markempa

AUGUST 15, 2006

« Webinar: Lead Generation Strategies for the Complex Sale | Main | E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper » Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 Im speaking at MarketingSherpas Demand Generation Summit being held in Boston and SF this fall.

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

markempa

JUNE 27, 2006

« Podcast: Interview on the Cullinane & Green Report | Main | Time with Best Selling Author Bryan Eisenberg » The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards Thank you all for voting! I won the best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards!

B to B 120

B to B Lead Generation B2B Marketing Generation 120

Avitage

SEPTEMBER 27, 2017

“As b-to-b organizations place greater focus on both inbound marketing, and optimizing content for the sales force, the skills and behaviors required for content ideation, writing and delivery are rapidly changing. .” They have shifted from a product-based to a persona-based content framework.

Marketing & Strategy 120

Marketing & Strategy B to B Buyer Personas Content 120

Avitage

SEPTEMBER 27, 2017

“As b-to-b organizations place greater focus on both inbound marketing, and optimizing content for the sales force, the skills and behaviors required for content ideation, writing and delivery are rapidly changing. .” They have shifted from a product-based to a persona-based content framework.

B to B 120

B to B Buyer Personas Content Viral Marketing 120

BOP Design

SEPTEMBER 7, 2021

B2B, or B-to-B, or BtoB Marketing: General Stats. SEO > Organic Social Media, as it drives 1,000% more website traffic than just posting to social media. If you need to convince your C-suite or manager to set aside money, time, or other resources for your B2B marketing efforts, these stats should help.

Stats 105

Stats Work Management B2B Marketing Marketing Management 105

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing. B2B Sales, Marketing, Social Media & Lead Generation. BtoB Marketing.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Paul Gillin

JULY 8, 2010

With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. REQUIREMENTS.

Social Media 50

Social Media Media Copyright B to B 50

MLT Creative

MAY 17, 2010

reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. Billy Mitchell and I traveled to Memphis a few weeks ago to join fellow marketers at a social media seminar led by best-selling author, blogger and marketer, Chris Brogan.

Social Media 40

Social Media B to B Media Advertising Agencies 40

Heinz Marketing

AUGUST 28, 2021

And b-to-b is rapidly catching up in terms of customer focus, creative innovation and digital savviness. Thank you for the great read, Michael Stelzner. B2B and B2C Boundaries Are Blurring. From a marketer’s perspective, many of the same principles, objectives and strategies now apply equally.

Demand Generation 114

Demand Generation Account Based Marketing B to B Terms and Conditions 114

MLT Creative

JANUARY 18, 2012

As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. To be successful in social media, it helps to be human. There is no shortage of social media options available but we recommend starting with those three.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

Biznology

JANUARY 30, 2015

How should I handle unstructured data, like social media content. User-generated social media content may offer valuable insights into customer needs and issues. All this “big data” stuff is getting bigger, and meaner, every day. . Sign up for our emails here. Save this article as a PDF.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

MLT Creative

SEPTEMBER 27, 2011

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. Through social media, I have also connected with thousands of other marketing, PR and creative professionals who share ideas and insights at a pace I could never achieve on my own. Thursday, Oct.

Social Media 40

Social Media Advertising Agencies Media B to B 40

MLT Creative

NOVEMBER 16, 2010

Inbound marketing , SEO, email and social media spending is expected to increase while direct mail, trade shows and print advertising is expected to decrease rather significantly. • 69% of responders are going to increase Social Media spending. It says nothing about the “social” aspect of social media.

Social Media 40

Social Media Allocation ROI B to B 40

MLT Creative

SEPTEMBER 2, 2011

Call it serendipity or a coincidence, but one of the best friends I’ve met through social media, Aaron Lee , wrote a blog post challenging his readers to think about what positive changes they could make about themselves in the next 30 days. 2) Engage daily on social media (Twitter, LinkedIn and Facebook).

Case Study 40

Case Study Case Studies Social Media Advertising Agencies 40

Biznology

APRIL 2, 2015

Look at e-commerce and social media,” he says. B2B Marketing B-to-B marketing B2B marketing database marketing marketing technology predictions real-time marketing' What are your predictions? Like this post? Sign up for our emails here. Save this article as a PDF. The post Where is B2B data-driven marketing headed?

B2B Marketing 80

B2B Marketing B to B Marketing Management B2B 80

markempa

APRIL 24, 2009

Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation. These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing. Click here to learn more.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

Marketing Insider Group

OCTOBER 22, 2013

Content marketing and social media that seeks to meet customer needs is now more important than ever! It’s great to see a B to B brand not taking itself too seriously and having a bit of fun. Customers continue to tune out promotional marketing in traditional channels.

Advertisements 100

Advertisements Advertising B to B Content 100

Leading Results Rambings

JULY 8, 2013

How should they use that social media platform? B-to-B Marketing Content Marketing Lead Generation Linked-In Referral Marketing Sales Social media Facebook friends LinkedIN Social networking Using LinkedIN' connect without connecting!).

B to B 71

B to B Social Networks Network Marketing Broadcasting 71

Biznology

DECEMBER 31, 2014

Recently, a gaggle of new companies—like eGrabber and Social123—are experimenting with ways to bring social media data into CRM systems and marketing databases, to populate and enhance customer and prospect records. B2B Marketing Internet Marketing B-to-B marketing B2B B2B marketing data sources lead generation prospecting data'

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

markempa

MAY 24, 2010

The guide contains information about trends, expert columns, market statistics and vendor lists. I recommend you check it out.

