Thinkers360 Launches First-of-Its-Kind Brand Monitoring Tool Powered by B2B Analyst and Influencer Community
Dallas, TX – March 29, 2024 – Thinkers360, a leading B2B thought leader community and analyst and influencer marketplace, today announced the launch of its groundbreaking brand monitoring tool. This innovative solution empowers brands and agencies to gain unparalleled insights into brand sentiment and media mentions within the Thinkers360 community, a powerful network of opted-in B2B analysts and influencers boasting a combined social media following exceeding 100 million.
Unveiling Brand Advocacy Within the B2B Analyst and Influencer Sphere
Traditionally, brand monitoring tools focus on scraping publicly available data. Thinkers360 takes a revolutionary approach by leveraging the exclusive power of its opt-in B2B analyst and influencer community. With the new brand monitoring tool, companies can:
- Track mentions and sentiment: Instantly identify and analyze how their brand, products, services, or even competitors are being perceived by key B2B analysts & influencers around the world.
- Gain deeper insights: Go beyond basic social media mentions to understand what analysts and influencers are saying about their brand across all content types and channels, providing a clearer picture of brand advocacy within the B2B influencer landscape.
- Identify potential brand ambassadors: Discover influential B2B analysts and influencers within the Thinkers360 community who are genuinely enthusiastic about a brand, offering valuable opportunities for collaboration.
- Directly engage premier analysts and influencers: Since the Thinkers360 community is opt-in, brands and agencies can directly engage analysts and influencers via direct messaging on the platform and build enduring relationships.
A Targeted Approach to B2B Brand Monitoring
According to Michael Gale, Chief Marketing Officer of EnterpriseDB (“EDB”) and Wall Street Journal best-selling author, “Thinkers360’s new brand listening tool is a valuable addition to traditional social media monitoring to see what their community of leading B2B analysts and influencers are saying about your brand, and the topics you care about, across a far broader set of media types and channels. Influencers listen and want to learn from each other and the ecosystems they are part of. This is a great way to do this inside the platform”.
“Thinkers360’s brand monitoring tool is a game-changer in B2B influencer marketing. It cuts through the noise, offering precise insights for direct action,” says 551 Media’s founder, Tom Augenthaler. “Brands aren’t just watching from the sidelines anymore; they’re stepping into the conversation by forging powerful relationships with thought leaders. This tool turns passive observation into strategic engagement, transforming how we connect with influencers and advocates.”
“In today’s digital age, it’s crucial for brands to understand how they’re being portrayed by B2B influencers who hold significant sway over purchase decisions,” says Yesenia Sembergman, Head of Community Recognition & Development, Thinkers360. “Our brand monitoring tool goes beyond generic mentions to provide actionable insights specifically tailored to the B2B landscape. This empowers brands to make informed decisions about their analyst outreach and influencer marketing strategies and capitalize on valuable brand advocacy within the Thinkers360 community.”
The B2B Brand Monitoring tool is available to all users on the Enterprise Lite plan (priced at just $99/month) or above. In addition, a 1-month free trial is available to qualified brands and agencies.
About Thinkers360
“Connecting global brands and audiences with the world’s foremost thought leaders and influencers on business, technology and sustainability for game-changing results”
Thinkers360 is an opt-in network of the world’s foremost thought leaders — including academics, advisors, analysts, authors, consultants, executives, influencers and speakers — with over 100M followers on social media combined. The company is differentiated by its unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.
Thinkers360’s enterprise services help global brands find and work with thought leaders, analysts and influencers as well as amplify their own corporate executives, experts, content, news and events among the community to “influence the influencers”.
Contact
Yesenia Sembergman, info@thinkers360.com
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Join us on Thinkers360 — Connecting Global Brands with the World’s Foremost Thought Leaders, Analysts and Influencers for Game-Changing Results!
Thinkers360 is the world’s first, largest and premier B2B thought leader and influencer marketplace — including academics, advisors, analysts, authors, consultants, executives, influencers and speakers — with over 100M followers on social media combined. We are differentiated by our unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.
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