Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

markempa

OCTOBER 1, 2008

I've gotten the okay to highlight 5 Nurture Campaign Time Factors from MarketingSherpa's new B-to-B Lead Generation Handbook that will help you to fine tune the nurturing timing. Immediate welcomes As soon as you receive a response to a lead generation campaign, you should rush out a welcome message in reply.

Lead Nurturing 120

Lead Nurturing B to B Sales Qualified Leads Telemarketing 120

Cintell

MARCH 10, 2016

Demand Generation: Companies who exceed lead and revenue goals were 2.4X as likely to use personas for demand generation than those who missed lead and revenue goals. 8% of companies who exceed lead and revenue goals report segmenting their database by persona ( Understanding B2B Buyers Benchmark Study, Cintell ).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Why would I want to send less communications when I need to keep up the number of leads to my sales team?". Recycle your "inactive leads". Any emails, direct mail etc.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

MLT Creative

DECEMBER 2, 2011

December 7, Training Workshop: Sales and Marketing Alignment London, England: This workshop is essential for those responsible for lead generation in particular, both client and agency side, including heads of marketing, marketing managers, marketing executives, account managers, account executives and marketing specialists.

Demand Generation Agencies 40

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing 40

Adobe Experience Cloud Blog

JULY 6, 2010

The first session, Keeping Your Strategy in Lockstep with the Changing B-to-B Buyer , was presented by Carlos Hidalgo, President of The Annuitas Group. shannan0 : segment your data (leads) for optimal success based on ideal targets and existing customer profiles. of leads generated are sales ready – 17.5%

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

Biznology

JULY 25, 2013

Application, or where it is used in the marketing process, such as lead generation, lead nurturing, thought leadership, awareness, retention. Market segment it is targeted to, such as large enterprise or SMB. B2B Marketing Content Marketing B-to-B B2B buyer journey buying process content audit Content marketing'

Enterprise Management 80

Enterprise Management B to B Work Management B2B Thought Leadership 80