Remove gatekeeper
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The 5 Top Media for Cold Prospecting

ViewPoint

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods.

B to B 120
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Paul Slack: B2B Digital Marketing Has Never Been Easier

B2B Digital Marketer

I knew internet marketing, but really what was amazing, Jim then, uh, everything was so transactional. Nobody was focusing on, especially in the B to B space, the, the marketing side. The salesperson is no longer the gatekeeper of knowledge, if you will. Paul Slack ( 03:43 ): And that was back in 2000.