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Does Your Sales Team Know How to Follow-Up on a Lead?

ViewPoint

Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. In the last blog in this series we discussed lead nurturing , and how an advanced lead generation program that includes nurturing can triple your sales. Set sales straight—it’s a win win.

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The 10 most fascinating people in B2B Marketing in 2015

Biznology

Jim Obermayer, founder of the Sales Lead Management Association. I’ve known Jim for years as a consultant and author specializing in lead management—a generally under-appreciated subject that Jim uniquely understood to be a critical success factor in business selling. Japan’s foremost lead generation marketing company.

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Six great blogs for B2B Marketers

Biznology

Howard is a seasoned lead generation pro, and a terrific writer. B2B Lead Roundtable Blog, by Brian Carroll, with additional contributors. Brian made an important point in his recent post Stop Cold Calling and Start Lead Nurturing. Viewpoint: The Truth About Lead Generation, by Dan McDade. The Point, by Howard J.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

The Sweet Spot: We’re all ‘smarketers’ now - Follow the Lead , July 8, 2010 Sam Zales. Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year? Yes, corporate blogs are an excellent resource for Lead generation. Many roads to Oz, as they say.

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