Remove vendor
article thumbnail

Martyn Etherington Speaks: the story of a B2B digital marketing turnaround

Biznology

You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Martyn’s answers reveal what’s working today in B2B digital marketing. At Mitel, you more than doubled the size of the digital marketing team after arriving there in 2012. We made it very easy for them.

article thumbnail

Writing Your Own Book to Establish Authority

B2B Digital Marketer

But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work? Raza Imam ( 21:57 ): People, people can get fired for choosing the wrong, the wrong vendor. Okay, great.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Paul Slack: B2B Digital Marketing Has Never Been Easier

B2B Digital Marketer

Paul is also a sought-after speaker in the digital marketing space. He has been featured in Success Magazine, Fox Radio, and big stage events, and has trained tens of thousands of business leaders across the country on the best ways to leverage digital marketing for their businesses. and Social Selling Rules!

article thumbnail

Engaging Multimedia Content: Making a Human Connection

B2B Digital Marketer

Focused on B2B marketing for over 20 years, Lee is both a digital marketing practitioner and creative content entrepreneur. 02:06 – Lee’s background in B2B Digital Marketing. 08:03 – The importance of sales being in tune with marketing. 09:02 – Lee’s passion in B2B Digital Marketing.

article thumbnail

Ethan Beute: Rehumanizing B2B Digital Marketing

B2B Digital Marketer

And it gives me a different perspective on the work that B2B marketers and B2B salespeople are doing every day, while I’m also participating at, as you said, Jim Rembach ( 05:03 ): Well, and, and so for you, I mean, you’re doing the long tail stuff, right? Can you please share with a B to B DM gang they can get in touch with you?