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What Works Now in B2B Lead Generation, Part 2

WebMarketCentral

However, the report authors' advice that "B-to-B videos should employ high-quality, professional techniques to reflect your brand and convey authority" is.not exactly wrong, but too simplistic. This is where the paradox of video quality comes in. There you have it.

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How to Improve the ROI of Your Content Marketing Strategy

B2B Digital Marketer

So if I’m, if I’m looking at, you know, what I am doing right now and what I’ve been doing, I think it’s also important for us to really, you know, if you can get a little bit more specific answer to the question, what should a, B to B digital marketers stop doing? Dr Pelé Raymond (26:38): Hmm.

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How to Calculate Social Marketing ROI

Paul Gillin

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Unique URLs use a simple server redirect function to identify the source of an incoming click. Tags: B-to-B B2B PR Social Media blogging communities events marketing search ROI.

ROI 50
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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

It's gotten 51,000 views, which, for a B-to-B Power Point presentation that's not about a consumer-y kind of topic, that's pretty good by the way. You would think, Oh, marketers that are out there B to B marketers which is our target market are relatively serious people. It works for B-to-B companies.