BtoB 120

BtoB Lead Generation B to B Generation 120

markempa

APRIL 26, 2010

B-to-B email. Social media marketing. Lead nurturing. Lead scoring. International demand generation. Paid search advertising and SEO. Content development. Share the details of your proposed session. If you’re not interested in speaking but rather attending the summit, don’t miss out on the Early Bird sale.

B2B Marketing 120

B2B Marketing Paid Search Agency B to B Top of Funnel 120

MLT Creative

AUGUST 1, 2011

Although social media marketing continues to be a hot topic among B2B marketing professionals, a surprising number of B2B companies are in one of these categories: Not planning to start. Anyone with the least bit of interest in B2B social media marketing knows there is an abundance of information about it everywhere you look online.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Stevens & Tate

JUNE 20, 2019

Gartlan and Wagner join the speaker line-up with decades of marketing experience in manufacturing and B-to-B marketing at North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event. The national event is being held from November 11-14, 2019 at the McCormick Place in Chicago, IL. Sellstrom/SureWerx and more.

Peer-to-peer 40

Peer-to-peer Advertising Agencies Features B to B 40

markempa

FEBRUARY 23, 2006

» Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. « Macs Tasty Recipe for Lead Generation Success | Main | Will Writing a Business Book Generate Sales Leads?

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

Webbiquity

JUNE 17, 2014

John Lee details four practices used by the most successful social brands in B2B, such as using measurement to drive integration (“Lack of measurement is the number one reason that social fails…Nearly 90 percent of brands measure volume and engagement (likes, followers, etc.),

Sales Management 100

Sales Management Work Management B2B Marketing Marketing Management 100

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 B-to-B Marketing; How to Measure & Manage Leads and more. B-to-B Marketing; How to Measure & Manage Leads and more.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Biznology

SEPTEMBER 29, 2016

Consumers, either in B to C or B to B fall back on a perception of brand trust earned over time. Sulzberger was quoted as saying, “You’re not buying news when you buy the Times ; you’re buying judgment.” The problem with most short form content practiced is that so few practice it in favor of content farms and factories.

Brand Identity 80

Brand Identity Branding B to B Ad Exchange 80

DivvyHQ

APRIL 26, 2017

Basically, it was siloed chaos,” said Dan Rosenbaum, San Francisco senior manager of content and social media marketing. We also have separate calendars for ad partnerships, website personalization and social media schedules for both consumer and b-to-b posts,” Rosenbaum said.

Work Management 41

Work Management Marketing Management Case Study Case Studies 41

Biznology

MAY 22, 2017

The data elements likely to be at issue include a name, a photo, an email address, bank details, posts on social media, medical information, or a computer IP address. The controller must be able to demonstrate that the subject has agreed to the controller’s data usage and storage plans.

Privacy 139

Privacy Data Hygiene Marketing Management Paid Search Agency 139

Paul Gillin

JUNE 17, 2010

Dell TechCenter and other initiatives like it are microcosms of the changes that are sweeping across corporate America as a consequence of the rapid growth of social media tools like blogs, communities and user-generated multimedia. In fact, B2B companies were among the earliest adopters of social media.

Enterprise Management 50

Enterprise Management Rules B2B Marketing B to B 50

The ROI Guy

NOVEMBER 17, 2009

According to BtoB's "2010 Outlook: Marketing Priorities and Plans" survey of 376 b-to-b marketers, almost 40% say they plan to boost their marketing budgets in 2010 , and only 13% plan on cuts. plan increases), e-mail marketing (68.6%), search marketing (62.3%), social media (60.3%), video (50.7%) and webcasts (46.0%).

Planning 40

Planning Marketing Budget Creation B to B BtoB 40

markempa

OCTOBER 28, 2005

MarketingSherpas posted their B-to-B Lead Generation Summit Notes. MarketingSherpas posted their B-to-B Lead Generation Summit Notes. « Telemarketing is the top lead generation tactic | Main | Dont Depend on Technology To Fill the Sales/Marketing Chasm » Lead Generation Summit Notes In case you missed it.

Lead Generation 120

Lead Generation Generation B to B Leads 120

Online Marketing Institute

MAY 27, 2009

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. B-to-B has always been peer-to-peer.

Peer-to-peer 40

Peer-to-peer B to B RSS Word of Mouth 40

Online Marketing Institute

FEBRUARY 22, 2011

However a drastic decrease in price, an increase in memory and more productivity enhancing applications will be necessary to make this equipment more realistic and justifiable for B-to-B business use. So there you have it – Emerging Marketing’s top B to B predictions for 2011. I’d love to hear your thoughts. +

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. So the jury is still out.

Spending 120

Spending Media Mobile Advertising Forrester 120

Webbiquity

DECEMBER 11, 2013

Reporting that “60 to 70 percent of content churned out by b-to-b marketing departments today sits unused,” Tony Zambito explains why the biggest problem for b2b marketers isn’t a lack of content, but rather a lack of the right content—and how to fix it by strategically using buyer personas.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Paul Gillin

JUNE 29, 2011

One is Element14 , a social community for engineers sponsored by an electronics distributor of the same name. I wrote in B-to-B magazine early this year about a Make magazine-like video series they started last fall that appeals to engineers’ passion for tinkering as well as for fun. It respects its audience.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50