B to B - B2B Marketing Zone

Content Marketing Questions — How To Do Marketing With No Budget?

Marketing Insider Group

MAY 19, 2015

After a 10-year stint with The Nielsen Company in sales and marketing roles, I became head of marketing for two consecutive startups. What’s the difference between B to B and B to C Content Marketing? I think I was doing content marketing before we were using the term. I had very little budget and no team.

Advertising Agencies

Advertising Agencies Paid Search Agency Planning Content Marketing

B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

markempa

MARCH 30, 2005

Sirius Decisions , a leading B-to-B research firm concludes, "While brand isnt dead, we believe it has become a byproduct of reputation, the first of three overall outputs todays b-to-b organizations must systematically produce in order to be successful.

Word of Mouth

Word of Mouth Lead Generation WOM B to B

The Best There Is in B2B Marketing. No Brag, Just Fact.

MLT Creative

APRIL 8, 2011

Atlanta is home to many global B2B giants as well as innovative startups. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. View Billy's Other Blog Posts.

Advertising Agencies

Advertising Agencies B2B Marketing B to B Planning

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Writing Your Own Book to Establish Authority

B2B Digital Marketer

OCTOBER 19, 2020

But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work? What makes me different is we’re going to treat this whole process like a tech startup. Okay, great.

Enterprise Management

Enterprise Management Work Management Marketing Management Sales Qualified Leads

Linda Ruffenach: How A Personal Relationship Can Make You Stand Out

B2B Digital Marketer

AUGUST 25, 2020

You know, I was kind of, I’ve worked with several startups and, you know, you’ve got those young energetic, and once again, I’m dating myself as well, which is young, energetic, passionate, startup, um, leaders that are so proud of like their software that they’ve created. I know this person.

Personalization

Personalization Marketing Budget Work Management Enterprise Management

Paul Slack: B2B Digital Marketing Has Never Been Easier

B2B Digital Marketer

OCTOBER 5, 2020

Nobody was focusing on, especially in the B to B space, the, the marketing side. And so I guess the, the, the summer to summarize this topic, you know, buying awareness for B to B and super targeted awareness has never been easier than it is right now. How do you, how do you get that customer across the finish line?

Sales Management

Sales Management B2B Marketing Top of Funnel Planning

Growth Marketing: How to Generate a Marketing Plan Using AI

B2B Digital Marketer

APRIL 29, 2021

She has helped dozens of multinational companies (Fortune 100 and startups) reshape their marketing to drive accelerated growth over the last decade. . Maryna Burushkina is the Founder & CEO at Growth Channel AI, as well as a Digital Marketing Consultant and Trainer. Maryna Burushkina (01:07): Yeah, that’s a great question.

Marketing AI

Marketing AI Planning Growth Marketing Marketing Plans

How to Improve the ROI of Your Content Marketing Strategy

B2B Digital Marketer

MARCH 18, 2021

It doesn’t matter if you’re that solopreneur looked at entrepreneurial that startup, uh, you’re working within an organization, your department team, or if you’re a provider of services, doing it for other people, you can learn the benefit and value of that. Jim Rembach (22:15): And here’s the thing.

Paid Content

Paid Content ROI Marketing & Strategy Top of Funnel

B2B Digital Marketing is About Relationships and Trust

B2B Digital Marketer

OCTOBER 13, 2020

When in reality, when you have so many people on both sides of the equation now in B to B is how do you provide an ecosystem that when they’re ready to transact, when they didn’t make that last five meetings or four meetings, how do they get caught up on that? What time should we make calls?

Trust Marketing

Trust Marketing Sales Management B2B Marketing Planning

Joe Apfelbaum: Building a Long-Term Relationship with Your B2B Customers

B2B Digital Marketer

SEPTEMBER 15, 2020

I’m sure you’ll probably load and are unload a few of those honest, but I want to make sure that we’re really getting an understanding or at least listeners are of your background, your experience and how you fit into B to B digital marketing. Joe Apfelbaum ( 00:49 ): Yeah.

Ideal Customer Profiles

Ideal Customer Profiles Ad Building B2B Top of Funnel

Content Optimization: How to Write Effective, High-Quality Content Faster

B2B Digital Marketer

MARCH 8, 2021

Um, but we were growing that startup. So in your mind, in your perspectives perspective, what is B to B digital marketing. And for B to B some of the problems that we’re solving are very specific, you know, either industry or the problem itself is very niche. For those that might forget Rio Chiba.

High Quality Lead

High Quality Lead Marketing AI Optimization Effectiveness

Agile Marketing: How to Achieve Business Agility During Uncertain Times

B2B Digital Marketer

APRIL 1, 2021

Um, I left Microsoft in 2001, uh, and uh, I got involved in the startup world here in Seattle and I did three startups here, uh, really had a good time and a good ride, uh, doing that. And then I was vice-president of all of the server products, uh, for my last couple of years there. Jim Ewel (14:38): Yeah.

Planning

Planning Work Management Marketing Management Business

6000+ Word Transcript & Video: John Barrows On Staying Top Of Mind in Long Deals

Nudge.ai

JUNE 21, 2018

The first startup I did was a company called Eloqua in the marketing automation space. You want to run B to B sales? Steve Woods: Sure, glad to. Thanks for having me, John. It’s exciting to be here. My background, been in the general revenue space for a while. ” I don’t think we’re there.

Top of Funnel

Top of Funnel Sales Management Marketing AI Video Marketing

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

OCTOBER 18, 2011

It's gotten 51,000 views, which, for a B-to-B Power Point presentation that's not about a consumer-y kind of topic, that's pretty good by the way. You would think, Oh, marketers that are out there B to B marketers which is our target market are relatively serious people. It works for B-to-B companies.

Inbound Marketing

Inbound Marketing Paid Content B to B Lead Scoring

B2B Marketing Zone

Content Marketing Questions — How To Do Marketing With No Budget?

B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

Webinars

Trending Sources

The Best There Is in B2B Marketing. No Brag, Just Fact.

Webinars

Writing Your Own Book to Establish Authority

Linda Ruffenach: How A Personal Relationship Can Make You Stand Out

Paul Slack: B2B Digital Marketing Has Never Been Easier

Growth Marketing: How to Generate a Marketing Plan Using AI

How to Improve the ROI of Your Content Marketing Strategy

B2B Digital Marketing is About Relationships and Trust

Joe Apfelbaum: Building a Long-Term Relationship with Your B2B Customers

Content Optimization: How to Write Effective, High-Quality Content Faster

Agile Marketing: How to Achieve Business Agility During Uncertain Times

6000+ Word Transcript & Video: John Barrows On Staying Top Of Mind in Long Deals

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Stay Connected