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5 Steps to customer data hygiene: it’s not sexy, but it’s essential

Biznology

No wonder your sales force is always complaining that your data is no good (although they probably use more colorful words). Here are 5 steps you can take to maintain data accuracy, a process known as “data hygiene.”. Key enter the data correctly in the first place. Sounds obvious, but it’s often overlooked.

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Equifax and D&B often supply the financial address. The address to receive proxies is different from the address to receive advertising mail. As a marketer, your concern is delivery. Focus on the address where mail and packages are delivered. How should I sort all this out? . You care about a bill to and a ship to.