ViewPoint

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps. Will my mail be delivered?

Resources 120

Resources B to B Work Management Marketing Management 120

Biznology

MAY 28, 2014

This can be by mail, email, or telephone, and can be done annually. B2B Marketing B-to-B marketing B2B marketing data hygiene database marketing marketing database' Outbound phone or email to verify, especially to top customers.

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

Biznology

JANUARY 30, 2015

Equifax and D&B often supply the financial address. The address to receive proxies is different from the address to receive advertising mail. As a marketer, your concern is delivery. Focus on the address where mail and packages are delivered. How should I sort all this out? . You care about a bill to and a ship to.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

NOVEMBER 27, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80