The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

The ROI Guy

JULY 18, 2016

The importance of sales content remains strong, with 79 % of b-to-b buyers reporting that the content provided by a rep is very to extremely influential in their selection of one vendor over another. RCID=a31269a216de42128dcf419ca6b4c1d8.

Research 40

Research B to B Webcast Content 40

B2B Marketing Directions

JUNE 26, 2016

Numerous research studies have shown that many business buyers are now using the wealth of easily-accessible information to perform their own research regarding potential purchases, and that they are delaying conversations with vendor sales reps until fairly late in the buying process.

B to B 40

B to B Business B2B Sales Buyer's Journey 40

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation BtoB Demand 48

Biznology

APRIL 24, 2015

One of the most compelling stories came from Doug Sechrist , vice president of demand marketing at Five9 , a cloud contact-center software company based in San Ramon, CA. With responsibility for demand generation, Sechrist is mired in database marketing. We focus our demand generation marketing on those lookalikes,” says Sechrist.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Adobe Experience Cloud Blog

APRIL 22, 2009

Also, I highly recommend you watch the on-demand archive if the sneak preview webinar, Beyond The B2B Buying Funnel. Enquiro presents four strategies for managing risk: Approved vendor list. If someone has pre-approved a vendor, the risk goes way down — even if it's not the best solution. Word of mouth (existing vendors).

Purchase 48

Purchase Top of Funnel Work Management Buy 48

The ROI Guy

SEPTEMBER 17, 2010

This has resulted in a condition known as Frugalnomics, where buyers are now immune to empty product pitches and promises, instead demanding quantifiable proof that a proposed solution will drive bottom-line impact and represents more value versus the competition. These three issues are having a measurable impact on marketing.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Buzz Marketing for Technology

JUNE 27, 2008

Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. Five things the legacy ERP vendors dont want you to know about on-demand ERP. Vendor Management. Force.com: Create and Run Any Application On-Demand. Advice & Opinion. Research & Analysis. « Virtualization.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Spending Marketing Automation Services Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

During the B2C Internet revolution many a vendor’s world was turned upside down by failing to recognize and invest in the fundamental shift towards empowering consumers with content and buying tools. The influence of vendors as a trusted source of information lags dramatically, at only 8.1% this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Bound360

DECEMBER 4, 2017

Amy is the Director of Demand Generation at Siemens— where she acts as a change agent for driving campaign alignment around strategic markets. James Carbary: Welcome back to the B to B Growth Show. She’s the Director of Demand Generation at Siemens. Amy Larsen has over 15 years of experience in enterprise marketing.

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

The ROI Guy

SEPTEMBER 3, 2010

Because of Frugalnomics, an environment where buyers now demand bottom-line value from every investment, B2B sales teams are challenged more than ever to deliver expected results. Sources: 1) SiriusDecisions B-to-B Buyer's Survey 2010 2) New Realities about B2B Buying, Jeff Ogden, SandHill.com Blog, Jun. April 2009.

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 The first session, Keeping Your Strategy in Lockstep with the Changing B-to-B Buyer , was presented by Carlos Hidalgo, President of The Annuitas Group. agonzo75 : @funnelholic takeaways 3.create

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

KoMarketing Associates

OCTOBER 2, 2018

The study also examines the trends that are having the greatest influence on changes to b-to-b marketing strategies during the next two years. . Generating and Nurturing Leads to Create Demand. Customer experience and the relationship between B2B vendor and buyer is becoming increasingly important.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

B2B Digital Marketer

OCTOBER 13, 2020

Everybody’s going to be like, no joke, Joey, it’s on demand, right? The Mar your marketing needs to now be on demand, not on your schedule when you want to push it out and they should consume it. Joey Knecht ( 21:18 ): And they, as you know, they want to consume information on demand. What time should we make calls?

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

Heinz Marketing

DECEMBER 24, 2018

Every week we are featuring some of the best and brightest minds in sales and marketing, especially in B to B. In marketing, the data is so, so important, but back in 1995, especially in B to B, not something that was thought of a lot. That’s fantastic. You can find all those episodes on salespiplineradio.com.

Marketing AI 66

Marketing AI Top of Funnel B to B Enterprise Management 66

Webbiquity

JANUARY 3, 2012

B2B Websites NOT Great At Demand Gen by Business2Community. Five Ways B-to-B Marketers Need to Change Their Game by Biznology. ” This post details a conversation she had with Craig Rosenberg about B2B website usability, effectiveness and conversion rate optimization. .”

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. Partners, Vendors and other things "out there" TOP POSTS. Should BlackBerry Users Demand Overtime Pay? Customers dont understand how software vendors work. Advice & Opinion. Research & Analysis. TECHNOLOGY.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Anything Goes Marketing

MAY 17, 2009

Case studies across the demand waterfall. Tony Jaros) cahidalgo : # sds09 : TJaros- "The demand waterfall is as much about human behavior as it is numbers." kdewitte27 : # sds09 trend in channel demand gen strategy: let the partner create his leads and have the vendor support them with the right tools.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

B2B Marketing Zone Posts

AUGUST 3, 2010

At least one time per day, every day for three years, someone emails us at Junta42 or submits a project looking for a content vendor wondering how much content marketing (both print and web content) should cost them. Demand Generation (91). What did I get? Name your blog. How to Create a New Facebook Tab in 3 Easy Steps , July 6, 2010.

Ning 40

Ning Paid Content Facebook Sales Management 40

Ledger Bennett

JUNE 17, 2019

Demand Generation, Full Funnel Strategy, whatever you want to call it, organizations need someone to take a high level view of every vendor/effort driving leads, optimize how those channels are working together to lower the CPL but also gauge how those leads are contributing revenue to your bottom line. . Other posts you may enjoy.

Lead Ranking 40

Lead Ranking Demand Generation Agencies Paid Search Agency Marketing Qualified Leads 40

The ROI Guy

SEPTEMBER 28, 2010

The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. This results in a slower buying process and the continual carpet bombing of buyer inboxes with the same static, mass-distributed whitepapers that every vendor sends out.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

This permanent shift towards frugal buyers has forced B2B vendors to fundamentally change the way they reach prospects and convert them to customers. Leading B2B vendors are implementing value selling / marketing programs, and have received dramatic benefits as a result. Here are the top six benefits: 1.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40