nDash

AUGUST 2, 2022

Do you have a health tech content marketing plan in place? If you aren’t sure how your health tech digital marketing is producing ROI, then a few tips might help. You must have a well-planned and executed content marketing strategy to remain competitive. What Is a Health Tech Content Marketing Plan, Anyway?

Planning 52

Planning Marketing Plans Effectiveness Content Marketing 52

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. What’s the Real Deal with B2B Lead Magnets? Sound right?

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

PureB2B

APRIL 16, 2021

As the need for a more streamlined B2B buying process grows, so does the requirement of data granularity in demand generation. This directly affects your ability to generate demand and thought leadership, as you’re not only combating your numerous competitors, but also the buyer themselves.

Planning 62

Planning Marketing Plans B2B Thought Leadership Thought Leadership 62

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. B2B Marketers are Misaligned With Influencer Preferences.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Savanta

FEBRUARY 14, 2013

As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans. The most fruitful of these plans are built on customer insights. The traditional approach in B2B is to segment the customer base ‘firmographically’ – based on size, activity, spend and so on.

Planning 120

Planning Marketing Plans Ideal Customer Profiles B2B Thought Leadership 120

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. The best news from this year’s report? Sponsored content is on the decline.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Schubert B2B

NOVEMBER 6, 2018

When creating a B2B marketing plan, you need to determine the best integrated tactics to capture the attention of your buyers. Including media relations and earned content in your B2B marketing plan raises the awareness of your company as a leader in the field in the eyes of editors and readers.

Planning 76

Planning Marketing Plans B2B Marketing Advertising Agencies 76

Launch Marketing

NOVEMBER 17, 2021

Marketing is complicated. As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. What about expanding your marketing automation efforts or supporting sales and the channel? Download our Marketing Momentum eBook to ensure long-term marketing success.

Organization 133

Organization B2B Marketing Planning Marketing Budget 133

Webbiquity

SEPTEMBER 25, 2018

What content marketing channel do B2B marketers pretty much all agree is highly effective? And what potentially powerful B2B marketing strategy is perhaps the most overlooked? The webinar detailed seven conclusions from the report, which was based on in-depth interviews with senior B2B marketing professionals.

Work Management 252

Work Management B2B Marketing Marketing Management B2B Thought Leadership 252

Trade Press Services Newsletter

JANUARY 4, 2023

When it comes to marketing your B2B business, it’s easy to make mistakes that can derail your growth strategies. Watch your marketing efforts drastically improve by being aware of and avoiding these five mistakes. Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Heinz Marketing

JANUARY 28, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Read to learn how you know when to invest in a go-to-market motion. Overconfidence and AI By Seth Godin Seth suggests we insert our own preface with AI outputs, read why.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Planning B2B 100

Kapost

MARCH 6, 2017

The key difference between B2B and B2C is all about the purpose of the purchase. In B2B, you’re still talking to a person, but they’re buying for their business. Your B2B Marketing Plan…And the Psychology Behind It. Even as a B2B marketer, there’s a person behind every buying decision.

Planning 75

Planning Marketing Plans B2B Marketing B2B Thought Leadership 75

Hinge Marketing

JUNE 5, 2017

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

Work Management 98

Work Management Marketing Budget Planning Marketing Management 98

Marketing Insider Group

NOVEMBER 18, 2020

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

MARCH 18, 2021

Nearly ninety-two percent of marketers 1 in U.S.-based based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. For B2B, you will likely target the C-suite and other decision makers. Become a Thought Leader. Revisit Your Plan.

Social Media 359

Social Media Work Management Webinar Metrics Social Marketing 359

The Marketing Blender

MAY 2, 2022

How to Do B2B Social Media Marketing the Right Way. Wondering how to do B2B social media marketing ? Since they sell to other businesses rather than to the general public, B2B companies often have the reputation of being overly professional or “boring”—even when that’s far from the case. Our Services. .

Social Media 122

Social Media Advertising Agencies B2B Marketing Social Marketing 122

Contently

FEBRUARY 28, 2023

Podcasts are a way to educate your consumers on important topics and provide thought leadership to the marketplace. Other businesses choose to find a thought leader to host their own podcast and sponsor them. The topic, storytelling, and quality of research or interviews should all be well thought out.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Strategic-IC

APRIL 6, 2018

In this video interview series, we speak to marketing thought leaders across a number of industries to find out how marketing is changing in their space. And we need to step towards understanding what that looks like; a personalised marketing plan for each company.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Top of Funnel Ideal Customer Profiles 48

Strategic-IC

MARCH 28, 2018

In this video interview series, we speak to marketing thought leaders across a number of industries to find out how marketing is changing in their space. And we need to step towards understanding what that looks like; a personalised marketing plan for each company. Interview Transcript.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Top of Funnel Ideal Customer Profiles 48

Trade Press Services

JANUARY 15, 2024

Social media is a marketing mainstay, but it is also a fast-paced and competitive space where just a few missteps can lead to a lasting negative impact on a brand’s reputation. Social media is often seen as an area where B2B companies excel and B2C organizations struggle to stand out. What are your goals (e.g.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Exo B2B

SEPTEMBER 19, 2023

For both us and our customers, strategic planning in marketing is a demanding, methodical but oh-so-essential process. It requires deep thought, meticulous analysis and the ability to project your business into the future. In the world of B2B marketing, every decision must be carefully calculated.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

EveryoneSocial

DECEMBER 4, 2018

Formulating and adjusting your B2B marketing plan is key for marketing activities to be successful, especially in a new year. Yet, there is a way to amplify your plan and results by adopting an “employee-meets-social mindset.”. Plan, test, measure, repeat – that’s the marketer’s mindset.

