Online Marketing Institute

FEBRUARY 22, 2011

We are always trying to stay on top of the B2B trends in the marketing industry. What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. I’m sitting on a panel next week that will discuss long-term marketing trends. Marketers might be investing in blogs than they are really worth.

Spending 120

Spending Media Mobile Advertising Forrester 120

markempa

APRIL 5, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007.

Lead Generation 120

Lead Generation Generation Leads Lead 120

MLT Creative

NOVEMBER 16, 2010

If you’re like me, you’re a bald, 30 something, B2B marketer. If you only fit into one of those categories, and you’re reading this post, chances are you may have come across MarketingSherpa’s 2011 B2B Market ing Benchmark Report. Let me break it down for you. How is that possible?

Social Media 40

Social Media Allocation ROI B to B 40

MLT Creative

JULY 11, 2011

This Week’s B2B Word on the Street is: GUERILLA MARKETING You’ve seen them in action, from historic photos of Depression-era men wearing sandwich boards on busy sidewalks to today, where giant ads are projected across the sides of buildings at night and street teams hand out samples of anything from cereal bars to cigarettes.

Guerilla Marketing 40

Guerilla Marketing B2B Marketing Advertising Agencies Planning 40

MLT Creative

MARCH 7, 2011

Our clients were looking for a way to extend their messaging within printed media, or just to be on the cutting edge of marketing to their customers. Glenn Taylor is a partner and senior creative director of Atlanta-based B2B marketing firm MLT Creative. Download content from our B2B Marketing Idea Series:

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

MLT Creative

SEPTEMBER 27, 2011

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. Through social media, I have also connected with thousands of other marketing, PR and creative professionals who share ideas and insights at a pace I could never achieve on my own. When: 4:30 to 6:30 p.m.

Social Media 40

Social Media Advertising Agencies Media B to B 40

B2B Digital Marketer

OCTOBER 5, 2020

B2B Digital Marketing Has Never Been Easier. B2B Digital Marketing started as early as the internet boom in 1990’s. However, compared to that time, access to the internet and digital resources is much easier now and provides companies more opportunities to get into digital marketing. Marketing is an exercise in memorization.”.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

B2B Digital Marketer

SEPTEMBER 8, 2020

With sales and marketing being done more at a distance, traditional methods for engaging potential customers are becoming more obsolete. In this episode of the B2B Digital Marketer Podcast, A. He also serves as Global Digital Marketing Manager, at Hexagon Geosystems. 09:02 – Lee’s passion in B2B Digital Marketing.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52

B2B Digital Marketer

AUGUST 25, 2020

In this episode of the B2B Digital Marketer Podcast , Linda Ruffenach shares why B2B digital marketing is all about building a personal relationship with the customer and solving their problems. 01:47 – Linda’s background in B2B Digital Marketing. 03:17 – The disconnect between marketing and sales.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

Biznology

APRIL 9, 2014

The single best offer strategy in B2B marketing today; plus other offers that motivate action. Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B-to-B marketing, particularly sales lead generation. For more, visit Ruth’s website.

Lead Generation 80

Lead Generation Sales Leads Sales Qualified Leads Lead Ranking 80

B2B Digital Marketer

APRIL 1, 2021

Yearly plans become too rigid and resistant to change. Marketers need to be quick, nimble, and adaptable, and agile marketing helps you do that. Marketers love to make plans. But no matter how much we try to plan our activities, there is simply no escaping the unexpected and inevitable. You have to be agile.

Planning 52

Planning Work Management Marketing Management Business 52

Buzz Marketing for Technology

JUNE 27, 2008

Succession Planning. Marketing IT. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Energy Efficiency. Space Management. Mainframes. E-Business.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Ledger Bennett

JUNE 17, 2019

The marketing budget as a % of revenue is 8.6% times more likely to make portfolio marketers responsible for defining target market segments. Consistently defined buyer personas in 86% of marketing functions, 64% of sales functions, and 61% of product functions. Marketing / Client Service: 3.2 / 5.

Lead Ranking 40

Lead Ranking Demand Generation Agencies Paid Search Agency Marketing Qualified Leads 40