Biznology

JULY 23, 2014

They still rely on trade shows and events for product information–second only to peers and colleagues. This means networking, content marketing, PR outreach, speaking engagements, and trade/industry professional activities. They like print materials, for brochures, checklists, handbooks, case studies. Block and tackle.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

B to B 120

B to B netFactor Media SEM 120

Biznology

JANUARY 23, 2012

One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. Mike was already producing his Today’s Trade Show Minute videos every three weeks, as a way to promote his own consulting and training services. Image via Wikipedia.

B to B 80

B to B Marketing Management Video Marketing Trade Show 80

WebMarketCentral

JUNE 18, 2008

However, the coverage does have an element of navel-gazing: "Since the year 2000, B-to-B marketing has undergone dramatic changes—in strategy, budget, measurement, philosophy and tactics.the Internet has certainly been a big part of these changes." more than doubling) increases in traffic within half a year.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

B2B Digital Marketer

OCTOBER 19, 2020

So by trade I’m a tech guy. But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work? It’s not a cold LinkedIn outreach message. Okay, great.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. 0160; Just think about this for a second: 70% of b-to-b marketers of all sizes do not feel their social media marketing is effective.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Ledger Bennett

JUNE 17, 2019

Events and Trade Shows (+23%). Organizations that are aligned across their Revenue Engine achieve 19% faster growth. The marketing budget as a % of revenue is 8.6% for a high performing team compared to 5.5% for other organizations. Top 3 Channels: Social Media Marketing (+34%). Mobile Apps (+17%). Analyst Reports (+17%).

Lead Ranking 40

Lead Ranking Demand Generation Agencies Paid Search Agency Marketing Qualified Leads 40