What Works Now in B2B Lead Generation, Part 1
WebMarketCentral
JUNE 18, 2008
However, the coverage does have an element of navel-gazing: "Since the year 2000, B-to-B marketing has undergone dramatic changes—in strategy, budget, measurement, philosophy and tactics.the Internet has certainly been a big part of these changes." comparing PPC to SEO conversions, with a goal of maximizing both).
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