Marketing Insider Group

JANUARY 14, 2025

This article will take you through some basics, like conducting audience research, segmenting your audience, and implementing actionable strategies to target potential customers. Quick Takeaways Understanding your target audience through insights, surveys, and competitor analysis helps shape more relevant marketing strategies.

Social Media 298

Social Media Media Psychographics B2B Thought Leadership 298

Contently

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. But in the B2B space, LinkedIn is still king. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right.

Linkedin 150

Linkedin Marketing AI Examples B2B Thought Leadership 150

Webbiquity

MARCH 31, 2025

But the real question is: Have you tapped into this trend to strengthen your own B2B demand generation efforts? Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Webbiquity

APRIL 8, 2025

Some marketing concepts have a pretty short shelf life (e.g., Marketers are asking questions like: how do we get our brand to show up in AI search overviews as well as page one of Google? Louis Federal Reserve (as shown below), it’s taken less than two years for generative AI to reach the 40% market penetration level.

Marketing AI 301

Marketing AI Paid Content Optimization Advertising Agencies 301

The Point

MARCH 24, 2025

B2B marketers have long understood that successful demand generation requires tailoring messages and offers to a buyers stage in the lead lifecycle. Early-stage buyers respond better to best practice and thought leadership content, mid-stage buyers to case studies and Webinars, and so on.

Top of Funnel 157

Top of Funnel Demand Generation Agencies Planning SMB 157

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. Using a template provides an easy way to organize your strategy.

Template 362

Template Marketing & Strategy Marketing Strategy Content Marketing 362

Vision Edge Marketing

MARCH 4, 2025

Marketing and selling such a solution takes more than showcasing features or benefits; it requires navigating complex decision-making processes, overcoming competing priorities, and demonstrating transformative customer value. One valuable B2B sales strategy approach lies in the concept of customer-centric insights selling.

B2B Sales 162

B2B Sales Acquisitions B2B Thought Leadership B2B 162

Marketing Insider Group

AUGUST 31, 2020

Sorry to say, you still need to follow the tried-and-true strategy of understanding your audience, delivering a stellar product, and providing an optimized experience. Quick takeaways: Today’s B2B buyers demand informative content that solves their pain points. B2B marketing, on the other hand, hasn’t kept up.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Ranking Lead Scoring 363

Alaniz

MAY 28, 2025

Grow your B2B business in a down market with smart thought leadership and lead generation strategies that build trust and drive results.

B2B Thought Leadership 75

B2B Thought Leadership Thought Leadership Lead Generation B2B Marketing 75

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Content marketing. Quick Takeaways. Quick Takeaways.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok. The list goes on.

Linkedin 127

Linkedin Marketing & Strategy Marketing Strategy Examples 127

Webbiquity

NOVEMBER 5, 2024

To become an employer of choice in a tight labor market, businesses must focus on customer engagement and creating a compelling employer brand that attracts top talent. Linking brand positioning and recruitment marketing can create a powerful synergy that elevates an organization’s presence in the marketplace.

Positioning 152

Positioning B2B Marketing Advertising Agencies Brand Identity 152

B2B Manufacturing Marketing Insights

JULY 8, 2025

How B2B Manufacturers Can Boost Thought Leadership Effectiveness with LinkedIn Thought Leader Ads? LinkedIn is the go-to platform for many B2B manufacturers and industrial suppliers with long sales cycles. The challenges, of course, is that some thought-leadership programs perform better than others.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Paid Search Agency Linkedin 52

Thinkers360

DECEMBER 7, 2024

2025 Predictions for B2B Thought Leadership Thinkers360 2025 predictions for B2B Thought Leadership are member-sourced from our opt-in B2B thought leader, analyst and influencer community with 100M+ followers on social media combined.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Marketing AI B2B 52

Launch Marketing

NOVEMBER 13, 2024

Content marketing has never been more effective, as 74% of organizations report that it plays a key role in increasing lead generation. Download our B2B Lead Generation Blueprint to discover the strategies you need for business growth. Many times, this happens because of which channels are being utilized.

Advertising Channels 118

Advertising Channels B2B Thought Leadership Organization Effectiveness 118

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. Commit to Content Marketing.

Growth Marketing 361

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 361

WordAgents

JULY 10, 2025

Many different strategies are available to businesses using social media; without a strategy, social media turns into a time sink. The right social media strategy and platform will help brands stay visible, build trust, and respond in real time. Social media supports both marketing and customer service.

Social Media 195

Social Media Media Work Management Marketing Management 195

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 325

Webinar Metrics Demand Work Management Video Marketing 325

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

Resource Management 363

Resource Management CMS Development Demand Generation Agencies Work Management 363

sagefrog

FEBRUARY 3, 2025

Success in B2B marketing isnt just about delivering the right message. B2B buyers engage with brands across multiple platforms, making consistency and strategic coordination essential. Disjointed efforts can lead to mixed signals, missed opportunities, and weakened brand trust.

