Marketing Insider Group

FEBRUARY 3, 2025

Starting from scratch requires thoughtful planning, clear goals, and actionable steps to connect with your audience while achieving your objectives. A goal tied to brand authority might emphasize thought leadership content that addresses industry challenges. Quick Takeaways Set measurable goals to guide content creation.

Webinar Metrics 260

Webinar Metrics Ad Building Marketing & Strategy B2B Thought Leadership 260

Hinge Marketing

MARCH 6, 2023

Thought leadership is one of those inherently appealing ideas. Who doesn’t want to be a thought leader? And for many B2B and professional services firms this makes a lot of sense. Thought leadership can provide the credibility and visibility for your offering.

B2B Thought Leadership 152

B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 152

B2BMarketing.net

NOVEMBER 8, 2024

Thought leadership is widely recognised as a powerful (if complex!) tool to differentiate your B2B brand and engage audiences. So how do B2B marketers maximise the potential of thought leadership within revenue conversations, in turn generating maximum return on investment in these often resource-intensive programmes?

Thought Leadership 64

Thought Leadership Peer-to-peer B2B Thought Leadership Top of Funnel 64

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. In-person events, long a staple of marketers, are not an option currently. A: The first few months of the pandemic we were all in panic and reactionary mode when it comes to in-person events.

Digital Transformation 359

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 359

Thinkers360

DECEMBER 29, 2024

Find and work with the World’s Premier B2B Thought Leaders, Advisors, Authors, Consultants, Influencers & Speakers (100M+ followers combined). We’ve searched the Thinkers360 Content Library to pick out podcasts on business, technology, and sustainability from Thinkers360 member thought leaders.

Marketing AI 143

Marketing AI Enterprise Management B2B Thought Leadership Thought Leadership 143

Thinkers360

MARCH 17, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2025. 16 Khairul Anwar DT LEADERSHIP Contact Khairul Anwar Score: 35.77 Congratulations to all our influencers on Design Thinking who participated! 3 Dr. Score: 38.40

B2B Thought Leadership 123

B2B Thought Leadership Design Thought Leadership Lead Scoring 123

Thinkers360

FEBRUARY 10, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Blockchain for 2025. Congratulations to all our influencers on Blockchain who participated! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 125

B2BMarketing.net

MARCH 20, 2025

Theres been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But hype doesnt always equal reality. Except in this case, it does. And I was frankly staggered by the results.

Allocation 95

Allocation B2B Thought Leadership B2B Marketing Thought Leadership 95

Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

Thought Leadership 189

Thought Leadership B2B Thought Leadership Planning Account Based Marketing 189

Marketing Insider Group

AUGUST 31, 2020

Quick takeaways: Today’s B2B buyers demand informative content that solves their pain points. B2B buyers often jump from casual reader to hot lead before a company’s marketing or sales team knows they exist. B2Bs should create an empowering digital marketing experience focused on human conversations and relevant content.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

Webbiquity

MARCH 11, 2025

In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn. Those are my thoughts.

B2B Thought Leadership 164

B2B Thought Leadership Lock-In Twitter Thought Leadership 164

Oktopost

OCTOBER 8, 2024

Standing out on social media is critical in the competitive B2B marketing and sales world. As an employee advocate, you are also positioning yourself as a thought leader in the field and industry you are part of. This blog provides actionable tips to help you build a powerful thought leadership presence.

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling B2B Thought Leadership Ad Building 118

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Communication, flexibility, and personalization are three pillars of great virtual marketing events. Good preparation and having a backup plan (or two) are essential steps to successfully running an online event.

Planning 351

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 351

Marketing Insider Group

OCTOBER 20, 2020

Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Quick Takeaways : Webinar marketing helps B2B businesses establish thought leadership and convert qualified leads. Why is Webinar Marketing Important for B2B Businesses? to drive revenue from your event.

Webinar Metrics 363

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 363

Thinkers360

JULY 21, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Finance for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 119

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 119

Marketing Insider Group

JANUARY 26, 2021

As we enter the second year of pandemic restrictions, B2B ad spend is expected to rise nearly 11% in 2021. LinkedIn is the most beneficial for B2B marketers thanks to its extensive retargeting features, while Facebook suits B2C marketers. 59% of B2B companies say they’re prioritizing content creation more than they have in the past.

Marketing Budget Creation 362

Marketing Budget Creation Marketing Budget Planning Budget Programs 362

Thinkers360

FEBRUARY 9, 2025

Heres the Thinkers360 annual leaderboard for our top 100 B2B thought leaders, analysts and influencers you should work with in 2025 (EMEA). Congratulations to all who participated! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 109

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 109

Thinkers360

JANUARY 26, 2025

Heres the Thinkers360 annual leaderboard for our top 100 B2B thought leaders, analysts and influencers you should work with in 2025 (North America). Congratulations to all who participated! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 107

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 107

Contently

SEPTEMBER 18, 2024

As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas. There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. How can we get creative with content marketing?

Creativity 151

Creativity Content Marketing B2B Thought Leadership Content 151

Marketing Insider Group

FEBRUARY 6, 2023

According to Laurie Buczek , research vice president , IDC CMO Advisory practice “B2B tech buyers are undeniably digital-first and digital always in their buying journey. This has never been truer in an age of digital-first B2B marketing. We are in an era of next-generation B2B marketing convergence.

