ViewPoint

FEBRUARY 8, 2017

Qualified leads can be generated any number of ways: phone calls email, webinars, direct mail and even marketing automation if done well. It's not, however, the quantity of leads that counts. It’s the quality of the leads. These measurements drive low-quality leads to sales. Create value.

B to B 120

B to B Cost per Lead Marketing Automation Services Inbound Marketing 120

markempa

SEPTEMBER 17, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B to B 120

Online Marketing Institute

NOVEMBER 28, 2012

Lead Generation. Sales & Marketing. --> Bloggers. --> Resources. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. 32 percent use social media as an outbound marketing channel for demand generation.

B to B 40

B to B Paid Content Social Media CMS Development 40

markempa

MAY 24, 2010

BtoB Magazine just published their 2010 Lead Generation Guide. The guide contains information about trends, expert columns, market statistics and vendor lists. BtoB: 2010 Lead Generation Guide. I recommend you check it out.

BtoB 120

BtoB Lead Generation B to B Generation 120

Heinz Marketing

AUGUST 28, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. From a marketer’s perspective, many of the same principles, objectives and strategies now apply equally. Complexity leads to confusion. Insecurity leads to stagnation.

Demand Generation 115

Demand Generation Account Based Marketing B to B Terms and Conditions 115

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Lead Ranking 100

ViewPoint

SEPTEMBER 15, 2011

Rachel Spasser is Vice President of Marketing at Ariba ; the leading provider of collaborative business commerce solutions. Rachel is a global marketing and business development executive with experience growing venture-backed, PE-backed and public companies in the Internet and technology sector.

Online Lead Generation 120

Online Lead Generation Lead Generation Lead Ranking Generation 120

ViewPoint

OCTOBER 6, 2015

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 120

Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120

markempa

APRIL 24, 2009

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

markempa

SEPTEMBER 4, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I hope you can make it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

AUGUST 18, 2014

Tweet As I talk to marketing and sales leaders, I hear this reoccurring theme: “I want to do something that really matters; I want to feel what I’m doing is really making a real difference.” This requires a different kind of thinking to drive a different way of marketing. Serve first and market second.

B to B 120

B to B Marketing & Strategy B2B Sales Paid Search Agency 120

Vidyard

MAY 18, 2017

Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects. So let’s look at how video can help you in each one of these stages of the lead generation life cycle, to generate better results for your demand gen programs.

Sales Qualified Leads 63

Sales Qualified Leads Lead Ranking Lead Scoring Video Marketing 63

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Inbound Marketers – For Marketing Professionals.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Heinz Marketing

MARCH 26, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. B-to-B Marketing Doesn’t Have to Be Boring. If done well, audience analysis can generate insightful data that can help grow companies significantly.

Analysis 82

Analysis B2B B to B Paid Search Agency 82

Biznology

MARCH 23, 2018

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. Hubspot preaches inbound marketing as a mantra, right? The result: you get higher quality prospects, with higher conversion rates and at lower cost than traditional outbound marketing. But guess what? Kudos to them. But hold on.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

ViewPoint

FEBRUARY 24, 2016

Someone once told me that CEOs don’t care about leads. Unfortunately, as a result of this thinking, marketing spends a ton of money generating leads for sales that are never followed-up. Is sales development about hiring some young hungry kids to bang on the phones? From Mike Weinberg’s book, New Sales.

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

ViewPoint

JANUARY 26, 2012

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. But what are the most effective outbound marketing channels for kicking off a business relationship? Let me go out on a limb and propose the top five media for your lead generation toolkit.

B to B 120

B to B netFactor SEM Media 120

MLT Creative

JUNE 16, 2010

A current campaign I’m involved with got me thinking about my roots in consumer direct marketing. Whenever we launch a campaign that relies heavily on direct, I’m reminded that the rules in business-to-business direct marketing are really the same as they are in the consumer space. Your offers should be relevant and continually tested.

B to B 40

B to B Direct Marketing Campaigns Advertising Agencies 40

BOP Design

SEPTEMBER 7, 2021

What is the latest in the world of B2B Marketing? We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. B2B, or B-to-B, or BtoB Marketing: General Stats. B2B, or B-to-B, or BtoB Marketing: General Stats.

Stats 105

Stats Work Management B2B Marketing Marketing Management 105

ViewPoint

JUNE 7, 2016

Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Set sales straight—it’s a win win.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

markempa

JANUARY 28, 2010

I thought this post by Carolyn Goodman for Target Marketing Magazine was a good reminder of how we can improve our lead-gen results by simply being more targeted with our messaging. Gather Sales Support Assets. Read Target Your B-to-B Lead-Gen Efforts by Vertical and Job Title.

Verticals 120

Verticals Ideal Customer Profiles Lead Generation B to B 120

Cintell

MARCH 10, 2016

You know deep down that personas lead to more EMPATHY in your organization, and are a vehicle for customer-centricity as your team members internalize the challenges and problems faced by your customers. Instills shared understanding between marketing, sales and product. Improves sales productivity. SiriusDecisions).

Lead Ranking 100

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 100

Leadspace

NOVEMBER 6, 2019

Most recently, a number of Leadspace enterprise customers were among those honored recently at SiriusDecisions Summit Europe for their innovative marketing and sales initiatives. In the “Demand Marketing” category, Extreme Networks netted yet another award for their “Project Orion” go-to-market system. Sign up here.

Bombora 79

Bombora B to B Enterprise Management Intent Signal 79

markempa

APRIL 5, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

OCTOBER 31, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Lead Ranking Lead Scoring Generation 120

markempa

OCTOBER 28, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B to B Leads 120

markempa

FEBRUARY 23, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! In 2005, 3.5

Lead Generation 120

Lead Generation Sales Qualified Leads B to B Paid Search Agency 120

Biznology

JULY 2, 2018

Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads—with an emphasis on quality leads—are their primary goal. So, let’s review the top prospecting tools and techniques that are working for B2B marketers today.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Leading Results Rambings

OCTOBER 22, 2013

They had a couple of good sales folks and two marketing managers. One salesperson left and one of the marketing staff left, and now the owners were back to working IN the business instead of ON the business. If this situation feels at all familiar, a small business marketing consultant can help.

Small Business Marketing 74

Small Business Marketing Consulting B to B Work Management 74

ANNUITAS

SEPTEMBER 15, 2015

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. It takes a lot more work and dedication to make your marketing automation flourish than it does to destroy it.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

markempa

SEPTEMBER 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Okay, not really.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

JULY 16, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

JUNE 28, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Biznology

DECEMBER 5, 2014

Some B2B marketers know exactly what accounts are in their target market. These marketers can eliminate the old “spray and pray,” and focus all their attention and investment in a finite universe of prospects and current customers. What a luxury! It’s almost like mass customized selling, with maximum coverage and minimal waste.

B to B 80

B to B Banner Ads Banners Paid Search Agency 80

markempa

APRIL 26, 2010

It’s that time of the year again – MarketingSherpa is sending out a call for speakers for their 7th annual B2B Marketing Summit, which will take place in October in both Boston and San Francisco. Lead nurturing. Lead scoring. International demand generation. International demand generation. B-to-B email.

B2B Marketing 120

B2B Marketing Paid Search Agency B to B Top of Funnel 120

markempa

OCTOBER 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! There is a difference.

Lead Qualification 120

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 120