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To Gate or Not to Gate, That Is the B-to-B Content Marketing Question

Biznology

There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. It’s tough to do sustainable marketing on faith.

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

You could consider conducting an audit to validate the quality of your various append sources. The post 6 thorny data problems that Vex B2B marketers, and how to solve them appeared first on Biznology. Be careful not to build targeting or segmentation processes that are primarily dependent on appended data.

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Case study in data-driven B2B customer acquisition marketing

Biznology

Five9’s solutions provide everything businesses need to run an inbound and/or outbound center for sales and marketing, customer service, or outsourcing, including sophisticated management tools for reporting, recording, workforce management, quality monitoring, and CRM integration. First, we target the right accounts.