Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Let’s see how.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Marketing Insider Group

JUNE 22, 2020

In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing. Let’s look at how much B2B companies are using content marketing. Let’s look at how much B2B companies are using content marketing. Few companies have too much product content.

Top of Funnel 354

Top of Funnel Buyer's Journey Trends Lead Ranking 354

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Align and Build Ongoing Partnerships with Sales. It’s the foundation, after all.

Resource Management 363

Resource Management Demand Generation Agencies CMS Development Work Management 363

Vision Edge Marketing

APRIL 5, 2022

Because it provides immeasurable (and measurable) value, especially in the realm of thought leadership. . Let’s explore this relationship further and how to measure the value of thought leadership. . How Content Marketing and Thought Leadership are Related . before engaging with a sales rep. .

Thought Leadership 205

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Ranking 205

Marketing Insider Group

FEBRUARY 22, 2023

In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing Let’s look at why most B2B companies are using content marketing. You may assume B2B companies are all in with content marketing. Almost 88% of B2B Companies use content marketing.

Top of Funnel 337

Top of Funnel Buyer's Journey Lead Ranking Lead Scoring 337

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name). Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

Social Media 240

Social Media Allocation Social Marketing B2B Marketing 240

Marketing Insider Group

MAY 26, 2020

Could this be why I’m hearing about 50-80%+ sales and revenue drops? C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”. Below is a sneak preview of some of our marketing experts’ thoughts.

Webinar Metrics 228

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 228

Top Rank Marketing

JUNE 24, 2024

B2B thought leadership shows potential buyers that your brand is a credible authority. Essentially, it earns equity that will mature into sales and repeat business. The 2024 Edelman-LinkedIn B2B Thought Leadership Impact Report shows that thought leadership is more crucial now than ever.

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Top of Funnel B2B 77

Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Digital also altered marketing’s relationship with sales and increased the importance of marketing to the business.

CMO 274

CMO Marketing AI Paid Search Agency Work Management 274

Marketing Insider Group

JULY 14, 2020

Marketing Isn’t What We Thought It Was. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. It isn’t a department, either. It’s a process, a voice, and a conversation. Quick Takeaways. Most marketing is still stuck in traditional mindsets. The world is chaotic.

Paid Content 354

Paid Content Ad Frequency Paid Search Agency Marketing Budget 354

Marketing Insider Group

DECEMBER 7, 2020

Then we have to hire and scale sales and marketing pipeline to acquire new customers. Companies have embarked on a content-based B2B digital marketing strategy in order to find, win, and retain new clients. software to manage my contacts way back in 1994 when I started in sales. It starts with defining product-market fit.

Top of Funnel 348

Top of Funnel Work Management Analysis Marketing Management 348

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. For me that is ITSMA , a confluence of all three.

Account Based Marketing 235

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 235

Tomorrow People

NOVEMBER 23, 2018

B2B buyers must understand how you will help them achieve their business objectives, and that can only be realised by investing in the emotional relationship between the client and vendor. B2B customers will review you — not just consumers. Don’t be fooled into thinking that reviews are left for the hospitality and service industry.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. It funds itself. And then some. It delivers revenue to the bottom line. Higher conversion rates.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. Which Channels Are Best for B2B Social Selling? Key Takeaways.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Branding Brand Identity 171

Marketing Insider Group

JANUARY 31, 2022

It makes content a strategic asset for your company — one you can leverage to drive traffic, leads, engagement, sales, and other business objectives. In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. Let’s get started! Quick Takeaways. Image Source.

Top of Funnel 353

Top of Funnel Examples Marketing & Strategy Paid Search Agency 353

Marketri

OCTOBER 15, 2024

As B2B companies and their agencies start developing strategic plans for 2025, they’ll need to factor in these nine key marketing predictions are changing the face of marketing. I believe this approach will take hold all across B2B in 2025. Marketing is changing at a pace we couldn’t have anticipated just a few years ago.

Top of Funnel 118

Top of Funnel Paid Search Agency Planning Advertising Agencies 118

Savanta

JUNE 5, 2013

Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). B2B marketers also find four content formats most effective.

Research 120

Research B2B Marketing B2B Thought Leadership Demand Generation Agencies 120

Savanta

JUNE 5, 2013

Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). B2B marketers also find four content formats most effective.

Research 120

Research B2B Marketing B2B Thought Leadership Content Marketing 120

Oktopost

AUGUST 12, 2024

In the fast-paced world of B2B scale-ups and start-ups, there’s one platform that stands out as a game-changer for communication and brand building: LinkedIn. If I were leading the marketing efforts at a B2B startup today, LinkedIn would be our primary “PR” channel. Here’s why: 1. It doesn’t have to be perfect.

Linkedin 118

Linkedin Advertising Channels B2B Thought Leadership B2B 118

Oktopost

AUGUST 9, 2020

And their posts usually get more attention: people trust their peers more than they trust brands. And their posts usually get more attention: people trust their peers more than they trust brands. B2B marketers harness this power by asking employees to promote their organization on social media. How to Become a Top Advocate.

