B2B Thought Leadership Event Sales Management 
Marketing Insider Group
MARCH 22, 2021
You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. You know it’s not logical, especially in B2B. You need top-of-funnel content first. That’s why most B2B marketers say their main goals for content marketing include: Building brand awareness. Where does thought leadership fit?
Webbiquity
AUGUST 28, 2024
Show that your brand is a leader and your company spokespeople are thought leaders and industry experts. Sponsor, exhibit, and (if possible) speak at trade shows and industry events, particularly any that are local to your main office. Post high-quality content and encourage sharing by your employees and brand fans.
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Oktopost
JULY 8, 2024
Demand generation trends change super fast, so you need to adjust your demand generation tactics as well. Social media trends such as live video, short-form content, and interactive polls reshape how B2B brands engage with their audience. Messaging Changes In addition, the demand for personalized, no-fluff messaging has intensified.
Marketing Insider Group
OCTOBER 15, 2020
It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. In-person events, long a staple of marketers, are not an option currently. A: The first few months of the pandemic we were all in panic and reactionary mode when it comes to in-person events.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.
Litmus
OCTOBER 17, 2024
That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business. Anatomy of a modern email marketing funnel How to build an email funnel Industry-specific email funnels & examples What is an email marketing funnel?
Marketing Insider Group
JANUARY 26, 2021
Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Shoot for monthly or quarterly evaluations to adjust your tactics and strategies. Every tactic should serve a specific goal by reaching a specific audience with a specific value proposition.
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