Televerde

SEPTEMBER 7, 2021

Demand generation is often used interchangeably with lead generation, but it is actually its own distinct component of a good marketing and sales strategy. A data-driven demand generation strategy makes your actions more informed, intentional, and ultimately effective. Quick Takeaways.

Demand Generation 116

Demand Generation Demand Top of Funnel Lead Ranking 116

Inbox Insight

MAY 14, 2025

But for todays B2B tech buyers, finding trustworthy content is a major challenge. This growing trust gap is forcing a shift in how B2B brands approach demand generation. The role of trust in B2B buying decisions Trust is the cornerstone of B2B purchasing decisions.

Opinions 52

Opinions Advertising Agencies Webinar Metrics B2B Thought Leadership 52

Zoominfo

DECEMBER 2, 2019

If you’re at a small company or startup, you probably are impressed by the highly sophisticated and advanced techniques that your peers at large companies use for building sales lead pipeline. Account-Based Marketing – yeah, sounds great,” you’re thinking. Identify and narrow down your target buyers. ” No problem.

Small Business Marketing 216

Small Business Marketing Startups Peer-to-peer Ad Building 216

Inbox Insight

MARCH 25, 2025

B2B marketing has never been more complex. Long sales cycles , multiple decision-makers, and ever-evolving buyer expectations make it increasingly difficult to generate demand and convert leads. Building a Strong Foundation with Content Marketing Content marketing remains a cornerstone of effective B2B strategies.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Demand 52

DiscoverOrg

MAY 30, 2018

Sales and marketing event season just ended. Account-Based Marketing orchestration – sure, that sounds great,” you may think. But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”.

Ad Building 270

Ad Building Peer-to-peer Demand Generation Agencies Startups 270

Lead Forensics

DECEMBER 6, 2024

The Foundation of Trust in B2B Marketing In B2B marketing, trust isnt just important – its essential. Unlike in B2C, where purchases can be made on impulse, B2B buying decisions often involve complex, high-stakes contracts that span years and require significant investment. So, how do you build trust with B2B buyers?

Top of Funnel 52

Top of Funnel Demand B2B Thought Leadership Thought Leadership 52

Inbox Insight

APRIL 23, 2025

The B2B purchasing landscape is increasingly complex, with multiple decision-makers, expanding product options, and rapidly evolving technology. In this environment, trust becomes essential guiding buyers through uncertainty and influencing their decisions. Why is trust so critical in B2B purchasing?

Advertising Agencies 52

Advertising Agencies B2B Thought Leadership Branding Brand Identity 52

Heinz Marketing

NOVEMBER 4, 2020

Our own Josh Baez , Client Engagement Manager, recently joined Jim Obermayer, outgoing president of The Funnel Media Group for a great conversation on SLMA Radio entitled: Is Sales Engagement the Most Important Platform in your Marketing Stack? Lack of sales lead follow-up is a plague on B2B Companies. Listen in and enjoy!

Top of Funnel 133

Top of Funnel Marketing Automation Services Planning Sales Qualified Leads 133

Sales Engine

NOVEMBER 3, 2017

Once upon a time, branding was an indispensable part of a company’s success in B2B sales. Marketing budgets spent on bold logos, memorable slogans, pricey sponsorships and colorful presentation were all devised for a simple overarching purpose: to get Sales in the door. This relationship was not always about the sale.

Brand Identity 149

Brand Identity Branding Budget Programs Marketing Automation Services 149

ANNUITAS

JUNE 23, 2016

Marketers in B2B create a lot of content. We write, we design, we create videos, and post content all day long, but what content really matters to our buyers? Before you jump in and write another eBook, learn what content your buyers need and want. ANNUITAS, like many organizations, wanted to learn more about our buyers.

Buyer Personas 124

Buyer Personas Demand Generation Content Advertising Benchmark 124

NetLine

MARCH 6, 2024

Intent data is a powerful tool that can transform the way we approach B2B marketing strategies. Over the past two years, we delved into what marketers need to make the most of B2B intent data. Image caption: Finding the best target accounts shouldn’t be like searching for a lost opportunity in the dark.

