Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 325

Webinar Metrics Demand Work Management Video Marketing 325

Marketing Insider Group

APRIL 20, 2020

“What is a blog writing service?” Businesses who put blogging at the top of their marketing strategy are 13 times more likely to experience a positive ROI, according to HubSpot. B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently.

Service 364

Service B2B Thought Leadership Business Newsletter 364

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Companies that practice blogging get 97% more links to their websites.

Top of Funnel 361

Top of Funnel Paid Search Agency Companies Marketing Automation Services 361

Marketing Insider Group

OCTOBER 2, 2020

You can get access to tons of articles, infographics and videos. My very first blog post answered Why I Am In Marketing. Step 1: I identified all the internal employees who were already blogging on the topics I thought our audience was interested in. We also started reaching out to external bloggers and thought leaders.

Ad Building 359

Ad Building RSS Lead Ranking B2B Thought Leadership 359

Launch Marketing

NOVEMBER 13, 2024

To help you navigate the complexities of choosing the right channels and B2B content marketing distribution, this blog gives you the tactics to understand what content marketing channels are available and how to choose the right ones for your organization. Media coverage and guest blog posts are two examples that fall in this category.

Advertising Channels 115

Advertising Channels B2B Thought Leadership Organization Effectiveness 115

Webbiquity

MARCH 31, 2025

But the real question is: Have you tapped into this trend to strengthen your own B2B demand generation efforts? Understanding B2B Demand Generation Ever wondered why some businesses effortlessly capture attention while others struggle to generate interest among potential customers ? Why is engaging content so crucial to demand gen ?

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. Google loves it, too: video can increase organic search traffic by as much as 157%.

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Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 252

Thinkers360

FEBRUARY 6, 2025

DALLAS February 6, 2025 Thinkers360, the world’s premier B2B thought leader, analyst and influencer community, today announced the release of it’s 2025 B2B Thought Leadership Outlook Research Report. This years findings show that its all about insight thats impactful and relevant.

B2B Thought Leadership 57

B2B Thought Leadership Thought Leadership Research B2B 57

Marketing Insider Group

MAY 18, 2020

If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. One of the best ways to gain trust and credibility is through thought leadership. By executing a thought leadership strategy, you can gain credibility and showcase your expertise. Quick Takeaways.

Thought Leadership 363

Thought Leadership B2B Thought Leadership Research Practices 363

Contently

OCTOBER 9, 2024

In fact, according to LinkedIn : 40% of B2B marketers surveyed say LinkedIn is the most effective channel for driving high-quality leads. They can help B2B companies looking to establish credibility, smaller companies and startups who want to make their mark as an authority in their field, or large companies looking to build their brand.

Linkedin 141

Linkedin B2B Thought Leadership Thought Leadership FAQ 141

Thinkers360

FEBRUARY 10, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Blockchain for 2025. Congratulations to all our influencers on Blockchain who participated! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 124

Marketing Insider Group

JANUARY 23, 2023

Consistently sharing blog posts and videos may seem like a straightforward task, but it actually takes a lot of strategic planning. Did you know that 65% of the most successful B2B marketing professionals have a documented content marketing strategy in place? Here’s 8 ways an intentional content experience drives revenue growth.

B2B Thought Leadership 338

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 338

Marketing Insider Group

MARCH 22, 2021

You know it’s not logical, especially in B2B. That’s why most B2B marketers say their main goals for content marketing include: Building brand awareness. One blog could be someone’s only touchpoint with your brand. Infographics and explainer videos. Guest blogs. Intermediate-level industry blogs. Everywhere.

Top of Funnel 359

Top of Funnel Paid Content Lead Ranking Lead Scoring 359

Thinkers360

APRIL 7, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on EdTech for 2025. We specialize in B2B thought leadership marketing, B2B strategic marketing, and B2B analyst and influencer relations putting your brand in front of active B2B buyers, analysts and influencers worldwide Explore membership today

B2B Thought Leadership 114

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 114

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Quick Takeaways. First Round Review.

Thought Leadership 362

Thought Leadership Enterprise Management Work Management Marketing Management 362

Martech

OCTOBER 18, 2024

LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing. Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. They can include photos, videos, text, and GIFs.

Linkedin 137

Linkedin B2B Thought Leadership Work Management Marketing Management 137

Thinkers360

DECEMBER 29, 2024

Find and work with the World’s Premier B2B Thought Leaders, Advisors, Authors, Consultants, Influencers & Speakers (100M+ followers combined). We’ve searched the Thinkers360 Content Library to pick out podcasts on business, technology, and sustainability from Thinkers360 member thought leaders.

Marketing AI 143

Marketing AI Enterprise Management B2B Thought Leadership Thought Leadership 143

Marketing Insider Group

APRIL 20, 2021

Research from Content Marketing Institute shows that B2B marketers with low-performing content rank content creation as their top challenge. Later, they seek that brand’s videos on YouTube, search their blog when they need a trustworthy take, and buy from them when the time is right. It all started with thoughtful consistency.

Blast Campaigns 363

Blast Campaigns Content Marketing Planning B2B Thought Leadership 363

Thinkers360

MARCH 17, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2025. 16 Khairul Anwar DT LEADERSHIP Contact Khairul Anwar Score: 35.77 Congratulations to all our influencers on Design Thinking who participated! 3 Dr. Score: 38.40

B2B Thought Leadership 121

B2B Thought Leadership Design Thought Leadership Lead Ranking 121

Marketing Insider Group

MARCH 2, 2020

By adding a blog and, better yet, hiring a blog writing service , you’ll get better ROI than any other marketing activity. The Case for Having a Blog. First, let’s just get one important matter out of the way: You have a blog, right? You can boost your website traffic by up to 2,000 percent with high-quality blog content.

