Does Your Sales Team Know How to Follow-Up on a Lead?
ViewPoint
JUNE 7, 2016
Jay writes: “A formal lead acceptance process (see Truth 6 in this blog series outlining the importance of having a judicial branch in place) is important in b-to-b demand creation for four reasons: Avoiding lead oblivion. Approximately 70% of all leads are rejected by sales—either actively or by inaction.
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