ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

B to B 120

B to B netFactor Media SEM 120

ANNUITAS

SEPTEMBER 15, 2015

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. Failing to do this before launching a program will ensure that your emails land directly in the spam folder, or worse, not even reach your prospects at all.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

Biznology

MAY 22, 2017

They are not just focused on prospecting, like the CAN-SPAM and Do Not Call regulations in the U.S. The General Data Protection Regulation is something we cannot ignore. The interesting thing about this new regulation is, it’s not about marketing per se. It’s about consumer control of their data, and their comfort that it’s being protected.

Privacy 139

Privacy Data Hygiene Marketing Management Paid Search Agency 139

Biznology

MARCH 23, 2018

Readers argued that nothing justifies opt-out email behavior — which is ironic because opt-out is in fact the guideline operational under the CAN-SPAM Act. The response was immediate, and it got nasty, fast. But here’s the larger irony, which made me both laugh and cry.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

MLT Creative

MARCH 1, 2012

But many marketers — in an effort to expand their reach and influence to a mass audience — make the mistake of over-automating their social media, robotically blasting out promotional spam without building any customer relationships or listening to their marketplace.

Twitter 40

Twitter Advertising Agencies Process B to B 40

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Facebook is awarded $711 million in damages from Sanford Wallace, the notorious "Spam King". Social media use soars among b-to-b marketers. Few b-to-b firms are signing up for Super Bowl XLIII advertising. Marketing Automation gets Social – the first major announcement about social marketing automation.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

MLT Creative

AUGUST 1, 2011

It’s not about hard-selling or blasting out promotional “spam” as updates. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. View Billy's Other Blog Posts.

Inbound Marketing 40

Inbound Marketing Social Media B2B Marketing Social Marketing 40