Paul Gillin

OCTOBER 7, 2010

If someone were to cold-call me to follow up on a stray comment I made on Twitter, I would be as likely to hang up as to ask for a proposal. Tags: B-to-B Social Media influence socialnetworks CRM socialcrm socialmap. I don’t know about you, but I find that whole idea a little unsettling. But it’s not 2.0

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Social media use soars among b-to-b marketers. FTC proposes legislation on product testimonials. Few b-to-b firms are signing up for Super Bowl XLIII advertising. Twitter announces an API to help control, standardize and mainstream retweeting. Google improves Google Reader. July 2009 Online Marketing News.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Marketing Insider Group

MAY 31, 2012

They said that too much gating is like a marriage proposal to someone you just met. They also explained that content strategy is “hard” but must be followed in order to deliver offers buyers actually want. Half of the attendees reported that they had no formal social media training or enablement plans in place.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

The ROI Guy

SEPTEMBER 17, 2010

This has resulted in a condition known as Frugalnomics, where buyers are now immune to empty product pitches and promises, instead demanding quantifiable proof that a proposed solution will drive bottom-line impact and represents more value versus the competition.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

Content and tools that help buyers assess the economic impact of implementing the proposed solutions, or the cost of “doing nothing”, are essential. As a result, over 81% of buyers expect vendors to quantify business value of proposed solutions. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

Now, over 90% of B2B buyers require quantifiable proof of bottom-line impact from any significant purchase, and over 81% expect vendors to create and deliver the financial business case for most proposed purchases. Even with a continued recovery and more financial optimism through 2011, the shift to frugality is fundamental and permanent.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Buzz Marketing for Technology

JUNE 27, 2008

To drive KM at Russell Reynolds, the company circulates a document every afternoon throughout its 32 offices worldwide that shows all outstanding proposals and projects. Energy Efficiency. Space Management. Mainframes. Blade Servers. Virtualization. Applications. Middleware/EAI. Inventory Management. Document Management. E-Business.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

KoMarketing Associates

OCTOBER 2, 2018

From strategic objectives to tactical points of focus, the information below can help guide and support B2B marketing initiatives proposed in the new year and beyond. The study also examines the trends that are having the greatest influence on changes to b-to-b marketing strategies during the next two years. .

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

Biznology

JULY 25, 2013

Advice about content audits is widely available—much of it about website content analysis, but I am proposing an audit specifically designed to serve B2B marketing needs. B2B Marketing Content Marketing B-to-B B2B buyer journey buying process content audit Content marketing' Identify the content you have on hand.

Enterprise Management 80

Enterprise Management B to B Work Management B2B Thought Leadership 80

B2B Digital Marketer

OCTOBER 19, 2020

But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work? Okay, great. Raza Imam ( 03:39 ): I love it. Let’s talk. There’s a lot of branding.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Biznology

JANUARY 3, 2019

Using GetAccept to track proposals as they make their way along the purchase path inside the prospective customer organization. . His breakthrough: Measuring the time invested in generating and converting a lead, instead of response rates and media cost. The goal is to get a lead from hours down to minutes to set an appointment.

B2B Marketing 126

B2B Marketing Advertising Agencies B2B Paid Search Agency 126

B2B Digital Marketer

MARCH 18, 2021

So what I’m proposing is really the next thing. So if I’m, if I’m looking at, you know, what I am doing right now and what I’ve been doing, I think it’s also important for us to really, you know, if you can get a little bit more specific answer to the question, what should a, B to B digital marketers stop doing?

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Heinz Marketing

DECEMBER 2, 2019

I mean, I’m sure if you guys have heard from my CEO Mikita, he talked a while ago about why he founded PandaDoc, he had an agency, he found it very cumbersome to and time consuming to create sales proposals or any kind of just client facing document. I mean we experienced this recently. So I think you get what I’m saying.

Top of Funnel 49

Top of Funnel Marketing Proposals Template Work Management 49

The ROI Guy

MAY 19, 2015

These findings directly contradict the other analyst findings that b-to-b sales reps’ roles and importance are declining due to a disintermediation by B2B marketing and digital resources. Build sales content into the device, as well as the ability to configure quotes and proposals in real time. After the call.

Disintermediation 40

Disintermediation Planning B to B Marketing Proposals 40

The ROI Guy

JUNE 29, 2011

ROI calculators – used during the consideration phase and with champions or economic-focused buyers, quantifying the bottom-line impact of proposed solutions for economic-focused buyers to make sure the right projects are being prioritized.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

The ROI Guy

AUGUST 4, 2010

Value selling focuses on the benefits and payback of the proposed solution, shifting the focus from cost of the product, to value of the solution. This has been proven to help increase the products and services of a proposal, boosting up-sell / cross-sell potential, and reduce discounting, resulting in 20% higher transaction sizes.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40