Biznology

DECEMBER 21, 2011

In the old days—just a few years ago—when business buyers had a problem, they’d call in their vendors for advice on how to solve it. Buyers don’t really want to talk to vendors until somewhere akin to 70% of the way down the road, at the stage of writing RFPs and getting quotes. Active social media outreach.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Biznology

JULY 23, 2014

They want to hear from their vendors, regularly. The vendor website is a top resource when conducting product research and honing in on a purchase decision. This fresh data confirms my long-held view that business owners value the help they get from their vendors. Not just when they are ready to make a purchase.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

KoMarketing Associates

JUNE 29, 2016

This group focuses on the connection between sales and marketing, as it pertains to lead generation, outreach, and broader sales-oriented best practices. Consider your own alumni network, industry affiliations, and vendor-specific resources. BtoB Marketing.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Biznology

JANUARY 23, 2012

One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. Here’s a sample email from Skyline rep Al Mercuro, who was the first at SkylineNY to adopt the program and make it part of his regular customer outreach. Image via Wikipedia.

B to B 80

B to B Marketing Management Video Marketing Trade Show 80

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

B to B 120

B to B netFactor Media SEM 120

The ROI Guy

SEPTEMBER 3, 2010

Randy Perry, VP of Business Value Selling for IDC indicates that times have indeed changed, where now “over 90% of buyers indicate that to connect with them, B2B vendors need to prove that solutions can deliver a quantified bottom-line impact.” And if you do reach out to buyers, adding personalized value to every outreach is required.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. Again, you can download the Top 10 B-to-B Marketing Fast Fixes slides here.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20