Remove B to B Remove Data Hygiene Remove De-duplication Remove Segmentation

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6 thorny data problems that Vex B2B marketers, and how to solve them


Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. How do I match and de-duplicate customer records effectively? Be careful not to build targeting or segmentation processes that are primarily dependent on appended data.

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