Biznology

JULY 5, 2012

Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. It generally means that the media channel owner conducts a campaign, and charges the marketer an agreed price for every respondent, according to predetermined criteria. Pay per PR placement. I doubt it.

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80

markempa

NOVEMBER 18, 2005

So each irrelevant message (my vendors and potential partners) send is basically programming me to delete future messages from them. in a style easily perceived to be directed exclusively to me, the recipient. BtoB Online: E-mail testing MarketingSherpa just released their annual report on e-mail marketing.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Biznology

SEPTEMBER 25, 2015

You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Martyn’s answers reveal what’s working today in B2B digital marketing. At Mitel, you more than doubled the size of the digital marketing team after arriving there in 2012.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80