Paid Content 358

Paid Content Work Management Marketing Management Marketing Budget 358

Thinkers360

SEPTEMBER 30, 2024

Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Over time, many of you have consistently shared your insights, ideas, and expertise, making Thinkers360 the premier hub for thought leadership.

B2B Thought Leadership 144

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 144

Marketing Insider Group

MAY 9, 2023

B2B businesses encourage audience engagement by creating high quality content and experiences that capture and keep the attention of their audience. Image Source: 99 Firms If you’re new to B2B marketing , focusing on value and trust may not seem like that big of a deal. Established thought leadership.

B2B Thought Leadership 328

B2B Thought Leadership Webinar Metrics Thought Leadership Eye-Tracking 328

Thinkers360

JULY 21, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Finance for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 117

Thinkers360

FEBRUARY 9, 2025

Heres the Thinkers360 annual leaderboard for our top 100 B2B thought leaders, analysts and influencers you should work with in 2025 (EMEA). Congratulations to all who participated! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 109

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 109

Marketing Insider Group

OCTOBER 2, 2020

Instead of just sharing each of these, I thought I would summarize them here in a quick post. 2021 B2B Content Marketing: What Now? For the 11th year in a row, CMI asked B2B content marketers about their challenges, priorities, and concerns going into the next year. Enjoy these top content marketing posts of the week!

B2B Thought Leadership 64

B2B Thought Leadership Content Marketing Thought Leadership Content 64

Trade Press Services

SEPTEMBER 30, 2024

Thought leadership is a powerful way to influence industries, drive innovation, and build credibility in the B2B marketplace. But to maintain influence and ensure long-term success, thought leaders need more than just ideas—they need a strategic marketing plan. For thought leaders, personal branding is essential.

Planning 105

Planning Marketing Plans Thought Leadership B2B Thought Leadership 105

Marketing Insider Group

OCTOBER 20, 2020

Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Quick Takeaways : Webinar marketing helps B2B businesses establish thought leadership and convert qualified leads. Why is Webinar Marketing Important for B2B Businesses? Source: ON24.

Webinar Metrics 363

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 363

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). B2B content often fails because it’s not written for the audience, readable, or interesting. How Much Ineffective B2B Content Is Out There?

B2B Marketing 354

B2B Marketing Content Marketing B2B Thought Leadership Planning 354

Marketri

OCTOBER 15, 2024

As B2B companies and their agencies start developing strategic plans for 2025, they’ll need to factor in these nine key marketing predictions are changing the face of marketing. I believe this approach will take hold all across B2B in 2025. Savvy marketers will expand beyond the company blog. Which brings me to trend #7… 7.

Top of Funnel 118

Top of Funnel Paid Search Agency Planning Advertising Agencies 118

Thinkers360

JANUARY 26, 2025

Heres the Thinkers360 annual leaderboard for our top 100 B2B thought leaders, analysts and influencers you should work with in 2025 (North America). Congratulations to all who participated! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 107

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 107

sagefrog

DECEMBER 16, 2024

With artificial intelligence (AI) and automation reshaping how we work, you might wonder if strategies like B2B content marketing are still worth the effort. For B2B companies, content marketing remains the backbone of effective communication, connecting with decision-makers, addressing complex challenges, and driving sustainable growth.

Marketing AI 98

Marketing AI Top of Funnel B2B Marketing B2B Thought Leadership 98

Thinkers360

JANUARY 19, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Innovation for 2025. MSR Leadership Consultants India Contact Professor M.S. Congratulations to all our influencers on Innovation who participated! Westover, PhD Human Capital Innovations Contact Jonathan H. McKenna Score: 43.61

B2B Thought Leadership 127

B2B Thought Leadership Lead Ranking Lead Scoring Thought Leadership 127

Thinkers360

NOVEMBER 29, 2024

Announcing the Thinkers360 2025 B2B Thought Leadership Outlook Survey Thinkers360 is conducting our 4th annual industry research into the current and future state of B2B thought leadership working with our opt-in B2B thought leader, analyst and influencer community with over 100M followers on social media combined.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Customer Surveys B2B 52

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more. It’s not a sales pitch. Content marketing is a long-term game.

Work Management 348

Work Management B2B Marketing Marketing Management Budget Programs 348

Webbiquity

JUNE 12, 2019

Consumer (B2C) content marketing is often viewed as “sexier” than B2B. B2B can seem dry, even boring, in comparison. Actually, B2B content can be emotive, intriguing, and engaging. B2B audiences don’t consume content the way that B2C audiences do. B2B audiences want data. They want proof of concept.

Top of Funnel 243

Top of Funnel B2B Thought Leadership Thought Leadership Screencast 243

Marketing Insider Group

FEBRUARY 25, 2020

You probably never thought much about getting new customers from blogging. The more you blog, the higher your business will rank in online searches. I know because we did the math on how blogging frequency delivers ROI. Many know nothing about blogging and have left it to others in the company to deal with.

Ideal Customer Profiles 265

Ideal Customer Profiles Trade Show Ad Frequency CMO 265

Marketing Insider Group

JUNE 9, 2020

According to CMI, only 9% of B2B marketers believe that their content strategy is effective. Although most B2B small businesses use content marketing, most of them are a total flop. It’s not only B2B businesses that fail. Repurpose the tips you published on your blog post into a how-to video for more visual learners.

Campaigns 360

Campaigns B2B Thought Leadership Content Marketing Paid Search Agency 360