Intent Data 52

Intent Data Ideal Customer Profiles Buyer Need Intent 52

The Point

SEPTEMBER 9, 2014

On a recent conference call with a prospective client, the Vice President of Sales chimed in with a question: “How many touches do you think it takes before someone becomes a lead?”. In fairness to my VP friend, he won’t be the last to ask the question (or its close cousin, “How many touches does it take to make a sale?”)

Demand Generation Agencies 100

Demand Generation Agencies Validation Demand Generation Rules 100

Inbox Insight

NOVEMBER 17, 2023

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. By analyzing this data, B2B marketers can gain invaluable insights into the preferences and requirements of their potential customers.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. “Demand generation&# is a better term, though still not precise.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Sales Engine

MARCH 13, 2017

Once upon a time, branding was an indispensable part of a company’s success in B2B sales. Marketing budgets spent on bold logos, memorable slogans, pricey sponsorships and colorful presentation were all devised for a simple overarching purpose: to get Sales in the door. This relationship was not always about the sale.

Brand Identity 120

Brand Identity Branding Budget Programs Marketing Automation Services 120

Heinz Marketing

SEPTEMBER 29, 2020

As we continue delving into the foundations of a modern B2B demand generation engine, the next thing we need to think about is the B2B buyer’s journey. What is the B2B buyer’s journey? What are your buyers actually doing when they make a decision? What do they need to progress?

Sales Management 140

Sales Management Top of Funnel Ideal Customer Profiles B2B 140

Learn from the Pros

NOVEMBER 11, 2024

The B2B buyer journey is a complex, winding path. Buyers bounce between stages, consult multiple sources, and weigh countless options before they make a decision. Today’s buyers require over 2,000 impressions and 200 touchpoints before committing (HockeyStack). They’re on a self-guided tour, researching independently.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Multi-Touch Attribution Multi-Channel 52

Sales Engine

MAY 12, 2016

Once upon a time, branding was an indispensable part of a company’s success in B2B sales. Marketing budgets spent on bold logos, memorable slogans, pricey sponsorships and colorful presentations were all devised for a simple overarching purpose: to get sales in the door. This relationship was not always about the sale.

Top of Funnel 120

Top of Funnel Brand Identity Branding Budget Programs 120

KoMarketing Associates

DECEMBER 8, 2015

It is also important for B2B marketers to evaluate new and emerging trends, as well as shifts in the competitive landscape, to help determine where to set budgets and forecasts moving forward. Demand Generation. 76 percent of B2B buyers use three or more marketing channels for research. source ). >. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

MAY 12, 2021

For the last year or more, B2B buyers have been largely cut off from conferences, in-person meetings, or even their offices. This has had profound effects on how people do their jobs, including how B2B buyers make their decisions. On-demand training. Remote sales rep interactions. Even after COVID-19.

Work Management 166

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 166

Learn from the Pros

JANUARY 7, 2025

Weve had countless conversations with B2B marketers about their challenges, and one thing is clear: what worked even a few years ago simply doesnt cut it anymore. We recently ran a survey on LinkedIn to learn more about the biggest email marketing challenges B2B marketers anticipate for 2025. 15% are working to build an owned list.

Lead Ranking 52

Lead Ranking B2B Marketing Automation Services Lead Scoring 52

ANNUITAS

OCTOBER 21, 2014

I was lucky enough to interview our keynote speaker, Steve Woods , Founder and CTO of Nudge Software (former Co-Founder of Eloqua and author of Digital Body Language) to talk about B2B marketing, being a serial entrepreneur and what makes B2B so difficult to master today. Q: What makes B2B marketing so challenging?

Ad Building 100

Ad Building Peer-to-peer Demand Generation Eloqua 100

ANNUITAS

JANUARY 20, 2015

Several days ago I had dinner with a long-time friend who is a self-employed B2B entrepreneur. You may have the right content marketing strategy to fuel your Demand Generation program, however, you may need to take a step back and evaluate if you truly have a Demand Process that will drive perpetual revenue.

Top of Funnel 100

Top of Funnel Lead Ranking Demand Generation Agencies Demand Generation 100

Tony Zambito

FEBRUARY 7, 2012

In my most recent article, Boost Demand Generation Using Target Ready Buyer Models , a comment was posted by the ever thoughtful Eric Wittlake, author of the blog B2B Digital Marketing and a member of the team at the Integrated B2B Marketing Agency – Babcock and Jenkins. Organization Infrastructure.