Practices 133

Practices Peer-to-peer B2B Thought Leadership Best Practices 133

KoMarketing Associates

AUGUST 1, 2017

LinkedIn recently launched it’s second annual “ State of Sales 2017 ” report. And as detailed in coverage from Martech Today, perhaps one of the more ironic discoveries was in how sales technology adoption “ allows B2B buyers to turn the tables on B2B sellers.” LinkedIn for B2B Digital Marketing.

Resources 139

Resources Linkedin B2B Marketing B2B Thought Leadership 139

Oktopost

OCTOBER 8, 2024

Standing out on social media is critical in the competitive B2B marketing and sales world. As an employee advocate, you are also positioning yourself as a thought leader in the field and industry you are part of. This blog provides actionable tips to help you build a powerful thought leadership presence.

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling B2B Thought Leadership Ad Building 118

Sprout Social

MAY 18, 2022

According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. By building your own social selling strategy your sales team can be a step ahead of the competition. By building your own social selling strategy your sales team can be a step ahead of the competition. Content engagement rate.

B2B Thought Leadership 141

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 141

Adobe Experience Cloud Blog

JULY 17, 2018

Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. 1) Customer Case Studies.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Adobe Experience Cloud Blog

NOVEMBER 7, 2016

I spent the next three hours pulling what I thought were weeds. If a writer produces a beautifully written thought leadership piece, but your goal was to generate leads for a webinar, can you blame them for missing the mark if you never communicated your goals? Those plants cost hundreds of dollars!” You’re done here.”.

Guidelines 134

Guidelines Peer-to-peer B2B Thought Leadership Thought Leadership 134

Heinz Marketing

OCTOBER 1, 2022

Marketing Prof’s most anticipated B2B event is here and I’m so glad I’m attending! For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. This year, the B2B Forum is back with Marketing Profs’ first in-person meeting since 2019! You don’t want to miss this!

B2B Marketing 119

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 119

Zoominfo

JULY 30, 2024

Here are four key milestones in any GTM tech stack consolidation program, and how innovative new tools leveraging AI , top-quality B2B data, and buying signals can help drive results across the revenue team. The reasons are clear: RevOps pros are the experts in streamlined processes and consistent, sustainable growth. ” she says. “I

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Peer-to-peer Work Management 130

Thinkers360

DECEMBER 29, 2024

Find and work with the World’s Premier B2B Thought Leaders, Advisors, Authors, Consultants, Influencers & Speakers (100M+ followers combined). We’ve searched the Thinkers360 Content Library to pick out podcasts on business, technology, and sustainability from Thinkers360 member thought leaders.

Marketing AI 143

Marketing AI Enterprise Management B2B Thought Leadership Thought Leadership 143

Adobe Experience Cloud Blog

MARCH 30, 2018

Silverman, a psychologist, created what he called “teleconferenced peer influence groups” in the early 1970s and found that when one or two physicians reported on their good experience with a drug, it could sway an entire group of skeptics. Customer experience shouldn’t stop at the sale. We are all familiar with the customer journey.

WOMM 134

WOMM Peer-to-peer Word of Mouth Paid Search Agency 134

Adobe Experience Cloud Blog

OCTOBER 6, 2016

Author: Jeff Day In today’s frenetic, go-go-go B2B sales environment, it can be hard to ensure that your sales team is having the right—or optimal —conversations with their prospects to deliver value and drive deals forward. Beyond the content distribution problem lies another issue: inefficient processes for sales teams.

Practices 134

Practices Best Practices Work Management Peer-to-peer 134

Adobe Experience Cloud Blog

MAY 30, 2017

A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”. I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Oktopost

OCTOBER 13, 2021

Listen to the podcast: For more thought leadership on keeping up with the speed of B2B business, check out our Radically Transparent podcast on Apple Podcasts , Spotify, YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders on trends in B2B business? Catch all episodes here.

B2B Thought Leadership 117

B2B Thought Leadership Peer-to-peer Ad brokers Transparency 117

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. It’s no longer realistic to lay out a locked-in, year-long strategy.

Marketing AI 174

Marketing AI Marketing & Strategy Marketing Strategy Peer-to-peer 174

Zoominfo

OCTOBER 22, 2019

While it’s great to see a motivated sales team working hard day in and day out, it’s important for them to take a step back and regroup every once in a while. Sales professionals thrive when given the opportunity to learn, develop new skills, and interact with one another. How to Create a Great Sales Kickoff.

Zoominfo 182

Zoominfo A/B testing Best Practices Cross-Selling 182

KoMarketing Associates

MAY 4, 2017

As marketing technology and information access continues to evolve, B2B buying behavior changes as well. For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. B2B buyer personas become critical in connecting the dots of this process. What Are Buyer Personas?

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121