B2B Thought Leadership 313

B2B Thought Leadership Lead Ranking B2B Marketing Planning 313

Thinkers360

JANUARY 19, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Innovation for 2025. MSR Leadership Consultants India Contact Professor M.S. Congratulations to all our influencers on Innovation who participated! Westover, PhD Human Capital Innovations Contact Jonathan H. McKenna Score: 43.61

B2B Thought Leadership 128

B2B Thought Leadership Lead Scoring Lead Ranking Thought Leadership 128

KoMarketing Associates

MAY 6, 2020

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Facebook Events.

Paid Content 283

Paid Content Social Media Promotion Media 283

Marketing Insider Group

JUNE 29, 2020

Events like exhibitions and summits play an important role in connecting businesses with their customers as well as providing a platform for people to learn, share and gain new connections. With the ongoing pandemic and social distancing rules in place, the event industry has been hit hard. Email: Georgie.Beer@gdsgroup.com.

Paid Search Agency 254

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 254

Martech

SEPTEMBER 19, 2024

Somebody in B2B needs to hear this today: AI isn’t a one-size-fits-all solution. Some of B2B’s most influential sectors require the most sophisticated, accurate content and strategies. The B2B content creation conundrum Of the 61.4% The event industry market is booming at a CAGR of 6.4% use AI to create content.

Marketing AI 134

Marketing AI B2B B2B Thought Leadership PR 134

Thinkers360

JULY 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Creativity for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 116

B2B Thought Leadership Creativity Thought Leadership Lead Scoring 116

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Expertise-based thought leadership (55%).

Marketing Budget 363

Marketing Budget Marketing Budget Creation Budget Programs Research 363

Marketing Insider Group

FEBRUARY 13, 2023

Looking back, ABM has risen in parallel with key concepts and practices including Thought Leadership, Marketing Analytics and Data, Marketing Technology (MarTech), and Marketing Transformation. Elevating ABM: Building Blocks for Long-Term Growth ” is the sixth annual survey done in partnership with the ABM Leadership Alliance.

Account Based Marketing 294

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 294

Marketing Insider Group

MARCH 22, 2021

You know it’s not logical, especially in B2B. That’s why most B2B marketers say their main goals for content marketing include: Building brand awareness. Where does thought leadership fit? Thought leadership is more of a mindset and approach to content at all stages for showcasing your expertise, knowledge, and authority.

Top of Funnel 359

Top of Funnel Paid Content Lead Scoring Lead Ranking 359

Oktopost

DECEMBER 17, 2024

For B2B companies, EGC is especially valuable in industries where trust and credibility are essential. Source Why is employee-generated content important for B2B brands? These could be quick clips of employees sharing their thoughts on a project, celebrating a milestone, or offering a behind-the-scenes workplace tour.

Examples 116

Examples Generation B2B Thought Leadership Content 116

Webbiquity

SEPTEMBER 25, 2018

What content marketing channel do B2B marketers pretty much all agree is highly effective? And what potentially powerful B2B marketing strategy is perhaps the most overlooked? The webinar detailed seven conclusions from the report, which was based on in-depth interviews with senior B2B marketing professionals.

Work Management 254

Work Management B2B Marketing Marketing Management B2B Thought Leadership 254

Marketing Insider Group

SEPTEMBER 15, 2020

And the experience matters a great deal, especially for those of us in B2B. 86% of B2B buyers say they’re willing to pay more for an awesome experience. Almost half of B2B buyers have completed an impulse purchase after a stellar experience. Phygital marketing optimizes the experience for B2B customers as well.

Examples 363

Examples Planning Work Management B2B Thought Leadership 363

Thinkers360

MARCH 10, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Careers for 2025. Top 50 Global Thought Leaders and Influencers on Careers 2025 Rank Picture Thought Leader Info Thought Leader Score (Normalized) 1 Gary Crotaz Fleckerl Ventures Ltd.

B2B Thought Leadership 96

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 96

xiQ

AUGUST 21, 2024

How xiQ Enables Value-Based Selling B2B sales are experiencing a revolutionary shift from traditional, hard-selling tactics to a focus on genuine value creation for clients. B2B sales are experiencing a revolutionary shift from traditional, hard-selling tactics to a focus on genuine value creation for clients.

Lead Scoring 126

Lead Scoring Lead Ranking RFP B2B Thought Leadership 126

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Having a LinkedIn presence is an expectation for B2B brands. Building brand credibility and thought leadership Consistent, high-quality content on LinkedIn is crucial for establishing trust. You need to mind how you approach the platform.

Linkedin 127

Linkedin Marketing & Strategy Examples Marketing Strategy 127

Marketing Insider Group

JANUARY 11, 2021

Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. To plan your 2021 marketing conference calendar, choose the events that best address your business’s unique needs. You can live stream various events this year for free.

Conference 72

Conference Advertising Agencies Peer-to-peer B2B Marketing 72

Marketing Insider Group

NOVEMBER 15, 2022

For close to 20 years, for me that’s also meant the Momentum ITSMA Marketing Vision event. As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research.

B2B Thought Leadership 242

B2B Thought Leadership B2B Marketing Planning Top of Funnel 242

Marketing Insider Group

DECEMBER 8, 2020

B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. People shop for services and products differently, even in the B2B realm. Does it seem unattainable for your small business?

Digital Transformation 345

Digital Transformation Marketing AI Work Management Marketing Management 345