6 thorny data problems that Vex B2B marketers, and how to solve them
Biznology
JANUARY 30, 2015
Data entered by our sales people ends up as mush in our database. They don’t follow the rules; or there are no rules. Here’s the best practice: Create a centralized data input group. Give them objective rules to follow. If this group cannot follow the rules, then the rules should be re-evaluated.
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