. The Alt-text Guide for Marketers.

B2B Marketing 109

B2B Marketing Planning B2B B2B Thought Leadership 109

Oktopost

JUNE 24, 2021

Listen to the podcast: For more innovative thoughts on demand generation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Watch the recording: Want to hear more from marketing leaders? At the core of every marketing plan is a demand generation strategy. Meet Julia Polisuk.

Demand Generation 124

Demand Generation Demand B2B Thought Leadership Generation 124

Marketing Craftmanship

JULY 8, 2019

There are two reasons why marketing fails most often at small- and medium-sized B2B firms. Either or both of these failings may apply to your situation: You view marketing as business triage. It’s no surprise that marketing professionals have the shortest tenure of any corporate function in the asset management business.

B2B Marketing 100

B2B Marketing Planning Advertising Mediums B2B 100

Oktopost

AUGUST 26, 2021

Auseh Britt, VP Growth Marketing of Terminus takes the hot seat today. Listen to the podcast: For more thought leadership on growth marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders?

B2B Thought Leadership 118

B2B Thought Leadership Account Based Marketing B2B Marketing Planning 118

Unbound B2B

JANUARY 16, 2023

Quick Summary: Traditional SaaS marketing strategies and plans are not valid today. Creating a buyer persona is the first step in drafting a SaaS marketing plan. It is essential to monitor your SaaS marketing plans to achieve consistent results. And this trend is only expected to continue.

Planning 40

Planning Enterprise Management Work Management Marketing Plans 40

EveryoneSocial

DECEMBER 4, 2018

Formulating and adjusting your B2B marketing plan is key for marketing activities to be successful, especially in a new year. Yet, there is a way to amplify your plan and results by adopting an “employee-meets-social mindset.”. Plan, test, measure, repeat – that’s the marketer’s mindset.

Planning 63

Planning B2B Marketing Social Marketing Marketing Plans 63

GrowPowerful

FEBRUARY 16, 2023

This is a big step forward to meet the rising demand of proven interim and fractional Chief Marketing Officers,” Said Brett Schklar, Managing Partner at GROW. There’s a seismic movement towards both individuals who prefer the interim CMO model as well as companies who are realizing what an incredible asset interim marketing leadership can be.

B2B Thought Leadership 52

B2B Thought Leadership Lead Ranking Demand B2B Marketing 52

Hinge Marketing

JUNE 5, 2017

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

Planning 98

Planning Work Management Marketing Management Marketing Budget 98

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward.

B2B Marketing 103

B2B Marketing Content Marketing Planning B2B 103

Marketing Insider Group

MARCH 18, 2021

Nearly ninety-two percent of marketers 1 in U.S.-based based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. For B2B, you will likely target the C-suite and other decision makers. Become a Thought Leader. Revisit Your Plan.

Social Media 348

Social Media Planning Social Marketing Marketing Strategy 348

Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. We’ve curated 100+ LinkedIn ad stats to inspire your next B2B ad campaign. adults are on LinkedIn. are female.

B2B Marketing 98

B2B Marketing Planning Linkedin Statistics 98

Marketing Craftmanship

MARCH 1, 2015

Inconsistency Kills Most B2B Marketing Strategies. There are two major reasons why marketing is ineffective at B2B firms, regardless of size or industry: Marketing is viewed as triage. It’s no surprise that Chief Marketing Officers have the shortest tenure of any corporate function. Less is usually more.

B2B Marketing 100

B2B Marketing Planning B2B B2B Thought Leadership 100

Marketing Craftmanship

OCTOBER 9, 2016

The first question we ask prospective clients is, “Do you have a Marketing Plan?”. Most prospects sheepishly acknowledge that they don’t have a formal Marketing Plan. There are several good and bad reasons why companies (of all sizes) don’t create a Marketing Plan. Bon appetit.

Planning 100

Planning Marketing Plans Work Management Marketing & Strategy 100

Contently

FEBRUARY 28, 2023

Podcasts are a way to educate your consumers on important topics and provide thought leadership to the marketplace. Other businesses choose to find a thought leader to host their own podcast and sponsor them. The topic, storytelling, and quality of research or interviews should all be well thought out.

