Mereo

MAY 26, 2021

Buyers are demanding the shift from B2B organizations as much as consumers are from B2C. Fixed price packaging offers a fixed price for a single product or bundle, a fixed set of features, and a fixed price per term. Amazon Prime is a great example with its annual pre-paid subscription for bundled services.

Marketing Management 94

Marketing Management Budget Programs Bundling Paid Search Agency 94

Mereo

MAY 25, 2023

The issue becomes how your pricing model affects your sales team compensation plan. Also consider how bundling and packaging can impact price discounts and adjustments. What term of subscription do you offer? What risk of renewal or inflation do you want to bear as a company?

Price 36

Price Pricing Bundling Marketing Management 36

Mereo

MAY 11, 2023

Selling organizations must stand on objective, solid, repeatable ground each time they set about pricing a new solution or bundle. Our solution management experts at Mereo independently researched 20 B2B software companies, including application and platform providers. Mereo came in as an objective expert,” Marshall said.

Price 41

Price Pricing Enterprise Management Marketing Management 41

Mereo

MAY 18, 2023

Download the guide for the complete framework.

Price 36

Price Pricing Effectiveness Cross-Selling 36