Demand Generation Agencies 100

Demand Generation Agencies Wikipedia Demand Generation Buyer Personas 100

Customer Experience Matrix

AUGUST 22, 2013

One of these categories is systems for B2B lead scoring. The most typical application is deciding which leads should go to sales, be further nurtured by marketing automation, or discarded entirely. Infer gathers the individual detail needed for such profiles, but has decided so far not to make them available.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

ANNUITAS

DECEMBER 23, 2014

In their 2012 study End of Solution Sales , the Corporate Executive Board (CEB) revealed that 57 percent of a typical B2B purchase decision is made before a customer even talks to a supplier. CEB states the following as part of the study: “ The hardest thing about B2B selling today is that customers don’t need you the way they used to.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Forrester Content Marketing 100

Televerde

SEPTEMBER 7, 2021

Demand generation is often used interchangeably with lead generation, but it is actually its own distinct component of a good marketing and sales strategy. A data-driven demand generation strategy makes your actions more informed, intentional, and ultimately effective. QUICK TAKEAWAYS.

Demand Generation 52

Demand Generation Demand Top of Funnel Lead Ranking 52

ANNUITAS

JANUARY 28, 2016

One of the things I hear most often as we work with clients or when I speak to marketing professionals is, “We cannot change the sales process.” The thinking behind this is that sales has an established process in place and to disrupt that process would be detrimental to the organization and its ability to make it’s number.

Work Management 50

Work Management Ideal Customer Profiles Demand Generation Marketing Management 50

ANNUITAS

AUGUST 4, 2015

We have a lot of great content, and we generate a ton of leads but sales accepts only a few as sales-ready.”. “We We can’t keep up with all the campaign requests we get from sales.”. “We From your insights into your buyers you should know for each stage of the buying cycle: Which personas are involved at each stage.

Content Marketing 100

Content Marketing Buyer Personas Buying Cycle Content 100

Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Learn from the Pros

JANUARY 16, 2025

The B2B marketing world is changing fast. After talking with hundreds of B2B companies this past year, one big challenge stands out: building a solid pipeline. Weve identified six key trends that will shape B2B marketing in 2025. Marketing operates in one silo, sales in another, and customer service in yet another.

Top of Funnel 52

Top of Funnel Lead Ranking Trends B2B Marketing 52

Cintell

MARCH 10, 2016

Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Engages buyer earlier and more effectively. Improves sales productivity. DemandGen).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Tony Zambito

DECEMBER 8, 2011

This is the seventh article looking at buyer trends that will influence marketing and sales in the near and foreseeable future. Let’s recap the significant buyer trends noted so far in this series: Buyers are overwhelmed with content and desire experiences. Buyers are on a quest to be demand fulfilled.

Trends 100

Trends Fulfillment Work Management Marketing Management 100

Marketing Insider Group

AUGUST 11, 2011

The classic B2B company is often sales-driven or product-driven. In those firms, marketing exists to feed the sale’s beast. But I think the role of Marketing in B2B should be much more than creating product brochures and buying print ads in the magazines the sales folks read. “Why?&#

Enterprise Management 100

Enterprise Management B2B Marketing Marketing Management B2B 100

KoMarketing Associates

APRIL 15, 2020

Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. Fortunately, there’s quite a lot of research available to help us see how B2B buyers are navigating their purchase process. Many things have changed in the last few years.

Buyer's Journey 157

Buyer's Journey Peer-to-peer Enterprise Management Work Management 157

Mereo

FEBRUARY 26, 2025

A lot of B2B marketing efforts fail to resonate with buyers because they do not start with buyer needs, focus on how solutions uniquely address them or consider how they create value. These materials are then used in roll-out / enablement efforts, and they form the basis for integrated sales and marketing campaigns.

Business 36

Business Paid Search Agency Differentiation Gartner 36

Zoominfo

DECEMBER 2, 2019

If you’re at a small company or start-up, the idea of building a robust sales pipeline may sound daunting. But once you understand the structural needs and stages of a sales pipeline, you can build your own with ease. What Are the Stages of a Sales Pipeline? Free Trial 4 Steps to Building a Sales Pipeline 1.

Startups 100

Startups Small Business Marketing Ad Building Demand Generation Agencies 100