Content Marketing 138

Content Marketing Marketing Strategy Marketing & Strategy Planning 138

Salesforce Marketing Cloud

MAY 25, 2023

How product-led growth works in tandem with account-based marketing Account-based marketing (ABM) has long been a go-to B2B marketing approach that delivers results. In fact, 89% of B2B marketers use an ABM strategy right now. Ready, set, go-to-market!

Account Based Marketing 98

Account Based Marketing Ideal Customer Profiles ABM Product 98

BOP Design

JUNE 26, 2019

What a lot of companies and marketers seem to forget is that B2B content marketing isn’t about them and their needs, it’s all about the audience. In this post, we’ll take it back to essentials and simplify what you need to know about B2B content marketing. The Purpose of Content Marketing. Helpful guides.

B2B Marketing 98

B2B Marketing Content Marketing Planning B2B 98

Launch Marketing

DECEMBER 15, 2021

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. Looking to elevate your B2B digital marketing efforts?

Planning 134

Planning Marketing & Strategy Paid Search Agency B2B Thought Leadership 134

Marketing Insider Group

OCTOBER 28, 2010

It’s that time of year for creating your marketing plan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning.

Planning 100

Planning Marketing Plans Marketing & Strategy Work Management 100

Circle Studio

JANUARY 10, 2020

As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact. Here are five to consider: Myth 1: B2C marketing has little relevance in B2B.

B2B Marketing 79

B2B Marketing Work Management Marketing Management Planning 79

Strategic-IC

APRIL 6, 2018

In this video interview series, we speak to marketing thought leaders across a number of industries to find out how marketing is changing in their space. And we need to step towards understanding what that looks like; a personalised marketing plan for each company.

B2B Thought Leadership 48

B2B Thought Leadership Planning Thought Leadership B2B Marketing 48

Strategic-IC

MARCH 28, 2018

In this video interview series, we speak to marketing thought leaders across a number of industries to find out how marketing is changing in their space. And we need to step towards understanding what that looks like; a personalised marketing plan for each company. Interview Transcript.

B2B Thought Leadership 48

B2B Thought Leadership Planning Thought Leadership B2B Marketing 48

BOP Design

JUNE 8, 2021

Wondering what types of content to include in your B2B content marketing strategy ? For many B2B firms, it’s often a blend of various types of content. Thought Leadership. Thought leadership content provides fresh, new perspectives or industry insights that are valuable to professionals working in your industry.

B2B Marketing 99

B2B Marketing Content Marketing Marketing & Strategy Marketing Strategy 99

BOP Design

JUNE 29, 2021

I find FAQs to be the most obvious and underrated content out there, especially in B2B content marketing. Your target market has questions – often they are a variation of the same or similar questions. Your target market has questions – often they are a variation of the same or similar questions. Check them out below.

Content 151

Content Work Management B2B Marketing B2B Thought Leadership 151

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Proving the impact of digital marketing . Acquiring buy-in from executive leadership and the C-suite . As marketers ourselves, we went to work to figure out how to overcome these obstacles. Make mobile marketing a priority. But mobile selling is now coming into its own, both with B2B and B2C consumers.

Planning 174

Planning Marketing Attribution Top of Funnel Paid Search Agency 174

B2B Digital Marketer

MAY 12, 2022

If you want to stay ahead of the competition, then you need to have a good content marketing plan in place. Planning for 2023 starts as early as now. You need to ditch some B2B content strategies for 2023. In this episode, Mark Raffan shares the top B2B content strategies to ditch in 2023. Memorable Quotes.

B2B 52

B2B Marketing & Strategy B2B Thought Leadership Content 52

Marketing Insider Group

FEBRUARY 3, 2022

First of all, most people only think marketing is concerned with 1 P: Promotion. It certainly doesn’t apply to B2B Marketing Strategy. Here’s some proof: the top YouTube video on marketing strategy is all about doing getter Instagram and Facebook ads! Today we have a few more Ps of Marketing. Advertising.

Paid Content 290

Paid Content Planning Marketing & Strategy Marketing Strategy 290

Launch Marketing

SEPTEMBER 15, 2021

In a survey recently conducted by Marketing Charts , B2B companies reported that events help generate more leads than any other strategy. To fully leverage your attendance, it’s critical to develop a sound marketing strategy for before, during and after your next event. Pre-Event Marketing. Marketing During the Event.

ROI 110

ROI Top of Funnel B2B Thought Leadership Digital Marketing Funnels 110