ROI 98

ROI Top of Funnel B2B Marketing Webinar Metrics 98

Marketing Insider Group

MARCH 8, 2021

Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Practices 363

Practices Top of Funnel Webinar Metrics Marketing & Strategy 363

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. It switches very quickly from thought leadership to product but fails at placing your brand into the consideration set for buyers.” But … How do you do it? How do you map content to this?

Top of Funnel 141

Top of Funnel Marketing Funnels Marketing Management Demand Generation Agencies 141

Marketing Insider Group

APRIL 20, 2021

That’s exactly the mindset you can achieve when you prioritize consistency in content marketing. Research from Content Marketing Institute shows that B2B marketers with low-performing content rank content creation as their top challenge. Ironically, strategy – which is necessary for consistent content – comes second.

Blast Campaigns 363

Blast Campaigns Content Marketing Planning B2B Thought Leadership 363

Thinkers360

FEBRUARY 6, 2025

DALLAS February 6, 2025 Thinkers360, the world’s premier B2B thought leader, analyst and influencer community, today announced the release of it’s 2025 B2B Thought Leadership Outlook Research Report. This years findings show that its all about insight thats impactful and relevant.

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Research B2B 59

B2BMarketing.net

DECEMBER 19, 2024

Anyone who’s started work as a B2B marketer in the past 10 years might be surprised to learn that there was a time when it was not widely understood or recognised that emotion played a role in B2B. Plutchik’s Wheel of Emotion diagram – overlaid with trends from the B2B Marketing Awards So what can we learn?

B2B Marketing 116

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 116

Webbiquity

JULY 1, 2025

Video marketing has become a staple for software-as-a-service (SaaS) companies, from new startup launches to the big names everyone knows. It’s not a trend—it’s smart marketing based on real data. 96% of marketers say videos improve user understanding of their products. But in the world of marketing, it’s not that simple.

Top of Funnel 141

Top of Funnel Video Marketing Paid Search Agency Trends 141

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Quick Takeaways.

Thought Leadership 362

Thought Leadership Enterprise Management Work Management Marketing Management 362

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? Understanding Content Marketing.

Work Management 348

Work Management B2B Marketing Marketing Management Budget Programs 348

CMSWire

JUNE 13, 2025

Marketing operations face major upheaval. If the platforms split, digital marketers will need to manage three separate digital advertising ecosystems instead of one integrated platform, with potentially different pricing models, data policies and campaign management tools across Facebook, Instagram and WhatsApp.

Enterprise Management 99

Enterprise Management Digital Asset Management Marketing Budget Marketing AI 99

Stevens & Tate

DECEMBER 11, 2024

Influencer marketing campaigns have long been a core component of business-to-consumer (B2C) strategies, but its less commonly associated with B2B businesses. This is largely because B2B marketing often focuses on persuading decision-makers rather than entertaining a broad consumer base.

B2B Marketing 98

B2B Marketing Campaigns B2B Thought Leadership B2B 98

SocialPilot

JANUARY 27, 2025

But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. In this comprehensive guide, youll learn everything you need to create a social media strategy for your business that works: actionable steps, secret tools, and real-world best practices.

Social Media 97

Social Media Marketing Automation Services Webinar Metrics Budget Programs 97

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). B2B content often fails because it’s not written for the audience, readable, or interesting. The Hallmarks of Bad Content Marketing.

B2B Marketing 354

B2B Marketing Content Marketing B2B Thought Leadership Planning 354

Thinkers360

DECEMBER 29, 2024

Find and work with the World’s Premier B2B Thought Leaders, Advisors, Authors, Consultants, Influencers & Speakers (100M+ followers combined). We’ve searched the Thinkers360 Content Library to pick out podcasts on business, technology, and sustainability from Thinkers360 member thought leaders.

Marketing AI 143

Marketing AI Enterprise Management B2B Thought Leadership Thought Leadership 143

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Planning 364

Planning Trends Advertising Agencies Paid Search Agency 364

Marketing Insider Group

JULY 13, 2020

Brand trust and thought leadership. If you don’t make blogging part of your marketing strategy, you’re essentially handing all the benefits over to your competitors. You’re connecting with your market through the process of adding value to their lives or helping them with a problem. Not only that.

Paid Content 360

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 360

Webbiquity

MARCH 16, 2021

B2C and B2B influencer marketing are similar in some ways, and not so much in others. More generally speaking, the similarities and differences between B2B and B2C marketing overall were detailed previously in B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity.

B2B Marketing 360

B2B Marketing Enterprise Management Work Management B2B Thought Leadership 360

sagefrog

DECEMBER 16, 2024

With artificial intelligence (AI) and automation reshaping how we work, you might wonder if strategies like B2B content marketing are still worth the effort. Leveraging AI to refine and enhance your B2B content marketing strategies ensures they deliver the maximum impact. What Is B2B Content Marketing?

Marketing AI 98

Marketing AI Top of Funnel B2B Marketing B2B Thought Leadership 98