Biznology

JULY 5, 2012

Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. There are scads of ways performance marketing is being applied across the B-to-B go-to-market spectrum. Where is performance marketing in B-to-B headed? Photo credit: Wikipedia. What a treasure trove!

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80

Online Marketing Institute

NOVEMBER 28, 2012

White Papers. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. B-to-B Print Advertising Drops in July.

B to B 40

B to B Paid Content Social Media CMS Development 40

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

B to B 120

B to B netFactor Media SEM 120

The ROI Guy

JUNE 3, 2010

A SiriusDecisions survey recently examined which b-to-b sources are trusted most by buyers during the buying lifecycle, and the results indicate not surprisingly that Industry Analysts and Peers are the most influential and trusted sources of information. of buyers who cited them as a trusted source in 2006 to 8.1% of buyers.

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3 These three issues are having a measurable impact on marketing.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

B2B Digital Marketer

SEPTEMBER 8, 2020

18:29 – Why white papers are overrated. Um, but, but Lee’s focused on B to B, specifically B to B type of marketing and digital marketing and content creation. In fact, some marketers today are still kind of stuck in that they tend to do their marketing job and say, Hey, I, uh, produced a trade show.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52

B2B Digital Marketer

OCTOBER 19, 2020

So by trade I’m a tech guy. But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work? Raza Imam ( 00:41 ): Absolutely. So I, I’m a, I’m a systems guy.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52