Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Although it can be a challenge, B2B marketing an exciting process that delivers real results.

Marketing Budget 340

Marketing Budget B2B Marketing B2B Planning 340

Marketing Insider Group

SEPTEMBER 20, 2021

This question prompts the creation of marketing personas, and the answers vary widely. For most B2B content creation , personas guide marketers in developing tailored pieces that resonate profoundly with a particular group. More than any other platform, LinkedIn is the bread and butter of B2B social media.

Buyer Personas 359

Buyer Personas Social Media Media Webinar Metrics 359

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” ” I explained why I love marketing and how I would try and help other marketers learn and grow. B2B marketing blogs.

B2B Marketing 149

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 149

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing?

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Atomic Reach

JANUARY 3, 2019

Michael Brenner - Speaker, Author, and CEO of Marketing Insider Group. Michael Brenner has brought a customer-centric and creative approach to his insights on content and digital marketing. Steve Cartwright has bridged this gap and made website design and UX a necessary topic in regards to content marketing.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Marketing Insider Group

APRIL 30, 2013

And so we are winding down the Future of Marketing series (for now) with this post on the 5 mindset shifts marketing leaders need to make. Marketing teams need to behave more like smart startups. The B2B versus B2C dichotomy is becoming irrelevant. The innovation imperative surfaced many times during the Summit.

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

SnapApp

DECEMBER 22, 2016

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Email Marketing. Account Based Marketing. Video Marketing. Marketing Technology.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48