ViewPoint

MARCH 6, 2014

B-to-b marketers have had issues with Facebook for a while, but what accounts for the poor evaluation of LinkedIn, a perennial b-to-b darling? Some of it is direct marketing, such as email, display, and PPC search. And YouTube in 10th place? With all the hoorah over the appeal of video?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

markempa

JULY 16, 2007

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." « Early Stage Leads are too important for Sales People Alone | Main | 9 1/2 Ways.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

JUNE 28, 2007

I traveled with Guy Maser VP of Marketing for GlobalSpec and I thought he had a great message about helping marketers get the most out of their internet lead generation investment. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Magazine Publishers Association reported the share of time with different media, although you have to read the table carefully because it reports minutes spent by of “users” of each medium rather than the average across all consumers. The MPA provides other, related data in its 92-page guide Magazines: The Medium of Action.

Spending 120

Spending Media Mobile Advertising Forrester 120

B2B Digital Marketer

OCTOBER 5, 2020

Paul is also a sought-after speaker in the digital marketing space. He has been featured in Success Magazine, Fox Radio, and big stage events, and has trained tens of thousands of business leaders across the country on the best ways to leverage digital marketing for their businesses. and Social Selling Rules!

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

B2B Digital Marketer

AUGUST 31, 2020

5 Keys To Help You Through Life’s Holding Patterns” has helped thousands find direction when feeling stuck in their lives. David has been a featured guest on nationally syndicated radio, The Profits Over Wages Podcast, The Liz Show, TBN, WGN, CLTV, PBS, The Strausburg Report, N’Digo Magazine and more. Timestamps/Outline.

Linkedin 52

Linkedin Marketing & Strategy Ideal Customer Profiles B2B Sales 52