Planning 59

Planning Marketing Plans Social Marketing B2B Marketing 59

Trade Press Services

JANUARY 2, 2024

as businesses around the globe navigated the complex world of marketing. Moving into 2024, many marketing teams are reviewing, revising and optimizing their marketing plans for the new year. The challenges we encountered can shape those plans and provide a solid foundation for seizing the opportunities that lie ahead.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Lead Forensics

APRIL 8, 2024

In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Content is King Content marketing remains a cornerstone of any successful B2B marketing strategy. Content Drives Awareness: A whopping 50% of B2B content focuses on building brand awareness and interest.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Marketri

DECEMBER 11, 2023

So, let’s revisit some of Marketri’s most popular blogs that have stirred conversation, sparked inspiration, and championed marketing excellence throughout the past year. As we celebrated our 19th anniversary this year, I reflected on the profound changes in B2B marketing over that time, along with some more enduring principles.

Planning 62

Planning B2B Thought Leadership CMO Ethics 62

Unbound B2B

JANUARY 16, 2023

Quick Summary: Traditional SaaS marketing strategies and plans are not valid today. Creating a buyer persona is the first step in drafting a SaaS marketing plan. It is essential to monitor your SaaS marketing plans to achieve consistent results. And this trend is only expected to continue.

Planning 40

Planning Enterprise Management Marketing Plans Work Management 40

Marketing Craftmanship

JULY 8, 2019

There are two reasons why marketing fails most often at small- and medium-sized B2B firms. Either or both of these failings may apply to your situation: You view marketing as business triage. It’s no surprise that marketing professionals have the shortest tenure of any corporate function in the asset management business.

Advertising Mediums 100

Advertising Mediums B2B Marketing B2B Thought Leadership Planning 100

KEO Marketing

OCTOBER 17, 2017

Business-to-business (B2B) companies use a variety of digital marketing tactics to achieve their goals. Although activities such as content marketing, SEO, and social media can produce meaningful results, you will get the most from your marketing if you develop an integrated inbound marketing plan first.

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Oktopost

AUGUST 26, 2021

Auseh Britt, VP Growth Marketing of Terminus takes the hot seat today. Listen to the podcast: For more thought leadership on growth marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders?

Contingency Planning 118

Contingency Planning B2B Thought Leadership Account Based Marketing Transparency 118

BOP Design

JUNE 23, 2022

From time to time, it’s a good idea to check in on your B2B marketing plan and ensure you have considered or are using the top B2B marketing best practices. In this post, we take a look at the eight top marketing practices for B2B firms. Build a Clear, Professional B2B Web Presence.

Work Management 122

Work Management Marketing Management B2B Marketing Practices 122

Heinz Marketing

OCTOBER 1, 2022

By Karla Sanders , Engagement Manager at Heinz Marketing. Marketing Prof’s most anticipated B2B event is here and I’m so glad I’m attending! For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. The Alt-text Guide for Marketers.

B2B Marketing 112

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 112

Lead Forensics

APRIL 8, 2024

In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Content is King Content marketing remains a cornerstone of any successful B2B marketing strategy. Content Drives Awareness: A whopping 83% of B2B content focuses on building brand awareness and interest.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

ClearVoice

APRIL 10, 2023

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. But when you get it right, B2B content marketing can have a huge impact on the success of your organization. Millennials make 73% of all B2B buying decisions.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Launch Marketing

AUGUST 2, 2023

Content marketing is a fixture of B2B marketing strategy. Content marketing generates approximately 3 times as many leads as traditional marketing. When it comes to a B2B product or service launch, these benefits are valuable as educating potential buyers can promote awareness and begin to cultivate leads.

Top of Funnel 118

Top of Funnel Product B2B Marketing Marketing Strategy 118

Walker Sands

FEBRUARY 21, 2024

B2B marketers are stuck. In the fast-paced realm of B2B marketing, it’s easy to get caught up in the pursuit of channel-specific goals. Whatever the tactic, marketers often find themselves immersed in the “where” of their strategy without pausing to consider if it’s worth doing in the first place.

B2B Thought Leadership 52

B2B Thought Leadership Planning Thought Leadership Multi-Channel 52

Marketing Craftmanship

OCTOBER 9, 2016

The first question we ask prospective clients is, “Do you have a Marketing Plan?”. Most prospects sheepishly acknowledge that they don’t have a formal Marketing Plan. There are several good and bad reasons why companies (of all sizes) don’t create a Marketing Plan. Bon appetit.

Planning 100

Planning Marketing Plans Work Management Marketing Management 100

Oktopost

JUNE 24, 2021

Listen to the podcast: For more innovative thoughts on demand generation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Watch the recording: Want to hear more from marketing leaders? At the core of every marketing plan is a demand generation strategy. Meet Julia Polisuk.

Demand Generation 122

Demand Generation Demand B2B Thought Leadership Generation 122