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Martyn Etherington Speaks: the story of a B2B digital marketing turnaround

Biznology

Using social and hashtags for key events such as trade shows and the football World Cup 2014 improved our brand awareness. Identifying the key words and phrases our customers uses at the Zero Moment of Truth saw an initial 30% increase in our ranking and positioning on Google search.

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BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference

Adobe Experience Cloud Blog

The Kern Organization did an impressive presentation about B-to-B offer strategies that keep your pipeline filled with the best leads.   I think this may have been because BtoB’s Twitter account is newer and has less of a following, and because they did not promote the event hashtag very much before the event.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

I’m B-to-B. Especially when you talk B-to-B companies, there is quite a long way to an actual sale, of course, so that makes it even less relevant. ” You are going to be blown away when you understand just how good these guys are at social. I make ball bearings. I can’t do social media.”

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Ethan Beute: Rehumanizing B2B Digital Marketing

B2B Digital Marketer

And so when we start talking about B to B digital marketing, you know, we want to stand out and we want to do something that causes people to, you know, raise their curiosity level, draw them in all of those things that are, that are critically important, but we have to modify what we’ve been doing in order for that to happen.

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How to Leverage LinkedIn to Become an Industry Influencer

A Better Jones

I know that I should be pumping myself up a lot more here especially since that's what the topic of this webinar is, but really an area that I have some experience in, and so sales, marketing, and I'm one of the few that can really talk about both as well as specifically e-commerce and the B-to-B sales and side. Don't do that.

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Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Mapping the Tech Buyer’s Journey - B-to-B Labs , June 29, 2010. B-to-B Marketers: How Many Calls Does it Take to Make a Sale? Hashtag (151). Marketing Trends for 2010 - And What to Do About Them - Cliff Allen on Marketing , January 3, 2010. The top 50 in sales lead management: Who do you pick to be on the list?

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

While still a workhorse for b-to-b companies, e-mail marketing is getting increasingly stiff competition for mind share from social networks such as [.]. Building a brand through social strategies doesn’t happen overnight – it requires a sustained commitment using effective strategies for engagement and relationship building.