How Performance Marketing Accelerates B-to-B Prospecting

Biznology

Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. But there are some potholes to consider. Let’s look at how marketers get value out of this approach to finding new customers. . To back up, what is this performance marketing thing, anyway? There are scads of ways performance marketing is being applied across the B-to-B go-to-market spectrum. Photo credit: Wikipedia.

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Martyn Etherington Speaks: the story of a B2B digital marketing turnaround

Biznology

I had the chance recently to catch up with Martyn Etherington , a marketing leader I’ve long admired. In a reflective mood, he was willing to field some questions about his successes there. Where did you direct them to focus their efforts, and why? Customers have changed the way that they buy, and therefore we need to change the way we sell. Fast-forward, we went from the 30 users to close to 2,000 employees who are actively engaged in social media.

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Study: B-to-B Marketers Lagging With Social Media

delicious b2bmarketing

Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Vendor. Trade Show.

Fresh Insights in Selling to SMBs

Biznology

Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. SMB is where there’s enough volume to do plenty of testing. Plenty of agencies, research firms, and other marketers are focused on SMB, and willing to share their insights. Kudos to Bredin for figuring out how to persuade 532 busy business owners to take a 15-minute survey online, in May 2014.

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Lights, camera, action: Video helps you stay in touch with customers

Biznology

One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. A territory-based sales rep may be trying to keep in touch with hundreds of contacts at a time, but struggles to find a steady supply of good-quality reasons to reach out, without being a pest. The cover note is in plain text, inviting customers to have a look at the latest “Minute” video. Image via Wikipedia.

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The Changing Rules of B2B Marketing

Paul Gillin

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies. But to thousands of technology professionals around the world, Hanson is a celebrity. Welcome to the new world of B2B communications.

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The 5 Top Media for Cold Prospecting

Pointclear

These are the five essential channels you can rely on for generating a steady stream of inquiries that you can then convert to qualified leads, and have a prayer of closing enough sales to meet your revenue quota. Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. That compares to $7 billion spent on direct mail and $4.5

Who Do You Trust? Industry Analysts Reign Supreme

The ROI Guy

A SiriusDecisions survey recently examined which b-to-b sources are trusted most by buyers during the buying lifecycle, and the results indicate not surprisingly that Industry Analysts and Peers are the most influential and trusted sources of information. The influence of vendors as a trusted source of information has also increased, from only 3.3% of buyers who cited them as a trusted source in 2006 to 8.1% Vendor Brightspot?

Engaging Multimedia Content: Making a Human Connection

B2B Digital Marketer

Companies need to realize that if they want to stay afloat during these trying times they need to adapt and use content and technology to engage more with their potential customers. 12:42 – How to stand out from everybody even if you’re late to the game.

Writing Your Own Book to Establish Authority

B2B Digital Marketer

There’s no doubt that having a book published is a great way to establish authority in the domain you are in. There is a lot of writing and preparation involved and the majority of people are not able to publish a book without having to spend a lot of money on book publishers.

Paul Slack: B2B Digital Marketing Has Never Been Easier

B2B Digital Marketer

However, compared to that time, access to the internet and digital resources is much easier now and provides companies more opportunities to get into digital marketing. 24:32 – Risks for being unable to build the authority pillar. Click to access unedited transcript.

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B2B Lead Generation Blog: E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. E-mail is a one-to-one medium, nothing more, nothing less.

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The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. These new channels have made it easier than ever for marketers to reach out to prospects, and marketers are certainly taking advantage of the available efficiency. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

What Works Now in B2B Lead Generation, Part 1

WebMarketCentral

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). Parts of this analysis are very helpful, for example, "The easiest way to save money (during the 2000-2002 recession, when marketing budgets were being slashed) was to replace old media with cheaper new media. About 5% of online marketing spending is dedicated to SEO.

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Sirius Decisions Summit 2019 Takeaways

Ledger Bennett

We had loads of great conversations, met some fantastic people, and were even able to catch some good sessions.If you weren’t able to attend this year, here are our biggest takeaways. for a high performing team compared to 5.5% This model of connecting all automation, technology, media, organic efforts to a funnel model is one that Ledger Bennett puts in place frequently. times more likely to make portfolio marketers responsible for defining target market segments.

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

How-To. Personal IT Organization Enterprise Partner/Vendor. B-to-B. Partner/Vendor. Vendor Management. RSS Feeds » SUBSCRIBE TO CIO. Apply today for a FREE subscription to CIO Magazine! s students are no longer the people our educational system was designed to teach.â?? Things need to change, and they need to change fast. As Digital Immigrants learn to adapt to their environment,â??